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All Journal Jurnal Komunikasi Fokus Bisnis KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal of Economic, Management, Accounting and Technology (JEMATech) Warta Ikatan Sarjana Komunikasi Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik INFOKUM Resolusi: Jurnal Sosial Politik AKSELERASI: Jurnal Ilmiah Nasional Fox Justi : Jurnal Ilmu Hukum Jurnal Ekonomi Educenter: Jurnal Ilmiah Pendidikan Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Riwayat: Educational Journal of History and Humanities Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi EDUCENTER JURNAL PENDIDIKAN Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Restorasi: Hukum dan Politik Dialogia Iuridica
Muhamad Agung Dharmajaya
Universitas Mathla’ul Anwar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Implementation of Green Marketing in Digital Marketing Management Muhamad Agung Dharmajaya; Eva Sutihat; Diba Anggraini Aris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10190

Abstract

The development of digital technology is encouraging companies to adopt marketing strategies that are not solely profit-oriented but also consider environmental sustainability. One emerging approach is green marketing, integrated into digital marketing management. This study aims to analyze the implementation of green marketing in digital marketing management and identify strategies, challenges, and their impact on brand image and consumer trust. The research method used was a qualitative approach with descriptive methods. The results show that the implementation of green marketing in digital marketing management has a positive impact on brand image formation and increased consumer trust. The implementation of a digital marketing strategy that integrates environmentally friendly products, sustainable pricing, green distribution, and educational content-based promotions can increase consumer awareness of the value of sustainability. However, the effectiveness of green marketing implementation is still affected by several obstacles, such as high costs, the risk of greenwashing, and differences in consumer awareness of environmental issues. Therefore, a consistent, transparent, and integrated strategy is needed for optimal implementation of green marketing in digital marketing.
Human Resource-Oriented Strategic Management to Improve Organizational Competitiveness Muhamad Agung Dharmajaya
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

Increasingly complex organizational competition demands the implementation of management strategies that focus not only on operational aspects but also on strategic human resource (HR) management. HR is a crucial asset that determines organizational performance and competitiveness. This study aims to analyze the application of HR-based strategic management in enhancing organizational competitiveness, with a focus on recruitment and selection practices, training and development, performance management, compensation and rewards, employee welfare, innovation, and work flexibility. This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with key informants, observations of organizational activities, and documentation studies related to HR policies. Data analysis was conducted using descriptive qualitative methods through the stages of data reduction, data presentation, and conclusion drawing, using source triangulation to enhance data validity. The results indicate that effective HR-oriented strategic management, including strategic alignment, skills development, performance management, fair compensation and reward systems, and attention to employee welfare, can increase employee motivation, engagement, and productivity. A work environment that supports innovation, flexibility, and continuous learning also plays a crucial role in strengthening organizational competitiveness.
Digital Transformation of Banking and Its Legal Risks Muhamad Agung Dharmajaya
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Digital transformation of banking through the adoption of cutting-edge technology offers high efficiency, but on the other hand, it triggers the emergence of regulatory asymmetry (regulatory lag) and various new risk variants. This study aims to identify the dominant legal risk typologies in the era of banking digitalization and evaluate the readiness of the regulatory framework and effective legal risk mitigation mechanisms. The research method used is normative juridical with a descriptive-analytical approach to examine primary, secondary, and tertiary legal materials through literature review, which are then analyzed qualitatively using deductive reasoning. The results indicate three main legal risk typologies: violations of personal data protection due to data breaches, escalation of cybercrime such as phishing and ransomware that trigger disputes over unauthorized transactions, and legal uncertainty regarding the validity of electronic contracts (e-contracts) and the reliability of digital evidence in court. This study concludes that banks can no longer rely on unilateral exoneration clauses that harm consumers. Legal mitigation efforts must be implemented holistically by strengthening internationally standardized information technology governance (ISO 27001), strengthening e-KYC systems, implementing standard digital forensics audit logs, and utilizing cyber insurance. Meanwhile, regulatory authorities are required to shift their policy approach to principle-based, adaptive regulation to create a secure, trustworthy, and legally certain digital banking ecosystem.
Connecting Heritage and High-Tech: Digital Strategy for Sustainable Growth in Indonesian Batik SMEs M. Elfan Kaukab; Ali Akbar Anggara; Muhamad Agung Dharmajaya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 9 No 2 (2026): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v9i2.11040

Abstract

The batik industry represents an important component of Indonesia’s cultural heritage and regional economy. However, increasing digital disruption requires batik small and medium-sized enterprises (SMEs) to strengthen their ability to reach customers, develop products, and respond to changing market conditions. This study examines the effect of digital marketing capabilities on business performance by investigating the mediating roles of ambidextrous innovation and market capitalization agility. Survey data were collected from 223 batik SMEs in Central Java and analyzed using structural equation modelling (SEM). The findings show that digital marketing capabilities significantly enhance exploitative innovation and market capitalization agility. These capabilities function as important mechanisms through which digital marketing contributes to improved business performance. In contrast, digital marketing capabilities do not have a significant direct effect on business performance, indicating that digital adoption alone is insufficient to generate superior outcomes. Performance improvements depend on firms’ ability to translate digital marketing capabilities into innovation activities and agile market responses. This study contributes to the strategic fit and dynamic capabilities perspectives by integrating digital marketing capabilities, ambidextrous innovation, and market agility within a unified framework. Practically, batik SMEs should align digital marketing initiatives with continuous product refinement, commercialization, and rapid adaptation to market changes. The findings provide insights for strengthening the competitiveness and sustainability of heritage-based SMEs in the digital era.
Co-Authors Abdurrohman, Haidar Ali Akbar Anggara Aminah Aminah Aminah Swamawati Aminah Swarnawati Asep Setiawan Asep Setiawan Diba Anggraini Aris Diba Anggraini Aris Ekanto, Joko Eva Sutihat Eva Sutihat Fajri Syahiddinillah Harmonis Harmono Hassanain Haykal IRMA YUNITA Kaukab, M. Elfan Kemal Taufiq M. Elfan Kaukab M. Elfan Kaukab M. Elfan Kaukab M. Elfan Kaukab Masitoh Masitoh Masitoh Minangkabawi, Harmonis Muhamad Isnan Nur Ikhwan Nani Nurani Muksin Nono Arief Rachman Nono Arief Rachman Raharja, Arif Budi Seftiadi, Yosep Setiawan, Ronni Cahyo Verliani Dasmaran Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Yosep Seftiadi Zaharuddin Zaharuddin, Zaharuddin