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PUSAT PENELITIAN DAN PENGABDIAN MASYARAKAT JL. Ir. M. Putuhena, Wailela-Rumahtiga, Ambon Maluku, Indonesia Kode Pos: 97234
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Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Published by Politeknik Negeri Ambon
ISSN : 23029560     EISSN : 25974599     DOI : 10.31959
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Yth Pengelola Garuda Kami Editor Jurnal maneksi memohon agar nama jurnal kami disesuaikan dengan nama jurnal yang ada di ISSN Brin dari Jurnal Maneksi menjadi Jurnal Maneksi (Management Ekonomi Dan Akuntansi), karena hal ini menjadi masukan ketika kami mengajukan akreditasi jurnal kami. Atas bantuan dan kerjasamanya, kami ucapkan terima kasih Editor
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,238 Documents
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PENGARUH PENGETAHUAN INVESTASI, KEBIJAKAN MODAL MINIMUM DAN SOCIAL MEDIA INFLUENCER TERHADAP MINAT MAHASISWA BERINVESTASI Bire, Amram Rohi; Kabu, Enos; Tety, Putri Patricia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3791

Abstract

Introduction: This study aims to examine the effect of Investment Knowledge, Minimum Capital Policy, and Social Media Influencers on Students’ Investment Interest.Method: This research employs a quantitative method with data analysis using Multiple Linear Regression, supported by SPSS software. The sample consists of 100 students who invest in stocks at the Indonesia Stock Exchange Investment Gallery across universities in East Nusa Tenggara.Results: The findings indicate that partially, Investment Knowledge, Minimum Capital Policy, and Social Media Influencers each have a significant effect on Students’ Investment Interest. Simultaneously, these three variables influence Students’ Investment Interest by 76%, while the remaining 24% is explained by other factors not examined in this study.Conclusion: The results confirm that Investment Knowledge, Minimum Capital Policy, and Social Media Influencers, both partially and simultaneously, have a significant impact on Students’ Investment Interest. These findings suggest that increasing students’ investment interest is not determined by a single factor but rather by the synergy between cognitive aspects (knowledge), structural policies (ease of initial capital), and socio-digital factors (influencer impact). The novelty of this study lies in the integration of these three variables into a comprehensive analytical model, particularly by positioning Social Media Influencers as a relevant variable in the context of current digital developments. This study offers a new perspective that strategies to enhance students’ investment interest should combine educational approaches, inclusive policies, and the effective use of social media as a communication tool. Keywords: Investment, Literacy, Risk, Shares
PENGARUH PRODUK, HARGA, TEMPAT,DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA M-SEE MART NATAR Salsabela, Cici; Mega, Selfia Alke
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3798

Abstract

Introduction: The rapid expansion of the retail sector, particularly minimarkets in Indonesia, has intensified business competition. This situation requires retailers to implement appropriate marketing strategies to attract consumers and enhance purchase intention. M-See Mart Natar is a local minimarket that offers various daily necessities; however, it continues to experience a low level of customer visits. This condition highlights the need to examine marketing factors that influence consumer purchase intention.This study aims to assess the impact of product, price, location, and promotion on consumer purchase intention at M-See Mart Natar. Methods: Using a survey procedure, a quantitative research approach was implemented. 91 respondents who had previously shopped at M-See Mart Natar were requested to complete questionnaires. A purposive sampling technique was implemented. The validity, reliability, and classical assumption tests were conducted after the data were analyzed using multiple linear regression analysis with the assistance of SPSS software.Result: The results suggest that consumer purchase intention is, in part, positively and significantly influenced by product, price, and promotion. At the same time, location does not exhibit a substantial impact. Concurrently, consumer purchase intention is substantially influenced by product, price, place, and promotion. The results of this study are anticipated to offer M-See Mart management valuable insights for the enhancement of marketing strategies to pique consumer interest in purchasing. Keywords:  Product, Price, Place, Promotion, Purchase Intention
THE EFFECT OF LIVE INTERACTION, LIMITED-TIME OFFER (LTO), AND HOST ATTRACTIVENESS ON IMPULSIVE BUYING AMONG GEN Z USERS IN THE TIKTOK LIVE SHOPPING FEATURE: (A QUANTITATIVE STUDY IN SURAKARTA CITY) Anjani, Riska Kusuma; Darmaningrum, Kurniawati; Lusia, Atik
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3809

Abstract

Introduction: The development of live shopping features on the TikTok platform has changed consumer shopping behavior patterns, especially among Generation Z, by providing an interactive and persuasive shopping experience. This study aims to analyze the influence of Live Interaction, Limited-Time Offer (LTO), and Host Attractiveness on Impulsive Buying among Generation Z users of the TikTok Live Shopping feature in Surakarta City. Methods: This study uses a quantitative approach, employing a survey distributed to 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression analysis with the help of IBM SPSS software version 27.Result: The study shows that Live Interaction, Limited-Time Offer, and Host Attractiveness have a positive and significant effect on Impulsive Buying. Intensive direct interaction between the host and the audience can create emotional engagement and social closeness that encourages spontaneous purchasing decisions. In addition, the use of limited-time offers creates a sense of urgency and fear of missing out (FOMO), which accelerates unplanned purchasing decisions. The attractiveness of the host, as reflected in their appearance, communication style, and credibility, also plays an important role in building trust and parasocial relationships with viewers. Conclusion: Simultaneously, these three variables have been proven to significantly influence impulsive buying behavior among Generation Z users on TikTok Live Shopping in Surakarta City. Keywords: Host Attractiveness, Impulsive Buying, Limited-Time Offer, Live Interaction, TikTok Live Shopping
PENGARUH TEKNIK PERIKLANAN DAN DAYA TARIK VISUAL TERHADAP KEPUTUSAN PEMBELIAN KAVAWEAR DI TIKTOK SHOP Hasan, Fuad; Susilowati, Isnurrini Hidayat; Widiyanti, Wiwik
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3827

Abstract

Introduction: This study aims to examine and analyze the influence of advertising techniques and visual advertising appeal on the purchasing decisions of Kavawear clothing products on the TikTok Shop platform among consumers in Tangerang City. Methods: This research is a quantitative study involving 135 respondents selected through a non-probalility convenience sampling technique. Data were gathered using structured questionnaires and processed through multiple linear regression analysis, including validity, reliability, and classical assumption tests using SPSS version 23.0 software. Results: The partial analysis results show that advertising techniques significantly influence purchasing decisions with a t-count of 14.783 > 1.978. Furthermore, visual advertising appeal also has a significant effect with a t-count of 13.623 > 1.978. simultaneously, both variables show a significant impact (F-count 195.623 > 3.06) and contribute 74.4% to the variation in purchasing decisions, while the remaining 25.6% is influenced by other factors. Conclusion and suggestion: This research concludes that the synergy between clear advertising messages and high visual aesthetics is essential in driving consumer conversion on social commerce platforms. Brand managers are encouraged to focus on both informative content and visual quality to optimizr sales performance. Keywords: Advertising Techniques, Kavawear, Purchase Decision, TikTok Shop, Visual Appeal
PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DI KOTA SEMARANG MELALUI MINAT BELI PADA SMARTPHONE XIAOMI Sutikno, Dimas Rizky; Fatmawati, Elia Resha; Aqmala, Diana; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3844

Abstract

Introduction: This study aims to examine how perceived quality and price shape purchase decisions of Generation Z consumers in Semarang City when buying Xiaomi smartphones, both directly and through the mediating role of purchase intention. The rapid development of technology and the increasing reliance on smartphones among young consumers make it important to understand the behavioral factors behind their purchasing choices.Methods: This research is a quantitative approach; data were collected from 140 respondents who had purchased a Xiaomi smartphone. The analysis was conducted using SmartPLS 4 to evaluate measurement validity, structural relationships, and hypothesis testing.Results: The results indicate that perceived quality and price have a positive and significant effect on purchase intention. Furthermore, perceived quality also significantly influences purchase intention indirectly through the mediating role of purchase intention, demonstrating partial mediation in the relationship between perceived quality and purchase decision. These findings suggest that Generation Z consumers place strong emphasis on the evaluation of product quality and price suitability before forming purchase intention and making final purchase decisions. Based on the results, it is recommended that Xiaomi focus on strengthening consumers’ perceived quality and maintaining competitive pricing strategies to enhance purchase intention and purchasing decisions among Generation Z consumers. Conclusion and suggestion: These findings indicate that perceived quality and price significantly influence purchase decisions, both directly and through purchase intention as a partial mediator. Keywords: Perceived Quality, Price, Purchase Decision, Purchase Intention,
DETERMINATION OF FIRM VALUE THROUGH GOOD CORPORATE GOVERNANCE, CAPITAL STRUCTURE, AND FIRM SIZE: A STUDY OF IICD AWARDEES 2021–2024 Wiritanaya, Rara; Kusumaningtias, Rohmawati; Hasnan, Suhaily
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3863

Abstract

Introduction: This study examines the effect of Good Corporate Governance, capital structure, and firm size on firm value in companies receiving the Indonesia Institute for Corporate Directorship Corporate Governance Award during 2021–2024.Methods: This research uses a quantitative approach with secondary data from annual reports and financial statements of 17 awardee companies selected through purposive sampling. Data are analyzed using multiple linear regression. Firm value is measured by Tobin’s Q, Good Corporate Governance by the board of directors, independent commissioners, audit committee, and board meeting frequency, capital structure by the debt to equity ratio, and firm size by the natural logarithm of total assets.Results: The results show that the board of directors and capital structure have a positive and significant effect on firm value, while independent commissioners, audit committee, and board meeting frequency are not significant. Firm size has a significant negative effect on firm value. All variables jointly affect firm value.Conclusion and suggestion: The findings indicate that effective governance mechanisms and optimal capital structure are essential for enhancing firm value. Keywords: Capital Structure, Company Size, Company Value, Good Corporate Governance, Tobin’s Q
ANALISIS PENGENDALIAN INTERNAL PERSEDIAAN BARANG DAGANG PADA BISNIS RITEL STUDI KASUS TOKO BASMALAH Maulida, Saodah Zahrol; Shalehoddin, Shalehoddin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3708

Abstract

Introduction: This study began with the importance of internal control management of merchandise inventory in the retail business, which is an important asset and has a direct impact on the company's operational continuity and financial performance. The Basmalah store in the Jungcangcang branch was chosen as the object of this study because it is a partnership retailer with a large turnover and a wide variety of inventory, requiring an effective control system to minimize the risk of stockouts, damage to goods, loss of goods, and fraud.Methods: The method used in this study was a qualitative approach with a case study method, which included interviews, observations, and documentation of the processes of receiving, storing, recording, and monitoring inventory. Results: The results of the study indicate that the implementation of internal controls on merchandise inventory at Basmalah Store has functioned well and is in accordance with internal control regulations. This includes segregation of duties, restrictions on access to storage, and periodic inventory checks both physically and using the system. In practice, minor operational weaknesses were also identified, such as human error in stock recording during peak hours and occasional delays in system updates. However, this study also found several shortcomings, such as limited storage space, which forces some goods to be stored outside, thereby allowing for damage to the quality of goods and dependence on certain suppliers, which can cause disruptions in supply and increased costs.Conclusion and suggestion: This study focused on one branch of the store and applied qualitative methods, so the results cannot be applied to the entire Basmalah chain or other retailers. To overcome this problem, this study suggests strengthening goods receiving procedures, changing warehouse layout, and diversifying suppliers in order to improve the efficiency of internal control of merchandise inventory in similar retail businesses. Therefore, it is recommended that Basmalah Store management prioritize warehouse expansion and supplier diversification as immediate corrective actions to safeguard inventory assets and sustain business operations. Keywords: Internal control, Merchandise inventory, Retail business
SERVICE QUALITY AND BPJS PATIENT SATISFACTION AT THE MATERNAL AND CHILD HEALTH CLINIC (KIA) OF LEDOKOMBO HEALTH CENTER, JEMBER REGENCY Yulianti, Dessy; Saputra, Harmawan Teguh; Utama, Hanif Hadinata
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3764

Abstract

Introduction: This study aims to analyze the relationship between BPJS patient satisfaction and the quality of maternal and child health (KIA) services at the Ledokombo Community Health Center. Patient satisfaction is a crucial indicator in assessing the success of healthcare services, particularly within the National Health Insurance (JKN) scheme implemented through BPJS. The KIA service, as a maternal health service at the community health center, possesses both clinical and interpersonal characteristics that influence patient perceptions of quality and satisfaction.Methods: This study used a quantitative analytical design with a correlational approach, involving 100 BPJS patients at the KIA Clinic of Ledokombo Community Health Center. Data were collected using a 5-point Likert-scale SERVQUAL questionnaire and analyzed using the Pearson Product-Moment correlation test in SPSS 2025.Results: The results show that service quality at the MCH clinic is classified as good, with Assurance and Responsiveness as the most prominent dimensions. Patients feel safe, trust healthcare providers, and receive fast and responsive services. A total of 76% of respondents reported being satisfied, although some were moderately satisfied or dissatisfied, particularly regarding communication and personal attention. Pearson analysis indicates a strong and significant positive relationship between service quality and patient satisfaction (r = 0.684; p = 0.000), thus the research hypothesis is accepted.Conclusion and suggestion: There is a significant relationship between service quality and BPJS patient satisfaction at the MCH clinic. Therefore, increased satisfaction can be achieved by strengthening clinical competence, service speed, and interpersonal communication. It is recommended that community health centers strengthen clinical communication training and optimize maternal service flows. Keywords: BPJS, KIA, Primary Health Care, Satisfaction, Service Quality

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