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Pengaruh E-wom, Daya Tarik Wisata dan Fasilitas Wisata terhadap Minat Berkunjung Kembali Wisatawan Pantai Indah Bosowa Makassar leonardo davidsi sipayung; Fitriana; Eureka Try Zarazwanty R Laega
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 6 (2026): JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i6.10612

Abstract

This study aims to determine how the influence of electronic word of mouth (e-wom), tourist attraction, and tourist facilities on the interest in visiting Indah Bosowa Beach, Makassar. The population in this study was tourists who had visited more than twice in the last year, as many as 150 people. The sampling technique used puporsive sampling. The results of multiple regression tests show that the electronic word of mouth (e-wom) variable has a positive effect on interest in visiting again, obtaining a regression coefficient of 0.149. The tourist attraction variable has a positive effect on return visit interest, with a regression coefficient of 0.150. The tourist facility variable has a positive effect on return visit interest, with a regression coefficient of 0.363. The results of the calculation of the t-test (partial) electronic word of mouth (e-wom) have a significant effect on interest in visiting again, as indicated by the calculation of the t-count value = 2.786> t-table = 1.655 with a significance of 0.004, <0.05. The tourist attraction variable has a significant effect on interest in visiting again, as indicated by the results of the calculation of the tcount value = 2.786> t table = 1.655, with a significant value of 0.005 <0.05. The tourist facilities variable has a significant effect on interest in visiting again, as indicated by the results of the calculation of the tcount value = 2.312> t table = 1.655, with a significant value of 0.002 <0.05. Simultaneous test results (F-test), electronic word of mouth (e-wom) variables, tourist attractions, and tourist facilities have a positive and significant effect on interest in visiting again. This is indicated from the calculation of Fcount = 24.987> Ftable = 2.67 with a significance value of 0.000 <0.05. The results of determination (R2) obtained a value of R2 = 56.5% variable interest in visiting again (Y) is influenced by electronic word of mouth (e-wom), tourist attraction, and tourist facilities, while the remaining 43.5% is influenced by other independent variables not examined in this study.
PENGARUH GREEN FINANCE DAN FINANCIAL LITERACY TERHADAP BUSINESS SUSTAINABILITY DENGAN FINANCIAL BEHAVIOR SEBAGAI VARIABEL MEDIASI Fitriana; Leonardo Davidsi Sipayung; Aryan Agus Pratama
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1537

Abstract

The effort to maintain business sustainability in the micro, small, and medium-sized enterprise (MSME) sector is increasingly associated with financial literacy and sustainability-oriented financing practices. In this context, this study investigates the roles of green finance and financial literacy in influencing business sustainability, with financial management behavior positioned as a mediating variable. The study adopts a quantitative approach involving 150 MSME owners as respondents. Data were collected through a structured questionnaire and subsequently analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique to examine both direct and indirect relationships among the variables. The empirical findings indicate that the implementation of green finance and the level of financial literacy possessed by business owners significantly contribute to the enhancement of business sustainability. In addition, financial management behavior was found to have a direct effect on business sustainability. Furthermore, financial management behavior functions as a mediating variable that strengthens the relationships between green finance and financial literacy and business sustainability. These findings underscore that the combination of adequate financial knowledge and access to sustainable financing schemes can foster more adaptive and effective financial management behavior. Ultimately, this becomes an important factor in supporting the resilience and long-term sustainability of MSMEs. Therefore, strengthening financial literacy and expanding access to sustainable financing instruments should become priorities in the formulation of MSME empowerment policies.
Implementasi Tri Dharma Perguruan Tinggi melalui Pelatihan Penulisan dan Publikasi Artikel Ilmiah Leonardo Davidsi Sipayung; Muhammad Novrizal Ramadhan; Eureka Try Zarazwanty R.L; Muhammad Nurfajri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/9m8thc67

Abstract

Tri Dharma Perguruan Tinggi adalah kewajiban yang harus dilaksanakan oleh dosen dalam menunjang peningkatan karir dosen, yang terdiri dari pendidikan dan pengajaran, penelitian, dan pengabdian. Fokus pada kegiatan pengabdian ini adalah untuk menunjang dan mendorong para dosen baru di lingkungan Universitas Negeri Makassar Prodi Administrasi Bisnis dalam hal menulis dan publikasi artikel ilmiah. Pengalaman dengan latar belakang yang berbeda dan kurangnya informasi dan pengetahuan tentang penulisan dan publikasi artikel ilmiah menjadi latar belakang dari kegiatan pengabdian ini. Metode yang digunakan dalam kegiatan ini yakni (1) tahap perencanaan, dengan identifikasi masalah dan penentuan materi, (2) tahap pelaksanaan dengan presentasi dan diskusi, (3) tahap evaluasi dengan mengadakan kuis singkat dan review artikel jurnal yang sudah dipublikasikan. Dengan adanya kegiatan ini para dosen menjadi lebih termotivasi dan memiliki pengetahuan bagaimana menulis artikel ilmiah yang baik, dan juga mengetahui proses publikasi artikel ilmiah. Hasil evaluasi menunjukkan adanya peningkatan motivasi dan pemahaman dosen baru terhadap penulisan artikel ilmiah sebesar 90% berdasarkan hasil kuis dan review.