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INDONESIA
Jurnal SEPA (Social Economic and Agribusiness Journal)
Published by Universitas Sebelas Maret
ISSN : 18299946     EISSN : 26546817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis is published by Agribusiness Program, Faculty of Agriculture, Universitas Sebelas Maret (UNS) Indonesia in cooperation with Association of Indonesian Agribusiness (AAI). We welcome manuscripts on agricultural socio-economic studies, agribusiness management, agricultural development and policies, agricultural business, agricultural feasibility studies, agricultural consumers and producers, agricultural market, agroindustry and community development.
Arjuna Subject : -
Articles 423 Documents
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THE INTEREST OF THE YOUNGER GENERATION IN GROUPER FARMING IN LEMBUNG VILLAGE, GALIS DISTRICT, PAMEKASAN REGENCY Putri Dwi Nurlaily; Slamet Widodo; Amanatuz Zuhriyah; Jeter Donald Siwalette
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.95454

Abstract

The aging farmer and aging fisherman is a challenge in Indonesia's agriculture and fisheries sector. Without regeneration, the economy, employment, and food security will be threatened. One of the fisheries sectors with good prospects is aquaculture, such as grouper farming in Pamekasan Regency. This research aims to assess the level of interest among the youth and identify factors that influence their interest in grouper farming in Lembung Village, Galis Sub-district, Pamekasan Regency. The respondents in this research were 30 youth aged 16-30 years who were determined purposefully. Primary data was collected by interview and observation and analyzed by descriptive quantitative and multiple linear regression. The results showed that the level of interest of the youth in cantang grouper aquaculture in Lembung Village, Galis Sub-district, Pamekasan Regency was in the medium category. This interest is influenced by motivational factors. It requires steps to continuously increase the interest of the youth in cantang grouper aquaculture through government and community cooperation. Government support can be in the form of training, counseling, and capital access assistance. In addition, strengthening groups of cultivators to guide and share experiences with the youth is highly necessary.
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU PASTEURISASI DI RUMAH SUSU KUD ARGOPURO KECAMATAN KRUCIL KABUPATEN PROBOLINGGO Nina Yunita; Aminah Happy Moninthofa Ariyani; Ihsannudin Ihsannudin
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.63406

Abstract

Indonesia has the opportunity to increase cow's milk production, but the level of milk consumption among Indonesian people is much lower than in neighboring countries. The imbalance of large production quantities with the low market demand can cause price declines. In order not to experience losses, producers must be consumer-oriented. The aims of this study were to analyze the characteristics of consumers of pasteurized milk at the KUD Argopuro Dairy House and to analyze the effect of the attributes of pasteurized milk on consumers. The research method used descriptive analysis to answer the first purpose and conjoint analysis for the second purpose. The number of samples in this study was 96 respondents. Characteristics consumers of pasteurized milk at the KUD Argopuro Dairy House were mostly women, aged 21 until 25 years, with a high school equivalent final education level, dominated by students, with a monthly income of less than Rp500.000. Consumers prefer chocolate-flavored pasteurized milk in 1.000 ml plastic bottles for Rp6.000. Consumers consider is the taste of the milk, the size of the package, the type of packaging, and the price. Suggestions that can be given are to increase the production of chocolate flavored pasteurized milk so that the product sells faster, develop 1.000 ml packaging in plastic bottles so that it is not inferior to competing products, and set a more affordable price for consumers which are students.
ANALISIS KEBERLANJUTAN PERKEBUNAN KELAPA SAWIT SWADAYA DI KECAMATAN SEKERNAN KABUPATEN MUARO JAMBI Muhammad Farandika Akbar; Dompak MT Napitupulu; Mirawati Yanita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.75282

Abstract

This study aims to determine the general description of smallholder palm oil in Sekernan District, Muaro Jambi Regency, and analyze their sustainability status and sensitive attributes that affect them. The method used in this study is descriptive qualitative and quantitative analysis to determine the status of the sustainability index of smallholder palm oil using MDS Rapid Apparasial analysis, which is modified to RAP-PalmOil, and leverage analysis is used to determine its sensitive attributes. This research was conducted in Suko Awin Jaya, Bukit Baling, Tantan, and Tunas Mudo villages. The sampling location in this study was determined purposively (purposive) with a sample of 100 respondents, who were then determined by simple random sampling. The study results show that the sustainability status of smallholder palm oil in Sekernan District is multidimensionally considered quite sustainable. The economic dimension provides the highest sustainability index and is followed by the social and ecological dimension, which is considered quite sustainable. The sensitive attribute or attribute that has the most influence on the sustainability index value on the ecological dimension is the fertilization period, while the economic dimension is farming income, and the sensitive attribute on the social dimension is conflict resolution
MARKET ORIENTATION OF RICE FARMERS IN ACEH BESAR REGENCY Litna Nurjannah Ginting; Zulkarnain Zulkarnain; Dian Retno Intan; Noratun Juliaviani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.93328

Abstract

Market orientation is a crucial factor in the success of farmers in the increasingly competitive era of modern agriculture. This study aims to measure the level of market orientation among rice farmers in Aceh Besar Regency using the Crop Specific Marketability Index (CMI) and Market Orientation Index (MOI). Data analysis shows that the market orientation level of rice farmers in Aceh Besar Regency is still in the moderate category. The obtained CMI value of 0.62 indicates that rice farmers in Aceh Besar sell 62% of their rice production. The MOI shows a varied distribution with values ranging from 0 to 0.9. The average MOI value among rice farmers in Aceh Besar is 0.5, meaning that farmers allocate only 50% of their land to produce crops for the market. This indicates that most rice farmers in the study area produce for sale and to meet household consumption needs. Based on these findings, it is recommended that farmers' awareness and capacity to adopt market-oriented agricultural practices through extension services be increased, thereby enhancing productivity and the competitiveness of agricultural products.
ECONOMIC STRUCTURE AND ECONOMIC SHIFT ANALYSIS OF FOOD CROP COMMODITIES IN SOUTH LAMPUNG REGENCY Rizky Augia; Teguh Endaryanto; Novi Rosanti
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.106172

Abstract

Research on the economic structure and shifts of the food crop commodities in South Lampung Regency is important to identify local potential that can be optimized to support regional food sovereignty. This study specifically aims to determine the leading commodities within the food crop subsector that should be prioritized for regional development. The research uses secondary data obtained from the Central Bureau of Statistics (BPS) and the Department of Food Crops, Horticulture, and Plantations of South Lampung Regency, focusing on soybean, sweet potato, maize, mung bean, rice, peanut, and cassava as the main food crops distributed across 17 districts, forming 119 commodity–district observation units. The methods used to identify the structure of food crop commodities in the economy of South Lampung Regency include the location quotient, dynamic location quotient, localization index, and specialization index, while the shift-share analysis was applied to examine the economic shifts of food crop commodities. Additionally, Klassen typology was used to classify commodity–district combinations into four quadrants. The results of the economic structure analysis show that 25 observation units fall into the base and prospective categories, with rice in Candipuro District and cassava in Jati Agung District also showing distinct concentration and characteristics. Based on the results of the economic shift analysis, rice in Candipuro District ranks highest in terms of growth and competitiveness, thus being designated as the region’s leading commodity that can serve as a foundation for sustainable agricultural development planning and the strengthening of national food sovereignty.
MAKSIMALISASI KEUNTUNGAN DENGAN KENDALA FAKTOR-FAKTOR PRODUKSI PADA KEDAI KOPI BNO Saskia Noverina Andika Putri; Fitria Dina Riana; Anisa Aprilia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.56249

Abstract

Kedai Kopi BNO is one of the coffee shop in Balikpapan City. However, in the last 3 months (February-April 2021) their income has decreased. It caused by the use of production factors that are less than optimal. The purpose of this study are to analyzed the maximum profit that can be obtained from the results of linear programming analysis, and also to analyzed the sensitivity to changes in variables from the results of linear programming analysis. This research was conducted in May 2021. Data processing is using Microsoft Excel Data Solver software. The result of linear programming analysis is that the maximum profit that can be obtained by Kedai Kopi BNO is Rp11,498,448.98 per month. Utilization of roasting coffee, mineral water, liquid sugar, and labor hours is optimal. Business actors can only change the value of profits and the amount of raw materials between the minimum and maximum limits so that the production activities could continue to run at the recommended optimum level.
HAPPINESS INDEX OF CHILI FARMERS IN SUKAU DISTRICT, WEST LAMPUNG REGENCY Naqiyya Amaniya Thooriq; Nur Ocvanny Amir; Muhammad Zul Mazwan
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.62550

Abstract

Measuring the level of farmer welfare can be observed not only from the material aspect but also from the happiness level of the farmer. The happiness indicator can be described as subjective well-being. This study aims to measure the happiness index of chili farmers in Sukau District, West Lampung Regency. The research was conducted in January 2021, and the research location was selected purposively considering that Sukau District is one of the chili-producing centers in West Lampung. This research employs descriptive quantitative research using a case study approach. Samples of 41 chili farmer respondents are selected from a population of 71 chili farmers, calculated using the Taro Yamane formula. Data was collected through interviews with questionnaire tools to calculate the happiness index following BPS methods. The happiness index of BPS consists of 3 dimensions, namely the dimension of life satisfaction, the dimension of feelings, and the dimension of the meaning of life, and consists of 19 indicators. The results obtained from the life satisfaction dimension were 76.5, the meaning of life dimension was 61.4, and the feeling dimension was 79.3. The final result of the happiness index of chili farmers in Sukau District is 72.7, so it can be concluded that chili farmers in Sukau District are happy because the value is above 60.0.
FINANCIAL FEASIBILITY ANALYSIS AND MAXIMUM PROFIT OF CASSAVA AND ALOE VERA FRITTER PRODUCT (CASE STUDY AT P4S RAMA VERA) Umi Nasyiatul Aisyah; R Hermawan; Fitria Naimatu Sadiya
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.92545

Abstract

Getuk Goreng Lidah Buaya (cassava and aloe vera fritter) were a new product from P4S Rama Vera whose feasibility and maximum profit were unknown. This study aimed to determine the financial feasibility and maximum profit that could be obtained with the available resources. The method used was mixed methods using Microsoft Excel and SPSS. Based on the results of the financial feasibility analysis, the Getuk Goreng Lidah Buaya product was declared to be feasible to be run. The results of this study state that the business is feasible because the R/C ratio is 1.30. However, the maximum profit has not been achieved. The maximum profit will be achieved at Q = 887 packs, while P4S Rama Vera still produces 678 packs for a month.
ANALISIS PERBEDAAN SISTEM PENYULUHAN PERTANIAN PADA MASA SEBELUM DAN SELAMA PANDEMI COVID-19 DI KABUPATEN MALANG Laily Ana Fauziah; Eri Yusnita Arvianti; Dyanasari Dyanasari
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.83882

Abstract

The agricultural extension system is a whole series of development of abilities, knowledge, skills and attitudes of main actors and business actors through extension. The agricultural extension system in Indonesia has experienced quite dynamic ups and downs since the COVID-19 pandemic hit this country. The extension system has changed in line with the policies taken by the government in response to Covid-19. This research aims to determine the effect of differences in agricultural extension systems before and during COVID-19 in the Malang Regency. This research method is descriptive qualitative with data analysis using Structural Equation Modeling. The research analysis results show significant differences in the agricultural extension system before and during COVID-19 in Malang Regency. During the pandemic, there have been significant changes in agricultural extension methods. Online methods and information technology are increasingly dominant, while face-to-face meetings have decreased drastically. Even though online methods are increasing, there are challenges in information accessibility for some farmers, especially farmers who live in rural areas with limited technological infrastructure. Farmer participation in extension activities tends to decrease during the pandemic. Factors such as technological limitations, unstable internet connections, and difficulty understanding online material are the main causes. The Covid-19 pandemic has also had a significant economic impact on farmers. The main challenges faced by farmers during the pandemic are limited market access, increasing prices of agricultural inputs, and decreasing selling prices for agricultural products.
ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH Idham Parhanudin; Zumi Saidah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.96132

Abstract

Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that shape purchasing behavior, perceptions, and decisions. This study aims to identify the attributes most considered by consumers and analyze the combinations of large red chili attributes based on consumer preferences in Bandung City. A quantitative descriptive method was employed using questionnaires, with perceptual mapping applied to evaluate consumer perceptions and conjoint analysis used to determine consumer preferences. The findings reveal that consumer perceptions of price and freshness attributes tend to be neutral, with average scores of 3 on a Likert scale. Meanwhile, shelf life, taste, and color are perceived positively, with average scores of 4. Regarding preferences, consumers prioritize a combination of affordable prices (<Rp20,000.00/kg), high shelf life (5–6 days), very fresh conditions, mildly spicy taste, and bright red color. Among all attributes, freshness is identified as the most critical factor based on its relative importance in shaping consumer preferences.

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