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Advokasi Greenpeace Indonesia melalui kampanye digital "#PantangPlastik" di Instagram @greenpeace.id dalam Meningkatkan Kesadaran: Studi kasus generasi muda Kota Bogor Maola, Nazwa; Nugraha, Yogaprasta Adi; Nugroho, David Rizal
Kinesik Vol. 13 No. 1 (2026): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v13i1.2775

Abstract

Greenpeace Indonesia merupakan organisasi kampanye global yang secara aktif digunakan untuk mengadvokasikan perlindungan lingkungan. Karena Generasi muda merupakan mayoritas pengguna internet dan media sosial di Indonesia, platform digital merupakan alat yang efektif untuk menyebarkan pesan tentang lingkungan dan mendorong partisipasi publik. Tujuan penelitian ini adalah untuk menganalisis strategi advokasi kampanye digital ”#PantangPlastik” di Instagram @greenpeace.id untuk meningkatkan kesadaran tentang isu lingkungan sampah plastik di kalangan generasi muda khususnya di Kota Bogor dengan menggunakan konsep Environmental Advocacy Communication, yang meliputi komunikasi partisipatif, media sosial, naratif storytelling dan teknologi imersif. Hasil penelitian ini dapat disimpulkan bahwa strategi advokasi kampanye digital ”#PantangPlastik” selaras dengan konsep Environmental Advocacy Communication.
The Relationship between Social Media Consumption and Generation Z's Marriage Preference Revalina Azzahra Lazuardi; Yogaprasta Adi Nugraha; Dwi Rini Sovia Firdaus; Toto Sugiarto
Jurnal Riset Komunikasi (JURKOM) Vol. 9 No. 1 (2026): February 2026
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v9i1.1540

Abstract

The widespread circulation of “fear of marriage” narratives on social media has intensified public discourse on intimate relationships and raised concerns about shifting marital perceptions among Generation Z. This study examines the relationship between social media exposure, perceptions of negative marriage-related issues, and marriage preferences among Generation Z. A quantitative descriptive approach was employed using accidental sampling. Data were collected from 390 undergraduate students from Universitas Pakuan, IPB University, and Universitas Ibn Khaldun in Bogor City, Indonesia, through a structured questionnaire with a four-point Likert scale. Descriptive statistics and Pearson correlation tests were applied. The findings reveal a weak but significant positive correlation between social media exposure and marriage preference (r = 0.164; p = 0.001), and a significant negative correlation between perceptions of negative issues such as domestic violence, financial burden, and infidelity and marriage preference (r = −0.238; p = 0.000). Notably, 95.92% of respondents reported positive marriage preferences. This study contributes to communication scholarship by demonstrating that social media does not reduce Generation Z’s intention to marry, but instead shapes more selective and rational marital decision-making within digital meaning-construction processes.