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JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Published by Universitas Medan Area
ISSN : 24072648     EISSN : 2407263X     DOI : -
Core Subject : Science,
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Arjuna Subject : -
Articles 244 Documents
Kepemimpinan dan Kepuasan Kerja: Mediasi Komunikasi I Nengah Aristana; Ni Made Ernila Junipisa; Made Christin Dwitrayani
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4841

Abstract

This study aims to see and analysis the influence of leadership on and job satisfaction, as well as to measure the role of communication as a mediating variable for the influence of leadership on job satisfaction in a villa business in Bali. The population of this research is all employees who work in the villa business in Bali. This study collected data using a questionnaire with accidental sampling method involving 109 employees at a villa business in Bali as respondents. To determine the effect of the independent variable on the dependent variable and the role of the mediating variable, this study analyzed the data using a path analysis approach with the Statistical Package for the Social Sciences (SPSS) 21 program. Meanwhile, to measure the role of the mediating variable using the variance accounted for (VAF) method. The results of this study indicate that leadership has a positive and significant effect on communication and job satisfaction, communication has a positive and significant effect on job satisfaction and communication is proven to be a partial mediator of the influence of leadership on employee job satisfaction in the villa business in Bali
Penggunaan Media Sosial untuk Berbelanja Online Saat Pandemi Covid-19 Alhapen Ruslin Chandra; Afifah Afifah; Yudhytia Wimeina; Abdiani Khairat
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4285

Abstract

The spread of the Covid-19 virus has limited consumers face-to-face transactions. It is an opportunity for increasing social media usage for online purchasing. This study aims to determine how consumers use social media applications on their smartphones to purchase groceries online during a period of large-scale social distancing due to the Covid-19 outbreak. By using PLS-SEM, this study examines the influence of usefulness, ease of use, social, and friends on the attitude of using social media applications on smartphones towards intention to purchase groceries online. This study found that perceived usefulness and ease of use had a positive effect on attitudes towards using social media applications on smartphones. There was a positive influence of social on attitudes towards the use of social media applications. However, friends did not affect attitudes towards the use of social media applications on smartphones. Attitudes towards the use of social media applications significantly influenced the intention to purchase online
Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI Maria J F Esomar; Restia Christianty
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.5266

Abstract

The Covid-19 pandemic has caused many hotels, restaurants and tourism activities to be temporarily closed. It has an impact on the financial performance towards the companies engaged in this sub-sector. The objective of this study is to analyze the impact of Covid 19 towards the financial performance of companies engaged in the sub-sector of hotel, restaurant and tourism. Financial performance is measured using several ratios, namely liquidity ratios, solvability ratios, profitability ratios and market ratio. The ype of research is descriptive quantitave. The population in this study is 35 all companies in the sub-sector of hotel, restaurant and tourism listed on the Indonesia Stock Exchange in 2019-2020 period. Samples are collected from 30 companies using purposive sampling method. Hypothesis testing is conducted using the Paired Sample t-Test. The empirical results show that, in the liquidity ratio, and market ratio there is no significant difference between the periods of before and after the first recorded Covid-19 case in Indonesia. Meanwhile, in the solvability ratio and profitability ratio, there are significant differences between the two periods.
Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro Ika Munawaroh; Elva Nuraina; Elly Astuti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4382

Abstract

This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support
Pengaruh Budaya Organisasi “Sikap Dasar KLIK-Jujur” Terhadap Kinerja Pegawai Gugi Gustaman; Laila Refiana Said
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.3482

Abstract

This research aims to determinate and analyze the influence of organizational culture “Basic Attitudes KLIK-Honest” (exogenous) as an independent variable on employee performance (endogenous) as the dependent variable in the Office of Supervision and Service of Customs and Excise Type B Banjarmasin. This research method use a questionnaire with 105 employees in the Office of Supervision and Service of Customs and Excise Type B Banjarmasin as respondents. The Measurement of variables used a Likert Scale with a weight scale from 1 to 5. To determine the effect of exogenous variables on endogenous variables, this study used Structural Equation Modelling (SEM) analysis using AMOS 22.00. The results of the study concluded that there was a positive and significant influence of exogenous variables on endogenous variable, that the Organizational Culture of “Basic Attitudes KLIK-Honest” had a positive and significant effect on Employee Performance in the Office of Supervision and Service of Customs and Excise Type B Banjarmasin
Struktur Kepemilikan dan Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Indra Siswanti; Embun Prowanta
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4842

Abstract

This study aims to examine the effect of ownership structure on firm value with financial decisions and investment decisions as intervening variables. This study uses secondary data from financial reports. The population used in this study are manufacturing companies in the consumer goods sector which listed on Indonesian stock exchange 2013-2019 of 35 (thirty five) companies. While the research sample was taken using certain criteria.The number of samples obtained are 7 (seven) companies. Data processing techniques using smartPLS 3.0. The results state: 1) ownership structure has a significant effect on firm value, 2) ownership structure has a significant effect on funding decisions, 3) ownership structure has a significant effect on investment decisions, 4) funding decisions has a significant effect on firm value, 5) investment decisions has a significant effect on firm value, 6) funding decisions mediate the effect of ownership structure on firm value, 7) investment decisions mediate the effect of ownership structure on firm value. The limitation of the results of this study is that the results of this study cannot be generalized because the objects used are limited to manufacturing companies in the consumer goods sub-sector.
The Effectiveness of Using E-Learning as Learning Media During the Covid Pandemic 19 Lilis Ardini; Ulfah Setia Iswara; Endang Dwi Retnani
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4333

Abstract

The research objective is to provide an assessment of the effectiveness of the use of e-learning methods during the Covid 19 pandemic. Learning methods using e-learning began to be used when the corona virus outbreak became a global pandemic. This research is a descriptive study with a quantitative approach. The research was conducted on 275 accounting students of the Diploma and Undergraduate Program of STIESIA Surabaya who carried out learning activities through e-learning. E-learning in the STIESIA Surabaya environment uses the address https://elearning.stiesia.ac.id. The online questionnaire was filled out by students via Google Form in the month of June and then processed and analyzed the data. There are 20 indicators as an assessment of effectiveness of learning. The results showed that e-learning was considered by students to be quite effective as a learning method. There are still many obstacles faced by students when doing online learning using e-learning. However, along with the development of information technology, e-learning is expected to improve understanding of learning materials and make learning more efficient
Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary Henky Hendrawan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4505

Abstract

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.
Optimal Distinctive Open Innovation as Antesedent and Consequences of Innovative Work Behavior Luhgiatno Luhgiatno; Emiliana Sri Pudjiarti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4032

Abstract

The main objective of this study is to explain of the effect of the concept of optimal distinctive open innovation as mediation in relation to Person-Job Fit and employee engagement on innovation work behavior. The research uses quantitative methods with primary data and lecturers from private universities as the object of research. Data were collected using google form facility with a sample size of 190 lecturers. Measurement of variables using a likert scale of 1 to 7. Through structural equation modeling analysis it was concluded that the mediating effect on the hypothesized relationship was statistically significant. Thus the success-oriented way of thinking requires the expertise of employees to always create creative, superior and unique ideas. Higher Education must always pay attention to the principles of industrial management and professionalism in human resource management, in order to survive and develop. Superior skills produce superior performance, and superior skills are distinctiveness competences which are one of the assets for organizations to achieve positive advantages. The company's positional advantage is expressed by performance outcomes which include customer satisfaction and loyalty
Membangun Perencanaan dan Kinerja Tim: Analisis Pengaruh Efikasi Kolektif dan Iklim Kecerdasan Emosional Dewiana Novitasari; Dhaniel Hutagalung; Nelson Silitonga; Muhammad Johan; Masduki Asbari
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.5116

Abstract

This study postulates team characteristics and environmental factors as the main drivers of team performance. In the proposed model of this study, team performance is positively and significantly affected by collective efficacy and emotional intelligence climate. Likewise, team planning has a positive and significant effect on team performance. Data werecollected from 103 of sales/marketing employees of a manufacturing industry in Indonesia by random sampling. Data were analyzed using SEM method with SmartPLS 3.0 software. The results of this study indicated that collective efficacy and emotional intelligence climate have a positive and significant effect on team planning and team performance. Likewise, team planning has a positive and significant effect on team performance. Moreover, the empirical test of this study, by investigating sales/marketing employees working in the Indonesian manufacturing industry, complements the application of social cognitive theory in understanding team performance. Finally, the managerial implications of team performance and future open problems are discussed at the end of the research report.

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