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Darmawati, Lusi Endang Sri
STIKIP PGRI Situbondo, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Journal : Media Wisata

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ANALISIS INTERNAL MARKETING DALAM PENGEMBANGAN DAYA TARIK WISATA WENDIT WATER PARK Sri Darmawati, Lusi Endang
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.252

Abstract

This study analyzes the influence of Internal Marketing (leadership, consultative, motivation, work standard, communication, and training) in developing the quality of Wendit Water Park attraction through description analysis. Respondents for this study were a total of 100 people who used for analysis.Respondents were taken randomly to answer the questionnaire. Testing was used for description analysis.The results of statistical analysis of description obtained that Internal Marketing has a strong contribution (80%) to the development of Wendit Water Park attraction, meaning that if Internal Marketing (leadership, consultative, motivation, work standards, communication, and training) is developed, it will lead to high quality tothe attraction of Wendit Water Park (WWP ). Six factors of Internal Marketing that reflect the success of marketing activities at Wendit Water Park (WWP) attraction.In average, WWP already has a good perception in scale 4 (70%), while the factor that has the highest frequency is sharing communication in Wendit Water Park (WWP). Keywords: Marketing; Tourist; Wendit Water Park
Co-Authors Afif Alfiyanto Ahmad Jailani, Ahmad Dassucik, Dassucik Durotut Takiyah Fitri Hidayati Ida Bagus Benny Surya Adi Pramana Iyetul M, Siti Irfa Miftahus Surur, Miftahus Mujiyanti, Sri Ayudha Munawwir, Zainul Nurul Fajri Prakoso, Rian Agus Rakhman, Fathor Rasyidi, Ahmad Hafas raudatul jannah Rita Yulia Anggraini Ruski Ruski, Ruski Siti Masruroh Uzzakah, Ita Widad, Ziyadatul Wulan Indah Fatimatul Djamilah Yana, Indah