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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
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Articles 286 Documents
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Cultural Participatory in Tourism Digital Marketing Communication Channel Riris Loisa; Diah Ayu Candraningrum; Lusia Savitri Setyo Utami; Lydia Irena
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.13411

Abstract

Tourism is one of Indonesia's leading sectors that has been seriously affected by the pandemic. This study aims to describe participatory culture in digital tourism marketing communication channels during the pandemic, through Instagram social media channels from micro-influencers, that focus on three priority tourism destinations that have been set by the government. By using the Participatory Media Culture Theory from Henry Jenkins, it is further studied how consumers and producers create cultural artifacts with commodity value. The research applied a netnographic method, the data were gathered and analyzed by the social media analysis application Analysis.io. The subject of research is the influencers and followers in 3 (three) Instagram accounts: @explorejogja, @indraseptianazhari, and @travelwithgerie, while the object of the research was the forms of participation as cultural artifacts in these accounts This study concludes that the participants build a participatory culture by the power of visual and narrative artifacts, as well as their spreadability. Further this research shows that (1) cultural artifacts in each account have their own characteristics, with similarities in the prosumer participation, where reposting becomes a cultural artifact that has its own power to form virtual relationships; (2) attractive visuals and informal guides in the form of narratives are also cultural artifacts that invite further involvement of participants, in the form of likes, comments, reposts, etc.; and (3) the presence of micro-influencers who are inherently intertwined with these accounts jointly contributing to the dissemination of content and their respective accounts, which in turn becomes a force for the spread of tourism marketing, especially during the pandemic. Pariwisata adalah salah satu sektor unggulan Indonesia yang terkena dampak serius dari pandemi ini. Penelitian ini bertujuan untuk mendeskripsikan budaya partisipatif dalam saluran komunikasi pemasaran pariwisata digital selama pandemi, melalui saluran media sosial Instagram dari mikro-influencer, yang berfokus pada tiga destinasi wisata prioritas yang telah ditetapkan oleh pemerintah. Dengan menggunakan Teori Budaya Media Partisipatif dari Henry Jenkins, lebih lanjut dipelajari bagaimana konsumen dan produsen menciptakan artefak budaya dengan nilai komoditas. Penelitian ini menggunakan metode netnografi, data dikumpulkan dan dianalisis dengan aplikasi analisis media sosial Analysis.io. Subjek penelitian adalah influencer dan followers di 3 (tiga) akun Instagram: @explorejogja, @indraseptianazhari, dan @travelwithgerie, sedangkan objek penelitian adalah bentuk partisipasi sebagai artefak budaya dalam akun tersebut. Penelitian ini menyimpulkan budaya partisipatori dibangun dengan kekuatan artefak visual dan naratif, serta daya sebarnya. Lebih lanjut, penelitian ini menunjukkan bahwa (1) artefak budaya di setiap akun memiliki ciri khas tersendiri, dengan kesamaan berupa partisipasi prosumer, dimana reposting menjadi artefak budaya yang memiliki kekuatan untuk membentuk hubungan virtual; (2) visual yang menarik dan panduan informal berupa narasi juga merupakan artefak budaya yang mengundang keterlibatan peserta lebih lanjut, dalam bentuk ekspresi rasa suka, komentar, repost, dll; dan (3) kehadiran micro-influencer yang secara inheren terjalin dengan akun-akun tersebut secara bersama-sama berkontribusi dalam penyebaran konten dan akunnya masing-masing, yang pada akhirnya menjadi kekuatan bagi penyebaran pemasaran pariwisata, khususnya di masa pandemi.
Implementation of Technology Acceptance Model to Evaluate Reliability of the New Student Selection Application Development Agustinus Purna Irawan; Indra Widjaja
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.13555

Abstract

One of the important things in university management is the selection process for new students. Management of new student admissions needs to be planned, communicated, and implemented properly to obtain new students who meet the quantity and quality targets. The selection process for new students must follow the rules contained in Permendikbud No. 3 of 2020 concerning National Standards for Higher Education in Indonesia. This study aims to develop a model for evaluating the new student selection portal that has been developed at Tarumanagara University under the name Go Untar, where the implementation refers to Permendikbud No. 3 of 2020. Go Untar has been used as a communication portal and selection of prospective new students since 2020. The method used in this study refers to the TAM (Technology Acceptance Model) model developed by Davis, 1985 and combined with the Unified Theory of Acceptance and Use of Technology model (UTAUT) by Venkatesh et.al., 2003, to obtain a combination model to evaluate Go Untar. The results shows that the TAM API 2021 model, which was developed from the modification of the two TAM models above, can be used to analyze the effectiveness and convenience of Go Untar in the selection process for new students at Tarumanagara University. The results of the model application to evaluate Go Untar application show that Go Untar application is useful for registering new students quickly and effectively, as well as able to see accurate selection results. Go Untar is easily accessible and can be used properly as a medium of communication and selection of new students, starting from account creation, data entry process, selection, and real time selection results. Go Untar is effective in facilitating digital communication between prospective new students and administrators. The results of this study will be a reference in further development. Salah satu hal penting dalam pengelolaan perguruan tinggi adalah proses penerimaan mahasiswa baru. Pengelolaan penerimaan mahasiswa baru perlu direncanakan, dikomunikasikan dan dilaksanakan dengan baik, sehingga memperoleh mahasiswa baru yang memenuhi target kuantitas dan kualitas. Proses seleksi mahasiswa baru harus mengikuti aturan yang ada dalam Permendikbud No. 3 Tahun 2020 tentang Standar Nasional Pendidikan Tinggi di Indonesia. Penelitian ini bertujuan untuk mengembangkan model untuk mengevaluasi portal seleksi mahasiswa baru yang telah dikembangkan di Universitas Tarumanagara dengan nama Go Untar, dimana implementasinya merujuk pada Permendikbud No. 3 Tahun 2020. Go Untar telah digunakan sebagai portal komunikasi dan seleksi calon mahasiswa baru sejak tahun 2020. Metode yang digunakan dalam penelitian ini merujuk pada Model TAM (Technology Acceptance Model) yang dikembangkan oleh Davis, 1985 dan dikombainasikan dengan model Unified Theory of Acceptance and Use of Technology (UTAUT) oleh Venkatesh et.al., 2003, sehingga diperoleh model kombinasi untuk mengevaluasi Go Untar. Berdasarkan hasil penelitian yang telah dilakukan dapat disimpulkan bahwa Model TAM API 2021 yang dikembangkan dari modifikasi dua model TAM di atas, dapat digunakan untuk menganalisis keefektifan dan kemudahana Go Untar dalam proses seleksi mahasiswa baru di Universitas Tarumanagara. Hasil aplikasi model yang telah dikembangkan untuk mengevaluasi aplikasi Go Untar menunjukan bahwa aplikasi Go Untar yang telah dikembangkan bermanfaat untuk melakukan registrasi dengan cepat, efektif, dan dapat melihat hasil yang akurat. Go Untar mudah diakses dan dapat digunakan dengan baik sebagai media komunikasi dan seleksi mahasiswa baru, mulai dari pembuatan akun, proses pengisian data, seleksi dan hasil seleksi yang real time. Hal ini sangat bermanfaat bagi calon mahasiswa baru dan admin untuk berkomunikasi secara digital. Hasil penelitian ini akan menjadi referensi dalam pengembangan selanjutnya.
Front Matters Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.15416

Abstract

Front Matters Jurnal Komunikasi Vol 13 No 2
Back Matters Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.15417

Abstract

Back Matters Jurnal Komunikasi Vol 13 No 2
Cover Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.16313

Abstract

Cover Jurnal Komunikasi Vol 13 No 2
Cyberculture in Cyberlife (Description of Travel Influencer Interactions with Their Followers on Instagram) Candraningrum, Diah Ayu
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.18152

Abstract

The tourism industry in Indonesia has been growing rapidly for a long time. Although the pandemic Covid-19 has passed now, the presence of social media influencers (SMI) in the tourism sector still exists because their existence is considered effective in promoting Indonesian tourism. They can discuss travel activities, tourist destinations or just give appreciation through emojis in the comment space. Therefore, the purpose of this study is to describe the interactions that occur between different SMI characters and their followers through posts and comments uploaded on Instagram from January to March 2023. This period was chosen because it was the momentum of the revival of Indonesian tourism after the pandemic. The research approach used is qualitative with a virtual ethnography research method, with data collection techniques in the form of observation and online data collection. The data analysis techniques used are: 1) Elicitation stage which is the collection of raw data; 2) Reduction stage which consists of 3 stages, namely: Selection-Coding-Clustering; and 3) Visualization stage. Data collection of comments was carried out using the IGCommentExporter program, meanwhile data analysis conducted by Voyant Tools program. Furthermore, the discussion themes that emerged from the findings will be discussed with the concept of Cyberculture that has been discussed previously. The unit of analysis used in this research is the text message in the comment section of the Instagram accounts of two top female travel influencers in Indonesia @medinakamil and @puanindya. By using the concept of Cyberculture, this research concludes that the interaction that occurs between travel influencers and their followers is based on the followers' interest in the influencer's figure itself and also the online friendliness that displays in the comments column.
Social Media Protest and Resistance: Case of Indonesia Job Creation Bill Policy and Myanmar Government Coup Issue Misran, Misran; Sutan, Arissy Jorgi; Efendi, David
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.19118

Abstract

This study aims to analyze social media protests and resistance to the Job Creation Bill policy and the problem of a government coup. The protests and resistance in Indonesia were in the form of the Job Creation Bill in October 2020. Meanwhile, the protests and resistance in Myanmar in February 2021 were related to the Military Coup. The objects analyzed are related to the use of social media platforms to discuss the Rejection of the Omnibus law Bill on Job Creation in Indonesia and the Military's Rejection of the Government Coup in Myanmar. The method used in this research is a qualitative method with an analytical approach to Qualitative Data Analysis Software (Q-DAS). The data source in this study uses secondary data by taking data from social media, Twitter. The findings in this study include the narratives and themes and the reactions of Myanmar and Indonesia using social media to convey the history of resistance. Second, the relationship between the hashtags of protest and resistance in Myanmar is more substantial than in Indonesia. This shows that the relationship between Hastags and Myanmar is more potent than in Indonesia. Third, the distinctive narratives and use of hashtags displayed in Indonesia and Myanmar are connected with different hashtags with the same goal of protest and resistance in each country. In both cases, social media relationships are prominently displayed. Research Limitation is data limited on social media data.
Mobilizing the Digital Opinion Movement #OraSudiSumbangIKN on Twitter Anbarini, Ratih; Adi Wibowo, S. Kunto; Asri Sjarifah, Nuryah; Abdullah, Aceng
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.19187

Abstract

This study examines the role of #OraSudiSumbangIKN in shaping digital opinion support mobilization movements, measuring the effectiveness of digital networks, actors, and opinions on social media. The hashtag #OraSudiSumbangIKN emerged after the government's plan to form a crowdfunding scheme from the community to construct the National Capital City (Ibu Kota Negara/IKN) Nusantara. Using social media network (SMNA) analysis and Digital Opinion Movement theory, this study examines how these hashtags mobilize the digital opinion support of social media users. The study included 10,000 tweets on Twitter that were taken and analyzed using the Netlytic and Gephi web. The study found that conversations on #OraSudiSumbangIKN hashtags were not dominated by dominant actors. This finding confirms that the hashtag meets the Digital Movement of Opinion (DMO) characteristics, which are spontaneous and not organized by social media users. This hashtag also has other DMO characteristics, which are short-lived, and comments are homogeneous. In addition, the high number of tweets on hashtags can also be explained because they have a strong narrative and emotional side. This research has implications for the selection of interesting narratives and hashtags that need to be considered by social media activists or individuals to be able to create opinion mobilization on social media. In addition, the findings can be an illustration for the government and academics or experts in the field of public policy in determining the next policy so as not to provoke negative public opinion. 
Promoting Your Brand Through Audio Narration: Examining the Potentials of Podcast Advertising in Indonesia Marbun, Imam Asma Nur Alam
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20266

Abstract

The world is entering the Golden Age of Podcasting, as evidenced by the amount of podcast consumption that continues to grow and is predicted to continuously increase. The rapid progress of this new medium has not gone unnoticed by advertising practitioners. The closeness formed through parasocial interactions between listeners and broadcasters makes podcast platforms a soft ground for advertising due to the low resistance of listeners to advertisements that are perceived through story narration. This study is carried out by combining qualitative and quantitative approaches to measure the potential of podcast advertising in Indonesia through a case study of one of the most popular podcast programs in Indonesia, which is Podkes Kesehatan Masyarakat (Podkesmas). Using literature study and observation methods, researchers are trying to identify Podkesmas profiles and their advertising approaches. After that, using quantitative methods through a purposive survey of Podkesmas listeners, this study aims to find out whether listeners do feel the closeness to podcasters (audience-host relationship), whether such proximity positively affects listeners' attitudes towards podcast ads, whether that proximity affects listeners' consumption of the advertised product, and whether the way the broadcaster delivers the ad affects the listener's intention to purchase the advertised product. The results of the linear regression found that there is indeed an emotional closeness between listeners and podcasters that causes listeners' positive attitudes toward podcast ads. However, this emotional proximity does not significantly affect their consumption of the advertised product. In addition, the approach of delivering ads using narration also does not significantly predict the consumption behavior of podcast listeners.
Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach Martha, Zike; Ida, Rachma; Puspa, Ratih; Hakim, Lukman
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20364

Abstract

The issue of environmental damage is the hottest every time a mining company is present in the community. Starting from the issue of environmental damage to the company's arbitrary attitude toward the surrounding community. PT Nusa Alam Lestari has a way that is different from other companies, namely using a harmonious approach to local wisdom around the environment of PT Nusa Alam Lestari. In the existence of this phenomenon, researchers in this case aim to find out public relations practices and local wisdom of mining companies with a harmonious approach. The research method uses a qualitative method with a critical approach with an analysis of social construction theory. Research informants include company management, public relations practices and community leaders and local communities around the company's operational areas. PT Nusa Alam Lestari's public relations strategy uses a local wisdom approach that is instilled in the company's values ​​which have a correlation with the local community, society or traditional groups. The results of this study indicate that the analysis of social construction in PT Nusa Alam Lestari's public relations strategy includes; (1) Externalization, namely through the process of inculcating the values ​​adopted by the company that have a correlation with the community, or local customary groups. (2) The process of objectification in this case is formed from the business of PT. Nusa Alam Lestari in understanding the local community around it with the approach of local community wisdom. (3) Internalization can be implemented in the process of building a positive image for community leaders as in public relations management by frequently listening to the wishes, needs of communities, communities and traditional groups around the mine.

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