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All Journal Hasanuddin Economics and Business Review Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Abdi Insani Economics and Digital Business Review Bulletin of Economic Studies (BEST) Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ekonomika dan Dinamika Sosial Journal of Training and Community Service Adpertisi
Tajibu, Muhammad Jibril
Program Pascasarjana STIE Amkop Makassar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peningkatan Kemampuan Pemasaran Melalui Digital Marketing Berbasis Android pada UMKM Tenun Sutera di Kabupaten Wajo Muhammad Jibril Tajibu; Bakhtiar Mustari; Baso Siswadarma; Mansyur Radjab
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 1 No. 1 (2021): Okt 2021
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.19 KB)

Abstract

Hasil UMKM pengrajin sutera, masih mengalami kendala hingga saat ini, khusuya di kabupaten Wajo. Para pengrajin berfokus menjual kain sutera mereka terbesar pada wilayah Sulawesi Selatan saja, Industri tenun sutera merupakan sektor yang dominan ditekuni oleh masyarakat di kabupaten Wajo dibanding industri lainnya. Industri ini masih dilakukan secara rumahan, dengan pangsa pasar sebesar 8 persen dari total industri tenun yang ada (BPS, 2014). Namun kenyataan yang terlihat di lapangan, bahwa pemasaran kain sutera mengalami kemandegan, sehingga produksi yang meningkat tidak diiringi dengan peningkatan pendapatan (Naninsih & Alam, 2019). Pemasaran kain sutera yang saat ini melalui showroom-showroom yang ada di kota Sengkang sebagai ibu kota kabupaten, atau dengan menunggu calon wisatawan berkunjung,.Dengan demikian, diperlukanupaya untuk meningkatkan kemampuan pemasaran pada sumber daya manusia pada UMKM tenun sutera. Untuk itu, tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk meningkatkan kemampuan pemasaran kain sutera oleh pelaku UMKM melalui pendayagunaan teknologi, dengan melakukan pelatihan pemasaran digital berbasis android, mengingat saat ini masyarakat rata-rata telah memiliki smartphone. HasAnalisis dilakukan dengan pendekatan kualitatif (deskriptif naratif) disertai dengan pelatihan. Hasil yang terlihat setelah PKM Ini adalah adanya peningkatan kemampuan pengrajin kain sutera dengan adanya pelatihan pemasaran digital berbasis Adroid pada pelaku UMKM Tenun Sutera di Kabupaten Wajo.
THE PURCHASE DECISION OF HALAL LABELED PRODUCTS BASED ON BRAND AWARENESS AND BRAND IMAGE FOR BUGIS-MAKASSAR CONSUMERS IN MAKASSAR CITY Kasnaeny Karim; Muhammad Jibril Tajibu
Hasanuddin Economics and Business Review Vol 6, No 1 (2022): HEBR June 2022
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v6i1.4485

Abstract

Competition between products is currently very tight accompanied by the emergence of new brands that are able to attract attention, so that consumers have many choices in deciding which product to buy. The condition of the city of Makassar with a predominantly Muslim population will definitely consume halal products, amidst the rise of products from abroad. Thus, this study aims to find out how the ability of brand awareness and brand image influences consumer decisions to buy halal products for consumers of Bugis-Makassar ethnicity in Makassar City. To solve the research problem, a questionnaire was distributed to selected respondents through a purposive sampling technique totaling 100 people representing 25 respondents from the city of North Makassar, 25 respondents to East Makassar, 25 respondents to West Makassar and 25 respondents to South Makassar with Bugis-Makassar ethnic criteria. Data analysis used in this study is parametric statistical analysis using multiple linear regression. The results of this study indicate that brand awareness and brand image have a positive and significant effect on purchasing decisions for products labeled halal in the Bugis-Makassar community. Simultaneously brand awareness and brand image have a significant effect on the decision to purchase halal products. While the R value is 51.9%. which means the decision to purchase halal products is strongly influenced by brand awareness and brand image variables.
Peningkatan Kompetensi Wirausaha Muda Berbasis Ekonomi Kreatif Melalui Standardisasi Produk Tajibu, Muhammad Jibril; Mustari, Bakhtiar; Siswadarma, Baso
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 3 (2023): Okt 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i3.493

Abstract

It is important to carry out this PKM activity considering that the government is currently intensively seeking to develop entrepreneurship in society as an opportunity to overcome unemployment by creating jobs. The existence of entrepreneurship education in universities has provided benefits for graduates, but many productive young people in rural areas have not had the opportunity to experience a proper education, so it is very difficult for the businesses they run to develop, let alone penetrate a wide market. For this reason, the main focus of this PKM activity is to provide education regarding the competencies that young entrepreneurs must have in producing and marketing through the creation of quality and national standard products. With this education, it is hoped that young entrepreneurs can have a more advanced mindset by implementing product quality standardization in managing their business which their parents have not done so far. So the emergence of productive young entrepreneurs can be a solution to this problem. For this reason, it is necessary to be prepared by providing entrepreneurial competency education to create creative economy-based products that have national quality standards. Activities are carried out through educational and mentoring methods, with an implementation time of 1 month. The team that will handle it has expertise in economic development of human resources, marketing, entrepreneurship, and knowledge and experience in the fields of national standardization and product quality. The visible result is an increase in partners' knowledge regarding product standards to be able to compete in a wider market, as evidenced by the arrangement of production space and the use of national standard materials.
TINJAUAN PENAWARAN TENAGA KERJA PADA SEKTOR INFORMAL DI KEPULAUAN TERTINGGAL Ulsirfah Islamia Ashary; Muhammad Jibril Tajibu; Bakhtiar Mustari
Jurnal Ekonomika dan Dinamika Sosial Vol. 3 No. 02 (2024): Jurnal Ekonomika dan Dinamika Sosial
Publisher : Departemen Ilmu Ekonomi, UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui besaran pengaruh tingkat pendidikan, pendapatan, jumlah tanggungan keluarga dan umur penawaran tenaga kerja sektor informal di Kabupaten Kepulauan Selayar. Penelitian ini menggunakan data primer dari hasil observasi langsung di Kabupaten Kepulauan Selayar dan variabel yang diamati yaitu tingkat pendidikan, pendapatan, jumlah tanggungan keluarga, dan umur dari tenaga kerja sektor informal. Teknis analisis yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa tingkat pendidikan, pendapatan, dan jumlah tanggungan keluarga berpengaruh signifikan terhadap penawaran tenaga kerja, sedangkan umur tidak berpengaruh terhadap penawaran tenaga kerja sektor informal di Kabupaten Kepulauan Selayar.
The influence of emotional motives on the decision to use a credit card Karim, Kasnaeny; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2951

Abstract

The purpose of this study was to analyze the influence of emotional motives consisting of personal factors and psychological factors on consumer decisions to use credit cards. This study involved 100 respondents, with a sampling technique based on purposive sampling. The questionnaire was distributed to respondents according to the research criteria, namely being customers of credit card users in banks in the city of Makassar, which were further analyzed using the Multiple Linear Regression model, which will test variables from emotional motives, namely personal factors, and psychological factors, on the decision to use credit cards. . The results showed that personal factors had a significant positive effect on the decision to use a credit card, while psychological factors also showed a significant positive effect on the decision to use a credit card. Thus, people in the city of Makassar use credit cards based on the encouragement of emotional motives consisting of personal factors and psychological factors.
The Purchase Decision of Halal Labeled Products Based on Brand Awareness and Brand Image for Bugis-Makassar Consumers Karim, Kasnaeny; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 6 NUMBER 1, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v6i1.5085

Abstract

The study aimed to investigate how brand awareness and brand image influence the purchasing decisions of Bugis-Makassar consumers in Makassar City when buying halal products, given the competitive market and the increasing availability of foreign products. The study utilized a questionnaire distributed to 100 respondents using purposive sampling. The data collected was analyzed using multiple linear regression. The study found that both brand awareness and brand image had a positive and significant impact on the purchasing decisions of Bugis-Makassar consumers when buying halal products. Furthermore, brand awareness and brand image had a significant impact on the purchasing decisions of halal products when analyzed simultaneously. The R value of 51.9% indicates that brand awareness and brand image variables have a strong influence on the purchasing decisions of halal products. The findings of this study have significant implications for businesses operating in the halal product market. Companies should prioritize building brand awareness and creating a positive brand image to attract and retain customers in the competitive market. Furthermore, companies should understand the unique needs and preferences of the Bugis-Makassar community to tailor their marketing strategies accordingly.
Product Competitiveness and Market Penetration in South Sulawesi: Mapping of Leading Export Commodities Reviane, Indraswati Tri Abdi; Paddu, Abdul Hamid; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3407

Abstract

This study analyzes the competitiveness and market penetration of the leading export commodities of South Sulawesi. The Klassen typology and Export Product Dynamic method used to map the leading export commodities based on the competitiveness, market penetration power, and export dynamic of each commodity. This study focuses on measuring competitiveness and market penetration of each leading export commodity by using the "Revealed Comparative Advantage" and "Index of Export Market Penetration" indicators.This study also aims to analyze the determinants of competitiveness and market penetration of these leading export commodities, as well as their ability to encourage increased economic prosperity and create an effective and harmonious business environment in South Sulawesi.This study found that are Nickel, Lac, Fish, and Cocoa are leading export commodities of South Sulawesi which have very strong competitiveness and high market penetration. Meanwhile, the leading export commodities of South Sulawesi which have very strong competitiveness but moderate market penetration are Salt, then commodities have strong competitiveness and moderate market penetration are Coffee, Preparations of Meat and Fish, and Residues from food industries. Furthermore, Fruits; Oil Seeds; and Sugars are commodity that have strong competitiveness but low market penetration. There are six commodities in rising star position and five commodities in a loss opportunity position.
CHARACTERISTICS OF HUMAN RESOURCES NEEDED BY THE BANKING INDUSTRY IN MAKASSAR Jibril, Nabila Mukmininah; Jibril, Hadira Thumaninah; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53771

Abstract

This study aims to determine the characteristics of human resources (HR) that are needed by banks in recruiting employees. The study was conducted by distributing questionnaires to banks that were the research samples consisting of 10 banks, both conventional and sharia in Makassar. The questionnaire results were then processed using the Cochran Q test analysis tool, to determine the similarity of opinion among respondents regarding the indicators that are considered to be the characteristics of the required HR. Based on the analysis results, the criteria for human resources that are needed by the banking industry are having a high education, having a background in management and other sciences, having work experience or having an internship while studying, having computer and foreign language skills, communication skills, and having work discipline. The implication of this research is on the development of curriculum in higher education so that it is in line with the needs required in the banking industry, and so that college graduates can be absorbed. This research fills the gap by focusing on the specific HR attributes prioritized by  banks in Makassar, a topic that has received limited attention in previous studies.
MODEL STRATEGI PENINGKATAN DAYA SAING PRODUK BERBASIS EKONOMI KERAKYATAN DAN PANCASILA PADA UMKM TEH KELOR Karim, Kasnaeny; Yunus, Sattar; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.42772

Abstract

The People's economics at this time needs to be developed to increase community participation in the economic sector. For this reason, guidance is needed that comes from the state philosophy, namely Pancasila. The study aims to determine how to increase product competitiveness based on people's economics and Pancasila in Moringa Tea MSMEs in Makassar. The SWOT analysis method is used to formulate a strategy model for increasing product competitiveness by first identifying factors that can increase competitiveness by analyzing strengths and weaknesses. The research results show that the strategy model that can be implemented to increase the competitiveness of Moringa Tea MSME products based on people's economics and Pancasila is the SO model, namely the combination of strengths and opportunities through (1) Strengthening product distribution, (2) Implementing digital/online marketing, (3) Collaborating with parties who play a role in product development and marketing, (4) Implementing promotions conventionally or based on Information Technology, (5)Expanding innovations in packaging, (6) Innovating products that have more added value, (7) Improving MSME human resource capabilities, (8) Completing other permits and certifications, and (9) Improving the taste of Moringa tea.
Pemodelan dan Prediksi Harga Bitcoin menggunakan TimeGPT Alam, Syamsu; Tajibu, Muh. Jibril; Jamil , Muh
Bulletin of Economic Studies (BEST) Vol 6 No 1 (2026)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/best.v6i1.58590

Abstract

Penelitian ini bertujuan untuk menganalisis dan meramalkan kinerja harga Bitcoin menggunakan pendekatan TimeGPT , sebuah model berbasis transformer yang dikembangkan khusus untuk data deret waktu oleh Nixtla. Dengan pendekatan kuantitatif, studi ini memanfaatkan data historis harga Bitcoin untuk mengidentifikasi pola dan tren melalui kemampuan pemodelan AI modern. TimeGPT , sebagai model pre-trained, memungkinkan analisis tanpa pelatihan tambahan (zero-shot learning) dan memberikan efisiensi dalam peramalan jangka pendek maupun menengah. Metode penelitian mencakup tahap pra-pemrosesan data, pemanfaatan API TimeGPT  untuk menghasilkan prediksi, serta evaluasi hasil dengan metrik statistik seperti MAE dan RMSE. Hasil menunjukkan bahwa TimeGPT  mampu menangkap volatilitas pasar Bitcoin secara akurat, dengan tingkat kepercayaan prediksi yang tinggi pada periode stabil seperti 2024–2025. Namun, pada proyeksi jangka panjang, model menunjukkan peningkatan ketidakpastian, mencerminkan sensitivitas terhadap variabel eksternal seperti regulasi dan sentimen pasar. Studi ini menyimpulkan bahwa TimeGPT  merupakan alat yang unggul dibandingkan metode konvensional (ARIMA, GARCH, LSTM) dalam menangani kompleksitas data kripto, dan dapat digunakan sebagai pendukung pengambilan keputusan investasi, terutama jika dikombinasikan dengan analisis fundamental dan pemantauan pasar secara real-time.
Co-Authors Abdul Hamid Paddu Andi Asrul Bachtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Baso Siswadarma Baso Siswadarma Fatmawati Fatmawati Hadira Thumaninah Jibril Hadira Thumaninah Jibril Husnil Mubarak Rahman I Made Benyamin Jamil , Muh Jibril, Hadira Thumaninah Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim, Kasnaeny Mansyur Radjab Muh. Asfar Muhammad Basir Mustari, Bakhtiar Nursini Nursini, Nursini Paddu, Abdul Hamid Reviane, Indraswati Tri Abdi Sattar Sattar, Sattar Siswadarma, Baso Srirezeky Hanawiya Pratiwi Syamsu Alam Ulsirfah Islamia Ashary