Indikator: Jurnal Ilmiah Manajemen & Bisnis
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Articles
266 Documents
The Impact of Brand Love, Customer Satisfaction, and Word of Mouth on Cosmetic Purchase Intention
Gilang Pratama Hafiz;
Zahwa Arsyi Maulida
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i1.17107
This study was conducted to explore The Impact of Brand Love, Customer Satisfaction and Word of Mouth on Luxcrime Cosmetics Purchase Intention. The contribution of this research is expected to be able to add information at the theoretical/scientific level of marketing management and also provide an increase in Service Excellent in the cosmetic industry sector. Primary data in this study were collected through questionnaires with a total of 260 respondents who live in Jabodetabek and have purchased Luxcrime brand cosmetic products and used this product more than once. The data analysis technique used by researchers in this study is partial least squares structural equation modeling. The results of this study indicate that six of the seven proposed hypotheses are accepted, while Brand Image cannot affect Brand Love. To make brand marketing more effective, marketers need to be aware of the emotional component of the company. In addition, achieving the highest level of brand love for a cosmetic brand can be an innovation for long-term success. For further research, researchers can expand research both from the demographics of research locations in Indonesia.
Design of Performance Indicators in Warehouse Management
Anindita Rahmalia Putri;
Anindita Rahmalia Putri;
Bayu Wahyudi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i1.17843
To maintain the continuity of product flow in the supply chain system, good warehouse management is needed. Dynamic market conditions are able to cause instability in the product flow. Moreover, there are many disruptions occur as technology continues to develop in Indonesia. This instability will indirectly affect the warehouse performance in a company. So, to minimize the effects of instability, it is necessary to design indicators that are used as a reference for designing mitigation strategies and as a controlling tool so that the company's growth is relevant to the objectives that have been created. In addition, these indicators can be used as a benchmark to improve the warehouse regularly. So, this research aims to design performance indicators in warehouse management that can be used as a measurement reference to increase warehouse productivity. The result showed that there are 17 validated indicators which are categorized into 5 dimensions. These dimensions are 4 cost dimension indicators, 4 productivity dimension indicators, 3 quality dimension indicators, 4 time dimension indicators, and 2 utilization dimension indicators.
Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey
Akram Mohamad Alhamad;
Essia Ries Ahmed;
Mustafa Akyürek;
Abdullah Mahfoud Salem Baadhem
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.19814
Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing their production of natural products that are both beneficial for health and environmentally sustainable. However, there is a risk of deceptive claims being made. This is study focuses on determining consumer buying behavior regarding green products in Turkey, with an emphasis on the effect of green marketing and attitude on consumer buying behavior. The study integrates fundamental theoretical approaches to consumer buying, such as the theory of planned behavior (TPB), in a modified conceptual framework. A survey of 385 Turkish consumers knowledgeable about environmentally friendly green products was used to gather data, which was then analyzed using the SPSS 26 software. The results show that green marketing and attitudes have a significant influence on Turkish customers' consumer buying behavior.The findings of this study offer insight into theoretical approaches to consumer buying behavior for researchers and academicians and provide guidance for marketers in devising green marketing strategies to achieve optimal competitive advantage.
The Relationship Between Food Quality and Customers’ Loyalty in Miramar Restaurant Jakarta
Dendy Rosman;
Wiranto Wiranto
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.19234
Currently, an increasing number of new restaurants are being established in Jakarta. This resulted in increasing competition in the food and beverage business. To be able to survive in the intense business competition, restaurant managers must improve and improve the quality of food so that customers are more loyal. Therefore, the purpose of this study was to determine the effect of food quality on customer loyalty at Miramar Restaurant. This research used a descriptive quantitative method. The data analysis method used simple linear regression analysis with IBM SPSS 25. The sampling technique uses judgemental sampling and involves 100 restaurant customers who have visited the restaurant at least once. The results of data processing using simple regression analysis shows that food quality has a positive and significant influence on the level of customer loyalty. The magnitude of the effect of food quality on customer loyalty is 48.1%. The results of this research are expected to provide input for the management of Miramar Restaurant in particular, and other restaurants in general regarding the importance of maintaining and improving food quality. By paying special attention to food quality, it will increase customer loyalty.
The Effects of Brand Image, Review Beauty Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics
Novi Saputri;
Khoirul Hikmah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.18466
This study is aimed at analyzing the effect of Brand Image , Review Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics at Female Management Study Program Students of UPN "Veteran" Yogyakarta. the the research method used in this research is the quantitative method. The population in this study were management students at UPN "Veteran" Yogyakarta . Method of collecting data by using online questioner. The sampling method used was purposive sampling. The analytical tools used are descriptive and quantitative methods using multiple linear regression analysis with the help of the SPSS program version 26. This research finds that (1) there is an influence of brand image, beauty vlogger reviews and product quality on purchase decisions (2) there is no effect of brand image on purchase decisions (3) there is an effect of beauty vlogger reviews on purchase decision (4) there is an effect of product quality on purchase decision.
Business Transformation in Industry 4.0 and Strategies for Facing Industry in the 5.0 Era
Rio Afrianda;
Veithzal Rivai Zainal;
Indra Siswanti
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.19166
The purpose of this study is to confirm or refute whether companies are ready for the next industrial revolution. Current market conditions show that businesses are still struggling to digitize their business through the integration of Internet of Things (IoT), artificial intelligence (AI), cloud technology, and advanced technologies. other. This study uses an approach that integrates human labor in collaboration with automated processes in the supply chain. The results of this study that analyzes and evaluates the impact of Industry 5.0 on entrepreneurs where Industry 4.0 Analysis provides results based on interviews with practicing sales representatives as well. It focuses on the business landscape and its aim is to identify existing gaps, opportunities and threats. This analysis also describes the best path to transformation in the next industrial revolution.
The Role of Work Engagement in Mediating the Influence of 360 Degree Leadership and Digital Literacy on Team Effectiveness in FJB Jakarta Construction Company
Faiz Rabbani Fasy;
Rifat Indrawan Laya;
Tinjung Desy Nursanti
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.19308
This study aims to find out the role of Work Engagement in mediating the influence of 360-Degree Leadership and Digital Literacy on the Team Effectiveness of construction services company FJB in Jakarta. The research method used in this study is a quantitative-associative method. The data was collected by distributing a five-point Likert scale questionnaire to FJB construction service employees as a cross-sectional sample. Questionnaire data was then recapitulated and processed using a path analysis approach that included descriptive and verification analysis. Path analysis is used to calculate the effect of 360-degree leadership and digital literacy on team effectiveness through work engagement. Total respondents who became the sample in this study were 113 respondents. The results of the path analysis show that the 360-degree leadership variable is also the digital literacy variable, both directly and indirectly, having a positive effect on work engagement, and the work engagement variable also has a positive and significant effect on the team effectiveness variable. The influence of the 360-degree leadership and digital literacy variables on team effectiveness through work engagement also shows positive and significant results.
Announcement of Retraction
Damaro Olusoji Arubayi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.18476
Retraction to:Article Title: Coercive Management Behavior and Employees’ Satisfaction in TheHospitality Sector (A Study of Selected Hotels in Warri Delta State)Authors: Damaro Olusoji Arubayi This article has been retracted by the publisher based on the following reason This is based on the author's recognition to the editor that the author admits that he forgot to have submitted the same article to another journal.
Determinants of Firm's Value through Capital Structure, Financial Performance, and Company Growth
Rahmah Alwan;
Asep Risman
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.18585
This study aims to determine the influence of capital structure represented by Debt to Equity Ratio (DER), the financial performance represented by Return on Asset (ROA), and the growth of companies represented by Total Asset Growth (TAG) on the value of companies in the agricultural industry sector listed on the Indonesia Stock Exchange. The population used in this study was as many as 25 companies. The sampling method used is the purposive sampling method, so that 9 companies with 5 years of observation (2016-2020) were obtained so that 45 observational data were produced. The research data was obtained from the Indonesia Stock Exchange website. The data analysis techniques used are descriptive statistics and panel data. The results of the study partially showed that the capital structure (Debt to Equity Ratio) had a negative effect, financial performance (Return on Assets) had a positive effect, and company growth (Total Asset Growth) did not affect the value of the company.
Carbon Emissions Disclosure and Environmental Performance on Company Value
Bintang Berliana Sibarani;
Widia Agustina
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana
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DOI: 10.22441/indikator.v7i2.19595
This study aims to identify the influence of carbon emissions and environmental performance disclosure on company value partially and simultaneously. The object of this research is a group of companies included in sustainable and responsible investment, the SRI-KEHATI Index in 2015-2020. The data analysis method is associative, using multiple linear regression analysis and partial and simultaneous hypothesis testing. The result indicates that carbon emissions disclosure has a partial and significant effect on enterprise value with the results of t-count 2.074 > t-table 2.05183 with a significance of 0.048 < 0.05. Environmental performance has a partial and substantial effect on company value with the results of t-count 4.624 > t-table 2.05183 with a significance of 0.000 < 0.05. Simultaneously, the carbon emissions and environmental performance disclosure have a significant effect on company value with the results of F-count 13,217 > F-table 3.34 with a significance of 0.000 < 0.05. The determinant coefficient shows that the variables in the study affect at the rate of 49.5%.