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INDONESIA
JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 26141353     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal encompasses original research articles, review articles, and short communications, including: (1) Strategic Management; (2) Financial Management; (3) Human Resource Management, and (4) Marketing Management. Jurnal Dinamika Manajemen dan Bisnis (JDMB) is published twice a year, in April and September.
Arjuna Subject : -
Articles 101 Documents
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The Determining Factors Influences Student Gold Investing Interest Muttaqin, Aminnullah; Aziza Berlian Putri
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.1

Abstract

The purpose of this research is to determine the phenomena of student interest in gold investing following the COVID-19 pandemic. This study determines market targets, product development, and financial services. This quantitative research method collects data through a questionnaire. A total of 181 students were sampled using a random sampling technique. The study's findings indicate that financial literacy and investment motivation favor and significantly affect interest in gold investing. Meanwhile, income has a small but beneficial effect on interest in gold investment. If income affects students' interest in investing in gold at Brawijaya University, the income variable cannot be established realistically. According to observations, because the revenue obtained is sufficient for daily necessities, the amount of income is still supported by parents, and it is not easy to continuously save gold because funds are prioritized for other purposes or investments.
Application of Artificial Intelligence to Maximise Digital Marketing Effectivity on Instagram Kurnianti, Dinni; Ifkari Safitri, Heida; Safitri, Indri
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.3

Abstract

The research aims to investigate and analyze the application of Artificial Intelligence (AI) in improving the effectiveness of Digital Marketing strategies on the Instagram platform. The research focused on active Instagram users aged 18-34, as the main demographic group in the social media ecosystem. The study uses a qualitative research method with Structural Equation Modeling-Partial Least Squares (SEM-PLS) as an analysis framework to measure and validate the relationship between variables involved in the application of AI. The results are expected to provide in-depth insight into the crucial role of AI in improving the effectiveness of digital marketing strategies on Instagram, with significant implications for practitioners and researchers in this field.
Analysis of Regional Financial Constraints and Management Simanjuntak, Eben Henry
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.2

Abstract

This research aims to identify the inhibiting factors affecting the sustainability of the innovation in the Electronic Financial Monitoring Information System (SiMOLEK) application at the Ministry of Home Affairs, particularly in the management of local finances and the evaluation process of accountability for the implementation of the Regional Budget. The study employs a qualitative descriptive approach, gathering data through observations and interviews with key informants who have authority, tasks, and functions related to the operation of SiMOLEK. The inhibiting factors analyzed are based on the results of studies conducted by Deloitte and KPMG, adjusted for relevance to the research object, including politics, lack of finance, leadership, technology, culture, and insufficient technical skills. The research findings indicate that the inhibiting factors causing the unsustainability of the SiMOLEK application innovation are politics, lack of finance, leadership, and technology.
Jakarta Evolution Sustainability Innovation With the Presence of the Online Single Submission Risk-Based Approach System, a Solution for Licensing Services in DKI Jakarta Province Danang Windiatmoko, Agus; Taufik H.; Asropi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.1

Abstract

The Indonesian government introduced the Electronically Integrated Business Licensing System, Online Single Submission (OSS), to enhance nationwide business operations. However, the DKI Jakarta Provincial Government concurrently implemented its electronic licensing system, the Jakarta Evolution System, leading to overlapping jurisdiction in license processing. The enactment of the Job Creation Law in 2020 marked a significant shift in licensing regulations, introducing a risk-based business licensing approach determined by the central government. Consequently, the OSS transitioned to the Base Risk Approach (OSS-RBA), mandated for adoption by all Regional Governments. This study addresses two key questions: 1) Examining the mechanism for organizing public services in the business licensing sector based on Online Single Submission in DKI Jakarta, and 2) Identifying obstacles in public services related to Online Single Submission in DKI Jakarta and exploring efforts to overcome these challenges. Employing a qualitative and descriptive research approach, the study highlights that the implementation of Online Single Submission in DKI Jakarta aligns with central government guidelines, consolidating almost all business licenses under OSS authority. Key obstacles include a lack of information and socialization, compounded by legal uncertainties from the central government. Mitigation efforts involve the introduction of innovative OSS-RBA support services, intensified socialization initiatives, and policy adjustments. The study underscores the importance of the DKI Jakarta Provincial Government conducting extensive socialization campaigns for OSS-based business licensing to solidify the legal foundation for risk-based licensing.
When Positive Emotion as a Mediator in Creating Impulse Buying at Shopping Discount Event Dhiya'u Shidiqy; Wahyu Rusdiyanto
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.2

Abstract

This research aims to determine the role of positive emotion as a mediator of price discounts and event marketing in creating impulse buying at the Shopee 12.12 Birthday Sale. This research is quantitative and descriptive. The population of this study was members of the Tawangsari Tulungagung Village Youth Organization (TARUNATA) who made purchases on Shopee on December 12, 2023, namely 38 people. Sample size guidelines using saturated samples, data analysis in this study using descriptive statistical techniques, and inferential statistical analysis using the SPSS 23 application. The results of this research show that price discounts are proven to affect positive emotions and are proven to affect impulse buying, both directly and through mediation. positive emotions. Meanwhile, event marketing has been proven to have a positive and significant effect on positive emotions and has been proven to affect impulse buying, both directly and indirectly. The results of this research also confirm that positive emotion is a partial mediator in influencing price discounts and event marketing in encouraging impulse buying at the Shopee 12.12 Birthday Sale.
The Influence of Brand Reputation, Quality of Information, and Word of Mouth on Brand Trust to Build Brand Loyalty in Environmentally Friendly Body Care Products Salwa Salsabila, Julia; Usep Suhud; Dewi Agustin Pratama Sari
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.4

Abstract

The purpose of this research is to determine the influence of brand reputation, quality of information, and word of mouth on brand reputation in environmentally friendly body care products. This quantitative research method collects data through questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly body care products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand reputation, quality of information, and word of mouth have a positive and significant effect on brand trust. Apart from that, brand reputation and brand trust have a positive and significant effect on brand loyalty.
The Effect of Strategic Vigilance in Achieving Sustainable Competitive Advantage: Analytical Research at Ashur International Bank Edan Alkhazraje, Mohammed; Entisar Azeez Hussein; Mahmood Osama Abdulwahhab
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.6

Abstract

This research aims to know the interest of Ashur International Bank management in the role played by strategic vigilance in achieving sustainable competitive advantage by providing decision-makers with proactive and important information about internal and external environmental variables, so the intellectual cover of the problem stems from the extent of the bank's management ability to achieve sustainable competitive advantage in light of the multiple markets of the Iraqi private commercial banks, as well as governmental banks. Hence the importance of the research lies in presenting the accumulation of knowledge for strategic vigilance, which is one of the modern approaches in the field of strategic management, while the sustainable competitive advantage is the most influential in the work of banks due to its connection with their future and their business. The sample consists of (125) individuals (department heads, division and unit officials, and employees) in the surveyed bank. A questionnaire was used to collect data and distributed to a sample of (60) individuals, from which (50) valid forms were retrieved for analysis. The most important conclusion was the bank's management focuses in its strategic thinking on the dimensions of strategic vigilance in different ways according to the vigilance sequence (commercial, environmental, technological, and finally competitive vigilance)
Social Media Marketing and E-Wom: Driving Purchase Intentions Through Brand Image Maulidiah Winda Hani Syach; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.5

Abstract

The purpose of this research is to identify the factors influencing the purchase intention of Circle K products in the DKI Jakarta area, focusing on the variables of social media marketing, Electronic Word of Mouth (E-WOM), and brand image. The research uses a quantitative approach with the Structural Equation Model (SEM). Primary data was collected through questionnaires using a Likert scale ranging from strongly agree to strongly disagree. A purposive sampling method was used to obtain the sample, and the researchers gathered data from 210 respondents. The results of the study indicate that social media marketing and E-WOM have a positive and significant direct impact on brand image. Purchase intention also has a positive and significant direct impact on brand image. Additionally, social media marketing and E-WOM positively and significantly influence purchase intention through brand image. However, social media marketing and E-WOM do not have an impact on purchase intention. Keywords: purchase intention, brand image, social media marketing, electronic word of mouth, and Circle K
Analysis of Perceived Benefit of Video on Demand Subscription Rahmi; Amalia Nabila; Gusty Mutiara Medina
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.6

Abstract

This study examines the perceived benefits of Video on Demand (VoD) services through two main dimensions: perceived usefulness and perceived enjoyment. A cross-sectional questionnaire survey design was adopted in this study. An online version of the survey was developed using Google Forms, and a survey link was generated. The 244 respondents of this study are those who are familiar with Video on Demand products. Analysis methods included validity and reliability testing using SPSS version 26, as well as calculating the weighted average and scale range to assess the effectiveness of perceived benefits. Results indicate that both dimensions, perceived usefulness and perceived enjoyment, fall into the "effective" category, with average scores of 4.14 and 3.98, respectively. The perceived usefulness dimension suggests that respondents find VoD valuable, especially due to the variety of available content, while the perceived enjoyment dimension shows that respondents find VoD reasonably enjoyable. This study provides insights for VoD industry players in Indonesia for developing marketing strategies, though it also acknowledges limitations such as the limited representativeness of the sample and the exclusion of external factors.
The Strategic Role of Brand Image in Linking Celebrity Endorsers and E-Wom with Local Skincare Purchase Intention for People in Jabodetabek Nurapriani, Mayang; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.4

Abstract

The purpose of this research is to determine the effect of celebrity endorsers and e-wom on the purchase intention of Azarine skincare for people in Jabodetabek through brand image as an intervening. Sample data collection was carried out by distributing questionnaires with Google Forms and using a 5 point Likert scale measurement consisting of strongly agree to strongly disagree. The sampling technique used is a non-probability sampling technique with a purposive sampling method. The research sample used amounted to 250 respondents using a quantitative approach. The data analysis technique uses the Structural Equation Modeling (SEM) method supported by AMOS software version 24. The findings show that celebrity endorsers have a positive and significant effect on brand image. E-WOM has a positive and significant effect on brand image. Additionally, celebrity endorsers have a positive and significant effect on purchase intention. E-WOM has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on purchase intention. Then, celebrity endorser has a positive and significant effect on purchase intention through brand image. E-WOM has a positive and significant effect on purchase intention through brand image.

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