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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
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Articles 286 Documents
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Front Matters Jurnal Komunikasi Vol 15 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Front Matters Jurnal Komunikasi Vol 15 No 1
Cover Jurnal Komunikasi Vol 15 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Cover Jurnal Komunikasi Vol 15 No 1
Back Matters Jurnal Komunikasi Vol 15 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Back Matters Jurnal Komunikasi Vol 15 No 1
Dangdut Koplo as a Manifestation of Popular Culture In Indonesia Rustanta, Agustinus
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.20684

Abstract

One of the original works of Indonesians is dangdut music, more specifically, dangdut koplo. Dangdut music continues to grow, and the coming of dangdut koplo is accompanied by the human invention of information and communication technology, namely social media. This technology has succeeded in having a positive impact on the work of the nation, namely spreading dangdut koplo to all corners of the islands and even to the corners of the world. The objective of this simple piece of writing is to highlight a popular culture that occurs in Indonesia. One of the results of human thought, especially that of the people of East Java, in terms of art, especially music, can be a type of music that is light, pleasing to the ear, favored by people of all ages, strata, and social statuses, is able to eliminate all kinds of barriers in society, and can be an alternative form of entertainment. The objective of the study is to describe a new culture which emerged from the grassroot but it attracts international attention. The method used is the observation of communication phenomena that occur in society and literature study, which are then linked into propositions that can be used as subjects for the development of the scientific repertoire of culture and communication. It can be concluded that the emergence of dangdut koplo is clear evidence that everyone can produce a work that can be enjoyed by many people and can become a new culture in society that does not discredit previous works but instead strengthens and perfects previous great works.
Family Communication Model on Preserving Romance for Elderly Spouse Supratman, Lucy Pujasari; Wahyudin, Aep
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23085

Abstract

Every married couple would want to have a golden marriage that lasts happily ever after. There were 15 elderly couples who had entered a golden marriage being interviewed. This research was conducted at 2 regions (Bandung and Subang) in West Java. We used qualitative method with phenomenology approach.  Data collecting was done through interview and observation.  The results found that these elderly couples communicate in different ways to maintain their romances.  They keep on their commitment in supporting the couple hobbies, being honest, doing nonverbal communication of romantic movement/gestures, saying thanks, and giving forgiveness sincerely. The model proposed on this research findings are being commitment, forgiveness, honesty, thanking, romance action and marriage as worship. These communication model that the elderly spouses applied in their daily life doesn’t seem smooth as it is.  They always give the opportunity of each other to improve themselves better for the sake of long-lasting marriage.  These elderly couples realized about their imperfectness and keep learning all the time to be mature couple.  As they have matured mind, every barrier in the marriage will always solve wisely and happily by the couple. These family communication pattern have finally formed the long lasting marital harmony of romantic relationship between the elderly couple to create honor and trust.
Social Media Marketing Activities (SMMA) As A Brand Formation Strategy A Study Of The Brand Image Formation Strategy Of Tasikmalaya Embroidery Products Damayanti, Trie; Koswara, Aang
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23088

Abstract

Branding is an effort to establish a brand, both products, companies, and other objects. Forming a brand requires the right strategy to achieve the predefines goals, where the goal is usually quantifiable objectives. The formation of a brand will be proven by the behavior changes of the targeted public of the brand object because the branding strategy will usually be aimed at a specific public target. Social Media Marketing Activities (SMMA) is a strategy initially developed for marketers in promoting, however, its application has expanded to encompass the formation of product brands and companies. The method of writing this article is exploratory, wherein the author tries to explore the marketing activities of the embroidery industry in Tasikmalaya, which are then analyzed and associated with existing phenomena. The results indicate that SMMA is used by the embroidery industry on a large and small scale because of its ease of application, but although it is easy SMMA must be accompanied by other tools, because in forming a company brand it is not enough just to base on social media activities, but other activities that will invite public experience in interacting with these products and companies. Positive experience is the main factor in shaping the brand image of a product or company.
Communicative Leadership among Local Leaders in Indonesia during covid-19 Crisis Management Laturrakhmi, Yun Fitrahyati; Oktaviani, Fitri Hariana; Kriyantono, Rachmat
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23314

Abstract

The covid-19 pandemic is one of the health crises that demand effective communication and timely, accurate, and culturally sensitive communication to reach coordinated and more effective responses. Regarding this function, communicative leadership becomes critical in reaching the success of a health crisis, particularly among local communities which are frequently associated with resistance towards health initiatives. This research is intended to explore the communicative leadership performed by local leaders in managing covid-19 pandemic from 2020 to 2022. To meet this aim, the present study employed interviews with 6 local leaders in Kabupaten Pasuruan, Jawa Timur as informants. This research revealed that in responding health crisis due to covid-19 pandemic, leadership involved communication to construct and negotiate meaning through shared narratives about covid-19. This leadership had been performed to help communities in the sense-making process about the pandemic through a series of strategies comprising (1) operating religious frame and local values to construct a shared reality about covid-19 pandemic and how to respond to it, (2) providing narratives as the evidence, (3) performing openness, presence and empathy. This research also found that maintaining sustainable coordination with the authorities is performed by local leaders to assure communities about the pandemic response plan, thus, community involvement in covid-19 measures could be developed easily. This study confirmed some previous research highlighting the importance of faith-based organizations (FBOs) in communication intervention in the health context and research on the importance of narrative to persuade people to adopt new health behaviours.
Tiktok's Stitch Trends As A Feature Of Citizens' Negation In Communication On Social Media Juditha, Christiany; Darmawan, Josep J.
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23323

Abstract

One social media that is now very popular platforms is TikTok. Currenly active TikTok users in Indonesia are the second highest after the United States. TikTok servers not only as medium for marketing, branding, and self-existence, but also a medium full of negative content. One of prominent  features of TikTok is widely used to respond to viral cases. However, this feature has also facilitated the occurrence of debates lead to conflicts among users. The purpose of this study is to get an overview of the TikTok stitch trend as a negation feature in citizen communication on social media. Netnography is the method used in this research. This research concludes that generally the accounts' self-presentation makes Stitch's image optimal in responding to viral cases. Generally, they negate (deny) viral TikTok videos in the hope that their negation is the most correct. Meanwhile, recipients of the messages created through stitches tend to respond by creating their own stitches, and/or providing comments as a form of feedback. Another finding of viral content, that are considered controversial by netizens, tend to produce hate speech and comments, mutual insults and bullying. Stitch is a communication channel for conveying ideas, opinions, criticism without filters with content that is less controllable and makes it more trending.
The Antecedents of Intention to Stay among Millenials: Work Engagement as Mediator Saraswati, Kiky Dwi Hapsari; Lie, Daniel; Lie, David Sugianto; Winduwati, Septia
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23551

Abstract

Study on millenial generation is essential to conduct since in the near future the millenials will dominate the workforce and hold strategic positions in industry. According to references, millenials are well-known for their reluctance to stay working in one place for a long-time period. Many speculations have arisen to explain the issue, whether it is caused by their positive as well as the negative characteristics. This study aimed to investigate the factors affecting millenial’s intention to stay. Three levels of context were involved as researched variables, namely work passion, quality of work life, and work engagement as mediator. Quantitative and non-experimental study was applied to test the hypotheses. Using convenience sampling technique, 125 millenial workers in Jakarta, Indonesia, were recruited and completed the online questionnaires. The questionnaires to measure the researched variables are Intention to Stay Scale, Work Passion Scale, Quality of Work Life Scale, and Utrecht Work Engagement Scale (UWES). Regression analysis reported that intention to stay was significantly affected by work passion and quality of work life. Moreover, work engagement was also proven to be a significant mediator that bridged the association between intention to stay and both of independent variables, namely work passion and quality of work life.
Instagram vs TikTok: Which Platform is More Effective for Enhancing SMEs Performance? Soelaiman, Lydiawati; Herwindiati, Dyah Erny; Payangan, Otto Randa
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23671

Abstract

Digital transformation makes social media one of the infrastructures that introduces effective performance changes for MSMEs. Referring to the concept of the research model built based on the Technology Organization Environment (TOE) theory, tThere are three basic factors that need to be considered by MSMEs in adopting social media, namely compatibility, cost-effectiveness and interactivity. This study aims to compare the effects of compatibility, cost-effectiveness, and interactivity on SME performance between the social media platforms Instagram and TikTok. A comparative study was utilized in this research to examine the impact of variables on the Instagram and TikTok social media platforms. The sample consisted of 200 SMEs was selected through purposive sampling. The data were analyzed using Partial Least Squares Multigroup Analysis (PLS-MGA). The study's results indicate that compatibility and interactivity significantly influence the adoption of both Instagram and TikTok social media platforms. On the other hand, the cost-effectiveness variable only affects the adoption of the TikTok social media platform but does not significantly affect the adoption of Instagram. This study also found that only interactivity significantly differs in adopting social media platforms between Instagram and TikTok. The results showed that Instagram social media provides greater interactivity than TikTok. The other two variables, compatibility, and cost-effectiveness do not significantly differ. Furthermore, the study also found a positive influence of using both Instagram and TikTok social media platforms on SMEs' performance.

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