Garuda - Garba Rujukan Digital

STRATEGI KOMUNIKASI POLITIK PEREMPUAN DALAM MERAIH KEPEMIMPINAN DAERAH Sa’diyah El Adawiyah; Aida Vitayala Hubeis; titik Sumarti; Djoko Susanto
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

ABSTRACT Direct elections open opportunities for various layers of society, especially women, to color the direction of local democracy. The presence of women as regional heads is one strategy for the birth of a more gender-equitable policy. The efforts of women to achieve political leadership in the regions are not easy. Many factors influence women in gaining regional leadership. Therefore it is important and relevant to examine how the political communication process that women build in achieving regional leadership. The aim of the study was to identify and analyze the role of regional leaders as political communicators in local politics, and to identify the media and political communication channels used by regional leaders in gaining regional leadership. In addition, it is to formulate a political communication strategy for regional leaders in gaining regional leadership. The methodology of this study uses qualitative phenomenological approaches. The results showed that the role of regional leaders as political communicators in local politics had a lot to color the local political map, both at the provincial and district / city levels, although it was not proportional to the total number of regional heads and mandates of existing regulations. The communication channel or media commonly used by female regional leaders in this study is to use a communication and group communication approach, both directly through face-to-face meetings and through digital social media currently available. The use of the media channel was felt effective in introducing themselves, increasing the popularity and electability of female leaders in the area. The political communication strategy of women leaders in reaching regional leadership has three stages, namely networking strategies, message packaging strategies and media determination strategies.Keywords: female leaders, political communication, media channels, communication strategies ABSTRAK Pilkada langsung membuka peluang pada berbagai lapisan masyarakat terutama kaum perempuan untuk ikut mewarnai arah demokrasi lokal. Kehadiran perempuan sebagai kepala daerah merupakan salah satu strategi bagi lahirnya kebijakan yang lebih adil gender. Upaya perempuan dalam meraih kepemimpinan politik di daerah bukanlah hal yang mudah. Banyak faktor yang memengaruhi perempuan dalam meraih kepemimpinan daerah. Oleh karena itu menjadi penting dan relevan untuk mengkaji bagaimana proses komunikasi politik yang dibangun perempuan dalam meraih kepemimpinan daerah. Tujuan penelitian adalah mengidentifikasi dan menganalisis peranan perempuan pemimpin daerah sebagai komunikator politik dalam politik lokal, serta mengidentifikasi media dan saluran komunikasi politik yang digunakan perempuan pemimpin daerah dalam meraih kepemimpinan daerah. Selain itu adalah merumuskan strategi komunikasi politik perempuan pemimpin daerah dalam meraih kepemimpinan daerah. Metodologi penelitian ini menggunakan kualitatif dengan pendekatan fenomenologi. Hasil penelitian menunjukkan bahwa peranan perempuan pemimpin daerah sebagai komunikator politik dalam politik lokal telah banyak mewarnai peta politik lokal, baik di tingkat provinsi maupun kabupaten/kota, walaupun belum proporsional dengan jumlah keseluruhan kepala daerah dan amanat dari regulasi yang telah ada. Saluran komunikasi atau media yang umum digunakan oleh pemimpin daerah perempuan dalam penelitian ini adalah dengan menggunakan pendekatan komunikasi dan juga komunikasi kelompok, baik secara langsung melalui pertemuan tatap muka dan melalui media sosial digital yang ada saat ini. Pemanfaatan saluran media tersebut dirasakan efektif untuk memperkenalkan diri, meningkatkan popularitas dan elektabilitas dari tokoh perempuan pemimpinan daerah tersebut. Strategi komunikasi politik perempuan pemimpin daerah dalam meraih kepemimpinan daerah memiliki tiga tahapan, yaitu strategi membangun jejaring, strategi pengemasan pesan dan strategi penentuan media.Kata Kunci: Pemimpin perempuan, komunikasi politik, saluran media, strategi komunikasi dan daerah

KOMUNIKASI PENYADARAN DALAM PEMBERDAYAAN IBU RUMAH TANGGA MELALUI DANA CORPORATE SOCIAL RESPONSIBILITY Muhammad Riduansyah Syafari
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The activity of awareness communication in empowering housewives through the budget of corporate social responsibility in Maburai village, Tabalong regency, is quite unique. The research method used is qualitative approach with descriptive type using primary and secondary data sources. Data collection techniques used are observation, interviews and documentation. The results of the study shows that awareness communication conducted by the pattern of direct visits to small medium enterprises (SMEs) which have been successful from scratch then continued with the dialogical discussion of post-visit is quite effective. The pattern is able to create entrepreneurial awareness and motivation for housewives in Marburai village to have desire to make change in the family's economic conditions and make it as an alternative source of business in the future.

PERENCANAAN STRATEGI PUBLIC RELATIONS GARUDA INDONESIA DALAM MEMBANGUN KEPERCAYAAN KONSUMEN Budi Darmawan; Nindira Cahyani; Melisa Arisanty
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The current development of the company is growing rapidly, a few years ago happened at this time-only recently opened routes that had not been there before. In addition, there are also many old friends who finally close because of several factors. Garuda Indonesia is one airline that has not been around long enough. Then, Garuda Indonesia still has to maintain the loyalty of its customers so that they do not move around in the presence of Public Relations. In maintaining that loyalty, Public Relations plans to maintain the loyalty of its customers. Actually, Garuda Indonesia is a company that has a pretty good corporate image, such as with Garuda Indonesia in getting awards such as the Best Cabin Cabin, 5 Star Airlines, Incorporated in the SkyTrax and SkyTeam Alliance. Then Garuda Indonesia is a full service that provides full service, people who use Garuda Indonesia airlines will be issued well. The things done in this study want to see the public relations strategy planning of Garuda Indonesia's in building consumer trust.

KOMUNIKASI LINGKUNGAN MASYARAKAT SUNGAI TABUK DALAM MENJAGA KEBERSIHAN SUNGAI Achmad Bayu Chandrabuwono; Atika Atika
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Environmental problems especially in the martapura riverbank not only solved with a effort to save the disaster only. Society awareness evenly requires seriousness by means of certain communication patterns. This study uses a qualitative approach with descriptive type. The study was conducted in Sungai Tabuk, Banjar. Based on the results of environmental communication research at the Martapura river community in Sungai Tabuk Sub-district to create a clean environment, judging by the elements of communication, the environmental communication has fulfilled all of these elements. Communication techniques used all communication techniques, namely informative, coercive, persuasive and human relationships.

MODAL SOSIAL DALAM STRATEGI KOMUNIKASI POLITIK Siswanto Siswanto
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Since the 1998 reformation until the 2014 election, politics in our country was characterized by massive transactional practices. It had been regarding to money politics practiced very obvious in every political event in choosing either in the executives or the representative’s level. However, the more interesting thing, with the rampant practice of transactional culture in the legislative election, is that there were the only few of people who dared to against such issue. This research employs a qualitative research paradigm with using a case study approach in which researcher had found that a political modality of Aziz Kahar Muzakkar is examined in a very strong social capital. Communication strategies which were person campaign strategies, adhesive strategies, structural strategies, cultural strategies as well as the strategy of collaboration between religion and development massages and propaganda techniques. This research also reveals a dominant model of political communication messages was propaganda. The conclusion is that the number of legislative members having a limited budget could be elected in the current transactional politics era. The key for this is to strengthen and maintain social capital in the community, and the communication strategy is in accordance with the political modality owned during the election campaign.

PELAKSANAAN PERATURAN PEMERINTAH NOMOR 18 TAHUN 2016 DI RSUD KARAWANG Siti Nursanti; Yanti Tayo; Wahyu Utamidewi
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Government regulations related to regional apparatus number 18 of 2016 changed the status of regional public hospitals from regional technical institutions to limited regional service units under the Karawang District Health Office. Decentralization of the health sector entered a new era, Government Regulation number 18 of 2016 made the Health Service the only government agency that deals with the health sector from starting to Promotive, preventive, curative and rehabilitative efforts. The purpose of this study was to determine the communication activities of the Karawang District Health Office in the application of Government Regulation number 18 of 2016. This study used a qualitative research method with a case study approach. Karawang Regency, and Chairperson of the Karawang Regency Hospital Supervisory Board. The results of this study are internal communication from the top down or the bottom up is easier to do both directly, and indirectly, direct communication is done by superiors by telephone and then followed up using official letters.

URGENSI LITERASI DIGITAL DALAM MENANGKAL HOAX INFORMASI KESEHATAN DI ERA DIGITAL Etik Anjar Fitriarti
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Many as the number of the community of being exposed to hoax various kinds of health information in this digital era. This clearly need the consciousness of the community itself and requires support to overcome this phenomenon because it can to be harmful and made anxious the doers the public related to false news or hoax in social media. A support for to overcome problems related to this can be conducted one of them is by digital literacy. Even though the community is therefore skillful in digital or social media but also need to be given digital education related to the use of the information that spread in the digital era so that into society who is wise and critical in using social media.

THE EXISTENCE OF INDONESIAN WOMEN IN WOOP.ID AS AN ONLINE PORTAL MEDIA INFORMATION Noviana Sari
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The impact of current Digital Era and the influx of various Popular cultures is one reason why women began to show their existence in online media. The digital age makes women and society as a whole find a lot of conveniences, one of which is finding information, news or articles. However, nowadays women are attached to a variety of negative opinions in online media such as pornography objects and sexism issues, but with the presence of a number of special websites around women as if they have more value than sexism but have a positive space in online media. The phenomenon of women's interrelation and the internet is interesting to observe because the internet has its own way of opening new spaces for women to interact those penetrate distance, space, and time. Women move into a market icon that has spectacular value in the world of marketing. Women are considered great beings who can balance between social life, family, carrier, entrepreneurs and various interesting hobbies simultaneously. By analyzing the contents of the text in the media and dissecting articles on the woop.id website that represent women in general and broad in a more concise portion of the lives of women who are active and dynamic in a portal. Acculturation of pop culture and conventional culture Fashion & Beauty, Health, Wedding, Love & Sex and other representations of how many parts of a woman positive action on the internet, not just being a cyberporn, sexual harassment, kidnapping, behavior narcissistic, and consumptive cultural targets. The existence of this website seems to be the starting point for all negative women's imagery in online media and helps accelerate women's empowerment in Indonesia.

STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL Dewi Sartika Karo-karo; Lina Sinatra Wijaya
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.

LITERASI MEDIA DIGITAL BERBASIS INDIVIDUAL COMPETENCE FRAMEWORK PADA ANGGOTA MAJELIS TAKLIM KOTA PALEMBANG PENGGUNA WHATSAPP Nurly Meilinda; Krisna Murti; Novaria Maulina
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

This study aims to determine the level of digital media literacy based on the individual competence framework in member of Majelis Taklim of Palembang City. This study uses a quantitative approach with a survey method based on the framework of the individual competence framework of the Europian Commission. This study involved 80 research respondents from members of the Taklim Assembly in Palembang City. the individual competence of Taklim members in using the WhatsApp application are in the advanced category, with details as follows: use skills are in the advanced category, critical understanding is in the advanced category, communicative abilities are in the advanced category. The advance category means that members of the Taklim assembly in the city of Palembang have been very active in using media, they are also aware and interested in various regulations that affect the use of digital media, especially WhatsApp. Respondents have deep knowledge of techniques and languages and can communicate and create messages. In the social field, respondents have been able to activate group collaboration that allows him to solve problems. The factors that encourage respondents to use WhatsApp are environmental factors and individual factors. Environmental factors are encouragement from family members and people around the respondents, while individual factors are a sense of motivation to be able to socialize and add information to themselves.

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Muhammad Alif

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metacommunication@ulm.ac.id

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Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Muhammad Alif

Contact Email muhammad_alif@ulm.ac.id

Phone -

Journal Mail Official metacommunication@ulm.ac.id

Editorial Address Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location Kota banjarmasin, Kalimantan selatan INDONESIA

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Contact Name
Muhammad Alif

Contact Email
muhammad_alif@ulm.ac.id

Phone
-

Journal Mail Official
metacommunication@ulm.ac.id

Editorial Address
Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA