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JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Published by Universitas Medan Area
ISSN : 24072648     EISSN : 2407263X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Arjuna Subject : -
Articles 244 Documents
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PERANAN HUBUNGAN MASYARAKAT DALAM MEMBANGUN CITRA PERUSAHAAN PADA PT PEGADAIAN (PERSERO) KANWIL I MEDAN Agnita Yolanda; Nurismilida Nurismilida; Lely Khairuna
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 4, No 1 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v4i1.535

Abstract

The authors are interested in conducting research with the title role of public relations in building the image of the company at PT Pegadaian (Persero) Kanwil I Medan. The researcher used quantitative methods. The results of research that the author achieve on PT Pegadaian (Persero) Kanwil I Medan is to have a PR section that plays an important role in building corporate image with the average value sorted from the highest data IE facilitator indicators of troubleshooting process (3.33), communication facilitators (3.29), expert advisor (3.28), communication technician (3.27). So the author's advice to the company is to continue to improve the positive corporate image by building a better communication with internal and external parties of the company and should further improve the communication technician by making the product or communication activities become more effective.Keywords: Public Relations, Corporate Image, PT Pegadaian
Pengaruh Harga, Pelayanan, dan Kualitas Jasa Terhadap Kepuasan Konsumen Transportasi Online di Kota Medan Mas Intan Purba; Kristi Endah Ndilosa Ginting
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 1 (2018): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i1.1869

Abstract

Tujuan dari penelitian ini adalah untuk mengukur seberapa besar pengaruh harga, pelayanan dan kualitas jasa terhadap kepuasan konsumen transportasi online di kota Medan. Sifat dari penelitian ini adalah explanatory dan jenis penelitian adalah deskriptif kuantitatif. Sampel penelitian ini adalah 400 orang konsumen pengguna transportasi online di kota Medan. Data yang telah dikumpulkan melalui kuesioner yang sudah diuji validitas dan reliabilitas, kemudian diolah menggunakan uji asumsi klasik dan analisis regresi berganda. Berdasarkan hasil penelitian, diketahui bahwa hasil penelitian ini adalah (1) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen transportasi online di kota Medan, (2) Pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen transportasi online di kota Medan, (3) Kualitas jasa berpengaruh positif dan signifikan terhadap kepuasan konsumen transportasi online di kota Medan, (4) Harga, pelayanan dan kualitas jasa berpengaruh positif dan signifikan terhadap kepuasan konsumen transportasi online di kota Medan.
PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN SWITCHING COST SEBAGAI VARIABEL INTERVENING PADA PELANGGAN PROVIDER PREPAID TELKOMSEL DI KOTA MEDAN Katrin Evalastri Hutapea; Paham Ginting; Sutarman Sutarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.344

Abstract

Telecommunication companies in Indonesia are now in slack condition. They are not able to apply the strategy of market expansion to increase their profit. Therefore, maintaining customer loyalty is one of the best ways to satisfy customers. However, customer satisfaction is not enough to maintain customer loyalty since competitors also apply the same thing. In order to forestall the move of customers, it is necessary to apply switching cost strategy. The objective of the research was to find out the influence of satisfaction on loyalty through switching cost in Telkomsel customers in Medan.The samples were 160 respondents, taken by using convenience sampling technique. The data were gathered by using likert instrument and analyzed by using descriptive analysis, cross tabulation, and partial least square (PLS). The result of the research showed that all hypotheses could be confirmed. Satisfaction had positive influence on switching cost, switching cost had positive influence on loyalty, and satisfaction had positive influence on loyalty. However, in this research, switching cost could not mediate the influence of consumer satisfaction on loyalty. Direct influence of satisfaction on customer loyalty was higher than that through switching cost.Keywords: Satisfaction, Switching Cost, Loyalty
PENATAAN PERMUKIMAN KUMUH DI DESA NANAS SIAM KECAMATAN MEDANG DERAS KABUPATEN BATUBARA PROPINSI SUMATERA UTARA Suhaila Husna Samosir
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 4, No 2 (2018): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v4i2.1491

Abstract

Indonesia's urban slum neighborhood is a very complex problem, including problems related to poverty, low levels of community education, gaps and indiscriminately to the environment as well as the capacity of city / district government institutions in regulating, organizing spatial planning and resources owned. One of them in the Village Nanas Siam Kecamatamn Medang Deras Batubara District. Problems that occur in the field was quite complex. Many of the things that affect the emergence and the process of the region into a slum with a variety of characteristics of the problem. From the results of research can be seen that the condition of slum neighborhoods in the village of Nanas Siam Kecamatamn Medang Deras Batubaram regency is very bad. This can be seen from the density of buildings in the area that are not in accordance with the spatial planning that may cause flood and fire hazard. In addition, the low level of environmental hygiene and hygiene facilities and infrastructure in the slums. Keywords: Structuring, Slum Areas
Dampak Inkubator Bisnis Terhadap Minat Berwirausaha Mahasiswa di Universitas Tridinanti Palembang Veny Mayasari; Liliana Liliana; Agung Anggoro Seto
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.2555

Abstract

This research aims to find out the impact of business incubator activities against the interests of student entrepreneurship at the University of Tridinanti. This type of research is comparative. The population are 5,737 people. Sampling techniques using Accidental sampling by the number of samples was determined as many as 200 respondents. The primary data sources with the techniques of data collection using the questionnaire, interview and observation. Data analysis techniques using paired sample t test. The results showed that there is a difference of interest a student entrepreneurship before and after follow the business incubator activities with significance value of 0.000 where the average value of interest in entrepreneurship student business incubator activities after following increased by 1.960 point than before following the activities of the business incubator. The research also found that business incubator activities have changed the mindset of most college students.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS WAKTU PROYEK DAN DAMPAKNYA TERHADAP EFEKTIVITAS BIAYA PROYEK KONSTRUKSI (STUDI KASUS: PT PAN PASIFIC NESIA SUBANG – JAWA BARAT) Lailan Tawila Berampu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 1, No 1 (2014): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v1i1.1396

Abstract

The parameter of the success of a project can be seen through the effectivenes of time and cost and the quality produced.  Several previous studies showed that the factor causing the achievement of the effectivenes of time and cost is the labor, materials and equipment, but, in general, a project has problem with the time and cost due to the incident of work delays and cost increases. The same thing also happens to the construction project that becomes the case discussed in this study. In this project, the lengthening of project completion time occured because of work delay that time effectivenes could be achieved that the cost effectiveness was not achieved either. Tne problem discussed in this study was what factors that influenced the effectiveness of time and cost in a construction project. The samples for this study were all of the project activities which belonged to the critical paths or condition. The data obtained were analyzed through Critical Path Method (CPM) and Path Analysis. The result of this study showed that (1) simultaneously, labor, materials, and equipment had positive and significant influence on the effectiveness of time, (2) partially, labor had positive and significant influence on the effectiveness of time, (3) partially, materials had positive and significant influence on the effectiveness of time, (4) partially, equipment did not have significant influence on the effectiveness of time,  (5) simultaneously, labor, materials, equipment and effectiveness of time had positive and significant influence on the effectiveness of cost, (6) partially, labor did not have significant influence on the effectiveness of cost, (7) partially, materials did not have significant influence on the effectiveness of cost, (8) partially, equipment did not have significant influence on the effectiveness of cost, (9) simultaneously, the effectiveness of time had positive and significant influence on the effectiveness of cost, (10) the direct influence of labor was bigger than the indirect influence of labor, (11) the indirect influence of materials was bigger than the direct influence of equipment, and (12) the indirect influence of materials was bigger than the direct influence of equipment.
Pengaruh Perputaran Modal Kerja, Operating Leverage dan Financial Leverage terhadap Profitabilitas Perusahaan Sektor Retail di Bursa Efek Indonesia Muhammad Fuad; Oyami Sara; Muhammad Nur Daud
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i2.2206

Abstract

This study aims to analyze the influence of working capital turnover, operating leverage and financial leverage on profitability. The research object is thirteen retail sector companies listed on the Indonesia Stock Exchange (IDX) which are selected based on certain criteria. Secondary data are in the form of financial statements from each company in the period 2013 to 2017, and analyzed using multiple linear regression methods. The results obtained state that each working capital turnover, operating leverage and financial leverage have a positive influence on the profitability of retail sector companies on the IDX. However, the results of the partial test prove that only financial leverage has a significant influence on profitability; while working capital turnover and operating leverage proved to be insignificant. Simultaneously, the three independent variables analyzed have a significant influence on the profitability of retail sector companies on the IDX.
PENGARUH SUPPORT BASED RELATIONSHIPS TERHADAP KEPUASAN KERJA DAN PEMBERDAYAAN KARYAWAN SEBAGAI PEMEDIASI (Studi Kasus PT.Bank SUMUT di Kota Medan) Winda Ardiani; Rizky Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.359

Abstract

This study aimed to analyze the influence of internal organizational relations and employee-customer relationship to job satisfaction through empowerment of employees. The method used in this study is a survey approach, this type of research is quantitative descriptive analytical method used is the analysis of the path, with 3 (three) the hypothesis being tested. The results of the study on the first hypothesis, it is known that simultaneously internal organizational relations and employee-customer relationships significantly influence employee empowerment. But partially employee-customer relationship and no significant effect on the empowerment of employees. For the second hypothesis, based on the partial test known that employee empowerment significant effect on job satisfaction. For the third hypothesis, based on the partial test in the know that the connection relationship of internal organization and employee empowerment, variables significantly influence job satisfaction, employee empowerment variables are variables that most influence on job satisfaction compared with a variable internal organizational relationships.Keywords: Support Based Relationships, Job Satisfaction, Employee Empowerment
The Impact Of Service Innovation On Customer Satisfaction In Prodia Health Christina Christina; Sri Hartini
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4434

Abstract

The era of Digital-Based Industry 4.0 has changed the company's strategic plans so that companies need to compete through increasing service innovation. To facilitate services for customers, Prodia Health Care creates a website and application to facilitate registration, payment, receipt of results and consultation where the current number of users is still low, so research is needed to analyze the factors that have an impact on Prodia customer satisfaction. The purpose of this study is to support service innovation towards customer satisfaction and improve the functional value and emotional value of Prodia Health Care customers. The path analysis method used as a method to study the influence and the big influence that occurs with a sample of 50 Prodia customers who have used digital services. The results of a positive and significant service innovation research on customer satisfaction, functional and emotional value have a positive and significant impact on customer satisfaction. However, the indirect orientation of functional value is not greater than service innovation. This, which results in a digital evaluation of Prodia's Health Care services, needs to be optimized to support increased customer satisfaction
Analisis Motivasi dan Etos Kerja Terhadap Kinerja Karyawan Food Fair Semarang Krisnawati Setyaningrum Nugraheni; Tuwuh Adhistyo Wijoyo; YR Satatoe
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.3750

Abstract

This study aims to analyze the motivation and work ethic of the performance of FF (Food Fair) Mall employees. The object of research is FF Mall Citraland Semarang employees. The sample used was 59 respondents who worked at FF Mall Citraland Semarang. The analysis used is multiple linear regression analysis. Regression results obtained with Y = 3,615 + 0,666 X1 + 0,338 X2. Motivation has a significant effect on the performance of FF Mall Citraland Semarang employees. Work ethic has a significant effect on the performance of FF Mall Citraland Semarang employees. Motivation and work ethic together towards FF Mall Citraland Semarang Employee Performance.

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