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Kompetensi Komunikasi Leader Berbasis Indigenous Guna Mendukung Brand Image dan Reputasi Positif IKABOGA Rosmawaty Hilderiah Pandjaitan; Santa Lorita Simamora; Dicky Andika
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 3 (2024): Pemberdayaan Potensi Masyarakat Untuk Peningkatan Kemampuan Hidup Sehat
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia is known as a country rich in positive ancestral heritage, such as friendliness, politeness, listening, understanding, and respecting others. These positive attitudes play an important role in achieving effective communication, especially in a large organization like IKABOGA, where food experts from all over Indonesia gather. These positive ancestral attitudes need to be applied to support the brand image and positive reputation of IKABOGA that has already been established. The partner in the PKM (Community Partnership Program) for the 2022/2023 period on indigenous-based leader communication competency training to support the brand image and positive reputation of IKABOGA is the IKATAN AHLI BOGA INDONESIA (IKABOGA) organization, located at Jl Penggilingan Baru 1 No.21-27 Rt001 RW 03, Kel. Dukuh, Kec. Kramat Jati, East Jakarta. Established on December 3, 1987, it serves as the sole forum for Indonesian culinary experts. The establishment of IKABOGA was the realization of the idea from the Sub-Consortium of Cooking and Culinary Services under the Directorate of Community Education, Directorate General of Non-Formal Education, Department of National Education, which at that time was chaired by Prof. Dr. W.P. Napitupulu. The elected General Chairperson is Dr. Dewi Motik Pramono, MSi. Currently, the Indonesian Culinary Experts Association has expanded to various regions in Indonesia through the SUBKONSORSIUM pathway. In 2012, DPD IKABOGA was formed in 27 provinces, with 100 DPCs in cities and regencies, totaling approximately 10,000 members (ikabogakb.com. 2023)). The vision of IKABOGA is to build a professional Indonesian culinary society. To achieve its vision, IKABOGA INDONESIA organizes various non-political, independent, and active community activities involving individuals or organizations and collaborates with the government and the business world. The missions of IKABOGA include: a) As a government partner in implementing development in the field of science and technology in culinary and culinary services; b) Conducting training and community course guidance in culinary and culinary services; c) Disseminating information about culinary and culinary services to the public through activities such as seminars, workshops, and others; d) Serving as a channel for member aspirations and activities; e) Fostering the professional development of its members in the field of culinary and culinary services; f) Making the organization an open and responsive forum by facilitating reciprocal communication among IKABOGA Indonesia members, between members and the organization, and between IKABOGA INDONESIA and other organizations and institutions, both governmental and non-governmental (ikabogakb.com. 2023).

Hambatan Integrasi Komunikasi Interaktif Antar Tim Bisnis Dan Tim Publikasi Dalam Mendapatkan Keuntungan Melalui Program Deureuham Pada Bank X Syariah Kantor Pusat Tahun 2018-2019 Sri Reni Musfita; Rosmawaty Hilderiah Pandjaitan
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Deureuham program is the result of collaboration between Bank X Syariah and BEKRAF, consisting of a Publication Team and a Business Team as the responsible party and communicate interactively through the WhatsApps Group media. Ironically, the program did not generate profits as targeted. This is the rationality of the reasons, as well as the urgency of this research, so that the title of this research is determined, namely, the obstacles to the integration of interactive communication between the business team and the publication team in getting benefits through the Deureuham program at Head Office Bank X Syariah on 2018-2019. This qualitative research uses case study as a method, with a constructivist paradigm. The theoretical foundation is the Kincaid school of convergence theory and the Karl Weick Organizational Process Theory, the data collection technique is by means of in-depth interviews. As a result: One, the obstacles to the integration of interactive communication between the two teams, namely, a lack of communication processes, a lack of a sense of belonging and shared responsibility, and poor information shared, including dialogue between teams. Two, the result is poor processes and information flow between teams, confusion of information, and a low sense of responsibility for each team, information is not conveyed optimally, and low business absorption rates. Three, the input is that coordination is not only through interactive media, but also face-to-face meetings. The use of interactive media is maximized internally for each team. In order to avoid confusion of information, it is necessary to involve branches in interactive communication between teams, as well as the need to control the progress of communication from the superiors of each team.

KOMUNIKASI KELOMPOK PADA KOMUNITAS SENIMAN GUNA IMPLEMENTASI CHSE DI KAWASAN WISATA KOTA TUA JAKARTA Braga, Dea Dayana; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
KOMUNIKATA57 Vol 5 No 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1555

Pada kawasan wisata Kota Tua Jakarta ada banyak komunitas seniman yang masing-masing dipimpin oleh seorang ketua komunitas. Mereka wajib menerapkan protokol CHSE (Cleanliness, Health, Safety, Environtment Sustainability) sesuai ketentuan Kementerian Pariwisata dan Ekonomi Kreatif, sebagaimana hasil Rakornas Parekraf 26-27 November 2020 di Bali. Pertanyaannya, apa dan bagaimana cara pendekatan komunikasi kelompok yang dilakukan oleh para pemimpin pada masing-masing komunitas seniman tersebut agar protokol CHSE ini dapat diimplementasikan di kawasan wisata Kota Tua Jakarta? Penelitian ini dilakukan dalam paradigma konstruktivis tahun 2024. Menggunakan metode penelitian studi kasus jenis intrinsik. Alat analisis digunakan Teori Kontrol Relasional dan Teori Analisis Interaksi. Data primer dengan wawancara mendalam, kuesioner, dan observasi. Untuk keabsahan data, digunakan teknik triangulasi sumber, metode, dan waktu. Hasilnya, diketahui ada dua pendekatan komunikasi kelompok digunakan, yaitu pendekatan komunikasi kelompok peer group dan pendekatan komunikasi kelompok partisipatif. Pendekatan tersebut umumnya dilakukan secara berkesinambungan oleh ketuanya saja dan hanya internal komunitas mereka saja. Hambatan komunikasi yang muncul seperti perilaku, psikologis, gagap teknologi, kesehatan, lingkungan, sampai faktor alam. Solusi yang dilakukan yaitu, melakukan brifing, praktik langsung, himbauan dan dorongan dengan menggunakan teknologi informasi dan komunikasi melalui aplikasi WhatsApp, sampai pemberian sanksi berupa teguran, skors dan tidak diberi upah agar jera.

ENHANCING CUSTOMER ACQUISITION THROUGH CREATIVE COMMUNICATION IN PERSONAL SELLING: A CASE STUDY OF PT TIRTA ASASTA DEPOK (PERSERODA) Marpaung, Chintia Prasasty Natasha; Putra, Afdal Makuraga; Pandjaitan, Rosmawaty Hilderiah
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.96

This research aims to explore the role of communication creativity in personal selling strategies to increase the number of customers in the Marketing Team of the Regional Water Company Tirta Asasta Depok in 2024. The method is an exploratory case study. Primary data was collected through interviews and direct observations, while secondary data was gathered from literature, company documents, and previous research. The theoretical framework includes Computer-Mediated Communication, Social Exchange Theory, and Media Convergence Theory. The research findings show that communication creativity in personal selling involves utilizing media convergence tools such as laptops, WhatsApp, email, and Zoom to interact and negotiate with customers. This strategy is further enhanced by offering rewards, providing gifts, and using motivational narratives to build relationships. It also includes delivering more comfortable services with improved negotiation management and collaborating with local authorities to expand outreach. As communicators, neat and polite appearances, along with the use of "lip service" to create comfort and trust play significant roles. However, communication barriers were negative customer perceptions regarding new connection fees, public corporate image, and the skepticism toward government-owned enterprises. The findings indicate that creativity in communication can effectively enhance customer acquisition.

Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization Pandjaitan, Rosmawaty Hilderiah; Gusfa, Henni; Wulandari, Ririn
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.765

Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.

KOMPETENSI KOMUNIKASI ORGANISASI DAN MODEL 4C GUNA BRANDING DAN MEMBANGUN REPUTASI MELALUI MEDIA SOSIAL Pandjaitan, Rosmawaty Hilderiah; Ganiem, Leila Mona; Hereyah, Yoyoh
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2268

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.

Kompetensi Komunikasi Organisasi dan Model 4C Guna Branding dan Membangun Reputasi Melalui Media Sosial Rosmawaty Hilderiah Pandjaitan; Leila Mona Ganiem; Yoyoh Hereyah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i1.1428

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.

PARTNERSHIP COMMUNICATION OF BPJS EMPLOYMENT SEMARANG WITH PT. WAE IN OPTIMIZING THE ZERO WASTE PROGRAM Utomo, Adiatma Yogo; Pandjaitan, Rosmawaty Hilderiah; Putra , Afdal Makkuraga
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.122

This research aims to know the communication of the partnership of BPJS Ketenagakerjaan in optimizing the Zero Waste program through the Rapel PT WAE application in the Semarang Region in 2024, along with the obstacles and solutions. This research occurred at the BPJS Ketenagakerjaan Office and the PT WAE Office in Semarang. This study uses a qualitative descriptive method. Data collection techniques use interviews, observations, documentation, and literature studies. This study uses the main theories of CMC, RDT (Relational Dialectics Theory), and Interaction Analysis. The results indicate that communication runs in two directions and is linearly carried out directly face to face and indirectly via email and using WA Group media, by creating the Borobudur tour event, meetings, and joint discussions. The obstacles are 1) differences in policies that are seen by PT WAE where the policy becomes profit oriented 2) External factors where users must compete with scavengers to get materials because of the quantity factor of the provisions of the Rapel officers 3) Lack of socialization and delivery of information appropriately to users for the provisions of garbage pick up from the Rapel officers 4) Communication is not only on one media.

Perencanaan dan Strategi Komunikasi Untuk Percepatan Pembangunan Berkelanjutan Di Desa Bojong Menteng Leuwidamar Banten Pandjaitan, Rosmawaty Hilderiah; Simamora, Santa Lorita; Sabena, Sabena
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Vol. 5 No. 1 (2025)
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/jpkm.v5i1.3099

Pemerintah Desa Bojong Menteng Leuwidamar Banten belum mampu membuat perencanaan dan strategi komunikasi untuk percepatan Tujuan Pembangunan Desa Berkelanjutan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dimaksudkan dan ditujukan untuk membantu perangkat Desa Bojong Menteng dalam membuat perencanaan dan strategi komunikasi guna percepatan Tujuan Pembangunan Desa Berkelanjutan untuk Desa mereka. Kegiatan ini sudah dilaksanakan pada tanggal 27 Februari 2025, menggunakan 6 metode pelatihan yaitu, presentasi, tanya jawab dan diskusi, praktek atau pelatihan keterampilan, demonstrasi, perancangan, dan mind mapping. Dilaksanakan di kantor Pemerintah Desa Bojong Menteng Leuwidamar Lebak Banten. Hasil: kegiatan ini dinilai positif, menarik, menambah pengetahuan, mengubah sikap dan motivasi, juga layak untuk disampaikan kepada pihak lain. Simpulan: kegiatan ini masih perlu dilanjutkan, karena Perangkat Desa Bojong Menteng masih lemah dalam pengetahuan dan kemampuan membuat perencanaan dan strategi komunikasi untuk percepatan tujuan pembangunan Desa berkelanjutan. Mereka juga belum mampu mengidentifikasi karakteristik desa mereka sendiri, dan Musyawarah Desa dinilai belum berjalan efektif.

Penguatan Kapasitas Aparatur Desa Bojong Menteng (Lebak) dalam Membangun Desa tanpa Kemiskinan melalui Komunikasi Efektif Syaifuddin, Syaifuddin; Pandjaitan, Rosmawaty Hilderiah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.870

Rural poverty remains a major issue affecting community well-being, particularly in areas like Bojong Menteng, Banten. Village officials play a crucial role in designing and implementing empowerment programs to address poverty. However, numerous challenges remain, including limited capacity for effective communication between village officials and the community. Ineffective communication can hinder the success of village empowerment programs, therefore, strengthening the communication capacity of village officials is crucial. The targeted outcome of this program is that Bojong Menteng Village officials will have a better understanding of effective communication in managing community empowerment programs. The targeted outcomes are improved communication skills among village officials, the creation of synergy between the village government and the community, and the more effective implementation of village programs to alleviate poverty. This program is also expected to provide a communication model that can be applied by other villages facing similar challenges.

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