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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 405 Documents
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UNLOCKING COOPERATIVE POTENTIAL: A STUDY ON CAPITAL STRUCTURES AND BUSINESS PERFORMANCE Azhari, Azhari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.239-247

Abstract

Cooperatives play an important role in the Indonesian economy, but many cooperatives face challenges in improving their business performance. Optimal capital structure is believed to influence the success of cooperatives, but few studies have examined the short-term and long-term relationships between internal capital, external capital, and business volume on cooperative performance. This study aims to identify the effect of capital structure and business volume on cooperative performance, using Residual Income (SHU) or profit as the main indicator of success. The method used is Autoregressive Distributed Lag (ARDL) to analyze annual data of cooperatives in Indonesia from 2000 to 2023. The results show that internal capital and business volume significantly positively affect profit, while external capital only has an effect in the long run. The implications of these findings highlight the importance of a balance between internal and external capital as well as an increase in business volume to promote cooperative success. This study also reveals limitations related to data representation that only cover cooperatives with available financial statements and periods. Therefore, further research involving broader data and additional variables is needed to deepen the understanding of the factors affecting cooperative performance
DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER Sudarwati, Sudarwati; Istiatin, Istiatin; Pradhana, Eryko Wisnu
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.280-296

Abstract

This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter, the conclusions that can be drawn are as Marketing mix strategy has a significant effect on purchasing decisions, and disruptive marketing innovation. Green marketing does not have a significant effect on purchasing decisions but has a significant effect on disruptive marketing innovation. Social media marketing does not have a significant effect on purchasing decisions but social has a significant effect on disruptive marketing innovation. Disruptive marketing innovation has a significant effect on purchasing decisions but does not moderate or weaken the direction of the relationship between marketing mix strategy and green marketing on purchasing decisions but Marketing innovation moderates or strengthens the direction of the relationship between social media marketing on purchasing decisions.  Keywords: purchasing; disruptive innovation; marketing mix; green marketing; social media
ISLAMIC FINANCIAL LITERACY, ISLAMIC FINANCIAL INCLUSIVENESS, AND RELIGIOSITY INCREASE THE INTENTION TO SAVE IN SHARIA BANKS Listiani, Nur; Mardika, Dhoni Rizky Widya; Tahwin, Muhammad
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.188-195

Abstract

The inclination to save in Islamic banks indicates the public's acceptance and utilization of Islamic banking savings products. Comprehending the determinants affecting this purpose is crucial for Islamic banks to formulate tactics that promote increased engagement. This study examines the impact of Islamic Financial Literacy (IFL), Islamic Financial Inclusiveness (IFI), and religiosity on students' intentions to save in Islamic banks. The study sample consists of persons who have completed courses in Islamic banking, and the data were analyzed using multiple linear regression techniques. The findings demonstrate that IFL, IFI, and religiosity each have a substantial and affirmative impact on the intention to save in Islamic banks. The findings indicate that Islamic banks ought to intensify initiatives to elevate financial literacy, broaden financial inclusivity, and promote religiosity among prospective clients, thus augmenting the use of Islamic banking products and allowing a greater number of individuals to derive benefits from them.
GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS) Akbar, Shofif Sobaruddin; Puspitasari, Ratih Hesty
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.231-238

Abstract

This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The aim is to test the influence of green marketing strategies and SDGs on trust and green purchasing behavior, and to analyze the role of trust in mediating the relationship. This study focuses on consumers in East Semarang, using a quantitative approach with a survey method and data analysis using SmartPLS 3.0. The results of the study are expected to provide insight for companies in developing sustainable marketing strategies and increasing consumer trust in environmentally friendly products.
THE EFFECT OF CAPITAL INTENSITY, INVENTORY INTENSITY, AND DEBT COVENANT ON TAX AVOIDANCE WITH SALES GROWTH AS A MODERATING VARIABLE Daniel, Daniel; Handayani, Puspita
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.297-304

Abstract

This study aims to analyze the influence of Capital Intensity, Inventory Intensity, and Debt Covenants on Tax Avoidance, with Sales Growth as a moderating variable. The research was conducted by analyzing the financial statements of Property & Real Estate sector companies listed on the Indonesia Stock Exchange (IDX) from the official website of the Indonesia Stock Exchange (IDX) for the period 2019–2023. The sample used in this study consisted of 40 companies, with the sampling method employing purposive sampling. The data used in this study were secondary data in the form of financial statements and annual reports from each Property & Real Estate sector company included in the research sample. The study focuses on the variables Capital Intensity (X1), Inventory Intensity (X2), and Debt Covenant (X3) as independent variables, Tax Avoidance (Y) as the dependent variable, and Sales Growth (Z) as the moderating variable. The results show that the best-selected model for this study is the Random Effects Model (REM). The findings indicate that Capital Intensity, Inventory Intensity, and Debt Covenant do not individually influence Tax Avoidance. However, Sales Growth is only able to moderate the interaction between Capital Intensity and Tax Avoidance. Simultaneously, Capital Intensity, Inventory Intensity, and Debt Covenant collectively have an effect on Tax Avoidance.
ANALYSIS OF DIGITAL TECHNOLOGY AS A BUSINESS STRATEGY TO INCREASE SALES TURNOVER FOR CULINARY MSMES IN BANJARNEGARA Purbandari, Yenny; Maesaroh, Siti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.305-312

Abstract

Indonesia's economy is significantly underpinned by the growth of Micro, Small, and Medium Enterprises (MSMEs), with culinary MSMEs in particular playing a substantial role in local economic development. Amidst rapid technological advancements and evolving consumer behavior, these businesses face considerable challenges in enhancing sales and maintaining market competitiveness. Digital transformation offers a strategic solution to these issues, providing MSMEs with greater opportunities to expand their market reach and boost sales. However, many MSMEs continue to operate conventionally due to limited knowledge, a lack of experience with digital technology, and poor internet access. The purpose of this research is to examine how Banjarnegara's culinary MSMEs' sales turnover has been affected by digital marketing, digital payment methods, and online food delivery services.  In all, 342 companies were considered for this study, but only 78 were ultimately chosen at simple random sampling technique.  Multiple linear regression was used to examine the gathered data.  The results show that online food delivery services, digital marketing, and digital payments all significantly impact sales turnover, and that this effect is largely both partially and simultaneously.
BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST Armadani, Erika Suci; Utari, Woro
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.196-205

Abstract

This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis was performed using Partial Least Square. The results show that the direct effects are as follows: price has a positive and significant effect on brand trust; price has a positive and significant effect on repurchase intention; brand image has a positive and significant effect on brand trust; brand image has a positive and significant effect on repurchase intention; product quality has a positive and significant effect on brand trust; product quality has a positive and significant effect on repurchase intention; and brand trust has a positive and significant effect on repurchase intention. Additionally, the indirect effects indicate that price, brand image, and product quality positively and significantly influence repurchase intention through brand trust.
FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY Prabowo, Catur; Harminingtyas, Rudika; Pelupessy, Ig. Henri; Widowati, Maduretno; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.248-258

Abstract

To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respond to change, accelerates decision-making, and strengthens cross-functional collaboration and an adaptive learning culture. SBH also has a positive effect on WD, indicating that competency-based selection opens opportunities for individuals from various backgrounds to contribute to the organization. Furthermore, OA is proven to have a positive effect on WD, as well as mediating the relationship between SBH and WD. This means that the implementation of SBH not only has a direct impact on workforce diversity, but also indirectly through increasing organizational agility. The implications of the research emphasize the importance of expanding the application of SBH evenly, strengthening agility through rapid decision-making, cross-functional collaboration, and a culture of continuous learning, as well as developing inclusive training programs across generations and gender to create a work environment that is adaptive, innovative, and responsive to the dynamics of the electricity industry.
EPISTEMOLOGICAL BASIS OF ACCOUNTING: A PHILOSOPHICAL CRITICISM Wahdi, Nirsetyo; Gusmao, Cristino; S. Amaral, Adolmando; Luhgiatno, Luhgiatno; Santoso, Aprih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.159-167

Abstract

Current accounting tends to be more materialistic, selfish, and secular because it strongly emphasizes material and value-free accounting. Numerous examples of anomalies and manipulation of financial statements carried out by accountants that demonstrate these characteristics are evidence. This problem is exacerbated by the assumption that humans are homo economicus who are opportunistic, greedy, and selfish. This raises a key question about the character of accountants and accounting science. Accounting science is very different from philosophy. Achieving the ultimate truth of science and the true nature of science is the foundation of accounting science. This study aims to examine the philosophy and evolution of accounting as well as practical strategies to reduce financial statement variance. According to the findings of this research, accounting theorists can consider and adopt various paradigms from other disciplines to address the complex problems that accounting is currently facing and will face. These paradigms are based on philosophical differences in science.
THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG Diawati, Prety; Abdulghopar, Obay; Suarsa, Senny Handayani
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.206-212

Abstract

The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, measured by content creation, content sharing, connecting, and community building indicators, while the dependent variable is sales volume, measured through sales growth, profit, and the number of customers. The results of a simple linear regression analysis indicate that Instagram social media promotion has a positive and significant effect on sales volume. Optimizing digital promotion strategies, such as improving content quality, posting consistency, and collaborating with influencers, is recommended to support sustainable sales growth.

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