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INDONESIA
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Published by Universitas Islam Attahiriyah
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 230 Documents
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PERSPEKTIF HEDONIC SHOPPING MOTIVATION DALAM MENDORONG IMPULSE BUYING BEHAVIOUR PADA KONSUMEN PRODUK KOSMETIK WATSON INDONESIA Rimadias, Santi; Lubis, Maryam Asiah
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This research aims to analyze the perspective of Hedonic Shopping Motivation consisting of Novelty, Fun, Appraise from Other, Escapism, Social Interaction and Desire for Visual Aesthetics on Impulse Buying Behaviour on cosmetics product consumers of Watson Indonesia. Design/methodology/approach- The survey involved 195 respondents who has purchased cosmetics product in Watson Indonesia using structured questionnaires. Construction is measured by using the specified scale. Multiple regression was used to analyse the data. Findings- The results showed that all variables in theperspective of Hedonic Shopping Motivation such as Novelty, Appraise from Other, Escapism, Social Interaction and Desire for Visual Aesthetics had a positive influence on Impulse Buying Behaviour, except Fun. Implication/Limitations- The implications of this research are the reference for marketers in formulate strategies to drive impulse buying behaviour to consumer cosmetic products related to the perspective of hedonic shopping motivation. Keywords: Novelty, Fun, Appraise from Other, Escapism, Social Interactions, Desire for Visual Aesthetics, Impulse Buying Behaviour.
PENGARUH KEPUTUSAN PEMBELIAN TERHADAP KINERJA BISNIS INDUSTRI PUPUK ORGANIK Ramli, Yanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose– The purpose of this study is to analyze the influence of market attractiveness, unique resources, and decision to buy towards the business performance of the organic fertilizer industries in Indonesia. Methodology –The research method used is in this research is a descriptive method using scoring analysis and verification method by using quantitative analysis. The determination of the sample is done through Simple Random Sampling because the organic fertilizer industries have the same characteristic, and the analysis tool used is Partial Least Square (PLS). Findings– The results of this study indicate that the unique resources have a significant influence compare to market attractiveness against business performance through the intervening variables of the decision to buy. The decision to buy also has a significant influence on business performance because market attractiveness and unique resources need to obtain the decision to buy from consumers in order to produce good business performance. Implications –Thus, the understanding of the needs and wants of consumers and continuing to develop company resources is something that can improve the business performance of the organic fertilizer industries in Indonesia.Keywords: Market attractiveness, Unique resources, Decision to buy, Business performance
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER ENGAGEMENT SEBAGAI MEDIATOR PADA PENGGUNAAN SITUS WEB ZOMATO Nabilla, Zulfa; Rubiyanti, R. Nurafni
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- The purpose of this survey was to analyze the influence of content marketing on customer retention and customer engagement as a mediated variable on the use of the Zomato website in Bandung. Design/methodology/approach- The research method uses a descriptive analysis with purposive sampling technique. A total sample of 100 respondents with various consideration of characteristics. The statistical analysis used is SEM PLS. Findings- The result of a research that content marketing variables have a significant effect on customer engagement. Customer engagement variables have a significant effect on customer retention. Content marketing variables have a significant effect on customer retention. The customer engagement variable acts as a full mediator between content marketing and customer retention. Implications- The test results show that good content will improve the quality of a company’s involvement with customers and create customer loyalty to the company. Keywords: Content Marketing, Engagement, Retention
THE INFLUENCE OF LEADERSHIP, COMPETENCY, AND MOTIVATION OF EMPLOYEE PERFORMANCE IN THE MINISTRY OF LAW AND HUMAN RIGHTS Sinambela, Sarton; Simanjuntak, Erwin Marojahan; Nazmi, Mohammad Luthfy
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study is to analyze and test the influence of leadership, competence, and motivation on the performance of the State Civil Apparatus at the Regional Office of the Ministry of Law and Human Rights of DKI Jakarta. Design/methodology/approach- This research uses quantitative methods, with simple linear regression analysis and multiple linear regression with a sample size of 136 people from a population of 205 people. Multiple linear regression is used to test the hypothesis. Findings- Based on the results of multiple regression analysis, it is found that the variables of leadership, competence, and motivation together influence the performance variable. Implications- The implications of this research can be used by related parties to improve the state apparatus through empowering leaders, increasing employee competence, and motivation. Keywords: competence, motivation, leadership, performance
APLIKASI GENERALIZED LINEAR MODELS (GLZ) PADA PERHITUNGAN PREMI MURNI KENDARAAN BERMOTOR Romantica, Krishna Prafidya
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Insurance is a form of agreement between the insurer against the insured party (insurance company), where the insurer will pay a premium to the insured every month as a form of collateral for loss or damage that befalls him for certain events. Researchers took data by distributing questionnaires to respondents. Some covariate variables used in the study include: gender, vehicle age, vehicle insurance costs, vehicle use, vehicle mileage every year, and claims records in the last three years. Meanwhile, the dependent variable is frequency claim and claim severity. The researcher estimates the Generalized Linear Models (GLZ) parameters using the maximum likelihood estimation (MLE). The next step, researchers conducted a model compatibility test on the dependent variable using calculations on the Akaike Information Criteria (AIC), where the model chosen was the model with the lowest AIC value. Based on this, the researcher can determine covariate variables that affect the dependent variable and model it. The final step is the researcher calculates the probability of claim frequency, claim severity, and estimates the amount of pure premiums charged to respondents.
ANALISIS KLASTER INDUSTRI PENGOLAHAN KARET DENGAN PENDEKATAN DIAMOND DI INDONESIA Erfit, Erfit; Putra, Dios Nugraha
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study aims to look at the profile, SWOT analysis, institutional and policy aspects of the rubber processing industry cluster in Indonesia.Design/methodology/approach- This research is secondary data research with a qualitative approach. SWOT analysis is used to analyze data, so we get Strengths, Weaknesses, Opportunities, and Threats to formulate the next strategy. Findings- The results showed that Indonesia has a great potential for the development of the rubber processing industry, this is because Indonesia is the second-largest rubber producer in the world after Thailand. The development of rubber in Indonesia is broad and its production tends to increase every year during the period 2008 - 2017. Implications- Some institutions in the rubber processing industry in Indonesia are still dominated by farmer / joint groups, cooperatives, Gapkindo, APBI. These institutions have not yet played an optimal role in order to encourage the development of the rubber processing industry in partnership programs, plantation revitalization, replanting, and downstream agro-industry. Keywords: Industrial cluster, SWOT Analysis, Development Policy
KINERJA KARYAWAN: PERAN GAYA KEPEMIMPINAN DAN KEPUASAN KERJA Ritonga, Wier; Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study aims to examine the relationship between leadership, job satisfaction, and employee performance. Design/methodology/approach- A total of 45 respondents were used as research samples through questionnaires. Data were analyzed using the path analysis approach with the help of the LISREL program. Findings- The results show that leadership has a positive and significant effect on job satisfaction and performance, and job satisfaction has also been shown to have a significant effect on performance. Implications-The results of this study suggest that managers put forward a democratic and supportive style to improve employee job satisfaction through providing opportunities to subordinates to provide ideas/suggestions in various decisions taken by the company, Keywords: performance, satisfaction, leadership style
ANALISIS MAKRO EKONOMI DAN PASAR KEUANGAN GLOBAL TERHADAP INDEKS HARGA SAHAM GABUNGAN Mulyadi, Mulyadi; Permata, Irma Sari
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study aimed to analyze the correlation between Macroeconomics Variable and Global Financial Markets on Composite Stock Price Index in Indonesia Stock Exchange in 2012 – 2019 partially and simultaneously. Design/methodology/approach- This study used secondary data with multiple linear regression analysis methods. Macroeconomics Variable is proxied by Inflation, SBI Rate, and Exchange Rate IDR/USD to be juxtaposed with Global Financial Markets Variable proxied by Malaysia, Singapura, Filipina, and Australia index. Findings- The results showed that Inflation and SBI Rate partially negative effect on CSPI. Straits Times Index, Philippine Stock Exchange Index, and Australian Securities Exchange 200partially positive effect on CSPI. Meanwhile, Exchange Rate IDR/USD and Kuala Lumpur Stock Exchange partially have no effect on CSPI. Simultaneously, all the variables have a significant effect by influencing by 92.9% while 7.1% is explained by other variables not examined in this study. Implications- For investors who want to invest in the Indonesian capital market need to pay attention to Macroeconomics in Indonesia and related foreign exchanges. Based on the results of research that has been carried out, it is proven that these variables have various effects, either significant or insignificant, on the Composite Stock Price Index. Keywords: Composite Stock Price Index, Global Financial Stock Index, Macroeconomics Variable
ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Thalib, Supriadi; Setiarini, Setiarini; Ardianto, Yuli
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty
MINAT BELI BATIK PUCON DI JAKARTA Noor, Laili Savitri; Nurapriyanti, Dita Nurapriyanti; Alkaf, Fatima Tuzzahara
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This article discussing the relationship between price, product innovation, lifestyle and buying interest Design/methodology/approach- Data were collected from 70 consumers from 3 (three) malls in Jakarta with data analysis techniques through multiple linear regression. Findings-The findings partially confirm that pricing and product innovation strategies do not support buying interest while lifestyles support buying interest. The findings simultaneously confirm that price strategy, product innovation, and lifestyle support buying interest. Implications-The results of this study are expected to be an input that can be considered for companies in determining pricing policies and providing innovation in products by adjusting current lifestyles so that consumer-buying interest will increase. As for consumers,it is hoped that this research will become additional information so that in the future it is more detailed and observant in buying a product that is innovative, quality, and not old-fashion. Keywords: Price, Product Innovation, Lifestyle, Purchase Interest

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