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All Journal SEGMEN Jurnal Manajemen dan Bisnis Among Makarti Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam EBSJ JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat International Journal of Seocology Jurnal Peduli Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) ADPEBI International Journal of Business and Social Science Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Mitra Masyarakat (JPMM) National Conference on Applied Business, Education & Technology (NCABET) Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Prosiding Seminar Nasional Unimus IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Inovasi Kewirausahaan
Ristianawati, Yuyun
STIE Totalwin Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISA STRATEGI PENGARUH INFLUENCER MARKETING DI SOCIAL MEDIA, ONLINE ADVERTISING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus Pada Toko On Line Zalora) Prasetya, Adhitya Yoga; Astono, Ari Dwi; Ristianawati, Yuyun
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 2 (2021): Edisi Khusus Dies Natalis Merdeka , Jurnal Ilmu Manajemen dan Akuntansi Terapa
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.095 KB) | DOI: 10.36694/jimat.v12i2.357

Abstract

The use of virtual and net technologies has led to revolutionary changes in the way companies meet consumer demands. Digital marketing is the use of the internet and technology to expand marketing networks. Digital marketing aims to get consumers and potential customers quickly. The acceptance of virtual and net technology in consumers is so wide that virtual marketing is the main choice for companies. The purpose of this study was to determine: 1) the influence of influencer marketing on social media on purchasing decisions at Zalora On Line Stores in Central Java; 2) the influence of online advertising on purchasing decisions at Zalora On Line Stores in Central Java; and 3) the effect of content marketing on purchasing decisions at Zalora On Line Stores in Central Java. The population of this study are consumers who have bought goods at Zalora On Line Stores in Central Java. Sampling by purposive sampling method, obtained a sample of 202, the collection of statistics is done by using a questionnaire. The statistical analysis technique was carried out using simple linear regression analysis with SPSS software. The results showed that the influencer marketing variable on social media had a positive and significant effect on purchasing decisions of 4,053 with a significance level of 0.000; the online advertising variable has a significant positive effect on purchasing decisions of 4.884 with a significance level of 0.000; and the content marketing variable has a positive and significant effect on purchasing decisions of 4,598 with a significance level of 0.000. Overall, the independent variable has an effect of 41% on the dependent variable, and the remaining 59% is influenced by other variables not found in this study.
Effect Of Organizational Commitment, Organizational Climate, And Work Safety On Turnover Intention And Job Satisfaction As Intervening Variables At PT. Karya Mitra Nugraha Semarang Ristianawati, Yuyun; Kurniawan, Bayu
Economics and Business Solutions Journal Vol. 2 No. 1 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.928 KB) | DOI: 10.26623/ebsj.v2i1.1180

Abstract

The purpose of this study is to analyze organizational commitment, organizational climate, and work security on job satisfaction. Effect of organizational commitment, organizational climate, and work security on turnover intention. PT Karya Mitra Nugraha Semarang. This research is analytical, which explains the influence between research variables and facts. In this study the population is all employees of PT Karya Mitra Nugraha Semarang who are respectable 530 people. While the sample in the study was 85 people. The data analysis technique in this study is Path Analysis. The results showed that the commitment variable was positive and significant for job satisfaction, positive and significant for job satisfaction, positive and significant for job satisfaction. Negative and significant job satisfaction on turnover intention, negative and significant organizational commitment to turnover intention, organizational climate does not have a negative and significant effect on turnover intention. Negative and significant job security on turnover intention.
Digital Marketing Sebagai Pengungkit Kinerja UMKM Yuswono, Irawan; Turmudhi, Anis; Ristianawati, Yuyun; Praptitorini, Mirna Dyah; Salim, Noor
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 2 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i2.993

Abstract

This activity aims to strengthen the abilities and skills of MSME (Micro, Small, and Medium Enterprises) actors in using digital technology to market their products and services. Through outreach, practical training, and the development of business groups, it is expected that MSME actors can develop more effective marketing strategies, enhance their competitiveness, and drive the economic growth of the village. The outreach discusses the importance of digital marketing, the latest trends, and its benefits for MSMEs. The practical training includes social media management, promotional content creation, paid marketing, and the creation and analysis of data for marketing purposes. The development of business groups aims to build cooperation and solidarity among MSME actors in developing joint digital marketing strategies. The results of the activities show an increase in participants' knowledge and skills and the formation of a solid network of cooperation among MSME actors.
Performance of Village-Owned Moro Berkah's Employees: Analyzing Workplace Motivation and Workplace Discipline Turmudhi, Anis; Ristianawati, Yuyun
ADPEBI International Journal of Business and Social Science Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i1.552

Abstract

The goal of this study is to find out how employees at Moro Berkah Village-Owned Enterprise in Mororejo village, Kaliwungu district, Kendal Regency, Central Java, Indonesia, perform when motivated and disciplined at work. The unprofessional performance of employees at Moro Berkah Village-Owned Enterprise serves as the background. The independent variables in this study are work motivation and work discipline. Quantitative research is the focus of this kind of study. In order to collect data, questionnaires were distributed to forty employees. Multiple linear regression analysis was used for the data analysis. Work discipline and work motivation were found to have positive and significant effects on employee performance, according to the findings.
Pemberdayaan UMKM Desa Pagak melalui Penguatan Merek dan Pemasaran Digital Ristianawati, Yuyun; Yuswono, Irawan; Turmudhi, Anis; Salim, Noor; Praptitorini, Mirna Dyah
Jurnal Peduli Masyarakat Vol 6 No 4 (2024): Jurnal Peduli Masyarakat: Desember 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i4.5172

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan pada tanggal 9 September 2023 di Balai Desa Pagak, Kecamatan Purwareja Klampok, Kabupaten Banjarnegara. Kegiatan ini melibatkan 42 peserta, yang terdiri dari 20 pemilik usaha gula cetak dan 22 pemilik usaha gula semut. Program ini bertujuan untuk mengatasi permasalahan yang dihadapi pelaku UMKM terkait branding dan pemasaran digital. Meskipun produk gula cetak dan gula semut memiliki kualitas yang baik, ketiadaan merek dan terbatasnya pemasaran digital membuat produk mereka kurang kompetitif di pasar yang semakin dinamis. Kegiatan ini dilaksanakan secara sistematis melalui tiga tahap utama, yaitu tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Pada tahap persiapan, dilakukan identifikasi kebutuhan melalui diskusi partisipatif dengan perangkat desa dan pelaku usaha. Informasi yang diperoleh digunakan untuk merancang materi pelatihan yang sesuai dengan kebutuhan peserta. Tahap pelaksanaan mencakup sosialisasi tentang pentingnya merek produk, pengenalan pemasaran digital, serta pelatihan praktis yang meliputi pembuatan akun bisnis, pengelolaan konten pemasaran, dan perumusan strategi pemasaran berbasis data. Tahap evaluasi dilakukan dengan metode diskusi kelompok dan pengisian kuesioner untuk mengukur efektivitas kegiatan. Hasil evaluasi menunjukkan adanya peningkatan pemahaman peserta terhadap peran merek dalam membangun identitas produk dan kepercayaan konsumen. Selain itu, peserta juga menunjukkan peningkatan keterampilan dalam membuat konten pemasaran, mengelola transaksi digital, dan memanfaatkan strategi pemasaran berbasis data. Dampak kegiatan ini mencakup peningkatan daya saing produk, perluasan jangkauan pasar, dan penguatan keberlanjutan usaha para peserta. Melalui pendekatan partisipatif dan berbasis praktik, program ini berhasil memberdayakan pelaku UMKM di Desa Pagak dan meningkatkan kesiapan mereka dalam menghadapi tantangan pasar global. Program ini diharapkan dapat menjadi model pemberdayaan UMKM yang dapat direplikasi di wilayah lain, serta memberikan kontribusi nyata terhadap pengembangan ekonomi lokal yang inklusif dan berkelanjutan.
Pengaruh Herding dan Religiosity Terhadap Keputusan Investasi Saham dengan Financial Literacy Sebagai Variabel Moderasi Puspitasari, Putri; Ristianawati, Yuyun
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.6032

Abstract

This study aims to find out how the role of Herding and Religiosity affects Stock Investment Decisions with Financial Literacy as a moderation variable, on generation Z investors in Central Java. The sample was selected using a simple random sampling method and a sample of 40 stock investors in generation Z in Central Java was obtained. The data management technique uses partial least square (PLS) version 4.0 with Analysis Techniques in the form of descriptive statistics, outer models, and inner models. In conclusion, the findings of the study show that herding has a significant positive effect on stock investment decisions, with a T-statistical value of 2,596 > from the statistical rule of >1,967 with an original sample of 0.610 and a p-value of 0.010 < from 0.05. With a religiosity value has a significant positive effect on stock investment decisions, with a t-statistical value of 3,723 > from the statistical rule of >1, 967 with an original sample of 0.918 and a p-value of 0.918 < from 0.05. Meanwhile, financial literacy can moderate the influence of herding on investment decisions, with a t-statistical value of 2.895 > from the statistical rule of >1.967 with an original sample of 0.533 and a p-value of 0.004 < of 0.05. For investment decisions, with a t-statistical value of 3,490 > from the statistical rule of >1,967 with an original sample of -0.610 and a p-value of 0.001 < from 0.05.
Pengaruh Motivasi, Pelatihan, Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada PT. Mustika Jaya Lestari) Widita, Mella; Ristianawati, Yuyun
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 1 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i1.566

Abstract

Kinerja karyawan merupakan faktor kunci dalam keberhasilan suatu perusahaan. Dalam upaya meningkatkan kinerja karyawan, perusahaan perlu memperhatikan berbagai faktor yang dapat memengaruhi produktivitas tenaga kerja. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, pelatihan, dan lingkungan kerja terhadap kinerja karyawan di PT. Mustika Jaya Lestari. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 43 karyawan sebagai responden. Teknik analisis data yang digunakan meliputi analisis deskriptif dan analisis regresi linier berganda untuk mengetahui pengaruh variabel independen (motivasi kerja, pelatihan, dan lingkungan kerja) terhadap variabel dependen (kinerja karyawan). Hasil penelitian menunjukkan bahwa Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hal ini menunjukkan bahwa semakin tinggi motivasi kerja karyawan, semakin baik kinerja mereka. Pelatihan memiliki pengaruh paling dominan terhadap kinerja karyawan. Karyawan yang mendapatkan pelatihan yang efektif menunjukkan peningkatan dalam produktivitas dan kualitas kerja. Lingkungan kerja juga berpengaruh positif terhadap kinerja karyawan, tetapi tingkat signifikansinya lebih rendah dibandingkan motivasi dan pelatihan. Uji F menunjukkan bahwa motivasi, pelatihan, dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan. Nilai R² menunjukkan bahwa ketiga variabel independen mampu menjelaskan sebagian besar variasi kinerja karyawan, meskipun masih terdapat faktor lain yang mungkin berpengaruh. Implikasi dari penelitian ini adalah bahwa manajemen PT. Mustika Jaya Lestari perlu lebih fokus dalam meningkatkan program pelatihan, memperbaiki sistem motivasi kerja, serta menciptakan lingkungan kerja yang lebih nyaman dan kondusif guna meningkatkan kinerja karyawan. Penelitian ini memiliki keterbatasan pada jumlah sampel yang terbatas dan variabel yang hanya mencakup tiga faktor utama. Oleh karena itu, penelitian mendatang disarankan untuk memasukkan variabel tambahan, seperti kepemimpinan, sistem kompensasi, dan budaya organisasi, serta menggunakan metode penelitian yang lebih mendalam seperti wawancara atau observasi.
Inovasi Kemasan Produk sebagai Strategi Pemberdayaan UMKM Yuswono, Irawan; Turmudhi, Anis; Ristianawati, Yuyun; Praptitorini, Mirna Dyah; Salim, Noor
Jurnal Peduli Masyarakat Vol 7 No 3 (2025): Jurnal Peduli Masyarakat: Mei 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i3.6393

Abstract

UMKM memiliki peran strategis dalam perekonomian nasional, namun masih menghadapi tantangan dalam aspek pengemasan produk, khususnya di sektor makanan dan minuman. Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Desa Sumur, Kecamatan Brangsong, Kabupaten Kendal, dalam melakukan inovasi kemasan produk. Kegiatan dilaksanakan pada 29 September 2024 di Balai Desa dengan melibatkan 50 pelaku usaha. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan, praktik langsung, dan diskusi kelompok. Evaluasi dilakukan secara kualitatif melalui observasi langsung saat praktik, presentasi hasil rancangan kemasan oleh peserta, serta pengumpulan umpan balik terhadap materi dan fasilitasi kegiatan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pentingnya kemasan sebagai alat pemasaran, serta kemampuan teknis dalam merancang kemasan yang informatif dan menarik. Lebih dari 30 desain kemasan berhasil dibuat dan sebagian peserta menunjukkan komitmen untuk mengimplementasikan desain baru tersebut. Kegiatan ini juga mendorong kolaborasi antarpelaku UMKM dalam pengembangan kemasan dan membentuk ekosistem usaha yang lebih inovatif.
Assessing Internal and External Determinants of Bank Profitability: A Study on Indonesian Regional Development Banks Hapsari, Pascalista Dwi; Ramadhanti, Fina Setya; Ristianawati, Yuyun; Prasetyanto, Wahyu Eko; Jumadi, Muhamad
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.6689

Abstract

This study explores what drives profitability in Indonesia’s Regional Development Banks (RDBs), focusing on both internal and external factors. Using financial data from 10 Islamic commercial banks over the 2014–2019 period, the research applies multiple linear regression to assess how capital adequacy, liquidity risk, and financing risk—alongside GDP and inflation—affect bank performance. The results show that strong capital adequacy supports higher profitability, while liquidity and financing risks can significantly reduce it. Notably, financing risk also acts as a bridge between internal factors and profitability outcomes. On the macroeconomic side, GDP growth tends to boost profitability, whereas rising inflation has a negative impact. These findings highlight the importance of solid internal risk management and a stable economic environment. For bank leaders, maintaining sufficient capital and minimizing financial risks is essential. For policymakers, supporting economic growth and keeping inflation under control can directly influence the health of the banking sector
STRATEGIC INNOVATION IN ISLAMIC ORGANIZATIONS: EXPLORING THE GOLD OCEAN STRATEGY FRAMEWORK Santoso, Adi; Ristianawati, Yuyun
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 1 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i1.1004

Abstract

This study explores the implementation of the Gold Ocean Strategy (GOS) in Islamic organizations as a novel, values-based approach to strategic management that integrates Sharia principles with ethical innovation and stakeholder collaboration. Amid growing demands for ethical governance and sustainable practices, the research aims to investigate how Islamic organizations operationalize religious values in strategic decision-making, engage with diverse stakeholders, and sustain innovation within the boundaries of Islamic law. Employing a qualitative exploratory design, data were collected through semi-structured in-depth interviews with 15 executives from three sectors—Islamic banking, halal industry, and waqf institutions—using purposive sampling. Revealed three key findings: (1) Islamic values serve as the foundation for strategic intent and organizational behavior; (2) stakeholder engagement is practiced through inclusive, trust-based mechanisms rooted in shura (consultation); and (3) innovation is actively pursued within a Sharia-compliant ethical framework, reflecting a balance between adaptability and moral responsibility. This study contributes to the literature by offering an integrative framework that synthesizes elements of the Technology Acceptance Model (TAM), Trust-Based Adoption Model (TBAM), and Expectation-Confirmation Theory (ECT) within an Islamic organizational context. The novelty of this research lies in its empirical articulation of the GOS as a strategic paradigm that is both spiritually anchored and managerially effective. The findings offer theoretical enrichment to stakeholder and innovation theories, while also providing practical insights for leaders and policymakers in promoting faith-driven, socially responsible, and innovation-oriented organizational strategies in Muslim-majority economies.
Co-Authors Adhitya Yoga Prasetya Adi Santoso Astohar Astohar Azis Nur Rosyid Bayu Kurniawan Dessy Noor Farida Dewi Oktafiani Dewi Oktafiani Dhian Andana Rini Minar Savitri DHIAN ANDANARINI MINAR SAVITRI Dhian Andarani Minar Savitri Diovany Tirtana Eka Yulia Prameski, Daffina Fania Mutiara Savitri Hadi, Arman Hapsari, Pascalista Dwi Hasan Abdul Rozak Irawan Yuswono Jumadi, Muhamad Kiswoyo Kiswoyo Kiswoyo Kue, Apolonia Noor Salim Noor Salim Nugroho, Prihasantyo Siswo Nugroho, Prihasantyo Suryo Paramastri, Tyasa Putri Praptitorini, Mirna Dyah Prasetyanto, Wahyu Eko Prihansantyo Siswo Nugroho Prihasantyo iswo Nugroho Putri Puspitasari Putri, Rizky Cahyani Ramadhanti, Fina Setya Ratna Puji Astuti, Ratna Puji Romadoni, Desi Ariyani Rosyada Fitriati, Ika Setyo Budi Hartono Setyo Budi Hartono Setyo Budi Hartono Setyo Budi Hartono Taswan, Taswan Turmudhi, Anis Wahab Zaenuri Widita, Mella