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<![CDATA[Meaning of Pluralism for Indonesian Imigrant Workers in Malaysia ]]>
<![CDATA[Prisgunanto, Ilham]]>;
<![CDATA[Pranawukir, Iswahyu]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.20602
<![CDATA[Workers always get bad reputation as marginal person in people. The critical problem for workers especially like no protection their rights from state in work place. Indonesian imigrant workers in Malaysia has bad image in any coverage press report. But in the other hand Indonesian imigrant workers be on the increase day by day in Malaysia, and they are able to adapted and interacted for their partners from other country in the workplace in Malaysia. All of this works because the Indonesian imigrant workers accept the pluralism in their workplace. This research talk about what the meaning of pluralism of Indonesian imigrant workers in Malaysia (mindset). Research uses convergency symbolic theory from Ernest Bormann which separate symbolic object for 3 factors likes; saga, self identity, and social interaction for other workers. The point of theoretical analysis get constructed the real social interaction Indonesian imigrant workers in Malaysia. Beside it, this research uses naration theory of Fisher De Aubrey which believe that grouping is the important aspect for humanbeing interaction. Paradigm of this research is constructivism, in qualitative model. Research interviews 14 persons Indonesian imigrant workers who had worked in Malaysia. Finding of research, Indonesian imigrant workers have special meaning for pluralism. For Indonesia imigrant workers Malaysia is a dream country, they do not hate that’s country so much. In Indonesian imigrant workers mind there is no pretension to make conflicts in their workplace. Over there work situations very busy and professionalism are completing work if talk about pluralism. Saga in this research find in success stories are so real because local lifestyle and culture of Indonesia and Malaysia are so similar. Construction pluralism for Indonesian workers so positive but they still love of their homeland, Indonesia.]]>
<![CDATA[Media Monitoring Analysis of Government Image in Infrastructure Development in Indonesia ]]>
<![CDATA[Hutagalung, Simon Sumanjoyo]]>;
<![CDATA[Kartika, Tina]]>;
<![CDATA[Suciska, Wulan]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.20605
<![CDATA[The massive infrastructure development program during president Jokowi's administration will always produce a variety of different perceptions in the public area. Public perception will be built differently and form the image of the government in the scope of the implementation of the program and can be the material of preparing a government communication plan to the public. Research objectives in this article; Analyze the dynamics of the government's image in the topic of infrastructure development on social and non-media sosial. More specifically, several points of purpose are to be achieved as follows: (a). The amount of discussion volume on the topic of infrastructure development, (b). The dominant parties discuss and respond to the topic of infrastructure development, (c). Dynamics of public sentiment in discussions with the topic of infrastructure development. The research method is done with media monitoring analysis that starts with a search profile and searches for terms or keywords. Furthermore, data mining using the Brand24 Media Monitoring application using the keywords Infrastructure Development and Infrastructure Projects. The data mining process is carried out in a span of 90 days, from Aug 16, 2021 to Nov 14, 2021. Data analysis is done simultaneously with the Brand24 and Microsoft Excel applications for data rechecking and confirmation of the data to be analyzed. The results of the analysis concluded; On the topic of infrastructure development, the volume of mentions was obtained by 13 thousand times, of which the most dominant media was non-media sosial with the composition of news agencies (5433) and the web (4435), while the media sosial area represented by several applications, forums, blogs, videos youtube) and podcasts had a smaller portion of the topic.]]>
<![CDATA[Indigenous Community-Based Cultural Tourism Communication ]]>
<![CDATA[Andung, Petrus Ana]]>;
<![CDATA[Letuna, Mariana A. Noya]]>;
<![CDATA[Nara, Maria Yulita]]>;
<![CDATA[Leuape, Emanuel Sowe]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.20899
<![CDATA[Kampung Adat Ratenggaro (KAR) is a unique cultural tourism destination in Southwest Sumba Regency (SBD). This traditional village, which is located in the village of Maliti Bondo Ate, has traditional house buildings with quite unique shapes, historical tours in the form of stone graves, and Ratenggaro Beach natural attractions. This attraction makes many tourists come to visit the Ratenggaro Traditional Village. KAR tourism is now fully managed by indigenous peoples. This study aims to map the tourism communication model developed through the active involvement of indigenous peoples. This study is qualitative research using a case study approach. The study shows that the tourist destinations contained in the KAR highlighted the concept of tourism based on local branding by utilizing the local wisdom of the local community. Meanwhile, the involvement of local communities in KAR's tourism activities can be seen starting from tourism planning, and tourism promotion, to evaluation. The tourism communication model developed by KAR is based on indigenous peoples by placing the role of ndorumbaha (local tour guide) as a central figure in KAR tourism. Ndorumbaha is an essential figure in conducting KAR tourism communication. The ndorumbaha is tasked with conveying various information about what and how each KAR tourist attraction is to every visitor, both domestic and foreign. This tourism communication model in turn will be able to guarantee the creation of sustainable tourism with prominent local branding.]]>
<![CDATA[Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry) ]]>
<![CDATA[Febriyanti, Syafrida Nurrachmi]]>;
<![CDATA[Ida, Rachmah]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.20919
<![CDATA[Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the position of the audience from being just consumers on conventional media to becoming prosumers on the YouTube platform? This research attempts to examine popular content on YouTube in 2018-2020 to obtain an overview of the growing YouTube content industry in Indonesia as well as competition between user-generated content and professional-generated content. ). Digital labor theory from Christian Fuchs is used to read digital capitalism practices that occur on the YouTube platform, while the research methodology used is digital discourse by looking at four dimensions including text, context, action and interaction as well as ideology and power. This research concludes that there has been a practice of digital capitalism on the YouTube platform which can be seen from how the audience has experienced multiple layers of exploitation as free labor on the YouTube platform. Audiences do not only work for capitalist corporations that sell personal data to advertisers, they also become the backbone of capital corporations through the video content they produce. Apart from that, the audience also works for other audiences who are content creators.]]>
<![CDATA[Media Frame Covid-19 News on Economic Aspect of Vaccination in Timor-Leste: - ]]>
<![CDATA[Gonçalves, Miguel]]>;
<![CDATA[Sunarto Ngadiyono , Sunarto]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.21143
<![CDATA[To deal with the pandemic situation, the challenge of prevention, the media covers the issue of vaccination, sometimes covering both sides and also on the newspaper side. Prevention of COVID-19 is a complex and common problem, due to the economy and people who are able to provide them and tools such as hand sanitizers, masks and vaccinations. People trying to access public services, business and applying to work and other activities need to show proof of vaccines. This study aims to know the framing of the Covid-19 news in the economic aspect of vaccination in Timor-Leste. The media describe issues that are considered important and shape public opinion and agenda, leading people with certain agendas to be raised by the media and may be considered quite interesting and actual. The method used is a qualitative method with the Entman model framing analysis with fourth procedure: (1) Defining the problem; (2) diagnose causes; (3) make moral judgments; and (4) treatment recommendations. Data collected from the Independent Post with 6 news headlines April-May 2021. The results show that the media frames information about Covid-19 related to the global economy through business promotion in pharmaceuticals for supplying countries vaccines and the national economy that focus more on the strategies and policies issued by the central and local governments in response to the implementation of vaccinations to link challenges and citizen participation as the only criteria for remaining free to move for economic recovery activities. The information’s about the Covid-19 vaccines from various perspectives. The consequence of this practice is that no new information is available to the public, so the public space is only filled with news that is in line with the economic aspects of vaccination in Timor-Leste. ]]>
<![CDATA[The History of Human Communication: How Did Humans Build Language and Become World Leaders ]]>
<![CDATA[Morissan, Morissan]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.21199
<![CDATA[The study of human communication history is currently very limited and even if there is, it is still limited to the discussion of the history of mass media such as newspapers, radio, and television, which began to appear at the end of the 19th century. There is no communication study that discusses how humans (Homo sapien) first, tens of thousands of years ago, communicated as humans. How did Sapiens create a language that distinguished him from animals? How did prehistoric humans use language to build group communication so that they became effective hunters and gatherers? This article aims to show how the sciences of history and biology have played a major role in building our understanding of the beginnings of human communication as a foundation for understanding communication itself. Research method used is the qualitative approach where it utilizes a review of the relevant academic publication to provide a comprehensive explanation of the raised questions. To conduct the review, an extensive and integrative search of articles published in major organizational academic research was performed. The integrative approach to systematic literature review used in this article differs from meta-analysis in that it does not utilize econometric and statistical procedures for data synthesis and analysis.The results show, based on previous studies, that Sapiens first communicated as humans when they were able to create abstract objects, which are things that simply don't exist in this world. Sapien is a leader over other animals because of this ability. Effective group communication builds on Sapien's pleasure in gossip. Ultimately, the ability to construct fiction and myth allowed Sapien to build organizations, nations, and even empires. ]]>
<![CDATA[Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry ]]>
<![CDATA[Rumyeni, Rumyeni]]>;
<![CDATA[Samsudin, Dafrizal]]>;
<![CDATA[Syam, Hamdani M.]]>;
<![CDATA[Selwendri, Selwendri]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.21224
<![CDATA[Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the selection of doctors and hospitals abroad. This study aims to analyze WOM communication as a promotional tool in the medical tourism industry based on the perspective of patients from Pekanbaru City who undergoing medical tourism to Malaysia. The study used a qualitative method by collecting data through in-depth interviews to 13 research informants consisting of 2 representatives from hospitals in Malaysia and 11 patients who had taken a medical tour to Malaysia. The results of the study found that in the medical tourism industry, WOM is an important element as a promotional tool seen from three aspects, namely the source of reference, the content of the message, and the credibility of the information. WOM communications for the medical tourism industry in Malaysia are sourced from references from other experienced patients, friends and family, medical practitioners and online e-WOM testimonials. The contents of WOM messages include treatment processes and procedures, medical costs, information about hospitals and doctors, as well as transportation and accommodation information. The credibility of WOM medical tourism information in Malaysia is based on information sourced from individuals who have direct experience, are recognized and trusted.]]>
<![CDATA[The Effect of Marketing Communication Strategies Through Celebgrams on Perceptions of the Product among Indonesian Millennials ]]>
<![CDATA[Zein, Duddy]]>;
<![CDATA[Wagiati]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.22224
<![CDATA[The rapid growth of social media has opened up vast opportunities for companies to capture the attention of potential customers. In this context, it has become imperative for brands to adapt their strategies to effectively target millennials through social media platforms. Notably, brands in the fashion industry have increasingly relied on online "celebrities" or influencers of social media (ISMs), commonly referred to as celebgrams on Instagram, to disseminate information and enhance consumer awareness of their products. This article aims to investigate the impact of celebgram endorsements on consumer perceptions of products by examining social comparatives and personal conformity. Experimental research was conducted with three conditions: celebgram, brand, and surveillance. Through a comprehensive questionnaire consisting of forty-eight questions related to celebgram, personal conformity, social comparative, and product perceptions, data was collected from a sample of 50 participants. The results revealed a significant correlation between the source of advertisement uploads and consumer perceptions of the products. Moreover, a relationship was found between personal conformity, social comparative factors, and perceptions of both celebgrams and the endorsed products. These findings highlight the substantial influence of the source of posts on consumers' perception of the products. Additionally, the research demonstrates that consumer perceptions of celebgrams play a pivotal role in shaping their perceptions of the endorsed products. These research findings have practical implications for marketing communication professionals utilizing social media platforms. By understanding the impact of celebgram endorsements on consumer perceptions, marketers can devise effective strategies to leverage social comparatives and personal conformity to enhance product awareness and influence consumer behavior.]]>
<![CDATA[Hiperreality Political Communication, Pop Culture and First Time Voters: Content Analysis Tiktok @erick.thohir ]]>
<![CDATA[Asri, Rahman]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.22482
<![CDATA[The purpose of this study is to describe a strategy of pop culture that is used to shape the self-image of a political actor who is depicted through electronic media, especially the use of social media TikTok which is part of a political communication channel. The author wants to examine the hyperreality of political communication constructed by the official TikTok account @erickthohir as a presidential-vice presidential candidate in the upcoming 2024 General Election. Using a constructivist paradigm with content analysis methods and a qualitative approach, this study relates to Jean Baudrillard's (1994) thinking about the hyperreality of post content by Erick Thohir's campaign team with is themes or topics that are currently viral, trending topics on social media, expressions, choreography/dance by involving public figures, influencers, celebgrams, Youtubers, with direct, informal, and popular gimmick delivery to strengthen personal branding especially for beginner voters who are potential targets in the upcoming 2024 results of this study indicate that the campaign team for the presidential and vice-presidential candidates optimally by using popular culture idioms and gimmicks and forming (hyperreality) in the image of a figure that is presented as if in the 'real' world depicted in post content count. Official TikTok @erick.thohir. The research shows that studies related to self-im personal branding and other media effects in political communication continue to be used by optimizing the use of social media as an alternative medium for campaigning.]]>
<![CDATA[Storyteller’s Role In "Sehat Ceria di masa Pandemi" Comics To Students Of Gudang 1 Sumedang Public Elementary School ]]>
<![CDATA[Dida, Susanne]]>;
<![CDATA[Lusiana, Elnovani]]>;
<![CDATA[Dewi, Retasari]]>;
<![CDATA[Gobel, Sry Ade Muhtya]]>;
<![CDATA[Muslimin, Fauzy Akmal]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i1.23669
<![CDATA[Corona Virus Disease 2019 (Covid-19), one of the most dangerous viruses spread to cause outbreaks in almost all countries, including Indonesia. Based on the latest data on October 19, 2022, the number of positive Covid-19 patients in Indonesia is 6,450,248. The Covid-19 pandemic has significantly impacted daily life because almost all countries in the world are working hard to find preventive measures so that the spread of Covid-19 does not continue to increase. For example, large-scale social restrictions, physical distancing rules, and carrying out regional quarantine with two events, full and limited. Apart from that, in the field of education, the government issued a distance education regulation Circular Letter Number 4 of 2020 Concerning Implementation of Education Policies in an Emergency Period of the Spread of Corona Virus Disease (Covid-19). The method used in this study is qualitative method with a case study approach. This study interpreted the case of the storyteller's unique role, which was a strategy to understand the essence of the story in comics to an audience of elementary school children. The results found that the storyteller was the main factor in persuading children. In persuading children of elementary school, a storyteller should have a strategy in storytelling and pay the most attention to children's concentration time.]]>
