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All Journal Jurnal Pendidikan Vokasi MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Masyarakat (ABDIRA) Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Unram Journal of Community Service (UJCS) Prosiding Konferensi Nasional PKM-CSR Journal of Social Research KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Spektrum Komunikasi Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Kalam INJECT Interdisciplinary Journal of Communication
Pandjaitan, Rosmawaty Hilderiah
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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ENHANCING CUSTOMER ACQUISITION THROUGH CREATIVE COMMUNICATION IN PERSONAL SELLING: A CASE STUDY OF PT TIRTA ASASTA DEPOK (PERSERODA) Marpaung, Chintia Prasasty Natasha; Putra, Afdal Makuraga; Pandjaitan, Rosmawaty Hilderiah
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.96

Abstract

This research aims to explore the role of communication creativity in personal selling strategies to increase the number of customers in the Marketing Team of the Regional Water Company Tirta Asasta Depok in 2024. The method is an exploratory case study. Primary data was collected through interviews and direct observations, while secondary data was gathered from literature, company documents, and previous research. The theoretical framework includes Computer-Mediated Communication, Social Exchange Theory, and Media Convergence Theory. The research findings show that communication creativity in personal selling involves utilizing media convergence tools such as laptops, WhatsApp, email, and Zoom to interact and negotiate with customers. This strategy is further enhanced by offering rewards, providing gifts, and using motivational narratives to build relationships. It also includes delivering more comfortable services with improved negotiation management and collaborating with local authorities to expand outreach. As communicators, neat and polite appearances, along with the use of "lip service" to create comfort and trust play significant roles. However, communication barriers were negative customer perceptions regarding new connection fees, public corporate image, and the skepticism toward government-owned enterprises. The findings indicate that creativity in communication can effectively enhance customer acquisition.
Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization Pandjaitan, Rosmawaty Hilderiah; Gusfa, Henni; Wulandari, Ririn
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.765

Abstract

Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.
KOMPETENSI KOMUNIKASI ORGANISASI DAN MODEL 4C GUNA BRANDING DAN MEMBANGUN REPUTASI MELALUI MEDIA SOSIAL Pandjaitan, Rosmawaty Hilderiah; Ganiem, Leila Mona; Hereyah, Yoyoh
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2268

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
Kompetensi Komunikasi Organisasi dan Model 4C Guna Branding dan Membangun Reputasi Melalui Media Sosial Rosmawaty Hilderiah Pandjaitan; Leila Mona Ganiem; Yoyoh Hereyah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i1.1428

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
PARTNERSHIP COMMUNICATION OF BPJS EMPLOYMENT SEMARANG WITH PT. WAE IN OPTIMIZING THE ZERO WASTE PROGRAM Utomo, Adiatma Yogo; Pandjaitan, Rosmawaty Hilderiah; Putra , Afdal Makkuraga
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.122

Abstract

This research aims to know the communication of the partnership of BPJS Ketenagakerjaan in optimizing the Zero Waste program through the Rapel PT WAE application in the Semarang Region in 2024, along with the obstacles and solutions. This research occurred at the BPJS Ketenagakerjaan Office and the PT WAE Office in Semarang. This study uses a qualitative descriptive method. Data collection techniques use interviews, observations, documentation, and literature studies. This study uses the main theories of CMC, RDT (Relational Dialectics Theory), and Interaction Analysis. The results indicate that communication runs in two directions and is linearly carried out directly face to face and indirectly via email and using WA Group media, by creating the Borobudur tour event, meetings, and joint discussions. The obstacles are 1) differences in policies that are seen by PT WAE where the policy becomes profit oriented 2) External factors where users must compete with scavengers to get materials because of the quantity factor of the provisions of the Rapel officers 3) Lack of socialization and delivery of information appropriately to users for the provisions of garbage pick up from the Rapel officers 4) Communication is not only on one media.
Perencanaan dan Strategi Komunikasi Untuk Percepatan Pembangunan Berkelanjutan Di Desa Bojong Menteng Leuwidamar Banten Pandjaitan, Rosmawaty Hilderiah; Simamora, Santa Lorita; Sabena, Sabena
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Vol. 5 No. 1 (2025)
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/jpkm.v5i1.3099

Abstract

Pemerintah Desa Bojong Menteng Leuwidamar Banten belum mampu membuat perencanaan dan strategi komunikasi untuk percepatan Tujuan Pembangunan Desa Berkelanjutan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dimaksudkan dan ditujukan untuk membantu perangkat Desa Bojong Menteng dalam membuat perencanaan dan strategi komunikasi guna percepatan Tujuan Pembangunan Desa Berkelanjutan untuk Desa mereka. Kegiatan ini sudah dilaksanakan pada tanggal 27 Februari 2025, menggunakan 6 metode pelatihan yaitu, presentasi, tanya jawab dan diskusi, praktek atau pelatihan keterampilan, demonstrasi, perancangan, dan mind mapping. Dilaksanakan di kantor Pemerintah Desa Bojong Menteng Leuwidamar Lebak Banten. Hasil: kegiatan ini dinilai positif, menarik, menambah pengetahuan, mengubah sikap dan motivasi, juga layak untuk disampaikan kepada pihak lain. Simpulan: kegiatan ini masih perlu dilanjutkan, karena Perangkat Desa Bojong Menteng masih lemah dalam pengetahuan dan kemampuan membuat perencanaan dan strategi komunikasi untuk percepatan tujuan pembangunan Desa berkelanjutan. Mereka juga belum mampu mengidentifikasi karakteristik desa mereka sendiri, dan  Musyawarah Desa dinilai belum berjalan efektif.
Penguatan Kapasitas Aparatur Desa Bojong Menteng (Lebak) dalam Membangun Desa tanpa Kemiskinan melalui Komunikasi Efektif Syaifuddin, Syaifuddin; Pandjaitan, Rosmawaty Hilderiah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.870

Abstract

Rural poverty remains a major issue affecting community well-being, particularly in areas like Bojong Menteng, Banten. Village officials play a crucial role in designing and implementing empowerment programs to address poverty. However, numerous challenges remain, including limited capacity for effective communication between village officials and the community. Ineffective communication can hinder the success of village empowerment programs, therefore, strengthening the communication capacity of village officials is crucial. The targeted outcome of this program is that Bojong Menteng Village officials will have a better understanding of effective communication in managing community empowerment programs. The targeted outcomes are improved communication skills among village officials, the creation of synergy between the village government and the community, and the more effective implementation of village programs to alleviate poverty. This program is also expected to provide a communication model that can be applied by other villages facing similar challenges.
Gen Z and Millennials' Creative Solutions for Integrated Marketing Communication for Ancol Gondola Amusement Rides in 2025 Rifardhi, Bima Petala; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2708

Abstract

The Ancol Gondola is a cable car entertainment ride at Taman Impian Jaya Ancol, but since 2021 there has been a decrease in the number of visitors.  According to data from the General Election Commission (KPU) in 2024, currently the number of Gen Millennials in Indonesia is around 66 million people (33.60%) and Gen Z is around 44 million people (22.85%). Therefore, it is important for Gondola Ancol to know what and how  Gen Z and Millennial creative solutions for integrated marketing communication for Gondola Ancol in 2025. The purpose and purpose is, to uncover and explain, as well as find "what and how" forms of creative solutions from Gen Z and Millennials for integrated communication of the Ancol Gondola amusement ride in 2025. This qualitative research in the Constructivist paradigm uses Computed-Media Communication (CMC) theory, Innovation Diffusion Theory, and Interaction Engagement, as analytical tools. Case studies of intrinsic types are the method in this study. Presenting 10 informants from Gen Millennial and Gen Z with semi-structured in-depth interview techniques and also participatory observation. The result: the form of creative solutions for Gen Z and Millennials for integrated communication for the Ancol Gondola amusement ride in 2025, namely: According to Gen Z, the importance of strengthening information media or marketing communication through digital channels follows the latest trends. More adaptive and engaging product updates. Creative solutions can be such as: updating the architectural and functional design side, for example thematic events in the form of installation exhibitions, and coffee spots in the Ancol Gondola area. The importance of strengthening social media content packaging to increase public awareness or knowledge information about the Ancol Gondola itself. Maximizing online and offline advertising media to attract more audiences. There are obstacles to implementation for creative solutions for Gen Z and Millennials such as: One, according to Gen Z, the lack of development of a more expansive digital marketing strategy, the lack of differentiators and product refreshment that has a unique point, and the lack of product maintenance.; Two, according to Gen Millennials, lack of infrastructure in market approaching .
Persuasive Communication on Independent Food Resilience Awareness Through Indigenous-Based Bulekungdamber Training for the Residents of Kampung Landeuh, Bojong, Menteng Village, Leuwidamar, Lebak, Banten Simamora, Santa Lorita; Pandjaitan, Rosmawaty Hilderiah; Sabena, Sabena
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.855

Abstract

Persuasive Communication and Awareness of Independent Food Resilience Through Training in Catfish and Water Spinach Cultivation in Buckets (Bulekungdamber) Based on Indigenous Knowledge for the Residents of Kampung Landeuh, Bojong Menteng Village, Leuwidamar, Lebak, Banten, namely, the Village Government of Bojong Kampung. Encourage the creation of food independence from the people of Landeuh Village through the use of yards and non-productive land. Reducing dependence on food supplies from outside the village, while increasing local food security. Training is done ground, interactively, and can be practiced directly. A short Interactive Lecture using easy-to-understand language to describe food security and the benefits of self-sufficiency. Simple applied communication techniques interspersed with quesiont and answer so that citizens feel involved. Shows directly how to make a simple bioflok, grow vegetables in a polybag, or make liquid organic fertilizer. Next, discuss with the trainees until they understand.
KOMUNIKASI KELOMPOK PADA KOMUNITAS SENIMAN GUNA IMPLEMENTASI CHSE DI KAWASAN WISATA KOTA TUA JAKARTA Braga, Dea Dayana; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
KOMUNIKATA57 Vol. 5 No. 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1555

Abstract

Pada kawasan wisata Kota Tua Jakarta ada banyak komunitas seniman yang masing-masing dipimpin oleh seorang ketua komunitas. Mereka wajib menerapkan protokol CHSE (Cleanliness, Health, Safety, Environtment Sustainability) sesuai ketentuan Kementerian Pariwisata dan Ekonomi Kreatif, sebagaimana hasil Rakornas Parekraf 26-27 November 2020 di Bali. Pertanyaannya, apa dan bagaimana cara pendekatan komunikasi kelompok yang dilakukan oleh para pemimpin pada masing-masing komunitas seniman tersebut agar protokol CHSE ini dapat diimplementasikan di kawasan wisata Kota Tua Jakarta? Penelitian ini dilakukan dalam paradigma konstruktivis tahun 2024. Menggunakan metode penelitian studi kasus jenis intrinsik. Alat analisis digunakan Teori Kontrol Relasional dan Teori Analisis Interaksi. Data primer dengan wawancara mendalam, kuesioner, dan observasi. Untuk keabsahan data, digunakan teknik triangulasi sumber, metode, dan waktu. Hasilnya, diketahui ada dua pendekatan komunikasi kelompok digunakan, yaitu pendekatan komunikasi kelompok peer group dan pendekatan komunikasi kelompok partisipatif. Pendekatan tersebut umumnya dilakukan secara berkesinambungan oleh ketuanya saja dan hanya internal komunitas mereka saja. Hambatan komunikasi yang muncul seperti perilaku, psikologis, gagap teknologi, kesehatan, lingkungan, sampai faktor alam. Solusi yang dilakukan yaitu, melakukan brifing, praktik langsung, himbauan dan dorongan dengan menggunakan teknologi informasi dan komunikasi melalui aplikasi WhatsApp, sampai pemberian sanksi berupa teguran, skors dan tidak diberi upah agar jera.
Co-Authors Afdal Makkuraga Putra Andika , Dicky Braga, Dea Dayana Firdha Nurbaiti Henni Gusfa Hutajulu, Elena Shinta Maharani Leila Mona Ganiem Leila Mona Ganiem Lisa Novianti Marpaung, Chintia Prasasty Natasha Putra , Afdal Makkuraga Putra, Afdal Makuraga Rifardhi, Bima Petala Ririn Wulandari Rosidah Rosidah Sabena Sabena Santa Lorita Sri Reni Musfita Syaifuddin Syaifuddin Theresia Utomo, Adiatma Yogo Wardah Yoyoh Hereyah