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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Daya Saing Eskpor Kopi Indonesia di Pasar Internasional Putra, Angga Dwi Kelana; Sibuea, Mhd. Buhari; Noer, Zulheri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17542

Abstract

Indonesia's export value has decreased while Indonesia's coffee production has increased. Competition in seizing the current market in order to increase and maintain the quantity or volume of exports in the international market. The increase is to be able to compete in the international market to be able to excel with other countries as well as various challenges faced and in an effort to increase the volume and value of coffee commodity exports with competitiveness and demand for coffee in the international market. Researchers aim to analyse the export of HS 0901 coffee commodities to the largest destination countries exporting to Egypt , Malaysia, Italy and Japan, although in this case the volume of coffee exports has decreased. This research is a time series secondary data collection based on 2018 to 2023. The export data studied is the export of coffee commodities with the code (Harmonized System) HS 0901 to Malaysia, Japan, Egypt and Italy using Revealed Comparative Advantage Analysis and Trade Specialisation Index. The results show that HS 0901 coffee has strong competitiveness comparatively in Malaysia, Egpy and Japan. While in Italy the RCA value does not have comparative competitiveness. In ISP Indonesia is at the maturity stage by producing an average ISP Value of 1.
Pengaruh Perceived Organizational Support dan Kreativitas terhadap Komitmen Organisasi dengan Mediasi Motivasi Kerja pada UKM Kuliner di Kota Bogor Elizabeth, Roosganda; Notosudjono, Didik; Hamzah, Hamzah; Yusnita, Nancy; Moeins, Anoesyirwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18699

Abstract

This study aims to analyze the influence of Perceived Organizational Support (POS) and Creativity on Organizational Commitment (OC), with Work Motivation as a mediating variable, among employees of small and medium culinary enterprises (SMEs) in Bogor City, Indonesia. The culinary SME sector faces challenges such as high employee turnover and low organizational loyalty, which potentially threaten business sustainability. Using a quantitative approach, data were collected through a structured questionnaire distributed to 230 respondents actively working in culinary SMEs. The study employed Structural Equation Modeling (SEM) to examine the relationships among the variables. The findings reveal that POS has a significant effect on both Work Motivation and Organizational Commitment, while Creativity significantly influences Work Motivation, but does not have a direct significant effect on Organizational Commitment. Work Motivation is found to mediate the relationships between both POS and Creativity on Organizational Commitment. These results emphasize the critical role of organizational support and employee intrinsic drive-in enhancing employee loyalty and supporting business sustainability in SMEs. This study provides theoretical contributions to organizational behavior models in informal sectors and practical implications for human resource management strategies in Indonesian culinary SMEs.
Integrating Group Dynamics Into Technopark Rice-Fish Farming Management: Strategies And Outcomes Ramli, Isni Radifa; Almaghfiro, Elfira Zidna; Aqila, Fairuza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18479

Abstract

This study explores group dynamics in the management of Technopark Rice-Fish Farming, focusing on role distribution, effective communication, conflict resolution, and inclusive decision-making. Employing a qualitative method with an interpretivist approach, the research delves into the personal and social experiences of stakeholders in Dusun Samberembe, Sleman—an iconic Rice-Fish Farming site in Indonesia utilizing the jajar legowo method. Data were collected through field observations and interviews with management teams, youth organizations, and the local community, then analyzed to produce findings of significant relevance. The findings reveal that group dynamics play a pivotal role in promoting sustainability and productivity at Technopark Rice-Fish Farming. Collaboration across takeholders has facilitated the integration of technology and local resources, overcoming challenges such as differing visions, missions, and climate change impacts. Notably, the integration of technological and social approaches has boosted productivity by up to 30% compared to conventional methods. This study highlights that the strength of group dynamics extends beyond productivity gains to the human connections forged among individuals. The study also emphasizes that the strength of group dynamics extends beyond productivity, fostering solidarity and human connections that serve as a foundation for addressing challenges and driving sustainable innovation. These insights offer valuable implications for the management of other integrated agricultural systems.
Kontribusi dan Minat Generasi Milenial Terhadap Pekerjaan di Sektor Pertanian di Kabupaten Ciamis Puspitasari, Anisa; Rachmawati, Jeti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19731

Abstract

The agricultural sector is one of the main contributors to employment absorption. However, there has been a noticeable decline in the number of millennial workers entering this sector. Millennials tend to have a negative perception of agriculture, viewing it as a less prestigious profession and one that offers limited financial rewards. This negative perception has led to the belief that the agricultural sector lacks both status and profitability. This study aims to: (1) Identify interest in agricultural sector employment in Ciamis Regency,(2) Observe employment trends among millennials in the agricultural sector, (3) Analyze the influence and contribution of millennials’ perspectives on agriculture in Ciamis Regency, and (4) Propose alternatives, solutions, and strategies to attract millennials to work in the agricultural sector. The trendline forecast results yielded the equation Y = 1E+06x - 2E+09, indicating a potential increase in youth employment in agriculture, though the growth is not expected to be significant.The findings show that interest among young people is categorized as very high. This suggests that millennials in Ciamis Regency are beginning to realize that being a farmer is neither as difficult nor as unattractive as they may have previously thought. Despite limitations in land and capital, the growing availability and application of innovations and modern technologies are making agricultural work more accessible and appealing.The study also indicates that the influence on interest, contribution, and employment in the agricultural sector in Ciamis Regency has been positive. What remains necessary is continuous guidance, both in terms of knowledge and technical skills, to help millennials sustain their agricultural ventures, implement innovative and technology-driven approaches, and identify profitable market opportunities.
Pengaruh Marketing Mix 7P Terhadap Kepuasan Konsumen Buah Lokal (Studi Kasus di Istana Buah Sultan Agung Semarang) Tarigan, Junius Imanuel; Mariyono, Joko; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18252

Abstract

ABSTRACTThis research aimed to determine the influence of product, price, place, promotion, people, process, and physical evidence on local fruit consumer satisfaction at Istana Buah Sultan Agung. The method used in this research was quantitative with case studies. The choice of research location was carried out purposively with the consideration that Istana Buah Sultan Agung was one of the largest fruit shops in the city of Semarang. The data source in this research was primary data originating from the sample, namely visitors to the Istana Buah. Data collection was carried out using interview techniques by distributing questionnaires to 160 respondents. The data analysis used in this research was multiple linear regression analysis. The results of this research showed that the variables 1) product had no significant effect on consumer satisfaction, 2) price had no significant effect on consumer satisfaction, 3) place had a significant effect on consumer satisfaction, 4) promotion had no significant effect on consumer satisfaction, 5) people had a significant effect on consumer satisfaction, 6) process had no significant effect on consumer satisfaction, 7) physical evidence had no significant effect on consumer satisfaction, 8) place and people variables partially influenced customer satisfaction at Istana Buah Sultan Agung, Semarang City.
Analisis Sumber Risiko Produksi Pakcoy dengan Menggunakan House Of Risk (Studi Kasus Sintesa Farm Lembang, Kabupaten Bandung Barat) Faujiah, Sifa; Pardian, Pandi; Syamsiyah, Nur; Rasmikayati, Elly
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19449

Abstract

Sintesa Farm faces challenges in meeting the demand for pakcoy from distributors, as well as difficulties in maintaining product conformity to the specified standards. These problems are caused by various risks in production activities. This study aims to identify risk agent in pakcoy production at Sintesa Farm. This research uses a qualitative method with case study approach and the House of Risk (HoR) analysis. The results reveal that 12 out of 24 risk agent are classified as priority risk agent and contribute 80.9% to the overall identified risks. The risk source with the highest Aggregate Risk Potential value is attacked by root gall disease. The discrepancy in work procedures with the pakcoy production standard at Sintesa Farm was caused by the suboptimal implementation of the controlling function, which led to various risks caused by human resources.
Pengaruh Viral Marketing dan Brand Ambassador Boyband SEVENTEEN Terhadap Minat Beli Susu UHT Indomilk di Kota Jakarta Pusat. Salsabilla, Nurahma Amelia; Mariyono, Joko; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18021

Abstract

This study aims to analyze the influence of viral marketing, the use of boyband SEVENTEEN as a brand ambassador, and consumer characteristics such as age, gender, and education level on the purchase intention of Indomilk UHT milk products in Central Jakarta. The research was conducted online from November to December 2024, with respondents residing in Central Jakarta through social media platforms. The research method employed is a survey method. The sampling technique used is purposive sampling with a sample size of 100 respondents based on specific criteria. The data analysis method used is descriptive quantitative analysis with multiple linear regression analysis. The results indicate that the respondent characteristics are predominantly from the age group of 17-24 years, female consumers, and those with a high school education. The findings show that the main variables (Viral Marketing and Brand Ambassador) and control variables (Age, Gender, and Education Level) have both simultaneous and partial effects on the purchase intention of Indomilk UHT milk in Central Jakarta
Pengaruh Modal Sosial Terhadap Kemandirian Anggota Kelompok Tani Padi “Tani Makmur II” Desa Kecapi Kecamatan Tahunan Kabupaten Jepara Nurhaliza, Nadella; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18647

Abstract

This study aimed to analyze the effect of social capital on the independence of farmer group members and to describe the characteristics of the social capital of group members. The study was conducted in Kecapi Village, Tahunan District, Jepara Regency in February 2025. The location of the study was determined purposively with 48 respondents. The data used in this study were primary data and secondary data. Data were analyzed using multiple linear regression analysis. The results of the study showed that the network was categorized as high with a percentage of 72.91%, trust was categorized as high at 81.25%, and norms were categorized as high at 85.42%. The independence in the farmer group was categorized as high with a percentage of 89.58%. Based on the multiple linear regression analysis, it was shown that social capital including networks, trust, and norms influenced the independence of members of the Padi Tani Makmur II Farmer Group by 58.5%, while the remaining 41.5% was influenced by other variables not included in this study. The variables that partially influenced the independence of farmer group members were variable X1 (Network) and X3 (Norms), while variable X2 (Trust) did not partially influence the independence of members. Based on the results of the study, efforts were needed to increase cooperation with external parties or stakeholders to enhance independence.
Analisis Saluran Pemasaran dan Margin Pemasaran Daun Tunas Air Tembakau di Desa Kilensari Kecamatan Panarukan Kabupaten Situbondo Mayangsari, Andina; Mikala, Kawakibi Ahmad Fadhil
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18415

Abstract

The aim of this research is to determine the type of tobacco marketing channel and the size of the marketing margin in each channel. The snowball sampling method was used in this research to find a series of tobacco marketing channels from farmers to final consumers. This method is used because it allows researchers to find a series of tobacco marketing channels from farmers to final consumers. The research results show that there are two tobacco marketing channels in Kliensari Village, Panarukan District. One Level Marketing Channel has a marketing margin of IDR. 17,000/kg and the Two Level Marketing Channel has a marketing margin of IDR. 46.365/kg /kg.
Analisis Daya Saing Kopi Indonesia dan Vietnam di Pasar Internasional Willdan, Meylinda; Nurfadhilah, Suryani; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19652

Abstract

Indonesia and Vietnam are leading global coffee exporters, both ASEAN members. Despite Vietnam's smaller land area, it exports more coffee, ranking second globally, while Indonesia is fourth. This research aims to: 1) analyze the comparative and competitive advantage of Indonesian and Vietnamese coffee; and 2) identify competitive advantage factors using Porter's Diamond Model. Data analysis Methods included Revealed Comparative Advantage (RCA) for comparative advantage, Trade Specialization Index (TSI) for competitive advantage, and Porter's Diamond Model for determining factors. The research results for the period 2000-2023 show that: 1) the average RCA value for coffee from 2000-2023 for Indonesia was 5.5 and  Vietnam was 22.7, and the average TSI value for Indonesian coffee was 0.91 and for Vietnam was 0.96; 2) Based on Porter's Diamond Model analysis, Indonesia's factor conditions are indicated by vast agricultural land, diverse agroclimates, abundant labor, and infrastructure development, while Vietnam's are indicated by land efficiency, technical training, access to capital, and developing infrastructure. Indonesia's domestic demand conditions are rapidly developing, while Vietnam focuses on exports. Related and supporting industries are indicated by the development of coffee raw materials, namely seeds, in each country. Both Indonesia and Vietnam have complex firm strategy, structure, and rivalry, ranging from small-scale farmers to large companies.

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