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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Analisis Pengaruh Daya Tarik Promosi, Persepsi Harga dan Brand Image Terhadap Keputusan Pembelian Properti (Studi Kasus pada Perumahan Citra Raya City Jambi) Laila Farhat; Marnas Marnas
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.524

Abstract

His study was conducted to analyze the effect of promotional attractiveness, price perception and brand image on property purchase decisions (Case Study on Citraraya City Jambi Housing). This study intends to analyze the effect of promotional attractiveness, price perception, and brand image on the purchase decision of Citra Raya City Jambi property. Based on the results of the study, it was obtained that the calculated F value was 13,290 > F table (2.58) at a significance level of 5%, thus it can be interpreted that promotional attractiveness, price perception, and brand image have an influence on property purchasing decisions. The coefficient objectivity test was carried out by means of F-count 13,290 > F-table (2.58) at a significance level of 5% and R-count = 0.736 > R(0.05)(18) = 0.243, meaning that the coefficient is significant. Thus the hypothesis H4 "Analysis of Promotional Attractiveness, Price Perception and Brand Image have an effect on Property Purchase Decisions". The value of r2 is 0.542, so the magnitude of the contribution of Promotional Attractiveness, Price Perception and Brand Image to Property Purchase Decisions is 54.2%, while the remaining 45.8% is influenced by other factors that are not included in the research variables.
Strategi Bauran Pemasaran Produk Kredit Usaha Rakyat terhadap Minat Nasabah pada Bank Syariah Indonesia KC Suniaraja Sinta Widia Ningsih; Lulu Madaniah; Gunardi Gunardi
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.476

Abstract

The purpose of this study is to analyze the influence of the marketing mix, including product, price, place, promotion, employee, and process, as well as physical evidence of customer interest in the People's Business Credit product at Bank Syariah Indonesia KC Bandung Suniaraja simultaneously or partially. The population that the researcher used in this study is KUR customers at Bank Syariah Indonesia KC Suniaraja. In addition, the analytical methods used in this study are the descriptive analysis method and the multiple regression analysis method using SPSS 26. The data collection technique for this study was used by distributing questionnaires, which resulted in 80 respondents. The hypotheses tested were the T-Test and the F-Test. Based on the results of the study, it was proved that partially the product, place, promotion, process, and employees did not have an impact on customer interest, but price as well as physical evidence had an effect on customer interest. Simultaneously, all these variables have an impact on customer interest in choosing KUR products at Bank Syariah Indonesia KC Bandung Suniaraja.
Pengaruh Human Capital dan Social Capital Terhadap Intelectual Capital Dengan Organizational Citizenship Behaviour sebagai Variabel Mediasi pada Perangkat Desa di Kabupaten Kerinci Ayu Esteka Sari; Ida Yusnita; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.510

Abstract

The phenomenon of development development is in rural areas. In order to realize national development goals, the government pays the greatest attention to development in the countryside. So that the spearhead of the village is one of them is the Village Device is required to improve the quality of self reflected in human capital, social capital, Intelectual capital and Organizational Citizenship Behavior (OCB). This research aims to find out the Influence of human capital and social capital on Intelectual capital Village Devices With Organizational Citizenship Behaviour as a Mediation Variable on Village Devices in Kerinci Regency. Respondents in this study were Village Devices in Kerinci Regency by taking samples of village devices located in Gunung Raya and Bukit Kerman districts so that 174 respondents were obtained. The Model Testing Technique in this study used the Stuctural Equation Model (SEM). Human capital and social capital had an effect of 98.1% on Organizational Citizenship Behavior (OCB) on Village Devices in Kerinci Regency and Human capital, social capital and Organizational Citizenship Behavior (OCB) had an effect of 15% on Intelectual Capital on Village Devices in Kerinci Regency.
Pengaruh Biaya Operasional terhadap Pendapatan pada Perum Damri Cabang Bandung Novalia Partalenta Hutasoit; Bella Chandra Nurfaizah; Gunardi Gunardi
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.495

Abstract

The general purpose of this research is to test how operating costs affect revenue. To obtain these data, the Pearson correlation test is used to measure the linear relationship of two variables. The data analysis used is descriptive qualitative. Analysis and the types of data are secondary and primary data. This study shows that there is a very significant relationship between operating costs and income, according to the value of r table 0,609 > 0,997 which is greater than the value of r table in the company, therefore the correlation value > between operating cost and income variables. It was concluded that there were obtacles to operating costin 2019 and 2020, resulting in a decrease in revenue.
Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening Fiki Praditya Arnanda
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.485

Abstract

This study aims to determine the effect of Word Of Mouth (WOM), Product Quality (PQ), Brand Image (BI) on Purchase Intention (PI) on the Shopee application. The data collection technique uses a non-probability sampling method, which is a data or sample collection technique so that all data may not be selected as a sample of the same size. Based on the policy of the researcher in determining the sample elements to be used. In this non-probability sampling, the element to be used has an uncertain nature. This research is a type of quantitative research and uses primary data. The data analysis method used multiple linear regression analysis using SPSS version 23. The results of this study indicate that Word of Mouth (WOM) has a positive and significant effect on Purchase Intention (PI). Product Quality (PQ) has no significant positive effect on Purchase Intention (PI). Brand Image (BI) has a positive and significant effect on Purchase Intention (PI). The effect of Word Of Mouth (WOM) on Purchase Intention (PI) through Brand Image (BI) as an intervening variable is accepted. The effect of Product Quality (PQ) on Purchase Intention (PI) through Brand Image (BI) as an intervening variable is accepted.
Kepuasan Belanja Fashion Online dan Offline (Studi pada Muslimah Kecamatan Selebar Kota Bengkulu Provinsi Bengkulu) Nurhasanah Fitri Ayu; Yulina Agata; Mepin Satriani; Asnaini Asnaini; Debby Arisandi
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.446

Abstract

The purpose of this study is 1) to determine the effect of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. 2) to compare fashion online and offline. This type of research is comparative associative with a quantitative approach. The research subjects were 130 women aged 20-40 years in Selebar District, Bengkulu City.was a Purposive sampling technique used to take samples. Data analysis used multiple linear regression and dependent t-test. The results showed that there was a simultaneous influence of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. From the results of the equation product quality, price, cost and convenience affect offline, service quality and emotional factors have no effect offline. Meanwhile, from the results of the equation product quality, price, and service quality do not affect online fashion, emotional factors, cost and convenience influence online fashion. The results of this study also mention that there is a difference between fashion online and offline
Analisis Faktor yang Mempengaruhi Minat Nasabah Memilih Produk Tabungan Wakaf di Bank CIMB Niaga Syariah Cabang Samarinda Irma Yuliani
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.497

Abstract

This type of research is a field research that is a study conducted systematically by raising the data in the field. The purpose of this study is to determine the Marketing Strategy and the factors that influence the customer's interest in choosing a waqf savings product and its mechanism and process at the Samarinda Branch of CIMB Niaga Syariah Bank for consideration in decision making. The nature of this research is descriptive qualitative. The study used observation, interview and documentation techniques with several key customers of waqf savings and related bank management / parties. The research uses factor analysis of Miles and Hubberman analysis techniques and triangulation. The results showed that the marketing strategy undertaken by Bank CIMB Niaga Syariah Samarinda Branch used STP (Segmentation, targeting, and Positioning). Segmentation is to divide customers based on social strata class, income level and occupation, positioning which offers sharia values through waqf savings products as one of the superior products that is unique, superior and provides benefits for customers and recipients of waqf.
Perkembangan Pemikiran Akuntansi: Tinjauan dalam Perspektif Sosial Historis Eva Setia Rini
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.517

Abstract

This study tries to describe accounting in a historical social perspective. The review starts from the early history of the emergence of accounting and then the development of accounting thinking. Accounting since its inception until now has increasingly demonstrated its role and function in society as a major system that processes and produces financial information, and will continue to develop in line with changes and developments in society. In a sociological perspective, accounting can be equated with other social institutions because it is considered to make a major contribution to the welfare of society in the long term. Accounting at the concept level, still raises changes and debates among accounting experts and researchers, accounting practices that arise and apply sometimes lead to various interpretations.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan pada PT. XYZ Bandung Lina Gunawan; Fifi Alifia; Widwi Handari Adji
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.508

Abstract

Each company must have a leader with his or her leadership style. Leadership style means a process in which a person influences another person or group in his or her efforts to achieve a particular goal has been identified between leaders and their employees, an effort to improve employee performance as a task for leaders to organize the use of leadership for an organization.This research aims to find out the influence of leadership style on Karayawan's performance at PT XYZ BandungThe research methods used are questionnaires, interviews and literature. The research sample was all employees of PT XYZ Bandung numbering up to 40 respondents.The results of the study using calculations of the correlation coefficient of 0.661 showed that the relationship of leadership style to employee performance had a significant impact the coefficient of determination was 47.3%The known influence of leadership styles was 47.7% while the remaining 56.3%.
Pengaruh Pembelajaran/Pengetahuan dan Efisiensi terhadap Modal Manusia, Modal Struktural, Modal Relasional dan Daya Tarik Nikita Suwan; Alifan Alifan; Justine Tanuwijaya
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.483

Abstract

Human knowledge is the priority because humans need knowledge in carrying out all activities. This knowledge possessed by humans is one of the capitals they have to manage various activities, especially in an organization or company that has an environment of work needs. Knowledge is intellectual capital and knowledge management is the process of understanding that knowledge. This research method uses a quantitative approach by testing the relationship between each variable. Tests using statistical tests and concluded. The results showed that knowledge and efficiency had a positive effect on human capital, capital structure, relational capital and attractiveness.

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