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INDONESIA
Jurnal Manajemen Indonesia
Published by Universitas Telkom
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Articles 307 Documents
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Measuring Smart Building Readiness Index: A Case Study of Bandung City Indrawati .; Angdini Nurillaily; Husni Amani; S. K. B. Pillai
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3201

Abstract

Government and private players started focusing on developing cities in to smart cities due to increased level of urbanization in most of the countries around the world, including in Indonesia, by focusing on developing new smart buildings and upgrading old ones. Present paper tried to find out the Smart Building Readiness Index (SBRI) of Bandung City for knowing the level of awareness among the general public based on an exploratory research, the result of which enables the authorities to take strategic initiatives for improving the smart buildings and then to smart city status. Required data was collected by conducting in-depth interviews with 30 respondents and the result of the qualitative data revealed that Bandung’s SBRI comes to only 64.39, which is not a good indicator but within the limits of fairness and needs lot of improvement in future. The result also can be considered as an indicator that annual energy consumption in Bandung city is still at a high level and needs to focus on improving the quality of buildings in and around Bandung city for the purpose of overall reduction in energy consumption and improvement in quality of environment as well as quality of life. Respondents are also not fully aware of the smart building concept. Much needs to be done for making the public aware of the concept of smart building and its usefulness along with strategically developing smart buildings so that in future Bandung city transforms into a smart city with smart buildings. Keywords— Smart City; Smart Building Readiness Index; Bandung.
Determining Customer Relationship Management Strategy With Customer Personality Analysis Using Ontology Model Approach Alya Rysda Ramadhanti; Rafa Syafiq Bastikarana; Andry Alamsyah; Sri Widiyanesti
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3196

Abstract

Indonesia is a market with attractive e-commerce growth in the past four years. The tight competition made the company try to find ways to maintain customer loyalty, including making improvements to the Customer Relationship Management (CRM) strategy. The way to establish a good CRM strategy is driven by a good approach from the company to customers. Through the process of understanding customer personality, major companies able to understand their customer behaviour, therefore, companies driven by their marketers can perform product marketing activities that are tailored to the tendency of the customer's personality. This research was conducted to determine the personality of the customer by utilizing data obtained from online reviews of several products using the ontology model approach. Personality is measured based on words and phrases given by customers through their online reviews with the help of the Big Five Personality theory in the classification process. The results of this study indicate that the measurement of personality using an ontology model reconstructed with the n-gram algorithm shows that customers on several products have different personalities. These personalities can be used as a foundation in determining and establishing CRM strategies in order to gain higher customer engagement. Keywords—Customer Relationship Management; Online Review; Ontology Model; Personality Measurement
Factors Affecting Decisions To Choose Application Based Transportation Nur Elfi Husda; Nuramaliafitrah .
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3202

Abstract

The existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbike Taxi” like Go-Jek. This research was conducted on the Putera Batam University’s students that have used Go-Jek application, with a sample size of 100 students as its respondents. The sampling technique used is incidental sampling method and is estimated to represent the population. Data analysis method used in this research is descriptively quantitative analysis of the factors that influence students in using the services of Go-Jek. The results showed that service quality factors that influence students’ decisions to choose transportation services based on “Motorbike Taxi” service orders consist of 6 factors: service, completeness of driving, security, trust, responsiveness and reliability, where the most dominant factor is service factor. Keywords: Application-based transportation, service quality, customer decisions
Regression Analysis Of Inter-Variable Relationships Within Business Canvas Model: Value Proposition, Key Resources, Revenue And Cost Structure With The Cobb Douglass Production Function Approach (Study Case: Basic And Chemical Industries From 2006-2017) Devanny Gumulya; Hendrawan Sutikno; Rudy Pramono; Evo Sampetua Hariandja
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3197

Abstract

In the 21st century disruptive era, in order to survive a company must innovate their business model constantly. In 2006 – 2017, the number of finish goods produced by base and chemical industry sector compare to agriculture and consumer goods sector were lower. Thus, this research tries to do regression with simultenous approach by analyzing variabel combined from the business model canvas concept by Osterwalter and Pigneur, 2010 and production function Cobb Douglas. The BMC was filled with financial report from Bloomberg. From the data, only several variables from BMC can be analyzed, the variables are value proposition, key resources, revenue and cost structure. This research also tries to analyze the relation between BMC internal variabel with external variabel from macro economy. The research results are revenue positively influence finish goods, while revenue is positively influenced by cost of good sols and external variabel national GDP. ARIMA forecast is done in static and dynamic model. From the static model founded that, from 2017-2018 BRNA and TPIA increase their finish goods significantly. For the longer prediction 2017 – 2025 a dynamic model is used, founded that all companies will not have significant growth in their finish goods production. The basic and chemical industry’s finish goods still going to be lower than agriculture and consumer goods industry. Concluded that manufacture industry that relates directly to human’s primary needs, the finish goods average will always be higher than basic industry and chemical in which this sector is not directly needed by human. Keywords: business model canvas; production function cobb douglas; 2sls
Market Efficiency of Exchange Rate of Bitcoin with Dollar and Rupiah of Foreign Exchange Markets: Weak and Semi-Strong Form Test Nora Amelda Rizal; valenchya kristina umardi
Jurnal Manajemen Indonesia Vol 21 No 2 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i2.3667

Abstract

Bitcoin is one of the cryptocurrencies that had a high rate of return since its appearance in 2009. However, the exchange rate of Bitcoin against any foreign currency is considered to have high volatility making it difficult to determine the real value of Bitcoin. The main purpose of this research is to find the value of Bitcoin, especially US Dollar and Rupiah currencies. The test is carried out using the weak market efficiency hypothesis and the semi-form market coefficient hypothesis. The data processing methods are used the stationary test (ADF, KPSS, and ERS) to test the efficiency of the weak form market and the cointegration test (Johansen Cointegration) with the VECM model to check the efficiency of the semi-strong market. The results show that the Bitcoin exchange rate does not have a unit root so it is inefficient in a weak form and has a negative effect on the USD / IDR exchange rate so that it is not efficient in semi-strong form as well as on the US Dollar and Rupiah exchange rates. This happens because Bitcoin transactions as a medium of exchange in Indonesia are still illegal. So that the Bitcoin exchange rate against the US Dollar and Rupiah exchange rates is biased because it does not reflect the available information, both historical information and public information. Keywords—Bitcoin Exchange Rate; Market Efficiency; Unit Root; Cointegration
The Effect of Financial Policy, Managerial Ownership, Profitability, and Company Size on Company Value in Automotive and Component Sub-Sector Companies Registered in Indonesia Stock Exchange Period 2014-2018 Tieka Trikartika Gustyana; Ramadhan Alfian Candra; Dewi Andrieta Shintia; Nugraha Nugraha
Jurnal Manajemen Indonesia Vol 21 No 1 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.3358

Abstract

The aim of each company is to increase company value which can maximize shareholders’ wealth. The factors that can affect the company value are financial policies consisting of investment decisions, financial leverage and dividend policies. In addition to financial policy, there are other factors that can affect a company's value, namely managerial ownership, profitability, and company size. Therefore, this study aimed to examine the effect of financial policy, managerial ownership, profitability, and company size on company value in the automotive and component sub-sector companies registered in Indonesia Stock Exchange in 2014-2018. The data analysis techniques used in this study were multiple linear regression analysis and hypothesis testing using t test, F test, and coefficient of determination. The result shows that partially investment decisions, dividend policy, managerial ownership, and company size had no effect on company value, while financial leverage and profitability had effect on company value. Simultaneously investment decisions, financial leverage, dividend policy, managerial ownership, profitability, and company size had effect on company value. Keywords— Financial Policy; Managerial Ownership; Profitability; Company Size; Company Value.
The Effect Of Online Learning Service Quality On Student Satisfaction During COVID19 Pandemic In 2020 Hery Winoto Tj; Hans Harischandra Tanuraharjo
Jurnal Manajemen Indonesia Vol 20 No 3 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i3.3520

Abstract

The coronavirus disease in 2019 (COVID 19) becomes the focus of all the countries in the world to finish. This virus is so dangerous that all efforts get done to stop it. Unfortunately, it is impossible to do it, but what can do is by the prevention of its spread. To do it, moreover, the government of Indonesia advises all Indonesians to work from home in all sectors, including education. As one of the responsible higher institutions for educating the students, Universitas Kristen Krida Wacana obeys this suggestion by the work from home for the lecturers to carry on online learning for the students. This study intends to investigate and analyze the online learning quality on the satisfaction of the management students in the faculty of economics and business, taking the subject of human resource management and organizational behavior in 2020. Furthermore, they become the population of this study. By the stratified random sampling method from the community consisting of 76 students and a variance-based structural equation model (SEM), this research grabs 64 students as the sample. It analyzes the collected data associated with latent variables. After testing and analyzing the data, this study infers that the better quality of service online learning, the more satisfied the students. In other words, the implementation of this online learning is successful. Likewise, some practical and theoretical recommendations based on this evidence are available. Keywords – lecturer, online learning service quality; the spread of COVID 19; student satisfaction; work from home
Assessing Customer Satisfaction: A Case in Logistics Service Company M. Mujiya Ulkhaq; Samuel H. Pandiangan; Elieser L. Tarigan; Abdi R. Silalahi; Septina G. Lumbantobing
Jurnal Manajemen Indonesia Vol 21 No 2 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i2.2662

Abstract

This study aims to assess customer satisfaction of a logistics service company in Indonesia. Several researches employed the classical importance-performance analysis (IPA) to accomplish the objective; instead, this research used importance performance competitor analysis (IPCA). IPCA is considered as a remedy for IPA since the later has been criticized for several reasons, e.g., the relative structure of IPA and its lack of competitors’ consideration. A case study has been conducted to show the applicability of IPCA. Result shows that several service attributes have to be improved since they have lower performance than the competitor. Recommendations that can be done as a part to continuous improvement were provided. Finally, we also show that using IPA—without considering the competitor—would bring the management to a misleading interpretation. Keywords—Customer satisfaction; importance performance competitor analysis; logistics service
The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer Sunu Puguh Hayu Triono; Ratih Huriyati; Mokh Adib Sultan
Jurnal Manajemen Indonesia Vol 21 No 1 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.2461

Abstract

Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind. The current democratization of information is expressed mainly through User-Generated Content (UGC), so that the media model becomes more user-centric. This study attempts to discuss the effect of UGC on consumer-based brand equity (CBBE) through involvement. UGC in this study is represented through variables that motivate it, namely co-creation, empowerment, community, and self-concept. The population in this study is Top Brand lipstick consumers who have watched the UGC of those brands. Data was collected using questionnaire that distributed online and 121 data were obtained. After analyzed using SEM PLS, the results are: 1) co-creation has positive effect on involvement; 2) self-concept has positive effect on involvement; 3) involvement has a positive effect on CBBE; 4) UGC has a substantial influence on involvement; 5) UGC and involvement have a moderate influence on CBBE. Keywords— brand equity; consumer-based brand equity; content marketing; involvement; user-generated content
Does the Organizational Commitment Act as a Mediator of the Impact of the Organizational Culture and Compensation on the Performance of Employees? Joko Sabtohadi
Jurnal Manajemen Indonesia Vol 20 No 3 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i3.3516

Abstract

The aim of this study was to examine the impact of organizational culture and compensation on the performance of employees and the indirect impact of organizational culture and compensation on the performance of employees through organizational commitment. Based on the study's goals, this study used a quantitative approach. Primary data collection analysis has been carried out using survey techniques. The study was conducted on 56 respondents who were Balitbangda workers, Kutai Kartanegara Regency. Review of the data used in this analysis using SEM-PLS. The results demonstrated the impact of the organizational culture, the compensation and the organizational commitment to the success of the business. Keywords—Organizational culture; Compensation; Organizational Commitment; Employee Performance

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