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All Journal Kreano, Jurnal Matematika Kreatif-Inovatif IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Dinamika UMT Jurnal Ilmiah Keperawatan Indonesia (JIKI) Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis MANAJEMEN JCDD Telaah Bisnis Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Unimus Journal of Indonesia Marketing Association
Immawati, Siti Asriah
Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Effects of e-WOM and Green Product Innovation on Consumer Purchase Decisions through Social Media Marketing on Beauty Products in Sociolla Siti Asriah Immawati; Apriliani Anggi
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.338

Abstract

The study aims to analyze the determinant of electronic word of mouth and green product innovation on purchasing decisions through Social Media Marketing for beauty products at Sociolla. This research is quantitative, with a sample of 96 people. The non-probability sampling technique used is the accidental sampling technique. Primary data collection was obtained by distributing questionnaires. Data processing uses smart PLS and data analysis used in this study includes descriptive statistical analysis, instrument testing, classical assumption testing, regression analysis, hypothesis testing, and coefficient of determination testing. The results of the study show that partially and simultaneously social media marketing, electronic word of mouth, and green products affect purchasing decisions. The findings of this study are expected to provide fundamental data for strategy development related to social media marketing of beauty products. In addition, this study has implications for suggestions to increase the use of e-wom and green product innovation through social media marketing.
Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen: ( Studi Kasus Pelanggan di Sumarecon Mall Serpong) Siti Asriah Immawati; Rosyid Rosyid; Kerin Paramita
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.2485

Abstract

The purpose of this study was to determine how to improve purchasing decisions that are influenced by green marketing and eWom mediated by consumer satisfaction with The Body Shop products. This study uses a quantitative approach with an associative approach. This study consists of two independent variables, namely green marketing and eWom, one moderating variable, namely customer satisfaction and one dependent variable, namely purchasing decisions. The sample in this study amounted to 96 consumers of The Body Shop Sumarecon Serpong in the period January to April 2023.The sampling technique used was accidental technique. The data source was obtained through a questionnaire of 18 statements using a Likert scale of 1 (one) to 7 (seven) distributed via google form. The data analysis technique used is multiple linear regression with the help of SmartPLS software. From the results of the analysis, it is found that Green marketing has a positive and significant effect on customer satisfaction, eWom has a positive and significant effect on customer satisfaction, Green marketing has a positive and significant effect on purchasing decisions. eWom has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and insignificant effect on purchasing decisions.
Desain Kemasan Produk dan Daya Tarik Iklan terhadap Kesadaran Merek Dan Dampaknya pada Minat Beli Ulang Teh Botol Sosro pada Mahasiswa Universitas Muhammadiyah Tangerang Siti Asriah Immawati
Prosiding Seminar Nasional Unimus Vol 1 (2018): Hilirisasi & Komersialisasi Hasil Penelitian dan Pengabdian Masyarakat untuk Indonesia
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui  pengaruh  desain kemasan  produk dan daya tarik iklan terhadapkesadaran merek pada konsumen baik secara parsial maupun simultan serta dampaknya kesadaran merekterhadap minat beli ulang konsumen Teh Botol Sosro di kalangan mahasiswa Universitas MuhammadiyahTangerang. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Muhammadiyah Tangerang,sedangkan sampel dalam penelitian ini adalah 100 (seratus) mahasiswa dari berbagai Fakultas di UniversitasMuhammadiyah Tangerang yang pernah melakukan pembelian terhadap minuman Teh Botol Sosro. Teknikpengambilan sampel yaitu Stratified Random Sampling. Pengujian instrumen dilakukan dengan uji validitas danreliabilitas, teknik analisis data menggunakan uji asumsi klasik, analisis regresi berganda, serta uji hipotesispada α = 0,05. Hasil penelitian mengemukakan bahwa: (1) desain kemasan produk berpengaruh terhadapkesadaran merek  dengan sig 0,000 (2) daya tarik iklan mempunyai berpengaruh positif dan signifikan terhadapkesadaran merek dengan nilai sig 0,000 (3) desain kemasan produk berpengaruh positif dan signifikan terhadapminat beli ulang konsumen dengan nilai sig 0,000  (4). daya tarik iklan tidak berpengaruh positif dan signifikanterhadap minat beli ulang konsumen dengan nilai sig 0,141 (5) desain kemasan produk dan daya tarik iklanberpengaruh positif dan signifikan terhadap  kesadaran merek dengan nilai sig 0,000  (6) desain kemasan produkdan daya tarik iklan berpengaruh positif dan signifikan terhadap minat beli ulang konsumen dengan nilai sig0,000 (7) kesadaran merek berpengaruh positif dan signifikan terhadap minat beli ulang konsumen dengan nilaisig 0,000.
Analysis Of Student Learning Independence On Blended Learning Model Ahmad Fadillah; Dian Nopitasari; Westi Bilda; Siti Asriah Immawati; Sigit Raharjo
Kreano, Jurnal Matematika Kreatif-Inovatif Vol 13, No 2 (2022): Kreano, Jurnal Matematika Kreatif-Inovatif
Publisher : Mathematics Dept, Math. and Science Faculty, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kreano.v13i2.38512

Abstract

This research aims to describe students' learning independence in math learning in trigonometric materials. The method used in this study is a qualitative approach with descriptive methods. Participants in this study were students of SMK Avicena Tangerang Regency which amounted to 25 participants. The technique used in collecting data in this study is to provide a learning independence questionnaire consisting of 25 statements with 6 indicators. The data analysis technique used is with the student's answer percentage formula and is described using the criteria of interpreting the percentage of answers. The results of the analysis of each indicator of learning independence are: 1) Not dependent on others 78%, 2) Confidence 74%, 3) Disciplined behavior 70%, 4) Sense of responsibility 80%, 5) Learning initiative 72%, 6) Self-control 76%. The results showed that the overall average independence of students in learning by 75% with high categories. The results of this study provide recommendations to the school to support and optimize the improvement of student learning independence.Penelitian ini bertujuan untuk mendeskripsikan kemandirian belajar siswa pada pembelajaran matematika pada materi trigonometri. Metode yang digunakan dalam penelitian ini ialah pendekatan kualitatif dengan metode deskriptif. Partisipan dalam penelitian ini adalah siswa SMK Avicena Kabupaten Tangerang yang berjumlah 25 partisipan. Teknik yang digunakan dalam mengumpulkan data pada penelitian ini ialah dengan memberikan angket kemandirian belajar yang terdiri dari 25 pernyataan dengan 6 indikator. Teknik analisis data yang digunakan yaitu dengan rumus persentase jawaban siswa dan dideskripsikan menggunakan kriteria penafsiran presentase jawaban. Hasil analisis tiap indikator kemandirian belajar yaitu: 1) Tidak tergantung kepada orang lain 78%, 2) Kepercayaan diri 74%, 3) Perilaku disiplin 70%, 4) Rasa tanggung jawab 80%, 5) Inisiatif belajar 72%, 6) Pengendalian diri 76%. Hasil penelitian menunjukan bahwa rata-rata secara keseluruhan kemandirian siswa dalam belajar sebesar 75% dengan kategori tinggi. Hasil penelitian ini memberikan rekomendasi kepada pihak sekolah untuk mendukung dan mengoptimalkan peningkatan kemandirian belajar siswa.
Perilaku Pembelian Ramah Lingkungan: Tinjauan terhadap Persepsi Nilai, Persepsi Risiko, dan Kepercayaan di Niceso Kota Tangerang Siti Asriah Immawati; Diah Fistiani Sukardiman; Ratna Setiyawati
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.32

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi nilai, persepsi resiko dan kepercayaan terhadap perilaku pembelian ramah lingkungan yang dilakukan di Niceso Kota Tangerang. Penelitian ini menggunakan pendekatan kuantitatif, dengan metode asosiatif. Pengumpulan data melalui kuesioner yang dibagikan langsung pada pelanggan Niceso Kota Tangerang berjumlah 180 pelanggan, dengan skala pengukuran 7 item. Pengolahan data menggunakan regresi berganda dengan sofware SPSS versi 28. Hasil penelitian ini menunjukan terdapat pengaruh positif signifikan persepsi nilai dan kepercayaan terhadap perilaku pembelian ramah lingkungan, sedangkan kepercayaan dengan perilaku pembelian ramah lingkungan berpengaruh negatif signifikannya.
PELATIHAN DAN PEMELIHARAAN, PENGELOLAAN KAWASAN WISATA MAGROVE DESA KETAPANG KABUPATEN TANGERANG Siti Asriah Immawati; Asfitri Hayati; Dadang Dadang; Reni Angraeni
Jurnal Dinamika UMT Vol 7, No 1 (2022)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v7i1.11951

Abstract

AbstrakKawasan wisata mangrove di Desa Ketapang, Kabupaten Tangerang, memiliki potensi besar sebagai destinasi ekowisata yang menarik dan edukatif. Namun, pengelolaan dan pemeliharaan yang efektif diperlukan untuk menjaga keberlanjutan lingkungan dan meningkatkan daya tarik wisata. Pelatihan dan pemeliharaan yang baik menjadi kunci dalam pengelolaan kawasan ini. Program pelatihan bertujuan untuk meningkatkan kapasitas masyarakat setempat dalam mengelola dan memelihara kawasan mangrove, termasuk dalam aspek konservasi lingkungan, pelayanan wisata, dan pengelolaan sumber daya. Selain itu, pemeliharaan rutin dilakukan untuk memastikan kelestarian ekosistem mangrove dan kenyamanan wisatawan. Hasil dari program ini diharapkan dapat meningkatkan kesadaran lingkungan, mengembangkan ekonomi lokal, serta menjadikan Desa Ketapang sebagai model pengelolaan wisata mangrove yang berkelanjutan.Kata kunci: Kawasan wisata, mangrove di Desa Ketapang
Working Hours Dan Disiplin Kerja Serta Dampaknya Pada Kinerja Karyawan Siti Asriah Immawati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 3 (2022): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.442 KB) | DOI: 10.55606/jekombis.v1i3.425

Abstract

The purpose of this study is to determine the impact of working hours and work discipline on employee performance at PT XXX. The sample in this study was 80 employees. The analysis technique used multiple linear regression. The results of the study show that working hours have a negative impact on employee performance, this shows that if working hours are higher, employee performance will be lower, and if working hours decrease, employee performance will increase. Discipline has a positive impact on employee performance, so that increasing employee discipline will be followed by an increase in employee performance.
Creating Millennial Generation Loyalty Through Customer Perceived Value on Halal Local Cosmetic Products Immawati, Siti Asriah; Jumarno, Jumarno; Kasmo, Arief Bowo Prayoga; Tafiprios, Tafiprios
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2950

Abstract

With the rapid growth of Indonesia's cosmetics industry, the cosmetic industry has the opportunity to compete by making halal labelled products.  The aim of this research is to find out how the value the customer considers affects customer loyalty by looking at how satisfied local millennials are with halal cosmetics.  This research involves 250 millennials living in Jabodetabek.  Using Smart-PLS, data is collected through questionnaires distributed through Google Forms.  The results of the analysis show that the value perceived by the customer has a positive and significant impact on the consumer loyalty, the value experienced by the client has a negative and significant effect on consumer satisfaction, and the satisfaction of consumers has a significant and positive effect on the customer loyalty and the average consumer’s satisfaction.
GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS Asriah Immawati, Siti; Arissetyanto Nugroho
Dinasti International Journal of Management Science Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i6.402

Abstract

One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get through effective green marketing. Green marketing has been proven to increase competitive advantage. Therefore, improving the quality of green marketing and continuous innovation so that competitive advantage can be maintained and able to win the competition must always be run by the company
Edukasi Literasi Keuangan Digital Bagi Masyarakat RW 14 Kelurahan Uwung Jaya Kecamatan Cibodas Kota Tangerang Siti Asriah Immawati; Lena Erdawati; Rosyid Rosyid
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1220

Abstract

In line with the development of higher information technology, resulting in people easily accessing all information, especially in shopping online, investing online, making online loans and gambling online, this certainly requires strong household financial management. Conducting digital financial literacy education in the community is one solution to reduce the impact of errors due to improper management and to reduce the gap between understanding financial literacy and financial inclusion in the community. With the delivery of digital financial literacy education, it is hoped that the community will be able to manage household finances wisely.
Co-Authors Abbas, Dirvi Surya Abd. Rasyid Syamsuri Abdul Rauf Abdul Rauf Agung Budi Ahmad Fadillah Andi Kasuma Negara Annisaa Fitrah Umara Apriliani Anggi Arief Bowo Prayoga Kasmo Arissetyanto Nugroho BASUKI Dadang Dadang Diah Fistiani Sukardiman Dian Esha Dian Nopitasari Humairoh Humairoh Humairoh Humairoh Humairoh, Humairoh Isrok Isrok Jumarno, Jumarno Kerin Paramita Lena Erdawati M.Imam Muttaqijn Mulyadi Ratna Setiyawati Reni Angraeni Rosyid . Rosyid Rosyid Rosyid Rosyid Rosyid, Rosyid Sigit Raharjo Srie Nuning Mulatsih Tafiprios Tafiprios Westi Bilda Yanthi Metri Gunawan yudhi rahman