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All Journal Hasanuddin Economics and Business Review Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Abdi Insani Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ekonomika dan Dinamika Sosial Journal of Training and Community Service Adpertisi
Tajibu, Muhammad Jibril
Program Pascasarjana STIE Amkop Makassar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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MODEL STRATEGI PENINGKATAN DAYA SAING PRODUK BERBASIS EKONOMI KERAKYATAN DAN PANCASILA PADA UMKM TEH KELOR Karim, Kasnaeny; Yunus, Sattar; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.42772

Abstract

The People's economics at this time needs to be developed to increase community participation in the economic sector. For this reason, guidance is needed that comes from the state philosophy, namely Pancasila. The study aims to determine how to increase product competitiveness based on people's economics and Pancasila in Moringa Tea MSMEs in Makassar. The SWOT analysis method is used to formulate a strategy model for increasing product competitiveness by first identifying factors that can increase competitiveness by analyzing strengths and weaknesses. The research results show that the strategy model that can be implemented to increase the competitiveness of Moringa Tea MSME products based on people's economics and Pancasila is the SO model, namely the combination of strengths and opportunities through (1) Strengthening product distribution, (2) Implementing digital/online marketing, (3) Collaborating with parties who play a role in product development and marketing, (4) Implementing promotions conventionally or based on Information Technology, (5)Expanding innovations in packaging, (6) Innovating products that have more added value, (7) Improving MSME human resource capabilities, (8) Completing other permits and certifications, and (9) Improving the taste of Moringa tea.
Co-Authors Bachtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Baso Siswadarma Baso Siswadarma Fatmawati Fatmawati Hadira Thumaninah Jibril Husnil Mubarak Rahman Jibril, Hadira Thumaninah Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim, Kasnaeny Mansyur Radjab Muh. Asfar Muhammad Basir Mustari, Bakhtiar Nursini Nursini, Nursini Paddu, Abdul Hamid Reviane, Indraswati Tri Abdi Sattar Sattar, Sattar Siswadarma, Baso Srirezeky Hanawiya Pratiwi Ulsirfah Islamia Ashary