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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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HUBUNGAN KARAKTERISTIK PETANI NENAS DENGAN PENDAPATAN DAN PRODUKSI USAHATANINYA Elly Rasmikayati; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9617

Abstract

Pineapple is one of the mainstay commodities in West Java, but even so, the production still fluctuates, as well as the income of the farmers. Many factors will influence both of them. The purpose of this research is to find out descriptively the production of pineapples and the farmers' income, then related to their characteristics. The method used is secondary data analysis. Data analysis tools used include descriptive statistics and cross-tabulations. The results showed that the most dominant Bogor pineapple farmers were aged 36-45 years, who had graduated from elementary school, also had farming experience of around 1-15 years, the majority of the land area used by farmers was less than 0.5 hectares, and those who owned related to pineapple production and farmers' income is the level of education. 
ANALISIS PENDAPATAN DAN SKALA USAHATANI JAGUNG DI DESA SINGGAMANIK KECAMATAN MUNTE KABUPATEN KARO Christhoper Eka Trasta; Marlinda Apriyani; Teguh Budi Trisnanto; Sutarni Sutarni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8945

Abstract

This study aims to determine the level of income and the use of production factors on corn production in Singgamanik Village. This research was carried out from February 2021 to May 2021. Sampling used the slovin formula, which is a formula or formula to calculate the minimum number of samples if the behavior of a population is not known with certainty. Data analysis uses income analysis and Cobb-Douglass function analysis. The results showed that maize farming in Singgamanik Village was profitable and feasible to run because it had an R/C ratio of 2.37. The average income of corn farmers is Rp. 17,245,865 per hectare. Production factors of land area, seeds, urea, NPK, and pesticides have a simultaneous effect on corn production, while labor does not simultaneously affect corn production with a percentage of production variation of 97.5%. The corn production process in Singgamanik Village is at an increasing level of business (increasing return to scale), meaning that if an addition is made to the use of production factors, it will produce additional production with a larger proportion.
PENGAMBILAN KEPUTUSAN PETANI DALAM BERUSAHATANI LABU SIAM (Sechium edule) (Studi Kasus di Kecamatan Pasirjambu, Kabupaten Bandung) Muhamad Rizky Wibowo; Hepi Hapsari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8364

Abstract

Since 2016 there has been a significant shift in farming to chayote commodities in Pasirjambu District, Bandung Regency. Gapoktan Regge Regeneration is a pioneer of chayote farming. The purpose of this study was to determine the factors most considered by farmers in choosing chayote farming and the feasibility of chayote farming. The research method used is qualitative with a case study involving 15 informants selected by the snowball sampling technique. Data were analyzed using AHP (Analytical Hierarchy Process). The results showed that the most considered factors were economic factors (0,623), followed by social factors and then technical factors in third place. At the criteria level, the profit criteria (0,320) are the criteria that are most considered by farmers to cultivate chayote and after that are the criteria for market availability, farming experience, age, availability of capital, cultivation ability, tools, education level, and availability of seeds at the lowest level.
FAKTOR-FAKTOR YANG MEMPENGARUHI REGENERASI PETANI PADI DI DESA DAYEUHLUHUR KECAMATAN DAYEUHLUHUR KABUPATEN CILACAP, JAWA TENGAH Hani Naziah; D Yadi Heryadi; Dona Setia Umbara; Ristina Siti Sundari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9546

Abstract

The regeneration process of rice farmers is critical and necessary to maintain, improve or develop rice farming as well as for the sustainability of rice farming in the future when the condition of rice farmers is getting older. The needs of interest of the younger generation in Dayeuhluhur village in the field of rice farming are in the category of lack of interest. The purpose of this study was to Find out how education, the younger generation's experience, income, and parent's land area; how the more youthful generation's interest in rice farming; influence of education, young generation's experiences, revenue, and land area parents on the regeneration of rice farmers. The study used a quantitative descriptive approach and data collection by methods, documentation, and questionnaires help. The research sample is 67 respondents and the younger generation with 16 – 30 years old criteria, using purposive sampling technique and the analysis model using multiple linear regression. The result of this study explained that (1) the condition of the education of the younger generation was in the medium category, the experience of the younger generation was in the high category, the parent income was in the high category, and the parent's land area was in the medium category, (2) the condition of the interest of the younger generation in the field of rice farming was included in the moderate category and (3) the regeneration of rice farmers separately or jointly was influenced by factors of education of the younger generation, the experience of the younger generation, parents income, and parents land area.
ANALISIS KEPUASAN MAHASISWA UNIVERSITAS PADJADJARAN DALAM MENGKONSUMSI PRODUK RICHEESE FACTORY Eka Purna Yudha; Rezky Algipari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8271

Abstract

This study aims to determine and analyze the attributes that affect the satisfaction and level of importance of Richeese Factory's customers. The sample in this study consisted of 40 people who were Agribusiness Students at Padjadjaran University. Primary data collection was done using a questionnaire using the google form feature as measured by a Likert scale. Secondary data obtained from the internet related to research. The method used in this research is descriptive. The data analysis technique uses the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) through Microsoft Excel Software. The results showed that the level of satisfaction of UNPAD Agribusiness Students who bought Richeese Factory products was 84.55% which was included in the "very satisfied" category.
PENGARUH KARAKTERISTIK SOSIAL EKONOMI WANITA PEDAGANG SAYUR TERHADAP KONTRIBUSI PENDAPATAN Lili Winarti; Rokhman Permadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9414

Abstract

Vegetable production is an agricultural business commodity that is quite in demand by farmers, with limited capital and resources, women farmers' wives must help their husbands to become vegetable traders and sell in the markets of the city of Kuala Pembuang. The purpose of this study was to analyze the influence of the socio-economic characteristics of women vegetable sellers on income contribution. This research was carried out in the City of Kuala Pembuang, from July to October 2022. The method used in this study was the census method with a total of 60 female vegetable sellers as respondents, with the sample criteria being female farmers' wives. Data analysis used is income analysis followed by a binary logit regression model, where Y which is a contribution has two dependent variables (dichotomy), and consists of 8 independent variables (age, number of dependents, education, length of household, farming experience, distance to market, income of vegetable sellers, and income of family members). The results showed that there were three socio-economic characteristic variables that had a significant effect on the income contribution, namely the number of dependents, the income of women traders and the income of family members.
PREFERENSI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOCHI LAMPION BERDASARKAN VARIAN RASA DAN KEMASAN (Suatu Kasus pada Konsumen di Toko Mochi Lampion Kecamatan Cikole, Kota Sukabumi) Anni Sugihhartati; Maman Haeruman; Dety Sukmawati; Euis Dasipah; Nataliningsih Nataliningsih; Agi Dahtiar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9248

Abstract

The purpose of this study was to analyze the effect of variations in taste and packaging on purchasing decisions for Mochi Lantern cakes. The method used in this study is a quantitative method with descriptive analysis. Data collection was carried out using direct interview methods from respondents who were in the field using a questionnaire. Attributes observed in this study were flavor variants and types of packaging. The questionnaire proposed was first tested using validity and reliability tests. Descriptive analysis of respondents' characteristics and consumption behavior, preference for Mochi Lantern products such as flavor variants and types of packaging, as well as characteristics of Mochi Lantern products, these are taken into account when consumers make purchasing decisions and are analyzed using path analysis. The results showed that the flavor variant had a positive and significant indirect effect on the purchasing decision of Mochi Lanterns in the city of Sukabumi. Flavor variants indirectly have a positive effect on purchasing decisions through packaging variables, and have a direct positive effect on purchasing decisions on taste diversification. The more and higher the buyer's decision to purchase flavor variants, the greater the packaging variable in purchasing Mochi Lanterns in Sukabumi City.
ANALISIS PENDAPATAN USAHATANI PADI ANGGOTA GAPOKTAN WIDODO DESA NGEMBALREJO KECAMATAN BAE KABUPATEN KUDUS Nadia Soraya Esfandiari; Migie Handayani; Kustopo Budiraharjo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8783

Abstract

The aims of the study was to analyze the income of rice farming who are members of Gapoktan Widodo and analyze the relationship between the independent variables in the form of seed costs, fertilizer costs, pesticide costs, labor expenditure, land area, the amount of production on the dependent variable, namely the income of rice farmers who are members of Gapoktan Widodo in Ngembalrejo Village, District Bae, Kudus Regency. This research was used survey method. Methods of data collection using observation and interviews with questionnaires. The method of determining the sample using the census is as many as 88 rice farmers. Data analysis used descriptive and quantitative analysis, namely income analysis and Pearson correlation analysis. The results showed that the average production cost incurred was Rp 7,714,838.809.00, the average income was Rp 15,721,647.73.00, and the income earned by the rice farmers who were members of Gapoktan Widodo was an average of Rp. 7,745,187.849.00 with an R/C Ratio of 2.038 and an average profitability of 1.03%. The factors of seed costs, fertilizer costs, pesticide costs, labor expenditure, land area, and the amount of production have a significant and very strong relationship or correlation with the income of rice farmers who are members of the Widodo Gapoktan. In addition, these factors also have a direct correlation with the income of rice farmers who are members of Gapoktan Widodo.
MIGRASI DAN KESEJAHTERAAN RUMAH TANGGA PETANI Rani Andriani Budi Kusumo; Gema Wibawa Mukti; Anne Charina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9149

Abstract

Farmer’s households often carry out migration activities as a form of livelihood strategy. The remittances generated are expected to impact improving the welfare of farmer households. This study aimed to analyze changes in the welfare of farmer households due to the migration carried out. This study uses panel data from the Indonesia Family Life Survey (IFLS) wave 4 (in 2007) and wave 5 (in 2014). The unit of analysis of this study is a farmer’s household in West Java Province, whose one or all of their family members migrated between 2007-2014. Data were analyzed using descriptive statistics to see changes in welfare levels before and after migration. The results showed that the migration carried out by farmers impacted changes in the level of welfare both objectively and subjectively. The increase in asset ownership and respondents' perceptions of welfare indicators tend to be higher after they migrate. Assistance to migrant households needs to be carried out so that the remittances produced can be used optimally to improve household welfare.
MARKETING STRATEGY AT Z&J BAKERY USING SWOT AND QSPM METHODS TO INCREASE SALES VOLUME Sonnia Kristin; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8508

Abstract

Since the Covid-19 pandemic has shaken the world and caused economic activity in all countries to be depressed, each country is slowly getting back up. This is evident from the escalating market competitiveness, particularly in a time when technological advancement is moving so quickly. Therefore, it is necessary for every businessperson, like Z&J Bakery, to choose which strategies are appropriate to use. This is because the strategy that has been implemented has not been able to make Z&J Bakery achieve sales targets per month and per year. This research was carried out between November 2021 and July 2022 on Jl. Eyang Weri in Kuningan, West Java, to determine what alternative methods can be implemented and which ones should be prioritized to increase sales volume. The use of IFE, EFE, SWOT quadrant, SWOT analysis, and QSPM matrix were used in this research as a data collection method and to analyze the data obtained.. Results indicate that Z&J Bakery is in the first quadrant, which is in line with the employment of an aggressive strategy. The outcomes of the SWOT matrix are six alternative strategies that could be used. However, the priority strategy to be implemented based on the QSPM matrix is to maintain good relations and expand cooperation with new resellers through providing affordable product prices to further expand the market, because this strategy has the largest STAS score of 4.91.

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