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All Journal Kreano, Jurnal Matematika Kreatif-Inovatif IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Dinamika UMT Jurnal Ilmiah Keperawatan Indonesia (JIKI) Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis MANAJEMEN JCDD Telaah Bisnis Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Unimus Jurnal Bisnis Inovatif dan Digital Journal of Indonesia Marketing Association
Immawati, Siti Asriah
Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Effects of e-WOM and Green Product Innovation on Consumer Purchase Decisions through Social Media Marketing on Beauty Products in Sociolla Siti Asriah Immawati; Apriliani Anggi
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.338

Abstract

The study aims to analyze the determinant of electronic word of mouth and green product innovation on purchasing decisions through Social Media Marketing for beauty products at Sociolla. This research is quantitative, with a sample of 96 people. The non-probability sampling technique used is the accidental sampling technique. Primary data collection was obtained by distributing questionnaires. Data processing uses smart PLS and data analysis used in this study includes descriptive statistical analysis, instrument testing, classical assumption testing, regression analysis, hypothesis testing, and coefficient of determination testing. The results of the study show that partially and simultaneously social media marketing, electronic word of mouth, and green products affect purchasing decisions. The findings of this study are expected to provide fundamental data for strategy development related to social media marketing of beauty products. In addition, this study has implications for suggestions to increase the use of e-wom and green product innovation through social media marketing.
Desain Kemasan Produk dan Daya Tarik Iklan terhadap Kesadaran Merek Dan Dampaknya pada Minat Beli Ulang Teh Botol Sosro pada Mahasiswa Universitas Muhammadiyah Tangerang Siti Asriah Immawati
Prosiding Seminar Nasional Unimus Vol 1 (2018): Hilirisasi & Komersialisasi Hasil Penelitian dan Pengabdian Masyarakat untuk Indonesia
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui  pengaruh  desain kemasan  produk dan daya tarik iklan terhadapkesadaran merek pada konsumen baik secara parsial maupun simultan serta dampaknya kesadaran merekterhadap minat beli ulang konsumen Teh Botol Sosro di kalangan mahasiswa Universitas MuhammadiyahTangerang. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Muhammadiyah Tangerang,sedangkan sampel dalam penelitian ini adalah 100 (seratus) mahasiswa dari berbagai Fakultas di UniversitasMuhammadiyah Tangerang yang pernah melakukan pembelian terhadap minuman Teh Botol Sosro. Teknikpengambilan sampel yaitu Stratified Random Sampling. Pengujian instrumen dilakukan dengan uji validitas danreliabilitas, teknik analisis data menggunakan uji asumsi klasik, analisis regresi berganda, serta uji hipotesispada α = 0,05. Hasil penelitian mengemukakan bahwa: (1) desain kemasan produk berpengaruh terhadapkesadaran merek  dengan sig 0,000 (2) daya tarik iklan mempunyai berpengaruh positif dan signifikan terhadapkesadaran merek dengan nilai sig 0,000 (3) desain kemasan produk berpengaruh positif dan signifikan terhadapminat beli ulang konsumen dengan nilai sig 0,000  (4). daya tarik iklan tidak berpengaruh positif dan signifikanterhadap minat beli ulang konsumen dengan nilai sig 0,141 (5) desain kemasan produk dan daya tarik iklanberpengaruh positif dan signifikan terhadap  kesadaran merek dengan nilai sig 0,000  (6) desain kemasan produkdan daya tarik iklan berpengaruh positif dan signifikan terhadap minat beli ulang konsumen dengan nilai sig0,000 (7) kesadaran merek berpengaruh positif dan signifikan terhadap minat beli ulang konsumen dengan nilaisig 0,000.
Working Hours Dan Disiplin Kerja Serta Dampaknya Pada Kinerja Karyawan Siti Asriah Immawati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 3 (2022): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.442 KB) | DOI: 10.55606/jekombis.v1i3.425

Abstract

The purpose of this study is to determine the impact of working hours and work discipline on employee performance at PT XXX. The sample in this study was 80 employees. The analysis technique used multiple linear regression. The results of the study show that working hours have a negative impact on employee performance, this shows that if working hours are higher, employee performance will be lower, and if working hours decrease, employee performance will increase. Discipline has a positive impact on employee performance, so that increasing employee discipline will be followed by an increase in employee performance.
Creating Millennial Generation Loyalty Through Customer Perceived Value on Halal Local Cosmetic Products Immawati, Siti Asriah; Jumarno, Jumarno; Kasmo, Arief Bowo Prayoga; Tafiprios, Tafiprios
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2950

Abstract

With the rapid growth of Indonesia's cosmetics industry, the cosmetic industry has the opportunity to compete by making halal labelled products.  The aim of this research is to find out how the value the customer considers affects customer loyalty by looking at how satisfied local millennials are with halal cosmetics.  This research involves 250 millennials living in Jabodetabek.  Using Smart-PLS, data is collected through questionnaires distributed through Google Forms.  The results of the analysis show that the value perceived by the customer has a positive and significant impact on the consumer loyalty, the value experienced by the client has a negative and significant effect on consumer satisfaction, and the satisfaction of consumers has a significant and positive effect on the customer loyalty and the average consumer’s satisfaction.
GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS Asriah Immawati, Siti; Arissetyanto Nugroho
Dinasti International Journal of Management Science Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i6.402

Abstract

One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get through effective green marketing. Green marketing has been proven to increase competitive advantage. Therefore, improving the quality of green marketing and continuous innovation so that competitive advantage can be maintained and able to win the competition must always be run by the company
Edukasi Literasi Keuangan Digital Bagi Masyarakat RW 14 Kelurahan Uwung Jaya Kecamatan Cibodas Kota Tangerang Siti Asriah Immawati; Lena Erdawati; Rosyid Rosyid
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1220

Abstract

In line with the development of higher information technology, resulting in people easily accessing all information, especially in shopping online, investing online, making online loans and gambling online, this certainly requires strong household financial management. Conducting digital financial literacy education in the community is one solution to reduce the impact of errors due to improper management and to reduce the gap between understanding financial literacy and financial inclusion in the community. With the delivery of digital financial literacy education, it is hoped that the community will be able to manage household finances wisely.
INVESTASI CRYPTO: BAGAIMANA KEAMANAN, KEMUDAHAN, DAN PERSEPSI RISIKO MEMBENTUK PERSEPSI KEUNTUNGAN DAN KEPUTUSAN INVESTOR MUDA DI KOTA TANGERANG Rosyid Rosyid; Siti Asriah Immawati; Srie Nuning Mulatsih
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.891

Abstract

An abstranct The lack of knowledge about investing with crypto makes many investors experience losses for investors, therefore this study aims to determine the effect of transaction security, ease of transactions and risk perception on crypto investment decisions among young people in Tangerang City. By using a sample of 200 people, collecting data through a questionnaire of 28 statements and using a 7-alternative answer liekrt scale and data analysis techniques using Smart PLS 4.0. The results of data analysis show that there is an influence between transaction convenience and risk perception on crypto investment decisions, while transaction security has no effect on investment decisions. Investors can assume that the platform or cryptographic technology used is safe and reliable, so transaction security is no longer a major concern for investment decisions. The recommendation in this study is the need to improve and improve the infrastructure of cryptographic transactions, this includes simplifying the transaction process, increasing transaction speed, and providing features that make it easier for users to invest.
Sosialisasi dan Pelatihan Pengolahan Limbah Plastik: Langkah Menuju Kehidupan Berkelanjutan di Kelurahan Cibodas Baru Kota Tangerang Siti Asriah Immawati; Rosyid Rosyid; Humairoh Humairoh
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i2.3954

Abstract

Plastic waste has become one of the most pressing environmental issues in the 21st century, with Indonesia as one of the largest contributors. This research aims to socialize plastic waste treatment in Cibodas Baru Urban Village, Tangerang City, with a focus on increasing community awareness and participation, particularly housewives, in the recycling process. The methods used included an initial survey, socialization sessions, and practical training in making reusable shopping bags from plastic waste. The results showed a significant increase in participants' understanding of waste management and their ability to process plastic into functional products. This initiative not only reduces plastic waste, but also empowers women economically by providing skills that can generate income. Moreover, it also contributes to sustainable development goals by promoting environmentally friendly practices. This study emphasizes the importance of community engagement and collaborative efforts in addressing plastic waste issues, paving the way towards a cleaner and more sustainable environment.
Meningkatkan Pendapatan UMKM Fashion Melalui Literasi Digital Siti Asriah Immawati; Rosyid Rosyid; M.Imam Muttaqijn
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1302

Abstract

This Community Service (PKM) was held in Cibodas Village, Cibodas District, Tangerang City. The methods used by the service team are field observation, training and mentoring. The implementation of this PKM aims to provide knowledge about digital literacy to MSME players through training and mentoring for fashion MSME players. A total of 32 fashion MSME players participated in training and mentoring, with different times and places. The results of training and mentoring obtained from the results of the assessment carried out on MSME actors found that the value obtained was 37%, so that MSME actors were sufficient in mastering digital transformation. The above states that the duties of training and mentoring MSMEs have not been said to be good in carrying out their duties and have not had a better impact on MSME actors and the development of MSMEs in mastering digital literacy. Most of the levels of mastery of digital literacy of MSME actors are still in the medium category. So that the income earned by MSME actors is still relatively low.
Cultivation and Processing of Aloe Vera to Enhance Community Income Immawati, Siti Asriah; Rosyid, Rosyid; Humairoh, Humairoh; Rahman, Yudhi
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v4i2.776

Abstract

Aloe vera is a versatile plant with numerous health and beauty benefits; however, its cultivation potential has not been fully optimised due to residents' limited knowledge and skills in both cultivation and processing. The cultivation and processing of aloe vera in RW 06, Gandasari Subdistrict, Jatiuwung District, Tangerang City, was carried out to increase community income. The methodology employed was Participatory Action Research (PAR), involving stages such as socialisation, training on cultivation and processing, provision of resources, technical assistance, and marketing strategies based on local needs. The results of the community service program indicated several stages of implementation. Land preparation for aloe vera cultivation involved weeding, loosening the soil to 30–50 cm depth, and allowing it to rest for 1–2 weeks. Soil was treated 2–3 times with the addition of fertilisers, followed by the construction of planting beds 100–120 cm wide and 20–25 cm high. Seedlings were planted at a 5–7 cm depth with spacing of either 50 x 75 cm or 50 x 100 cm. A survey of 10 respondents revealed that 60% successfully produced aloe vera gel and 50% attempted to make healthy beverages. The program received positive feedback, with 88% of participants understanding the benefits, 90% reporting that they were supported by providing seedlings and tools, and 70% understanding marketing strategies, indicating overall training success. Conclusion: The program had a positive impact, as the community successfully engaged in aloe vera cultivation, supported the local economy, and contributed to creating new job opportunities.
Co-Authors Abbas, Dirvi Surya Abd. Rasyid Syamsuri Abdul Rauf Abdul Rauf Agung Budi Andi Kasuma Negara Angraeni, Reni Annisaa Fitrah Umara Apriliani Anggi Arief Bowo Prayoga Kasmo Arissetyanto Nugroho BASUKI DADANG DADANG Diah Fistiani Sukardiman Dian Esha Fadillah, Ahmad Humairoh Humairoh Humairoh Humairoh Humairoh, Humairoh Isrok Isrok Jamalus Jamalus Jumarno, Jumarno Kerin Paramita Lena Erdawati M.Imam Muttaqijn Mulyadi Nopitasari, Dian Rosyid Rosyid Rosyid Rosyid Rosyid, Rosyid Setiyawati, Ratna Sigit Raharjo Srie Nuning Mulatsih Tafiprios Tafiprios Westi Bilda, Westi Yanthi Metri Gunawan yudhi rahman