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INDONESIA
Jurnal Agribisnis Terpadu
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19794991     EISSN : 25490060     DOI : http://dx.doi.org/10.33512/jat
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural development. Jurnal Agribisnis Terpadu is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher and practitioner. The journal publishes several topics: 1. Agricultural economics 2. Business and entrepreneurship 3. Agricultural extension & communication 4. Rural development
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 16, No 1 (2023): jurnal Agribisnis Terpadu" : 10 Documents clear
ANALISIS NILAI TUKAR PETANI SEBAGAI INDIKATOR KESEJAHTERAAN PETANI BAWANG MERAH (SUATU KASUS PADA KELOMPOK TANI MEKAR JAYA DI DESA TONJONG KECAMATAN KRAMATWATU KABUPATEN SERANG) Rafif Raihan Pandunusa; Aris Supriyo Wibowo; Sulaeni Sulaeni
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20171

Abstract

 This research was to analyze the exchange rate of shallot farmers in The Mekar Jaya Farmer’s Group in Tonjong Village, Kramatwatu District, Serang Regency. The Type of research used in this research was descriptive analysis research. The research instrument used in this research was questionnaire. Methods of data collection by observation, interviews and literature study. The sample of this research were 31 Farmers in Mekar Jaya Farmer’s Group in Tonjong Village. The sampling technique used in this research use a simple random sampling technique that is proportional to the land area. The data processing in this study use an analysis of the calculation of the farmer's exchange rate, namely the total farmers' income divided by the total farmer expenditures multiplied by 100, with the indicator if the result is NTP > 100 means the farmer has a surplus, NTP = 100, it means the farmer breaks even, NTP < 100, means the farmer experiences deficit. Based on the results of the analysis that has been carried out, it is found that the exchange rate of shallot farmers in the Mekar Jaya farmer’s group in Tonjong Village, Kramatwatu District, Serang Regency is 149,848 with a total farmer income of 1,325,200,000 and a total farmer expenditure of 884,361,000 which means farmers have a surplus. This condition shows that the shallot farmers in the Mekar Jaya farmer group in Tonjong Village are in a prosperous condition. 
PENGEMBANGAN DESA WISATA PESONA WANAJAYA BERBASIS PARTISIPASI MASYARAKAT Putri Barinda Shofiana; Muhtadi Muhtadi
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20162

Abstract

 This research is a study related to the development of tourist villages through Wanajaya community participation. This study aims to determine the forms of participation, the ladder of participation, and the supporting and inhibiting factors in the process of forming and developing the Wanajaya Enchantment Tourism Village. Starting from hobbyists who love motocross and bicycles, a tourist village was established which became a place to channel various types of hobbies while being able to recreate. The formation of a tourism awareness group (POKDARWIS) makes the tourist village have a managerial system in managing all the interests that exist in the activity program. Various types of playgrounds and facilities are an attraction for visitors. Pesona Wanajaya Tourism Village has experienced significant development with the age of its establishment which has only been three years old, but has received achievements in the national competition. In this study the authors used qualitative research methods, with data collection techniques through interviews, observation, and documentation. The research here reveals a situation or condition as it is based on observations made directly. The results of this study are the existence of community participation in the form of ideas / thoughts, energy, thoughts and energy, expertise, and goods; Then the ladder of community participation is at the level of placation and partnership, then there are things that become supporting factors and inhibiting factors in the process of forming and developing the Wanajaya Pesona Tourism Village, Cibitung District, Bekasi Regency. 
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KAPABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM BERBASIS AGRIBISNIS DI KABUPATEN TANGERANG Silvia Diah Arumsari; Meutia Meutia; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20339

Abstract

 The increase in the number of MSMEs during the Covid pandemic in 2018-2021 in in contrast to the value of regional original income (PAD) in 2019 - 2020 which decreased. Data obtained from Tangerang Regency in numbers shos that the amount of PAD in 2018 wa s Rp. 2,872,568,512.69 decreased in 2019 to Rp. 2,806,539,756.44 and its value decreased again in 2020 to Rp. 2,500,580,661.48. The drastic decline in regional original income from 2018 to 2020 indicates thet there are problems in the development of agribusiness-based MSMEs in Tangerang Regency. This study aims to analyze market orientation, entrepreneurial orientation, marketing capability on marketing performance in agribusiness-based SMEs in Tangerang Regency. The research was structured as explanatory research with a quantitative approach using descriptive analysis with smartPLS software, while the analytical method used Structural Equation Modeling (SEM) with a total of 89 MSME respondents in Pasarkemis and Rajeg sub-districts. Based on the result of data processing on the agribusiness-based MSME marketing perfomance model in Tangerang Regency, it can be concluded that marketing capability is the entrepreneurial orientation variable, the indicators for the entrepreneurial orientation variable that have the most influence are innovation, proactivity, risk taking and autonomy. Market orientation and entrepreneurial orientation have a direct effect on marketing performance indicators on market orientation variables that give influence are customer orientation and coordinatoan between functions. The managerial implications that can be suggested by this research are pilicies that focus on customer oriantation towards MSME actors. This study provides several research limitation than can be carried out in further research. 
PERAN KEARIFAN LOKAL DESA ADAT PENGLIPURAN DALAM KETAHANAN PANGAN RUMAH TANGGA PASCA PANDEMI COVID-19 SEBAGAI DESA WISATA BERBASIS MASYARAKAT Siti Widiati; Mirajiani Mirajiani; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20158

Abstract

 Penglipuran Tourism Village is one of the Traditional Villages developed in Indonesia which is located in Bali, in its management the Traditional Village is very concerned about the environment and local wisdom, as well as the concept of community-based development. The majority of people's goods are artisans and related to tourism, this has led to a reduction in working hours during Covid-19, so this has also had a negative impact on family income. During the post-Covid-19 pandemic, the Penglipuran indigenous village community was visited by tourists again and the economic system was better than during the Covid-19 pandemic, but the economic system was not as stable as before the pandemic, this was shown by the level of household food security, where people still there are those who carry out Food Coping Strategy at Level I as much as 80% and Level II as much as 20%, the Coping Strategy Level, and do not carry out drastic steps or food fulfillment mechanisms or Coping Strategy at Level III, Penglipuran Village Indigenous people as a Food Security Tourism Village based on the mechanism of fulfilling food needs or Food Coping Strategy at the household level. 
THE EFFECT OF INDONESIAN SPICE EXPORT TRADE LIBERALIZATION ON COMPETITIVENESS AND COMPETITIVENESS IN INTERNATIONAL MARKETS Herdiana Anggrasari; Dhika Cahyasita; Dinda Dewi Aisyah
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20163

Abstract

 Since long time ago, Indonesia has had a comparative advantage because of its geographical advantage in spice commodities. In the era of liberalization, in order to be competitive in the same industry, Indonesian spice commodities must increase their export share by having a distinct advantage compared to competitors from other countries. Therefore, the purpose of this study is to determine the effect of Indonesia's trade liberalization based on competitiveness with competing countries and the level of competition for Indonesian spice commodities in the international market. The analytical methods used are Revealed Comparative Advantage (RCA), Export Similarity Index (ESI), and Export Overlapping Index (IEO) which are discussed descriptively using secondary data from UNComtrade for 1989-2021. Trade liberalization is indicated by Indonesia's entry into the WTO, AFTA and ACFTA. The results of the analysis show that even though Indonesia has very strong competitiveness, the existence of trade liberalization is not enough to increase Indonesia's competitiveness because the international market is increasingly open. The level of competition for Indonesian spice exports with its competitor countries tends to decrease. The existence of trade liberalization makes each country increase its trade specialization in order to expand its market share. Indonesia needs to improve quality as well as standardize and increase differentiation for spice products in order to maintain and expand its market share so that it can be competitive in the international market. 
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (SUATU KASUS PADA DAGING GRILL DI CILAMAYA CAFE AND RESTO CILEGON) Sheptinaz Putri Herdiana; Ratna Mega Sari; Suherman Suherman; Andjar Astuti
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20159

Abstract

 This study aims to determine the effect of price, product quality, and service quality on grilled meat consumer satisfaction at Cilamaya Cafe and Resto Cilegon. The number of respondents in this study were 40 respondents, namely grilled meat consumers at Cilamaya Cafe and Resto Cilegon. Sampling using purposive sampling. Data collection techniques through observation, interviews, questionnaires, and literature study. In proving and analysis, the data processing method used in this study uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and analysis of the coefficient of determination (R2), T test (partial), and F test (simultaneous). The test results using the T test in this study can mean that: price has a positive and significant effect on consumer satisfaction (3,496 > 2,028). Product quality has a positive and significant effect on customer satisfaction (4.752 > 2.028). Service quality has a positive and significant effect on customer satisfaction (2.147 > 2.028). While the results of testing using the F test in this study can say that: price, product quality, and service quality have a positive and significant effect on customer satisfaction (120.193 > 2.86). 
DAMPAK E-COMMERCE TERHADAP PERILAKU KONSUMSI MAKANAN OLEH MAHASISWA DI YOGYAKARTA Khusnul Fatimah; Tri Endar Suswatiningsih; Cristina Wahyu Ary Dewi
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20165

Abstract

 The Impact Of E-commerce On Food Consumption Behavior By Students In Yogyakarta. Modernization in the economic field gave rise to an online selling system known as e-commerce. The emergence of e-commerce in Yogyakarta, such as shopee, grab, and gojek, has made students often use e-commerce to order food, so it needs to be studied further to determine the impact of e-commerce. This study aims to find out the e-commerce used by students, find out the variety of food purchased by students, and find out the impact of e-commerce on food consumption behavior by students. This research was conducted using a descriptive method with a qualitative-quantitative approach and the location of the research was determined using a case study at Instiper Yogyakarta. Sampling used accidental sampling criteria with solvin formula so that 97 students were obtained. The data were analyzed using t-test. The research results obtained by the e-commerce used by students at Instiper Yogyakarta are shopee (70.1%), grab (15.5%), and gojek (14.4%). Food ordered through e-commerce by students at were staples (14.4%), main meals (38.1%), desserts (30.9%), and snacks (16.5%). The positive impact of using e-commerce makes it easier to meet needs, time efficient, and energy efficient and the negative impact of e-commerce is an increase in spending, an increase in food purchases, and the emergence of consumptive behavior. Based on the results of the t test, spending after using e-commerce is greater than spending before using e-commerce. 
KINERJA BAURAN PEMASARAN PENALAMA COFFEE & TALK DI KOTA BOGOR BERDASARKAN PERSEPSI KONSUMEN Friska Andriyani Lestari; Nia Rosiana
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20160

Abstract

 The increasing consumption of coffee in Indonesia is supported by the many coffee drink businesses, one of which is Penalama Coffee & Talk. Penalama Coffee & Talk experienced several problems, such as high competition for coffee products, competitive prices, located in remote places, promotions, late employees, SOP that are run inappropriately, and need improvements to supporting facilities. Therby requires evaluating marketing strategies to increase sales and satisfaction for consumers. Therefore, this study was conducted to analyze the performance of the marketing mix at Penalama Coffee & Talk. This research was conducted using descriptive analysis methods, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that consumer characteristics were dominated by consumers aged 17-25 years, men, domiciled in Bogor City, unmarried, working as private employees with income per month reaching >Rp5,000,000, the last education taken, namely academic education (S1/S2/S3), and the frequency of consumer visits 1-4 times / month. Based on CSI analysis obtained satisfaction results of 88.64 and IPA analysis obtained that location attributes became a top priority in performance improvement. 
KOMODITAS UNGGULAN DAN POTENSI DAYA SAING SEKTOR PERTANIAN KABUPATEN PADANG PARIAMAN Nuraini Nuraini; Syahrial Syahrial; Angelia Leovita
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20166

Abstract

 The agricultural sector is the second largest contributor to the PDRB of Padang Pariaman Regency, therefore Padang Regency has great potential to improve the economy of the agricultural sector. This study aims to 1) analyze the main commodities on the basis 2) analyze the economic competitiveness of the agricultural sector in Padang Pariaman Regency and 3) analyze the trends of the leading commodities in the future. The analytical tools used are location quantient, localization quotient, specialization quotient, shift share and dynamic location quantient. The results showed 1) Padang Pariaman Regency had 43 percent of the 14 commodity base commodities, 2) the food crops, horticulture, and plantation sub-sectors had competitiveness with increased growth, and 3) there were 50 percent of the 14 agricultural sector base commodities that were future trends. District governments Padang Pariaman need to make policies that can support increased activity in the agricultural sector, improve technology and innovation so that productivity increases. 
ANALISIS PERILAKU DAN PREFERENSI KONSUMEN TERHADAP PEMBELIAN PRODUK MADU DI PROVINSI JAWA TENGAH PADA MASA PANDEMI COVID-19 Umma Rizqi Marfu’ah; Darsono Darsono; Isti Khomah
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20161

Abstract

 The COVID-19 pandemic has made people realize the importance of maintaining a healthy body. A healthy body with a good immune system is believed to reduce the risk of transmission of covid 19. One product that is believed to have health benefits is honey, so it is needed and much sought after during the pandemic. This study aims to find out the attributes of honey products that are consumer preferences, and to find out the attributes that consumers consider the most in purchasing honey products in Central Java during the Covid-19 pandemic. The basic method used is the descriptive method. The research location was chosen purposively, namely in Central Java Province. Sampling was done by using accidental sampling of as many as 100 respondents. Data analysis used descriptive analysis, the Chi-Square method, and Fishbein Multi-attribute. The results showed that the attributes that become consumer preferences are brands that have been registered and have legal protection, medium volume (250ml-500ml), glass bottle packaging, high price (>Rp50,000.00/250ml packaging), and thick viscosity level. The attributes that consumers consider the most in their decision to purchase honey products in Central Java during the Covid-19 pandemic, respectively, are the level of viscosity, packaging, price, brand, and volume 

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