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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 809 Documents
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Gaya Kepemimpinan Transformasional Menjadi Faktor Dominan dalam Memengaruhi Kepuasan Kerja Pegawai PLN XYZ Ardyansyah, Wahyu Catur; Nuryanto, Imam; Astuti, Sih Darmi; Ulfa, Adilla Kustya
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6776

Abstract

The primary objective of this research is to examine how deeply Transformational Leadership Style, Reward Provision, and Work Discipline shape the level of Job Satisfaction. To achieve this goal, a causal-comparative quantitative framework was employed as the methodological foundation of the study, with the aim of knowing the relationship between the causes and effects of each variable that is the object of research. Questionnaires were distributed directly to all PLN XYZ employees as the main instrument for gathering primary data, yielding 93 respondents whose responses were deemed valid and eligible for further analytical processing. The sample determination in this research was carried out by applying the census method, which means that all members of the population were fully involved as respondents in the research. The collected dataset was then examined through multiple linear regression analysis utilizing the SPSS software, which involved a comprehensive set of statistical procedures including multiple linear regression, t-test, f-test, and coefficient of determination. Three key conclusions emerged from the findings of this research transformational leadership style holds a positive and significant role in shaping the job satisfaction experienced by employees of PLN XYZ, the provision of rewards similarly carries a positive and significant role in elevating the job satisfaction of PLN XYZ employees, work discipline consistently demonstrates a positive and significant role in strengthening the job satisfaction felt by employees at PLN XYZ.
Keputusan Pembelian melalui E-Service Quality dan Pemasaran Media Sosial: Peran Mediasi Brand Image pada Zara di Kota Semarang Eldina, Sheila; Damar, Haunan; Safitri, Maria; Fatmawati, Elia Resha
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6780

Abstract

The increasing use of digital platforms in shopping activities has encouraged companies to improve the quality of their e-services and social media marketing strategies to influence consumer purchasing decisions. This study aims to analyze the influence of e-service quality and social media marketing on purchasing decisions with brand image as a mediating variable for Zara products. This study uses a quantitative approach with a survey method. The research sample consisted of 190 respondents who were Zara consumers and were selected using a purposive sampling technique. Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that e-service quality and social media marketing have a positive and significant effect on brand image. Brand image also has a positive and significant effect on purchasing decisions. In addition, the results of the mediation test prove that brand image plays a significant mediator in the relationship between e-service quality and social media marketing on purchasing decisions. These findings confirm that improving digital service quality and the effectiveness of social media marketing can strengthen brand image, which ultimately encourages increased consumer purchasing decisions for Zara products.
Dampak Kebijakan Domestic Market Obligation terhadap Volume Ekspor Batu Bara Indonesia: Studi Kasus Korea Selatan dan Filipina Damayanti, Melissa; Hendrati, Ignatia Marta; Wardaya, Wirya
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6782

Abstract

Indonesia is one of the major coal suppliers in the international market and plays an important role in meeting the energy demand of many countries in Asia. To ensure domestic energy availability, the Indonesian government implemented the Domestic Market Obligation (DMO) policy, which requires coal producers to allocate a portion of their production to the domestic market. This policy potentially affects the dynamics of Indonesia’s coal exports to its trading partners. This study aims to analyze the impact of the DMO policy on Indonesia’s coal export volume to South Korea and the Philippines using a quantitative approach through multiple linear regression analysis. The data used in this study consist of time series data for the period 2000–2022, including the GDP of the destination countries, Indonesia’s domestic coal consumption, and a dummy variable representing the DMO policy. The estimation results indicate that the GDP of South Korea and the Philippines has a positive and significant effect on Indonesia’s coal export volume, suggesting that economic growth in the destination countries increases energy demand and subsequently raises coal import demand. In contrast, Indonesia’s domestic coal consumption does not show a significant effect on export volume. Meanwhile, the DMO dummy variable has a negative and significant effect on Indonesia’s coal exports to both countries. These findings indicate that the DMO policy, which prioritizes domestic energy supply, indirectly constrains Indonesia’s coal export capacity. From the perspective of Non-Tariff Measures, the policy empirically exhibits characteristics similar to non-tariff trade barriers because it affects the quantity of exports available in the international market.
Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang Oktavina, Radifajna Annis; Amron, Amron; Safitri, Maria; Oktavia, Vicky
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6790

Abstract

This study aims to examine the influence of influencers, online customer reviews, and viral marketing on purchasing decisions for Skintific skincare products in Semarang. The approach used was quantitative with a survey method, where data was obtained by distributing questionnaires to respondents who had knowledge or experience with the product. Furthermore, the data was analyzed using Partial Least Squares (PLS) to identify the relationship and level of influence between the research variables. The results showed that all three variables had a positive and significant influence on purchasing decisions, with online customer reviews emerging as the strongest factor in driving consumer choice. This indicates that reviews shared by other users can increase trust, provide an overview of product quality, and help consumers reduce risk before making a purchase. Furthermore, the presence of influencers and the widespread dissemination of information through viral marketing also strengthened purchasing interest by providing greater exposure to the product. Overall, these findings emphasize the importance of utilizing an integrated digital marketing strategy oriented towards consumer information needs. By optimizing these three aspects, companies have the opportunity to increase purchasing tendencies, strengthen brand positioning, and face increasingly competitive market competition.
Analisis Tingkat Kepuasan Tenant dan Upaya Peningkatan Kualitas Layanan di Kawasan Ekonomi Khusus XYZ dengan Quality Function Deployment Mubarok, Abdul Faqih; Cahya, Handy Nur; Nuryanto, Imam; Damar, Haunan
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6826

Abstract

This research is motivated by the mismatch between the quality of industrial area services and tenant expectations. The study aims to examine the level of tenant satisfaction and formulate service quality improvement priorities in the XYZ Special Economic Zone (SEZ) using the Service Quality (SERVQUAL) and Quality Function Deployment (QFD) approaches. The research sample consisted of 30 respondents from six active tenant companies using a quantitative survey method. The study was conducted through SERVQUAL gap measurements and needs mapping in the House of Quality (HOQ). The results showed that the level of satisfaction was in the fair to good category, but all attributes still had positive gaps. The largest gaps were found in fiber optic/internet services and area security (1.23), followed by cleanliness (1.23) and road infrastructure in the assurance dimension (1.20). The main technical priorities include improving facility reliability, evaluating infrastructure based on tenant needs, implementing predictive maintenance, and strengthening service SOPs. These findings provide an operational basis for SEZ managers in determining service improvement priorities in a measurable manner based on tenant needs.
Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang Putri, Imayllina Auliya; Amron, Amron; Febriana, Artha; Fatmawati, Elia Resha
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6839

Abstract

The development of social media encourages companies to untilize digital marketing strategies to influence consumer behavior, especially Generation Z who actively access product information online. This study aims to analyze the influencer of content marketing, influencer marketing and brand image on purchasing decisions for Scarlett parfume among Generation Z in Semarang City. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 199 respondents selected using a purposivesampling method. The research data were analyzed using multiple linear regression supported by validity tests, reability tests, clasicial assumption tests, t- tests, F tests, and coefficients of determination. The result show that content marketing, Infleunce marketing, and Brand image have a positive and significant effect on purchasing decisions for Scarlett parfume. In addition, brand image is the most dominant variablein influence consumer purchasing decisions. Thecoefficient of determination (R²) value of 0.364 indicates that 36.4% of the variation in purchasing decisions can be explained by these three variables, while the remaining 63.6% is influenced by other factors outside theresearch model. These findings indicate that an effective digital marketing strategy through engaging content, credible influencer endorsment and a strong brand image can increase consumer interest and purchasing decisions towards Scarlett parfume product.
Pengaruh Influencer Marketing dan Penggunaan E-Wallet terhadap Perilaku Pembelian di TikTok Shop pada Siswa Gen Z SMA Negeri 11 Kota Jambi Febrianti, Indri; Arpizal, Arpizal; Rifki, Ahmad
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6845

Abstract

The growth of digital transactions has driven an increase in purchasing activity on the TikTok Shop. This study aims to analyze the influence of influencer marketing and e-wallet usage on purchasing behavior. This study employs a quantitative approach using an ex post facto method. Data was collected through a survey distributed to 165 respondents selected using purposive sampling and analyzed using multiple linear regression. The results indicate that influencer marketing and e-wallet usage have a positive and significant effect on purchasing behavior. This is evident from the calculated t-value of 6.810 > the critical t-value of 1.97 and a significance level of 0.000 < 0.05, indicating that these variables have a positive and significant effect. E-wallet usage also has a positive and significant effect with a calculated t-value of 3.309 > the critical t-value of 1.97 and a significance level of 0.001 < 0.05. Simultaneously, both variables have a significant effect with a calculated F-value of 31.185 > the critical F value of 3.05 and a significance level of 0.000 < 0.05. Additionally, the coefficient of determination (R²) of 27.8% indicates that the independent variables in this study account for 27.8% of the variation in purchasing behavior. These findings indicate that a combination of promotional strategies through influencers and the convenience of digital payment systems can drive an increase in purchasing activity.
Pengaruh Transformasi Digital dan Karakteristik Perusahaan terhadap Audit Report Lag (Studi Empiris pada Perusahaan Sektor Properti & Real Estate yang Terdaftar di BEI pada Periode 2020-2023) Fitrianda, Linta Desti; Rosadi, Samsul
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6846

Abstract

This study examines the influence of digital transformation and company characteristics on audit report lag in property and real estate firms listed on the Indonesia Stock Exchange from 2020 to 2023. Using a quantitative approach with panel data, the study analyzes 75 companies with a total of 282 observations selected through purposive sampling method, ensuring that the sample meets the required research criteria and provides consistent reporting throughout the analysis period. Panel regression with the Random Effect Model shows that digital transformation and profitability significantly reduce audit report lag, indicating that higher digital adoption and stronger financial performance support more efficient audit processes. Meanwhile, intangible assets, firm size, leverage, and auditor reputation (Big4) do not significantly affect audit report lag. These findings highlight that internal company capabilities, particularly digital readiness and profitability, play a more critical role in ensuring timely audit completion compared to structural firm characteristics.
Analysis of the Z-Score Model in Predicting Financial Distress and Its Impact on Firm Value Tridara, Virnanda Nur Aini
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6895

Abstract

This study aims to examine the effect of financial distress, measured using the Altman Z-Score model, on the value of the firm in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2022-2024. The value of the firm is proxied by Tobin's Q ratio. This study uses a quantitative approach with secondary data in the form of annual financial reports. The sampling technique used purposive sampling, resulting in 53 companies with a total of 159 observations. The results show that the Altman Z-Score has a positive and significant effect on the value of the firm. This finding indicates that healthier financial conditions increase investor confidence and the market value of the company. Thus, the Altman Z-Score model is relevant as a tool for predicting financial distress and as a basis for decision-making.
Pengaruh Orientasi Kewirausahaan dan Pasar terhadap Keunggulan Bersaing dalam Meningkatkan Penjualan pada Usaha Minimarket di Wilayah Cibinong Nugraha, Widiyanto; Nugroho, Arissetyanto
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6896

Abstract

The increasingly intense business competition resulting from the implementation of the ASEAN Economic Community (AEC) requires micro-business actors, particularly independent minimarkets in the Cibinong area, to build sustainable competitive advantages in order to maintain and improve their sales performance. This study aims to analyze the influence of entrepreneurial orientation and market orientation on competitive advantage and its impact on sales improvement in minimarket businesses in the Cibinong area. This research employs a quantitative approach with data collection conducted through the distribution of questionnaires based on a Likert scale of 1–5 to 110 respondents consisting of owners and managers of minimarket businesses in the Cibinong area. Sample determination was carried out using the Slovin formula with a margin of error of 10%, while data analysis was performed using path analysis technique with the assistance of SPSS software version 22.0. The results of the study indicate that entrepreneurial orientation has a positive and significant effect on competitive advantage, market orientation has a positive and significant effect on competitive advantage, and competitive advantage has a positive and significant effect on sales improvement. These findings imply that strengthening entrepreneurial orientation through innovation and risk-taking, as well as enhancing market orientation through sensitivity to consumer needs and competitive dynamics, constitute effective strategies for building competitive advantage that ultimately drives sustainable sales growth in minimarket businesses.

Page 80 of 81 | Total Record : 809

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