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All Journal Jurnal Pendidikan Vokasi MediaKom : Jurnal Ilmiah Ilmu Komunikasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Masyarakat (ABDIRA) Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Unram Journal of Community Service (UJCS) Prosiding Konferensi Nasional PKM-CSR Journal of Social Research KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Spektrum Komunikasi Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Kalam INJECT Interdisciplinary Journal of Communication
Pandjaitan, Rosmawaty Hilderiah
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Gen Z and Millennial Creative Solutions for Integrated Marketing Communication for Ancol Gondola Amusement Rides in 2024 Rifardhi, Bima Petala; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2708

Abstract

The Ancol Gondola, a prominent amusement ride in Taman Impian Jaya Ancol, has faced declining ticket sales due to shifting consumer behaviors, particularly among Gen Z and Millennials, who dominate Indonesia's productive class. This study explores creative solutions for integrated marketing communication (IMC) to revitalize the Gondola Ancol's appeal. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 10 informants, including visitors and internal stakeholders. The research applied Everett Rogers' Innovation Diffusion Theory to analyze stages of consumer engagement, from knowledge to confirmation. Findings revealed three key creative solutions: (1) developing unique products like contemporary coffee spots and architectural updates to evoke a Fear of Missing Out (FOMO) effect; (2) enhancing social media content with fresh visuals, casual language, and influencer collaborations; and (3) optimizing digital and offline advertising through aesthetic media placements. Implementation barriers included inadequate digital marketing strategies, limited product innovation, and infrastructure maintenance issues. The study underscores the need for adaptive IMC strategies tailored to Gen Z and Millennial preferences, such as increased digital promotion budgets and regular product refreshes. These insights offer practical recommendations for Gondola Ancol to align with market trends and improve visitor engagement.
Creativity In Persuasive Communication y The Mosque Prosperity Council: Building Public Trust For The Ghairu Mahdha Worship Program At Usuwatun Hasanah Grand Mosque Nurbaiti , Firdha; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4520

Abstract

Building public trust to participate in a social program with a religious nuance that does not provide direct financial benefits is not simple. This study aims to describe the forms and obstacles to the creativity of persuasive communication of the Mosque Prosperity Council (DKM) in implementing the Ghairu Mahdha Worship Program at the Usuwatun Hasanah Grand Mosque. The study used a qualitative approach with a case study method and a constructivist paradigm. Data collection techniques were carried out through semi-structured, in-depth interviews. The theories used as analysis tools are relationship maintenance theory, adaptation interaction theory, and computer-mediated communication theory. The results of the study showed that DKM succeeded in building persuasive communication through transparency of fund reports during Friday sermons, an inclusive attitude towards all congregations, and active community involvement in program planning. Ghairu Mahdha worship programs, such as free circumcision, free marriage, dawn vegetable harvest, and Monday-Thursday iftar, are designed in a participatory manner and based on the values ​​of the Qur'an, especially Surah At-Taubah verse 18. DKM also transforms the function of the mosque from a mahdhah place of worship to a center for community solutions, inspired by mosques in Java Jogokariyan. Communication is carried out directly and indirectly through social media and live streaming. The main obstacle found was the lack of education during the change of management, which had an impact on the continuity of the program. This study contributes to the study of socio-religious communication and can be a practical reference for other mosques.
Persuasive Communication on Independent Food Resilience Awareness Through Indigenous-Based Bulekungdamber Training for the Residents of Kampung Landeuh, Bojong, Menteng Village, Leuwidamar, Lebak, Banten Simamora, Santa Lorita; Pandjaitan, Rosmawaty Hilderiah; Sabena, Sabena
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.855

Abstract

Persuasive Communication and Awareness of Independent Food Resilience Through Training in Catfish and Water Spinach Cultivation in Buckets (Bulekungdamber) Based on Indigenous Knowledge for the Residents of Kampung Landeuh, Bojong Menteng Village, Leuwidamar, Lebak, Banten, namely, the Village Government of Bojong Kampung. Encourage the creation of food independence from the people of Landeuh Village through the use of yards and non-productive land. Reducing dependence on food supplies from outside the village, while increasing local food security. Training is done ground, interactively, and can be practiced directly. A short Interactive Lecture using easy-to-understand language to describe food security and the benefits of self-sufficiency. Simple applied communication techniques interspersed with quesiont and answer so that citizens feel involved. Shows directly how to make a simple bioflok, grow vegetables in a polybag, or make liquid organic fertilizer. Next, discuss with the trainees until they understand.
Co-Authors Afdal Makkuraga Putra Braga, Dea Dayana Dicky Andika Elena Shinta Maharani Hutajulu Henni Gusfa Leila Mona Ganiem Leila Mona Ganiem Lisa Novianti Marpaung, Chintia Prasasty Natasha Nurbaiti , Firdha Putra , Afdal Makkuraga Putra, Afdal Makuraga Rifardhi, Bima Petala Ririn Wulandari Rosidah Rosidah Sabena, Sabena Santa Lorita Santa Lorita Simamora Sri Reni Musfita Syaifuddin Syaifuddin Theresia Utomo, Adiatma Yogo Wardah Yoyoh Hereyah