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All Journal Jurnal Komunikasi Fokus Bisnis KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Dialogia Iuridica Warta Ikatan Sarjana Komunikasi Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ekonomi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan Jurnal Ilmiah Multidisiplin Indonesia Riwayat: Educational Journal of History and Humanities Influence: International Journal of Science Review Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi EDUCENTER JURNAL PENDIDIKAN Journal of Management
Muhamad Agung Dharmajaya
Mathla'ul Anwar University, Pandeglang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Implementation of Green Marketing in Digital Marketing Management Muhamad Agung Dharmajaya; Eva Sutihat; Diba Anggraini Aris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10190

Abstract

The development of digital technology is encouraging companies to adopt marketing strategies that are not solely profit-oriented but also consider environmental sustainability. One emerging approach is green marketing, integrated into digital marketing management. This study aims to analyze the implementation of green marketing in digital marketing management and identify strategies, challenges, and their impact on brand image and consumer trust. The research method used was a qualitative approach with descriptive methods. The results show that the implementation of green marketing in digital marketing management has a positive impact on brand image formation and increased consumer trust. The implementation of a digital marketing strategy that integrates environmentally friendly products, sustainable pricing, green distribution, and educational content-based promotions can increase consumer awareness of the value of sustainability. However, the effectiveness of green marketing implementation is still affected by several obstacles, such as high costs, the risk of greenwashing, and differences in consumer awareness of environmental issues. Therefore, a consistent, transparent, and integrated strategy is needed for optimal implementation of green marketing in digital marketing.
Influence Capability Dynamic Capabilities and Strategic Agility to Superiority Competing in the Manufacturing Industry Agung Dharmajaya, Muhammad
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The manufacturing industries were met with an environment constantly changing and dynamic, characterized by disruptive advances in technology, customer preferences that shifted physically and an international competitive field marked by rigorous standards. From these aspects of reality, have established the fact that it is necessary not only for a firm but also the whole society to upgrade themselves and their competitive edge. The aim of this research is to provide a detailed analysis of how dynamic capabilities and strategic flexibility affect manufacturing enterprises move forward from a superior position. Both these themes will be examined in the work one by one and also together. The methodology adopted in this research was quantitative and involved the use of questionnaires to collect relevant data. The data for this study was gathered carefully by means of a questionnaire survey of people meeting certain requirements set for our purpose. The data was analyzed using multiple linear regression techniques to test each variable's influence in turn alone and together as well. The results of study showed that dynamic capabilities have a positive and significant effect on competitive superiority. What this shows is that a company in identifying opportunities, making use of those opportunities and transforming its own resources, the degree to which it is doing this will determine the quality of its competitive strength. Strategic agility was also found to have a statistically significant positive impact on competitive superiority. This means that the company's ability to make rapid adjustments of movement or attitude in order to meet changes in the market strengthens its competitive position. When taken together, both dynamic capabilities and strategic agility have a significant impact on competitive superiority. In conclusion, the integration of organizational capacityfor enhancement and strategic flexibility will be a decisive factor in maintaining the leading position over time. This study has profound practical implications, pointing out the need for manufacturing enterprises to strengthen their adaptive and responsive strategies in order to find a suitable way out of the increasingly complex, ever changing competitive environment in which they operate.
Komunikasi Politik dalam Lanskap Digital: Inovasi hingga Disinformasi Berita Politik Dharmajaya, Muhamad Agung; Harmonis
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.315

Abstract

Kemajuan teknologi digital telah mentransformasi komunikasi politik secara mendasar, memberikan peluang untuk inovasi dalam penyampaian pesan dan keterlibatan masyarakat. Namun, era digital juga menghadirkan tantangan serius, terutama disinformasi yang dapat merusak proses demokrasi. Penelitian ini bertujuan untuk mengeksplorasi inovasi yang muncul dalam komunikasi politik digital dan mengidentifikasi tantangan yang diakibatkan oleh penyebaran disinformasi. Dengan pendekatan kualitatif berbasis analisis data sekunder, penelitian ini mengungkap bahwa platform digital mampu memperluas akses informasi politik dan memperkuat partisipasi masyarakat, tetapi juga meningkatkan risiko manipulasi informasi. Artikel ini menawarkan rekomendasi strategis bagi aktor politik dan masyarakat untuk memaksimalkan manfaat teknologi digital sambil meminimalkan dampak negatif disinformasi.
Co-Authors Abdurrohman, Haidar Asep Setiawan Diba Anggraini Aris Ekanto, Joko Eva Sutihat Fajri Syahiddinillah Harmonis Harmonis Harmono Hassanain Haykal Kaukab, M. Elfan Kemal Taufiq M. Elfan Kaukab Minangkabawi, Harmonis Muhamad Isnan Nur Ikhwan Nani Nurani Muksin Nono Arief Rachman Raharja, Arif Budi Seftiadi, Yosep Setiawan, Asep S Setiawan, Ronni Cahyo Swarnawati, Aminah Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Yosep Seftiadi Zaharuddin Zaharuddin, Zaharuddin