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<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PELAYANAN KONSUMEN PADA PT.TIKI JNE CABANG BENGKAYANG ]]>
<![CDATA[Mar tono]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 4, No 1 (2014): Januari 2014 ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v4i1.97
<![CDATA[Good service to the customer is very influential on consumer interest . Service is one of the important factors in realizing a company's goals , especially with regard to interest consumers to use products from a company . Therefore it is necessary to know the factors that influence the quality of Customer Service at PT . Tiki Janur Nugraha Ekakurir ( JNE ) Bengkayang Branch . In this study, researchers raised the question '' How to Influence Quality of Service provided by PT.Tiki Strip Ekakurir Nugraha ( JNE) Sub Agent Bengkayang To Consumers ? '' . The purpose of this study was to determine the effect of the quality of services provided by PT.Tiki Strip Ekakurir Nugraha ( JNE ) Sub Agent Bengkayang to consumers .In this study the authors use Descriptive Analysis Method with a number of sample population of 500 persons and 50 persons , data collection techniques using observation , interview , questionnaire and Documentary Studies and Literature .From the results the authors concluded that the study of Factors Affecting the Quality Customer Service On Line PT.Tiki Ekakurir Nugraha ( JNE ) is a branch Bengkayang consumer Assessment of aspects of supporting facilities at PT . Tiki Path Nugraha ( JNE ) Sub Agent Bengkayang is good . Consumers' assessment of the service aspect of PT . Tiki Path Nugraha ( JNE ) Sub Agent Bengkayang is pretty good . Consumer ratings of aspects of information on PT . Tiki Path Ekakurir Nugraha ( JNE ) Sub Agent Bengkayang is good . Consumers' assessment of service quality aspects of the PT . Tiki Path Ekakurir Nugraha ( JNE ) Sub Agent Bengkayang is pretty good . Consumer assessment of the safety aspects of the PT . Tiki Path Ekakurir Nugraha ( JNE ) Sub Agent Bengkayang is pretty good . Quality of Service provided by PT.Tiki Strip Ekakurir Nugraha ( JNE ) Sub Agent Bengkayang positive effect on consumers]]>
<![CDATA[ANALISIS PERSEPSI KINERJA PELAYANAN SEKOLAH BINA BHAKTI KABUPATEN KUBU RAYA ]]>
<![CDATA[Juliahir Barata]]>;
<![CDATA[Udin Rinaldi]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 8, No 1 (2018): Januari 2018 ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v8i1.114
<![CDATA[Survey research was conducted at Sekolah Bina Bhakti Kabupaten Kubu Raya with descriptive method. Variables consist of service performance that is limited to 5 (five) dimensions, namely reliability; responsiveness; guarantee; empathy; and manifestations. The main priority dimension of research variables is considered important to note, because the services undertaken by institutions have not been in accordance with the wishes of stakeholders. Therefore, the institution should do business so that user satisfaction can be achieved. Based on cartesian diagram mapping, the variables dimension is the ability of the officer to respond quickly to complaints, ease / speed in service, attention of officer to the complaint, ease in fulfilling the desire of service user. While low priority is considered important in the variable dimension of the flexibility of payment time in case of delay.]]>
<![CDATA[PENGARUH PROMOSI DI INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN NASI PENGGODA SECARA ONLINE MELALUI OJEK ONLINE (OJOL) PADA MASA KARANTINA COVID-19 DI KOTA PONTIANAK ]]>
<![CDATA[Muliani Muliani]]>;
<![CDATA[Faradina Inda Wardhani]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 10, No 2 (2020): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v10i2.141
<![CDATA[The purpose of this research was to investigate the direct influence of promotion and service quality on purchase decision to order Nasi Penggoda via Ojek Online (Ojol) during the Covid-19 quarantine period in Pontianak. The research method was carried out causally by measuring the strength of the relationship between two or more variables. Through the distribution of interviews and questionnaires (Google Form),a total of 85 respondents were randomly selected for data collection. Multiple regression was used when conductiong data analysis from the said responses. The results of this research carried out, the hypothesis was clearly accepted. It proved that both promotion (X1) and service quality (X2) influenced simultaneously and partially to purchase decision on ordering Nasi Penggoda through Ojek Online (Ojol). On the other hand, partial research variables showed that service quality dominates more than promotion on the making of purchase decision.]]>
<![CDATA[Pengaruh Stres Kerja Dan Komitmen Organisasional Terhadap Kinerja Petugas RSUD Dr. Soedarso Pontianak ]]>
<![CDATA[Udin Rinaldi]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 5, No 1 (2015): Januari 2015 ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v5i1.92
<![CDATA[The purpose of this study was to analyze the effect of job stress and organizational commitment to performance in the personnel RSUD Soedarso Pontianak. Independent variables of the study consisted of organizational commitment and job stress, while the dependent variable consisted of the performance of officers. Results of the study, a direct effect of job stress is negative and no significantly related to organizational commitment (p = 0.092 >α = 0.05, β = -0,277). Organizational commitment directly influence a positive and significant effect on the performance of officers as well as dominant (p = 0.035 <α = 0.05, β = 0.362), a direct effect Job Stress is positive but no significant effect on the performance of officers (p = 0.484 >α = 0.050; β = 0.117).]]>
<![CDATA[ANALISIS PEMBIAYAAN BERMASALAH (NON PERFORMING FINANCING) PADA ASTRA CREDIT COMPANIES (ACC) CABANG PONTIANAK ]]>
<![CDATA[Amelia Amelia]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 9, No 1 (2019): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v9i1.121
<![CDATA[This research was conducted to obtain what cause of overdue financing and how to overcome problems in the Astra Credit Company (ACC) Pontianak Branch. The variables of this study are single variables, non performing financing (NPF), which become indicators include External and Internal. The method used in this research is descriptive research method. The form of research is a case study. Data collection techniques are direct communication techniques, documentary study techniques. Data collection tools are interviews and archives. From the analysis in this study, the following conclusions are Inadequate human resources, Analysis at the outset of funding submissions, and East Pontianak Region which is the largest source problem]]>
<![CDATA[TINGKAT LITERASI EKONOMI PADA MAHASISWA PROGAM STUDI MANAJEMEN STIE INDONESIA PONTIANAK ]]>
<![CDATA[Juliahir Barata]]>;
<![CDATA[Yuana Yuana]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 11, No 2 (2021): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v11i2.160
<![CDATA[The main purpose of this article's research is to describe the level of economic literacy in management students at the Indonesian College of Economic Sciences Pontianak. The research method used by the author is quantitative dexsripfi with data collection instrument in the form of questionnaires. The subject of this study was students of management study program STIE Indonesia Pontianak academic year 2019/2020 which amounted to 221 students. The data analysis uses an average calculation of the total score of questionnaire answers which is then interpreted against the table of economic literacy levels. The main findings of this study are that the level of economic literacy of students of STIE Indonesia Pontianak management study program is in the low category which is reviewed from aspects of literacy that include aspects of the ability to allocate money; financial record skills; knowledge of the benefits of savings; knowledge of debt; knowledge of insurance; decision on replacement of goods; knowledge of investments. The limitation of this study is that it is not able to identify the factors that shape economic literacy]]>
<![CDATA[PENGARUH DAYA TARIK PRODUK, WORD OF MOUTH, NILAI PELANGGAN TERHADAP MINAT BELI KONSUMEN DI ERA PANDEMI COVID-19 PADA SUPERMARKET CITRA NIAGA (SURVEY PADA KONSUMEN SUPERMARKET CITRA NIAGA DI KOTA PONTIANAK) ]]>
<![CDATA[Steven Steven]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 11, No 2 (2021): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v11i2.161
<![CDATA[The attractiveness of products, word of mouth, and good customer value will of course attract consumer buying interest in the midst of the corona virus (covid-19) pandemic. Customers who are satisfied with the product purchased will of course be loyal to the company concerned. This study wants to prove the effect of each variable, namely product attractiveness, word of mouth, and customer value on consumer buying interest in the era of the COVID-19 pandemic at Citra Niaga Pontianak supermarket. Based on previous research and linked to the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research is associative research. In this study, researchers used a nonprobability sampling technique because the researcher did not know the total number of members of the population under study. While the sampling technique used in this study was accidental sampling with a population of 100 people as the sample.]]>
<![CDATA[ANALISIS KINERJA PEMASARAN PADA INDUSTRI OLAHAN MAKANAN DI KABUPATEN KOLAKA ]]>
<![CDATA[Hasbiadi Hasbiadi]]>;
<![CDATA[Puryantoro Puryantoro]]>;
<![CDATA[La Mpia]]>;
<![CDATA[Juniaty Arruan Bulawan]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 11, No 2 (2021): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v11i2.167
<![CDATA[The food processing industry is currently growing rapidly in Kolaka Regency, marketing focuses on local travelers and tourists. The marketing pattern has been carried out online, but during the Covid-19 Pandemic it caused decrease the purchasing power and travelers. To maintain sales turnover, the industry must know the factors that affect marketing performance. Research purposes are to analyze the effect of product innovation on the marketing performance and to analyze the effect of marketing strategy creativity on the marketing performance of the food processing industry in Kolaka Regency. The research design is a survey research. The sampling technique is the census or saturated sampling technique where the research sample is all members of the population (51 Industries). The analytical technique used is multiple linear regression analysis and t test. The research results are product innovation variables have a positive and significant effect on the marketing performance with variable indicators including product expansion, product imitation, and new products. The marketing strategy creativity variable has a positive and significant effect on the marketing performance with variable indicators including individual characteristics, creative processes, and work environment]]>
<![CDATA[THE STRATEGY OF CELEBRITY ENDORSER AND BRAND IMAGE IN DECISIONS ON SHAMPOO VARIAN HIJAB BUYING INTEREST ]]>
<![CDATA[hijrah - wahyudi]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 11, No 2 (2021): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v11i2.155
<![CDATA[This research aims to determine the strategy of celebrity endorser which is mediated by brand image in the decision to buy hijab shampoo. Data processing in this research uses the parametric-statistic specially analysis of Mediation using the software statistic JASP 0.14.1. Using primary data obtained from the result of filling questionnaire and secondary data obtained data source in the form of physical and digital literature. The results of this research derived from 100 respondents showed celebrity endorser which is mediated by brand image has a significant influence on the decision of hijabers to buy hijab shampoo. Popularity and manner of celebrity endorser can increase brand image of hijab shampoo. So, the company should be promote hijab shampoo by using the popular celebrity who have the good manner.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA DARING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Diana Fitriani]]>
<![CDATA[ Jurnal Ekonomi Integra Vol 11, No 2 (2021): Jurnal Ekonomi Integra ]]>
Publisher : <![CDATA[STIE 'INDONESIA' Pontianak ]]>
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DOI: 10.51195/iga.v11i2.162
<![CDATA[Research on the analysis of marketing strategies through online media in Pontianak through Facebook and Instagram. Quantitative related is used for the path analysis method and the application of SPSS V. 23.0 as a calculation tool. Respond 100 with a non-probability sampling technique that is unintentional. Communication strategies in research are lead to awareness, knowledge, passions, inclinations, beliefs and purchases. Based on this strategy, a positive and significant value is obtained in the decision making process. Marketing communication strategies through online media towards consumer purchasing decisions on culinary products marketed through Instagram and Facebook. The results of the study with a significance of 0,000 obtained a beta coefficient of 0.483. The significance of tcount <0.05 indicates that Ho was not accepted and thus received Ha. Explanation of the results of calculations in research gives a meaningful and positive marketing communication strategy to the product purchase decision variable through online media. It can be concluded that the strategies proposed have proven to be effective in winning diverse consumer dynamics]]>
