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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik INFOKUM Jurnal Sosial dan Teknologi Jurnal Media Informatika Journal Media Public Relations Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Ragam Pengabdian
Harry Isra Muhammad
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Debunking the Myth of “Corporate Slaves” Among Generation Z Through the Lyrics of Hindia’s Song “Just Dance—This Career Has No Meaning” Poetra Raqhib Indayanto; Nurliah; Dony Kristian; Harry Isra Muhammad
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2447

Abstract

The emergence of Generation Z in the modern workplace has introduced new perspectives on career values, work-life balance, and professional identity. The dominant narrative that equates personal success with productivity, career achievement, and organizational loyalty has created psychological pressures among young workers, often represented through the concept of the “corporate slave.” This study aimed to examine how the myth of corporate slavery among Generation Z was deconstructed through the lyrics of Hindia’s song “Berdansalah, Karir Ini Tak Ada Artinya” using Roland Barthes’ semiotic perspective. This research employed a qualitative descriptive approach with textual analysis as the primary method. The primary data consisted of the song lyrics, while secondary data were obtained from relevant academic literature. Data analysis focused on three levels of Barthes’ semiotics: denotation, connotation, and myth. The findings revealed that the lyrics represented workplace anxiety, emotional exhaustion, and resistance toward excessive career-oriented values. At the denotative level, the song portrayed everyday experiences of workers seeking freedom from rigid work routines. At the connotative level, these expressions symbolized forms of everyday resistance against dehumanizing work cultures. At the mythical level, the song challenged the ideology that career achievement determines human worth and offered an alternative narrative emphasizing freedom, authenticity, and self-constructed meaning. The study concluded that Hindia’s song functioned not only as an artistic expression but also as a medium of symbolic resistance reflecting Generation Z’s struggle to redefine success and personal freedom in contemporary society.
Pemenuhan Kebutuhan Informasi Generasi Z di Universitas Mulawarman Melalui Instagram @Kaltimfolks Sebagai Citizen Journalism Alda Puspita Dewi; Nurliah Nurliah; Dony Kristian; Harry Isra Muhammad
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11553

Abstract

The rise of new media such as instagram has transformed how generation Z seeks information as a digital natives. This study aims to analyze how the informational needs of Generation Z at Mulawarman University are met through the Instagram account @Kaltimfolks, a user platform that are identified as a citizen journalism. The study employs a descriptive qualitative approach using purposive sampling. Data collection was performed through interviews, observation, and documentation. This study analyzes the findings based on the uses & gratification 2.0 theory proposed by Sundar and Limperos (2013) through the MAIN model. The results indicate that @Kaltimfolks effectively meets generation Z’s information needs through the four MAIN model components: modality, agency, interactivity, and navigability. The audience does not merely passively consume information but actively engages through various forms of interaction facilitated by @Kaltimfolks. This study also highlights that the new media ecosystem presents more complex needs that cannot be fully explained by classical uses & gratification theory.
Representasi Love Language dalam Video Musik “Sampai Menutup Mata” Versi Mahalini: Analisis Semiotika Ferdinand de Saussure Febi Febi; Silviana Purwanti; Johantan Alfando WS; Harry Isra Muhammad
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 2 (2026): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i2.669

Abstract

This study aims to analyze the representation of love language in Mahalini’s Sampai Menutup Mata music video using Ferdinand de Saussure’s semiotic approach. The research employed a qualitative method with semiotic analysis focusing on the relationship between the signifier and the signified in the video’s visual and verbal elements. Data were collected through observation and documentation of the official music video. The findings reveal that love language is represented through various signs, including letters, family photographs, emotional expressions, tears, hugs, physical touch, and song lyrics. Four forms of love language were identified: words of affirmation, acts of service, quality time, and physical touch. Among these, words of affirmation emerged as the dominant representation through letters expressing affection, appreciation, and gratitude. Meanwhile, acts of service, quality time, and physical touch are represented through caring actions, shared family moments, and affectionate physical interactions. The study concludes that the music video portrays love as emotional closeness, appreciation, togetherness, and care within family, romantic, and fan relationships.
Analisis Kredibilitas Sumber Konten TikTok Dokter Detektif terhadap Kepercayaan Audiens pada Produk Hanasui Power Bright Expert Serum: Studi pada BALIKPAPAN_MUA Community Tiara Mawardani; Nurliah Nurliah; Dony Kristian; Harry Isra Muhammad
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 2 (2026): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i2.723

Abstract

This study examines how the credibility of Dokter Detektif as a TikTok information source shapes trust in Hanasui Power Bright Expert Serum product among members of BALIKPAPAN_MUA Community. Using Source Credibility Theory, the study focuses on expertise, trustworthiness, and attractiveness. A qualitative case study design was employed with six MUA practitioners selected purposively from the community. Data were collected through semi-structured interviews, observation of TikTok content, and documentation, then analyzed using thematic analysis and triangulation. The findings show that expertise is the strongest basis of trust because informants validate the source through laboratory-data interpretation and scientific explanation. Trustworthiness is strengthened by transparent laboratory documents and balanced disclosure of product weaknesses. Attractiveness operates mainly through intellectual appeal, anonymity, and direct communication rather than physical appearance. The three dimensions work synergistically and change initial doubts about the product into informed professional trust, although informants still conduct independent trials before recommending it.
Strategi Komunikasi Dinas Kebudayaan Dan Pariwisata Kabupaten Toraja Utara Dalam Mempromosi Rambu Solo Andini Setia Murti; Rina Juwita; Kezia Arum Sary; Harry Isra Muhammad
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/z9vfq531

Abstract

Penelitian ini menganalisis strategi komunikasi Dinas Kebudayaan dan Pariwisata Kabupaten Toraja Utara dalam mempromosikan Rambu Solo sebagai daya tarik wisata budaya. Rambu Solo tidak hanya merupakan ritual kematian yang sakral, tetapi juga representasi identitas budaya Toraja yang memiliki nilai simbolik, sosial, spiritual, dan estetis yang kuat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi partisipan pasif, wawancara mendalam, dokumentasi, dan triangulasi sumber. Informan penelitian terdiri atas Kepala Bidang Pemasaran, Seksi Promosi, Seksi Komunikasi Pemasaran, dan satu informan masyarakat Toraja. Analisis data dilakukan secara interaktif melalui pengumpulan data, reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi Disbudpar Toraja Utara berorientasi pada tahapan attention, interest, desire, decision, dan action. Tahap perhatian dibangun melalui penonjolan visual dan narasi budaya; tahap ketertarikan dan keinginan diperkuat dengan konten digital, pameran, dan paket wisata budaya; sedangkan tahap keputusan masih menghadapi kendala berupa jadwal upacara yang tidak tetap, keterbatasan informasi real time, dan keterbatasan anggaran promosi. Penelitian juga menemukan bahwa efektivitas promosi diperkuat oleh identitas budaya yang kuat, pengalaman wisatawan, dan kolaborasi pemerintah dengan masyarakat adat. Namun, konsistensi informasi dan penguatan pengelolaan media digital masih perlu ditingkatkan. 
Difusi Inovasi E-Money pada Generasi X dalam Layanan Balikpapan City Trans Berliana Amalia; Nurliah Nurliah; Dony Kristian; Harry Isra Muhammad
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 2 (2026): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i2.736

Abstract

This study examines the diffusion of E-Money innovation among Generation X users of Balikpapan City Trans (BACITRA) in Balikpapan, Indonesia. The study employed a descriptive qualitative approach using observations, structured interviews, and documentation involving ten informants comprising BACITRA users and an operational informant. Data were analyzed through reduction, data display, and conclusion verification. Findings show that E-Money was initially perceived as a new and somewhat complex payment practice, particularly regarding tapping, balance, and card acquisition. However, direct experience, repeated use, and assistance from others reduced perceived complexity and strengthened perceived relative advantage. Digital media generated initial awareness, while interpersonal communication was more influential in operational understanding and adoption decisions. Adoption unfolded gradually through knowledge, persuasion, decision, implementation, and confirmation. The social system, especially family, peers, neighbors, and bus drivers, functioned as a key mechanism of normalization and continued diffusion. The study highlights socially embedded communication in public-service innovation.
Co-Authors Aan Rizky Arjunawan Ainun Ni`matu Rohmah Alda Puspita Dewi Andini Setia Murti Berliana Amalia Daffa Kamal Pasya Dony Kristian Febi Febi Firdausyi Nuzulla Fransisca Corry Famelia Johantan Alfando Wikandana sucipta Johantan Alfando WS Kadek Dristiana Dwivayani Kezia Arum Sary Maria Claudia Inesensia Setu Natasya Ferta Ananda Nia Agustina Putri Nurliah Nurliah Nurliah Poetra Raqhib Indayanto Rico Tri Lukman Hadi Saputra Rina Juwita Rohmah, Ainun Nimatu Tiara Mawardani Try Desy Rahmawati Yaasiina Nur Laila Aprilia