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All Journal Kreano, Jurnal Matematika Kreatif-Inovatif IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Dinamika UMT Jurnal Ilmiah Keperawatan Indonesia (JIKI) Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis MANAJEMEN JCDD Telaah Bisnis Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Prosiding Seminar Nasional Unimus Jurnal Bisnis Inovatif dan Digital Journal of Indonesia Marketing Association Proceeding International Annual Conference Economics, Management, Business, and Accounting
Immawati, Siti Asriah
Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Perilaku Pembelian Ramah Lingkungan: Tinjauan terhadap Persepsi Nilai, Persepsi Risiko, dan Kepercayaan di Niceso Kota Tangerang Immawati, Siti Asriah; Sukardiman, Diah Fistiani; Setiyawati, Ratna
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.32

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi nilai, persepsi resiko dan kepercayaan terhadap perilaku pembelian ramah lingkungan yang dilakukan di Niceso Kota Tangerang. Penelitian ini menggunakan pendekatan kuantitatif, dengan metode asosiatif. Pengumpulan data melalui kuesioner yang dibagikan langsung pada pelanggan Niceso Kota Tangerang berjumlah 180 pelanggan, dengan skala pengukuran 7 item. Pengolahan data menggunakan regresi berganda dengan sofware SPSS versi 28. Hasil penelitian ini menunjukan terdapat pengaruh positif signifikan persepsi nilai dan kepercayaan terhadap perilaku pembelian ramah lingkungan, sedangkan kepercayaan dengan perilaku pembelian ramah lingkungan berpengaruh negatif signifikannya.
PELATIHAN DAN PEMELIHARAAN, PENGELOLAAN KAWASAN WISATA MAGROVE DESA KETAPANG KABUPATEN TANGERANG Immawati, Siti Asriah; Hayati, Asfitri; Dadang, Dadang; Angraeni, Reni
Jurnal Dinamika UMT Vol 7, No 1 (2022)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v7i1.11951

Abstract

AbstrakKawasan wisata mangrove di Desa Ketapang, Kabupaten Tangerang, memiliki potensi besar sebagai destinasi ekowisata yang menarik dan edukatif. Namun, pengelolaan dan pemeliharaan yang efektif diperlukan untuk menjaga keberlanjutan lingkungan dan meningkatkan daya tarik wisata. Pelatihan dan pemeliharaan yang baik menjadi kunci dalam pengelolaan kawasan ini. Program pelatihan bertujuan untuk meningkatkan kapasitas masyarakat setempat dalam mengelola dan memelihara kawasan mangrove, termasuk dalam aspek konservasi lingkungan, pelayanan wisata, dan pengelolaan sumber daya. Selain itu, pemeliharaan rutin dilakukan untuk memastikan kelestarian ekosistem mangrove dan kenyamanan wisatawan. Hasil dari program ini diharapkan dapat meningkatkan kesadaran lingkungan, mengembangkan ekonomi lokal, serta menjadikan Desa Ketapang sebagai model pengelolaan wisata mangrove yang berkelanjutan.Kata kunci: Kawasan wisata, mangrove di Desa Ketapang
Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen: ( Studi Kasus Pelanggan di Sumarecon Mall Serpong) Siti Asriah Immawati; Rosyid, Rosyid; Kerin Paramita
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.2485

Abstract

The purpose of this study was to determine how to improve purchasing decisions that are influenced by green marketing and eWom mediated by consumer satisfaction with The Body Shop products. This study uses a quantitative approach with an associative approach. This study consists of two independent variables, namely green marketing and eWom, one moderating variable, namely customer satisfaction and one dependent variable, namely purchasing decisions. The sample in this study amounted to 96 consumers of The Body Shop Sumarecon Serpong in the period January to April 2023.The sampling technique used was accidental technique. The data source was obtained through a questionnaire of 18 statements using a Likert scale of 1 (one) to 7 (seven) distributed via google form. The data analysis technique used is multiple linear regression with the help of SmartPLS software. From the results of the analysis, it is found that Green marketing has a positive and significant effect on customer satisfaction, eWom has a positive and significant effect on customer satisfaction, Green marketing has a positive and significant effect on purchasing decisions. eWom has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and insignificant effect on purchasing decisions.
Analysis Of Student Learning Independence On Blended Learning Model Fadillah, Ahmad; Nopitasari, Dian; Bilda, Westi; Immawati, Siti Asriah; Raharjo, Sigit
Kreano, Jurnal Matematika Kreatif-Inovatif Vol 13, No 2 (2022): Kreano, Jurnal Matematika Kreatif-Inovatif
Publisher : Mathematics Dept, Math. and Science Faculty, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kreano.v13i2.38512

Abstract

This research aims to describe students' learning independence in math learning in trigonometric materials. The method used in this study is a qualitative approach with descriptive methods. Participants in this study were students of SMK Avicena Tangerang Regency which amounted to 25 participants. The technique used in collecting data in this study is to provide a learning independence questionnaire consisting of 25 statements with 6 indicators. The data analysis technique used is with the student's answer percentage formula and is described using the criteria of interpreting the percentage of answers. The results of the analysis of each indicator of learning independence are: 1) Not dependent on others 78%, 2) Confidence 74%, 3) Disciplined behavior 70%, 4) Sense of responsibility 80%, 5) Learning initiative 72%, 6) Self-control 76%. The results showed that the overall average independence of students in learning by 75% with high categories. The results of this study provide recommendations to the school to support and optimize the improvement of student learning independence.Penelitian ini bertujuan untuk mendeskripsikan kemandirian belajar siswa pada pembelajaran matematika pada materi trigonometri. Metode yang digunakan dalam penelitian ini ialah pendekatan kualitatif dengan metode deskriptif. Partisipan dalam penelitian ini adalah siswa SMK Avicena Kabupaten Tangerang yang berjumlah 25 partisipan. Teknik yang digunakan dalam mengumpulkan data pada penelitian ini ialah dengan memberikan angket kemandirian belajar yang terdiri dari 25 pernyataan dengan 6 indikator. Teknik analisis data yang digunakan yaitu dengan rumus persentase jawaban siswa dan dideskripsikan menggunakan kriteria penafsiran presentase jawaban. Hasil analisis tiap indikator kemandirian belajar yaitu: 1) Tidak tergantung kepada orang lain 78%, 2) Kepercayaan diri 74%, 3) Perilaku disiplin 70%, 4) Rasa tanggung jawab 80%, 5) Inisiatif belajar 72%, 6) Pengendalian diri 76%. Hasil penelitian menunjukan bahwa rata-rata secara keseluruhan kemandirian siswa dalam belajar sebesar 75% dengan kategori tinggi. Hasil penelitian ini memberikan rekomendasi kepada pihak sekolah untuk mendukung dan mengoptimalkan peningkatan kemandirian belajar siswa.
Analisis Keterkaitan antara Perilaku Investor dan Volatilitas Pasar Rosyid Rosyid; Siti Asriah Immawati; Jamalus Jamalus
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.971

Abstract

Financial markets are a crucial component of the global economy, where market volatility is a primary concern for investors. This study aims to analyze the relationship between investor behavior and market volatility, focusing on how sentiment and trading behavior influence stock price dynamics. Understanding this relationship can offer valuable insights for investors and policymakers in managing market fluctuations. The study used primary data from questionnaires distributed to 400 investors. The results indicate that risk perception, investment decisions, and investor experience have a positive and significant effect on the perception of market volatility. In contrast, investor emotions, such as fear and anxiety, negatively affect their perception of volatility. The level of uncertainty investors experience significantly influences their assessment of market fluctuations. A higher perceived risk leads to a stronger tendency to perceive increased market volatility. Furthermore, the actions of investors in the stock market impact their perceptions of price changes. More active investors tend to be more aware and sensitive to market fluctuations, while those influenced by negative emotions may underestimate the extent of market changes, leading to a lower perceived volatility. Investors often ignore important market signals when trying to avoid losses, which can impact their investment decisions. Experienced investors, having encountered various market cycles, are better at handling market fluctuations. Their ability to analyze and interpret market information allows them to manage risks more effectively and optimize long-term investment returns.
Millennial E-Wom Decisions: Investigation Of The Roles Of Partners, Internet, and Gender Siti Asriah Immawati; Arief Bowo Prayoga Kasmo
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 1 (2023): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this paper is to find out the influence of the millennials in deciding their purchases through the eWom platform based on the role of peers, the duration of internet use, and gender. The research design is cross-sectional. Around 300 respondents from Indonesia participated in a self-managed survey who had experience using eWom in e-commerce buying local fashion clothes brands online. The study applied PLS-SEM to test the proposed model. Information from peers has been found to have a positive influence on the use of e-WOM. Internet usage positively affects consumer purchasing intentions. Usability perceived by consumers affects the use and purchasing intent of consumers. Gender also influences consumer purchasing intentions.
Sosialisasi Hubungan Antara Pendapatan Keluarga, Pendidikan Ibu Dan Pekerjaan Ibu Dengan Stunting Mohamad Zulman Hakim; Siti Asriah Immawati; Hesty Erviani Zulaecha; Dewi Rachmania; Muljadi; Fitria Santi; Azizul Adha
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.3409

Abstract

Hasil pengujian hubungan antara tingkat Penghasilan rumah tangga dan kasus Stunting memperlihatkan bahwa metode Pearson Chi-Square menghasilkan angka signifikansi asimtotik mencapai 0,015, yakni angka yang lebih rendah dari standar batas 0,05. Data statistik tersebut memvalidasi keberadaan keterkaitan yang signifikan antara kondisi ekonomi Keluarga dengan angka kejadian Stunting pada Bayi Balita. Kondisi berbeda ditemukan pada faktor Pendidikan Ibu, di mana analisis yang sama menggunakan Pearson Chi-Square memperoleh angka signifikansi asimtotik sebesar 0,514. Mengingat nilai tersebut berada di atas patokan 0,05, dapat disimpulkan bahwa jenjang Pendidikan formal Ibu tidak memperlihatkan korelasi yang berarti dengan probabilitas terjadinya Stunting. Pola yang sama tampak pada faktor keterlibatan Ibu dalam dunia kerja, dengan pengujian Pearson Chi-Square memperlihatkan nilai signifikansi asimtotik 0,383 yang turut melewati batas 0,05. Oleh karena itu, keikutsertaan Ibu dalam kegiatan ekonomi di luar lingkungan rumah tidak memperlihatkan dampak yang berarti terhadap terjadinya kasus Stunting. Pelaksanaan program edukasi bertema Interaksi Sosial Ekonomi dan Dampaknya terhadap Stunting pada Bayi Balita yang diselenggarakan di Posyandu Anggrek Bulan, Kelurahan Margasari, Kota Tangerang, Provinsi Banten, telah berjalan dengan sukses dan mencapai sasaran yang direncanakan. Komunikasi dua arah antara pembicara dan peserta berlangsung dengan baik serta memberikan pengetahuan yang saling melengkapi. Upaya penyuluhan mengenai Hubungan Aspek Sosial Ekonomi dengan Masalah Stunting pada Bayi Usia Dini di lokasi tersebut mencerminkan implementasi konkret dari dedikasi terhadap masyarakat. Aktivitas ini memegang peranan krusial dalam upaya preventif dan promosi kesehatan, sehingga perkembangan dan tumbuh kembang Bayi di Kelurahan Margasari dapat berlangsung maksimal dan terhindar dari risiko Stunting.
FoMO dan Strategi Digital Marketing dalam Mendorong Minat Beli Skincare Impor Siti Asriah Immawati; Humairoh Humairoh; Dadang Dadang
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 1 (2026): Januari : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i1.1330

Abstract

This study is motivated by the rapid advancement of digital marketing and the increasing influence of psychological factors in shaping consumer behaviour, particularly among Generation Z, who are highly exposed to social media and global trends in imported skincare products. This phenomenon suggests that purchase decisions are not solely driven by digital marketing strategies but are also significantly influenced by emotional drivers such as Fear of Missing Out (FoMO). Accordingly, this study aims to analyse the effects of affiliate marketing, WhatsApp status, celebrity advertising, and FoMO on the purchase intention of Generation Z consumers in Tangerang City. Specifically, the study pursues five objectives: (1) to examine the effect of affiliate marketing on purchase intention; (2) to analyse the influence of WhatsApp status on purchase intention; (3) to investigate the impact of celebrity advertising on purchase intention; (4) to evaluate the effect of FoMO on purchase intention; and (5) to assess the simultaneous effects of all independent variables on purchase intention. This study adopts a quantitative approach using a survey method, with data collected through structured questionnaires administered to 250 respondents selected via accidental sampling. Data were analysed using multiple linear regression with the aid of SPSS software to examine the relationships among variables. The findings reveal that all independent variables exert a positive and statistically significant influence on purchase intention, with FoMO emerging as the most dominant predictor. These results underscore the greater role of psychological factors relative to digital marketing strategies in driving purchase intention among Generation Z consumers.The contribution of this study lies in integrating digital marketing strategies and psychological factors into a single empirical model, while also highlighting the growing importance of interpersonal digital communication, such as WhatsApp, in contemporary marketing contexts. From a practical perspective, the findings provide managerial implications for businesses to design marketing strategies that are not only informative but also capable of creating urgency and fostering emotional engagement among consumers.
Co-Authors Abbas, Dirvi Surya Abd. Rasyid Syamsuri Abdul Rauf Abdul Rauf Agung Budi Andi Kasuma Negara Angraeni, Reni Annisaa Fitrah Umara Apriliani Anggi Arief Bowo Prayoga Kasmo Arissetyanto Nugroho Asfitri Hayati Azizul Adha BASUKI DADANG DADANG DADANG DADANG Dewi Rachmania Diah Fistiani Sukardiman Dian Esha Fadillah, Ahmad Fitria Santi Hesty Erviani Zulaecha Humairoh Humairoh Humairoh Humairoh Humairoh, Humairoh Isrok Isrok Jamalus Jamalus Jumarno, Jumarno Kerin Paramita Lena Erdawati M.Imam Muttaqijn Mohamad Zulman Hakim Muljadi Mulyadi Nopitasari, Dian Rosyid Rosyid Rosyid Rosyid Rosyid, Rosyid Setiyawati, Ratna Sigit Raharjo Srie Nuning Mulatsih Tafiprios Tafiprios Westi Bilda, Westi Yanthi Metri Gunawan yudhi rahman