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Beyond Halal Certification: Internal and External Halal Supply Chain Readiness for Sustainable Food Smes Irma Yuliani Yuliani; Alwahidin Alwahidin
Likuid Jurnal Ekonomi Industri Halal Vol. 6 No. 2 (2026): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Sharia Economics Study Program Faculty of Islamic Economics and Business UIN Sunan Gunun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia’s Free Halal Certification Program/Program Sertifikasi Halal Gratis (SEHATI) has significantly accelerated halal certification among food and beverage small and medium enterprises (SMEs). However, limited attention has been given to whether certification is accompanied by adequate halal supply chain readiness to sustain business performance. This study examines the internal and external halal supply chain readiness of halal-certified food and beverage SMEs following participation in the SEHATI Program. A qualitative multiple-case study was conducted involving three halal-certified SMEs in Yogyakarta. Data were collected through in-depth interviews, observation, and document analysis, and were analyzed using cross-case analysis. The findings indicate that halal certification enhances internal halal supply chain readiness by strengthening compliance with halal production requirements, including raw material selection, production processes, and the Halal Product Assurance System. However, these improvements do not automatically ensure a sustainable halal supply chain because upstream integration remains constrained by the limited availability of halal-certified raw materials. Halal certification also improves external halal supply chain readiness by increasing product visibility through digital marketing channels and strengthening consumer trust. Nevertheless, the absence of integrated digital halal governance, particularly halal verification and traceability mechanisms on digital platforms, limits the effectiveness of these benefits. These findings demonstrate that the sustainability of halal SMEs depends not only on certification itself but also on the integration of internal operational readiness and external ecosystem readiness. This study extends the Halal Supply Chain Management literature by introducing an integrated internal - external halal supply chain readiness framework and offers policy recommendations to strengthen Indonesia’s post-certification halal ecosystem.
Analisis Faktor-Faktor yang Memengaruhi Sertifikasi Halal pada UMKM di Indonesia: Systematic Literature Review dengan Pendekatan PRISMA Akhmad Nur Zaroni; Irma Yuliani; Norvadewi Norvadewi; Yuni Mayanti; Lara Aziza Putri
AL-IMAM: Journal on Islamic Studies, Civilization and Learning Societies Vol 7 No 2 (2026)
Publisher : IDRIS Darulfunun Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58764/j.im.2026.7.212

Abstract

Aims: This study aims to systematically analyze the factors influencing halal certification among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia and to map the supporting factors and barriers affecting MSMEs’ readiness to obtain halal certification. Method: This study employs a Systematic Literature Review (SLR) using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach. The literature was collected from Google Scholar, Garuda, Scopus, ScienceDirect, DOAJ, and Dimensions using keywords related to halal certification, MSMEs, certification factors, and barriers to halal certification in Indonesia. Following the identification, screening, and eligibility assessment stages, 14 articles met the inclusion criteria and were analyzed using thematic and narrative synthesis. Results: The literature synthesis indicates that halal certification is influenced by the interaction of internal and external factors. Internal factors include halal knowledge and literacy, awareness, compliance, human resource readiness, and business preparedness. External factors comprise certification costs, procedural complexity, government support, assistance, access to information, consumer pressure, and digitalization. The main barriers identified are limited literacy, financial constraints, administrative complexity, resource limitations, and inadequate assistance. Novelty/Implications: The novelty of this study lies in integrating internal and external factors to explain the determinants of halal certification among MSMEs. The findings imply the need for a collaborative certification ecosystem through strengthening halal literacy, simplifying procedures, providing continuous assistance, enhancing institutional support, and accelerating digitalization.
Strengthening the Branding of Woven Bag Through Digital Media: A Community Engagement Program in Ngadisanan, Ponorogo Irma Yuliani; Alfia Hidayatul Layli; Marsaa Luthfia Adhama; Irvan Nasrul Faudi
Amaluna: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/n0sx1w91

Abstract

Digital technology provides opportunities for MSMEs to expand market reach and strengthen product branding. However, woven-bag MSMEs in Ngadisanan Village, Ponorogo, still rely mainly on word-of-mouth marketing. This community engagement program aimed to strengthen branding and digital marketing capacity using the Asset-Based Community Development (ABCD) approach through asset identification, branding education, and digital media training. The results show that the village has valuable assets, including skilled artisans, quality products, established market networks, and resellers. The program increased participants’ awareness of branding and digital promotion, although measurable impacts on sales, market expansion, and long-term digital adoption require further evaluation. The ABCD approach demonstrates potential for strengthening local MSME capacity and supporting sustainable community economic development.