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All Journal Jurnal Pendidikan Vokasi MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Masyarakat (ABDIRA) Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Unram Journal of Community Service (UJCS) Prosiding Konferensi Nasional PKM-CSR Journal of Social Research KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Spektrum Komunikasi Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Kalam INJECT Interdisciplinary Journal of Communication
Pandjaitan, Rosmawaty Hilderiah
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization Pandjaitan, Rosmawaty Hilderiah; Gusfa, Henni; Wulandari, Ririn
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.765

Abstract

Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.
The effectiveness of communication interdependence between teachers, parents, assessors, and entrepreneurs affecting the work and entrepreneurial skills of vocational high school students Pandjaitan, Rosmawaty Hilderiah; Hutajulu, Elena Shinta Maharani
Jurnal Pendidikan Vokasi Vol. 11 No. 1 (2021): February
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v11i1.35876

Abstract

This research aims to describe the model, quantity percentage, and factors that affect the effectiveness of communication interdependence between teachers, parents, accessors, and entrepreneurs, affecting vocational high school students' work and entrepreneurial skills (SMKN 7 Tangerang Regency in Industrial Era 4.0). The data analysis method used in this study is used criterion-related validity test in the form of predictive validity, using product-moment correlation technique. This study is quantitative research with a survey method involving 372 respondents from SMKN 7 Tangerang. This study employed Mixing Theory System (Bertalanffy), Theory Open System (Shawn Fanning), and Social System  Theory (Nikias Luhmann). Test reliability was done by Cronbach's Alpha formula, SPSS 24, and Pearson's Correlation Test, "F" test, and "T" test. The results show that (1) many factors that affect the effectiveness of interdependence of educational communication at this school in the industrial era 4.0, including education knowledge, communication skills (multiple contingencies), communication behavior control (flexible and creative), and emotional communication (adaptable). (2) Only interdependence of communication between students and entrepreneurs is rated 100% effective towards work and entrepreneurial skills at SMKN 7 Tangerang students in the industrial era 4.0.
The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective Pandjaitan, Rosmawaty Hilderiah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1005

Abstract

Background: 86% of marketers believe social media marketing mix trends have influenced their profits. This condition significantly changes the business world and offers integrated marketing communications strategy options.This is a qualitative research in the interpretive paradigm. Using netnography or virtual ethnography or digital ethnography methods, this research attempts to explore and analyze the complex meaning of Indonesia's latest social media statistical data, compiled from We Are Social and The Global Statistics. We support data from Pew Research Center, Statista, Deloitte, Forbes, Insider Intelligence, Forrester, LinkedIn, GlobalWebIndex, CMO Survey, and the FGD (Focus Group Discussion) method. The analytical tools used are Computer-Mediated Communication Theory, Everett Rogers' Theory of Diffusion of Innovation, etc. In 2024, the social media marketing mix (SMMM) will be dominated by Artificial Intelligence (A.I.) including Generative A.I. and ChatGPT technology, as well as creative content that is entertaining and capable of attracting various kinds of people, and creates social polemics too. The principle, "Give what they want, take what you need," is used to get support from Gen Z and Millennials. This principle is needed to build trust and loyalty. Many companies will carry out promotions focusing only on social media platforms that provide benefits, and social media trends in  Indonesia include Instagram, Facebook, TikTok, and Twitter. The promotional message will consist of product quality, price, and comfort. These three aspects will also be communicated extensively using A.I. technology and ChatGPT.
Kompetensi Komunikasi Leader Berbasis Indigenous Guna Mendukung Brand Image dan Reputasi Positif IKABOGA Simamora, Santa Lorita; Pandjaitan, Rosmawaty Hilderiah; Andika , Dicky
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 3 (2024): Pemberdayaan Potensi Masyarakat Untuk Peningkatan Kemampuan Hidup Sehat
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i3.302

Abstract

Indonesia is known as a country rich in positive ancestral heritage, such as friendliness, politeness, listening, understanding, and respecting others. These positive attitudes play an important role in achieving effective communication, especially in a large organization like IKABOGA, where food experts from all over Indonesia gather. These positive ancestral attitudes need to be applied to support the brand image and positive reputation of IKABOGA that has already been established. The partner in the PKM (Community Partnership Program) for the 2022/2023 period on indigenous-based leader communication competency training to support the brand image and positive reputation of IKABOGA is the IKATAN AHLI BOGA INDONESIA (IKABOGA) organization, located at Jl Penggilingan Baru 1 No.21-27 Rt001 RW 03, Kel. Dukuh, Kec. Kramat Jati, East Jakarta. Established on December 3, 1987, it serves as the sole forum for Indonesian culinary experts. The establishment of IKABOGA was the realization of the idea from the Sub-Consortium of Cooking and Culinary Services under the Directorate of Community Education, Directorate General of Non-Formal Education, Department of National Education, which at that time was chaired by Prof. Dr. W.P. Napitupulu. The elected General Chairperson is Dr. Dewi Motik Pramono, MSi. Currently, the Indonesian Culinary Experts Association has expanded to various regions in Indonesia through the SUBKONSORSIUM pathway. In 2012, DPD IKABOGA was formed in 27 provinces, with 100 DPCs in cities and regencies, totaling approximately 10,000 members (ikabogakb.com. 2023)). The vision of IKABOGA is to build a professional Indonesian culinary society. To achieve its vision, IKABOGA INDONESIA organizes various non-political, independent, and active community activities involving individuals or organizations and collaborates with the government and the business world. The missions of IKABOGA include: a) As a government partner in implementing development in the field of science and technology in culinary and culinary services; b) Conducting training and community course guidance in culinary and culinary services; c) Disseminating information about culinary and culinary services to the public through activities such as seminars, workshops, and others; d) Serving as a channel for member aspirations and activities; e) Fostering the professional development of its members in the field of culinary and culinary services; f) Making the organization an open and responsive forum by facilitating reciprocal communication among IKABOGA Indonesia members, between members and the organization, and between IKABOGA INDONESIA and other organizations and institutions, both governmental and non-governmental (ikabogakb.com. 2023).
ETHICS OF SOCIAL MEDIA COMMUNICATION ON TIKTOK ACCOUNTS LOADED WITH SARCASM: GEN Z OPINION Pandjaitan, Rosmawaty Hilderiah; Theresia
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.984

Abstract

Gen Z is the largest generation in Indonesia (born 1997-2012) (2020 census results). A generation that enjoys seeking the truth and has access to social media for a long time. They have the most access to TikTok on social media. The issue is that there are many videos on the social media platform TikTok that are sarcastic and contain crude language. What is Gen Z's opinion regarding the communication ethics on social media TikTok that full of sarcasm? In a constructivist paradigm, this kind of qualitative research employs an intrinsic type of case study research methodology. This in-depth interview was conducted with five members of Gen Z from five private university in Jakarta in a semi-structured manner. The outcome: One, according to Gen Z, speaking harshly on social media platform TikTok that is not intended to offend someone is ethical and does not go against the politeness of communication, even though it is full of sarcasm and has a negative impact on society. Depending on the communicator's intention and purpose when communicating; Two, from the perspective of Terminus technikus, knowledge and actions, as well as the capacity to speak roughly, are the results of the learning process; Three, speaking harshly is acceptable as long as it is not intended to be derogatory and is in accordance with manner and custom, which are aspects of human nature; Fourth, dialogic, situational, political, and legal perspectives are employed to elaborate ethical standards on sarcastic accounts. Gen Z does not use religious or ultitarian perspectives; Fifth, speaking harshly can also be used as a way to express courage, optimism, and self- actualization. It can also be used as a way to gain fame and get likes, comments, and followers.
Creativity In Persuasive Communication y The Mosque Prosperity Council: Building Public Trust For The Ghairu Mahdha Worship Program At Usuwatun Hasanah Grand Mosque Firdha Nurbaiti; Rosmawaty Hilderiah Pandjaitan; Afdal Makkuraga Putra
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4520

Abstract

Building public trust to participate in a social program with a religious nuance that does not provide direct financial benefits is not simple. This study aims to describe the forms and obstacles to the creativity of persuasive communication of the Mosque Prosperity Council (DKM) in implementing the Ghairu Mahdha Worship Program at the Usuwatun Hasanah Grand Mosque. The study used a qualitative approach with a case study method and a constructivist paradigm. Data collection techniques were carried out through semi-structured, in-depth interviews. The theories used as analysis tools are relationship maintenance theory, adaptation interaction theory, and computer-mediated communication theory. The results of the study showed that DKM succeeded in building persuasive communication through transparency of fund reports during Friday sermons, an inclusive attitude towards all congregations, and active community involvement in program planning. Ghairu Mahdha worship programs, such as free circumcision, free marriage, dawn vegetable harvest, and Monday-Thursday iftar, are designed in a participatory manner and based on the values ​​of the Qur'an, especially Surah At-Taubah verse 18. DKM also transforms the function of the mosque from a mahdhah place of worship to a center for community solutions, inspired by mosques in Java Jogokariyan. Communication is carried out directly and indirectly through social media and live streaming. The main obstacle found was the lack of education during the change of management, which had an impact on the continuity of the program. This study contributes to the study of socio-religious communication and can be a practical reference for other mosques.
Co-Authors Afdal Makkuraga Putra Andika , Dicky Braga, Dea Dayana Firdha Nurbaiti Henni Gusfa Hutajulu, Elena Shinta Maharani Leila Mona Ganiem Leila Mona Ganiem Lisa Novianti Marpaung, Chintia Prasasty Natasha Putra , Afdal Makkuraga Putra, Afdal Makuraga Rifardhi, Bima Petala Ririn Wulandari Rosidah Rosidah Sabena Sabena Santa Lorita Sri Reni Musfita Syaifuddin Syaifuddin Theresia Utomo, Adiatma Yogo Wardah Yoyoh Hereyah