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INDONESIA
Jurnal Ilmiah Ekonomi Islam
Published by STIE AAS Surakarta
ISSN : 24776157     EISSN : 25796534     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Islam diterbitkan 3 (tiga) kali setahun (Maret, Juli dan November) oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat STIE AAS Surakarta.
Arjuna Subject : -
Articles 2,319 Documents
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Pengaruh Marketing Mix 5Cs Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Bank Syariah Indonesia Tangerang Selatan Lestari, Riski Eka; Meiria, Endah; Saharuddin, Desmadi
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.8622

Abstract

This study aims to analyze the Effect of Marketing Mix 5Cs (Conformity, Character, Commitment, Conscience and Customer Centrism) on Customer Loyalty through Customer Satisfaction of BSI South Tangerang. This research is a quantitative study using Multiple Linear Regression and Sobel Test through Microsoft Excel 2010 and SPSS version 26. The population of this research is BSI South Tangerang customers, 100 respondents were taken as a sample using purposive sampling technique. The results showed that the 5Cs Marketing Mix simultaneously had a significant effect on customer satisfaction and there was a significant effect on customer loyalty. Partially, Conformity has a positive and significant effect on Customer Satisfaction, while Character, Commitment, Conscience and Customer Centrism have no significant effect. Likewise Commitment and Customer Satisfaction have a positive and significant effect on Customer Loyalty, while Conformity, Character, Conscience and Customer Centrism have no significant effect. The results of the Sobel test show that Customer Satisfaction as an intervening variable is able to mediate Conformity to Customer Loyalty, while Character, Commitment, Conscience and Customer Centrism to Customer Loyalty are unable to be mediated by Customer Satisfaction. So this shows that the 5Cs Marketing Mix of Bank Syariah Indonesia (BSI) South Tangerang is quite satisfying but has not been able to increase customer loyalty. Therefore BSI must improve the quality of service to customer needs.
Analisis Model Bisnis Untuk Brand Skincare Dalam Upaya Menciptakan Keunggulan Bersaing Konteks Ekonomi Islam (Studi Pada Brand Lamooi Beautycare) Oktavani, Tiara Siska; Raharjo, Susilo Toto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.8640

Abstract

This research aims to conduct a business model analysis of Lamooi Beautycare, a newcomer to the highly competitive skincare industry. Despite receiving positive recognition from customers, Lamooi Beautycare faces the challenge of establishing a competitive edge amidst the dynamic skincare market. The study seeks to identify internal and external factors influencing the current skincare industry and formulate business development strategies that enhance the company's competitive advantage. The research methodology employs a qualitative approach with a case study design. Sampling in this study used purposive sampling. In this research, the informants used as research subjects were the Beauty Company/Brand, namely Lamooi Beautycare, with 3 respondents, namely the owner of the beauty brand to be researched, a marketing employee, and an admin. The Resource-Based View (RBV) framework will be utilized to analyze internal factors, complemented by the Five Forces Porter framework for the analysis of external factors. Additionally, the study will incorporate the Business Model Canvas (BMC) to formulate a comprehensive business development strategy. Through this analysis, the research aims to provide a profound understanding of the skincare industry's dynamics, evaluate critical factors influencing Lamooi Beautycare's success, and develop precise strategies to achieve competitive advantage. By gaining a better understanding of internal and external factors, Lamooi Beautycare is expected to optimize its internal potential, leverage market opportunities, and navigate competitive challenges, ultimately realizing its vision and mission while expanding its business in this fiercely competitive era. The existing strategy that is/has been implemented by the owner of the Lamooi Beautycare Brand is in accordance with the nine elements in the Business Model Canvas, namely, Customer Segments, Value Propositions, Customer Relationships, and Key Resources
Pengaruh Program Membership dan Kualitas Layanan Perspektif Ekonomi Islam Terhadap Minat Pembeliaan Berulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Utomo, Ardiawan; Indriani, Farida
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.8668

Abstract

This research aims to find out, study and analyze the influence of membership programs and service quality on repeat purchase interest with customer satisfaction as an intervening variable. The population is Ngoembah laundry customers with a total of 600 customers. The number of samples for this research was 86 customers using the Slovin formula. Researchers use quantitative analysis to analyze data. To collect data directly from Ngoembah laundry customers, using a survey or questionnaire method was chosen. This research uses Structural Equation Modeling (SEM) which is a multivariate analysis method which combines factor analysis and regression analysis. The research results obtained show that the membership program has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. The membership program has a positive and significant effect on repurchase interest. Service quality has a positive and significant effect on repurchase intention. Customer satisfaction has a positive and significant effect on repurchase intention.
Analisis Efektivitas Perusahaan Perspektif Ekonomi Islam (Studi Multi Kasus Pada Perusahaan Pengolahan Udang di Provinsi Jawa Tengah) Sari, Rizka Farikha; Raharjo, Susilo Toto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dhoopar introduced an integrated conceptual model of organizational effectiveness (OE) that considers the levels of antecedents (individual, group, and organizational) as well as measures of (financial, operational, structural, and attitudinal). This research aims to analyze company effectiveness using that model through a multi-case study of shrimp processing companies in Central Java Province. This research uses a qualitative methodology. The findings of this study can help decision makers and stakeholders in adopting, designing and implementing proactive internal control systems to improve operational efficiency, effectiveness and competitive advantage. Because this research concentrates on fish processing companies that have different characteristics, the generalizability of the conclusions may be limited.
Pengaruh Disiplin Kerja, Kesehatan dan Keselamatan Kerja (K3), dan Kompensasi Terhadap Kinerja Pegawai Perspektif Ekonomi Islam (Studi Pada Pegawai Main Office PT Kanindo Makmur Jaya) Yuda, Alif Putra; Suharnomo, Suharnomo
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.8736

Abstract

The aim of this research is to examine the influence of work discipline, occupational health and safety (K3), and compensation on the performance of PT Head Office employees. Kanindo Makmur Jaya, sampling from the population was determined using non-probability sampling and the sample size was 96 respondents. The method used to analyze the data is multiple linear regression analysis. The results obtained show that work discipline, occupational health and safety (K3), and compensation influence employee performance.
Pengaruh Suku, Marga Dan Agama Terhadap Minat Beli Masyarakat Perspektif Ekonomi Syariah Dengan Harga Sebagai Variabel Intervening Pada Pasar Mardika Kota Ambon Makatita, Armin Rusli
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8889

Abstract

This study aims to determine the direct effect of the variables of ethnicity, clan, religion, and price on purchase intention and to determine the indirect relationship between ethnicity, clan, and religion variables on purchasing interest through prices at the Mardika market, Ambon City, from an Islamic economic perspective. This research is a quantitative research with a descriptive approach. The data source in this study is primary data derived from questionnaires. The sample in this study were 160 people. The data processing technique used is the Structural Equation Model (SEM), where the data analysis used is the outer model analysis, inner model analysis, and hypothesis testing. The results of the study show that ethnicity influences purchase intention. Marga has an effect on buying interest. Religion influences buying interest. Prices affect buying interest. Tribe has no effect on price. Marga affects the price. Religion has no effect on prices. Tribe has no effect on buying interest through price. Marga influences buying interest through price. Religion has no effect on buying interest through price.
IMPLEMENTASI STANDAR AKUNTANSI PEMERINTAH DENGAN INVESTASI TERHADAP KINERJA PEMERINTAH DALAM TINJAUAN ISLAM (STUDI KASUS DESA ULUMAHUAM) Sutarno, Yungki; Harmain, Hendra; Wahyuni, Arnida
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8955

Abstract

In this case it refers to the village government in an effort to implement SAP by investing in government performance. The investment made greatly influences the image of the community's environmental assessment of the performance of the village government, which then becomes a benchmark for considering the achievement of this leadership. This study aims to find out how the implementation is carried out by the Ulumahuam Village Government, because there are some uniqueness or differences that occur in the Village Government in general where the hypothesis includes the level of concern, wisdom, creativity and innovation possessed by the Ulumahuam Village Government. This research methodology is quantitative with a qualitative descriptive approach, where the focus of this research is to explore the specific problems of research subjects from all aspects of personality related to the object of research, this research is also often called casuistic research. The results showed that the significance value (0.817) > 0.05 means that there is no effect of the application of government accounting standards by investment on government performance or in other words it can be concluded that the application of SAP through investment is not in accordance with government performance.
Pengaruh Harga Terhadap Keputusan Pembeliaan Online Melalui Minat Beli Sebagai Variable Intervening dalam Pandangan Ekonomi Islam Pada Pengguna Aplikasi Buka Lapak di Semarang Soraya, Tsummadana Mita; Yoestini, Yoestini
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.8992

Abstract

The era of the dynamic marketing revolution has helped make people more brand conscious in most of the products they buy. Before deciding to buy a product, customers associate it with many factors, making it difficult for marketers to predict how consumers will buy a particular product. The aim of this research is to find out whether price influences purchasing decisions, and to find out whether purchasing interest is able to mediate price on purchasing decisions. The population in this study were Bukalapak users in Semarang City. The number of samples in this research was 140 respondents using accidental sampling technique. Data collection techniques use questionnaires and observation methods. The data analysis method uses multiple linear regression with a path analysis approach and the SPSS program. The research results show that the price variable has an influence on purchasing decisions, then buying interest also has a positive and significant influence on purchasing decisions. The results of the indirect influence test also show that purchasing interest is able to mediate the relationship between price and purchasing decisions. Implementing fair, reasonable and acceptable prices will influence Bukalapak users' purchasing decisions. Purchase interest also influences purchasing decisions and can mediate the relationship between price and purchasing decisions.
Implementasi Technology Acceptance Model dalam Penggunaan E-Money Terhadap Minat Menggunakan E-Money Dengan Pengaruh Resiko Penggunaan Sebagai Variabel Mediasi Perspektif Ekonomi Syariah Hasanah, Nurul Fadhila; Miswardi, Miswardi; Anggraini, Dila; Febrian, Habil; Sholihin, Anwar
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8994

Abstract

This study was conducted to measure the effect of the direct test of the TAM variable (perceived benefits, perceived ease of use and perceived trust) and the effect of the indirect test of the TAM variable on the intention to use e-money which is mediated by the risk of use. This research is a quantitative study conducted through a survey using a questionnaire on brizzi card users in Bukittinggi and analyzed using SEM PLS (Partial Least Square) with the WarpPLS 6.0 program on 91 respondents with the criteria of having parked their vehicle 2x or more in the mandatory brizzi card parking lot in the city. Bukittinggi. Based on the results of the study with the direct effect test revealed that the perceived ease of use variable has the greatest influence on the intention to use with a value of 0.464 and a significance value of p
Sikap Keuangan Dan Pengetahuan Keuangan Terhadap Kemampuan Keuangan: Peran Perilaku Keuangan Pada Sektor Usaha Produk Halal Kusuma, Desta Rizky; Fikri, Muhammad Ali; Putra, Ulinnuha Yudiansa
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.9044

Abstract

Financial literacy is one of the important aspects for organizations to be able to manage their financial resources optimally. This study aims to determine the effect of financial attitude, financial knowledge, and financial inclusion on financial ability with financial behavior as a mediating variable. This study used a sample of 180 from Micro, Small and Medium Enterprises (MSMEs) in the halal product business sector. The data processing technique used in this study is the structural model equation technique using the Smart PLS 3.0 software. The results showed that financial attitude has a positive effect on financial behavior, financial knowledge has a positive effect on financial behavior, financial behavior does not have a positive effect on financial capability, financial attitude does not have a positive effect on financial capability, financial knowledge does not have a positive effect on financial capability, financial behavior does not mediate the positive effect of financial attitude on financial capability, financial behavior does not mediate on the positive effect of financial knowledge on financial capability.

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