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INDONESIA
Jurnal SEPA (Social Economic and Agribusiness Journal)
Published by Universitas Sebelas Maret
ISSN : 18299946     EISSN : 26546817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis is published by Agribusiness Program, Faculty of Agriculture, Universitas Sebelas Maret (UNS) Indonesia in cooperation with Association of Indonesian Agribusiness (AAI). We welcome manuscripts on agricultural socio-economic studies, agribusiness management, agricultural development and policies, agricultural business, agricultural feasibility studies, agricultural consumers and producers, agricultural market, agroindustry and community development.
Arjuna Subject : -
Articles 423 Documents
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Front Matter Vol 22 No 1: FEBRUARY Fanny Widadie
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

EFISIENSI TEKNIS PRODUKSI TANAMAN JAHE DI PROVINSI JAWA TIMUR: PENDEKATAN STOCHASTIC FRONTIER ANALYSIS Muhammad Fahrul Aziz; Budiasih Budiasih
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.63051

Abstract

Ginger is a spice and medicinal plant that much needed by industry and society. However, ginger production decreased and even experienced a trade balance deficit. One solution that can be done is through intensification or efficiency improvement, especially in the largest ginger-producing province in Indonesia, namely East Java Province. The data used is raw data of Cost Structure of Horticultural Cultivation Household Survey (SOUH) 2018. The results of the analysis using Stochastic Frontier Analysis (SFA) show that four factors of production, namely land area, number of workers, amount of seeds used, and amount of fertilizer used, can increase ginger production significantly with a fairly high level of technical efficiency. However, technical inefficiencies are still found which cause ginger production to not be maximized. There are seven from eight variables that have a significant effect, namely farmer age, farmer education level, farmer group participation, pest control, receiving farm assistance, use of credit, and land ownership status. Meanwhile, the variable of farmer gender has no significant effect.
DETERMINANTS OF FARMER’S PERCEPTION OF PROSTEPHANUS TRUNCATUS (HORN) DAMAGES AND LOSSES ON STORED MAIZE IN TOGO AND BENIN (WEST AFRICA) Kokou Edoh Adabe; Abbevi Georges Abbey; Yendouban Lamboni; Koffi Moise Djade; Agbéko Kodjo Tounou; Kerstin Hell
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.63570

Abstract

Prostephanus truncatus is one of the most damaging post-harvest pests of stored maize in Africa. Research Institutions disseminated Various control strategies during the 1990s in West Africa with significant results. What is farmers’ perception of this pest in decades after those control strategies? This study aimed to assess determinants of farmers’ perception of current damages and losses caused by Prostephanus truncatus on stored maize in southern of the two countries (Benin and Togo). 300 maize farmers (150 from Togo and 150 from Benin) were randomly selected from 10 villages per country. Descriptive statistics were used in addition to Logit and Tobit regression analysis. The results showed that 38% of farmers (35% in Togo and 41% in Benin) still perceive Prostephanus truncatus as the most damaging pest of stored maize. Logit's results showed that factors influencing farmers’ perception of Prostephanus truncatus were group membership, contact with extension agents, and period of maize harvesting. The results from the Tobit regression model showed that factors such as the maize variety, the form of maize storage (with husk), and the storage period influence the extent of damage and loss caused by Prostephanus truncatus. Farmers still perceive Prostephanus truncatus as the main post-harvest pest causing high damage and losses on maize. It is recommended that further dissemination of maize storage technology to reduce postharvest losses.
THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASING DECISIONS FOR GREENFIELDS FRESH MILK Nisa Fitriyani; Nia Rosiana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.90192

Abstract

The development of the dairy industry in Indonesia aligns with the growing demand for milk. Greenfields is a brand that has succeeded in becoming the market leader for fresh milk in Indonesia, but it is not yet able to be in the Top Brand Award. The research aims to identify consumer characteristics and analyze the influence of brand equity on consumer purchasing decisions for Greenfields Fresh Milk. The study was conducted in Jakarta. We used descriptive analysis and structural equation modeling partial least squares (SEM-PLS) to analyze the total research sample of 125 respondents. The results reveal that the majority of the consumers are women aged 18-25, residing in South Jakarta, and possessing a high school education. Most consumers are private employees with incomes from IDR 5,000,001-IDR 7,000,000 and expenditures on consumption from IDR 500,000-IDR 1,000,000 per month, with a frequency of consuming fresh milk 1–5 times per month. SEM-PLS analysis shows that brand equity has a significant positive effect on purchasing decisions. Based on the results, Greenfields can expand its target market to include children and conduct more intensive promotions
RESILIENCE MODEL FOR THE EMPOWERMENT OF YOUNG COFFEE AGRIPRENEURS IN NAVIGATING BUSINESS ENVIRONMENT UNCERTAINTIES Sri Sundari; Donny Agustinus Waluyo; Ahmad Ahsin Kusuma Mawardi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.95639

Abstract

The resilience of entrepreneurial capacity was crucial for young agripreneurs in facing the challenges of uncertainty, such as climate change and economic fluctuations. Institutional capacity and the adoption of appropriate technology enabled adaptation and innovation, enhancing competitiveness and sustainability, although this relationship has not yet been explored in-depth. This study aimed to analyze the influence of environmental uncertainty on the resilience of young agripreneurs, with institutional capacity and the adoption of appropriate technology serving as mediating variables. This research utilized primary data collected through questionnaires distributed to 110 respondents, consisting of upstream-to-downstream coffee agripreneurs in Jember Regency, using purposive sampling. Data analysis was performed using SEM-PLS. The results showed that environmental uncertainty significantly influenced institutional capacity, the adoption of appropriate technology, and business resilience, with positive coefficients for all three and p-values below 0.05. Institutional capacity also positively affected the adoption of appropriate technology and business resilience. Moreover, institutional capacity moderated the impact of environmental uncertainty on the adoption of appropriate technology, while uncertainty, through institutional capacity and the adoption of appropriate technology, positively affected the resilience of young agripreneurs.
PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI Malva Nurina Tyagita; Silvana Maulidah; Anisa Aprilia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.56247

Abstract

This study discusses the influence of brand trust and 'word of mouth' communication as a marketing strategy on purchasing decisions and consumer loyalty of a packaged chili product. This study conducted an online survey method with purposive sampling technique. Analysis using Structural Equation Modeling. The results showed that the brand trust variable had a direct or indirect effect on consumer loyalty. While the word of mouth variable has an indirect effect on consumer loyalty. The purchase decision variable is used as a mediating variable in the study. The biggest influence is on the brand trust variable and overall the biggest contribution of the indicator is on the company characteristic indicator. Manufacturers need to increase brand trust by improving services and being responsible if there are damaged products and developing word of mouth by marketing products through public figures or influencers on social media.
THE ADDED VALUE AND PROFIT ANALYSIS OF CITRONELLA ESSENTIAL AND AROMATHERAPY OIL IN KPH REGION XIII LAKITAN-BUKIT COGONG Yunita Yunita; Trissa Silvian; Thirtawati Thirtawati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.68698

Abstract

The processing of citronella into essential oil will result in added value to the citronella. KPH Region XIII Lakitan-Bukit Cogong also utilizes the opportunities available by making derivative products of citronella essential oil as a base for making aromatherapy oil. The purpose of this study was to find out how much profit is obtained and to analyze the added value of citronella essential and aromatherapy oil agroindustry in KPH Region XIII Lakitan-Bukit Cogong. The method used in this study are profit analysis and the calculation of added value using Hayami Modification Method. The results obtained in this study were the amount of profit obtained from the agroindustry of citronella essential and aromatherapy oils is 115,285,050 IDR. The added value ratio by processing citronella into citronella essential oil was 41,20% and by processing of citronella into aromatherapy oil was 72.14%. Both of these value-added ratios exceed 40% and were included in the high category.
HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Husna Ulinnuha; Budi Setiawan; Riyanti Isaskar; Agustina Shinta Hartati Wahyuningtyas
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Abstract

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.
FACTORS AFFECTING THE SUCCESS OF INCLUSIVE BUSINESSES OF CASSAVA FARMER IN SUPPORTING FOOD SECURITY AND FARMER WELFARE Yayu Ulfah Marliani; Alghif Aruni Nur Rukman
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.95723

Abstract

The inclusive business model places farmers involved in the cassava value chain thereby providing market opportunities for farmers. The success of inclusive business is expected to increase food security and balance village development, which will have a major impact on efforts to improve the welfare of cassava farmers. The objectives of this research are analyzing the factors that influence the success of cassava farmers' inclusive businesses. The research method used is a quantitative method, the data used is primary data obtained through structured interviews using questionnaires given to 120 respondents, while secondary data comes from literature studies that are relevant to the research. The data obtained will be analyzed based on its objectives, SEM analysis.  The Result is factor that most indirectly influences inclusive business is farmers' motivation towards adopting innovation and technology. Meanwhile, the variables that have a direct influence are the adoption of technological innovation, partnerships, financial access and the role of government.
ANALISIS HARGA PANGAN POKOK TERHADAP KETAHANAN PANGAN DI INDONESIA Maharestri Rahmi Widarso; Sartika Djamaluddin
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.83821

Abstract

Food security ensures that sufficient, high-quality food is accessible to everyone for optimal consumption. Rising food prices can severely impact food security, especially for economically vulnerable groups. This research investigates the relationship between staple food prices and food security in Indonesia, focusing on factors like rice energy intake, egg protein intake, Gross Regional Domestic Product (GRDP) per capita, and regional conditions on Java, Bali, and other islands. Data from all Indonesian provinces for 2018-2020 is analyzed using the Ordinary Least Squares (OLS) regression method. The Food Security Index (IKP) comes from the National Food Agency’s Food Security Index Book, and food price data is sourced from the National Strategic Food Price Information Center (PIHPS). Control data such as GRDP per capita is from the Central Statistics Agency (BPS), while rice energy and egg protein intake data are from the Ministry of Agriculture’s Food Consumption Directory. The analysis reveals that rising rice prices from 2018 to 2020 significantly negatively affected food security. The study recommends evaluating rice price policies to maintain stability and enhance food accessibility. Similar evaluations for egg prices are also suggested to ensure protein availability for the community.

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