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INDONESIA
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Published by Politeknik APP Jakarta
ISSN : 1411142X     EISSN : 25985795     DOI : -
Core Subject : Science, Engineering,
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation
Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International Trade in Bahasa Indonesia or English written. Published twice a year in MAY and NOVEMBER:
Arjuna Subject : -
Articles 383 Documents
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METODE GRAVITY LOCATION UNTUK OPTIMASI PENENTUAN LOKASI GUDANG PADA JARINGAN DISTRIBUSI DI PT XYZ Athiyyah Zhafarina (Universitas Pertamina); Adji Candra Kurniawan (Universitas Pertamina); Anak Agung Ngurah Perwira Redi (BINUS University); Nanda Ruswandi (Universitas Pertamina)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.547

Abstract

AbstractXYZ company is a large textile dye companies in Indonesia. To reach existing consumers with lower transportation costs, XYZ Company plans to add new warehouses. This study provides an analysis using mathematical modeling for the problem of selecting a new facility location for XYZ company. The purpose of the model used is to provide recommendations for the location of candidate warehouse facilities that will be used as new warehouses. This study uses the gravity location method which is implemented simply with Microsoft Excel software. This method was chosen based on its suitability with the description of the problems XYZ company has. In this study, the data required to determine the location of the best facilities were collected according to the gravity location method procedure. The data collected is data related to consumers from XYZ companies such as location (latitude, longitude), number of requests, and distance data. The results of managerial analysis related to the old location and the new location for the facilities that will be used by the XYZ company show that the new location is projected to provide transportation cost savings of Rp. 416,910, - or 21% per week.AbstrakPerusahaan XYZ merupakan perusahaan pewarna tekstil yang cukup besar di Indonesia. Untuk menjangkau konsumen yang sudah ada dengan biaya transportasi yang lebih rendah Perusahaan XYZ berencana melakukan penambahan gudang baru. Penelitian ini memberikan analisa menggunakan pemodelan matematis untuk permasalahan pemilihan lokasi fasilitas baru bagi perusahaan XYZ. Tujuan dari model yang digunakan ini adalah memberikan rekomendasi lokasi kandidat fasilitas gudang yang akan digunakan sebagai gudang baru. Penelitian ini menggunakan metode gravity location yang diimplementasikan secara sederhana dengan perangkat lunak Microsoft Excel. Metode ini dipilih berdasarkan kesesuaiannya dengan deskripsi permasalahan yang dimiliki perusahaan XYZ. Dalam penelitian ini dikumpulkan data yang dibutuhkan untuk menentukan lokasi fasilitas terbaik sesuai dengan prosedur metode gravity location. Data yang dikumpulkan adalah data terkait konsumen dari perusahaan XYZ seperti lokasi (latitude, longitude), jumlah permintaan, dan data jarak. Hasil analisa manajerial terkait lokasi lama dan lokasi baru untuk fasilitas yang akan digunakan perusahaan XYZ menunjukkan lokasi baru diproyeksikan dapat memberikan penghematan biaya transportasi sebesar Rp. 416.910,-  atau sebesar 21% per minggu nya. 
ANALISIS FAKTOR YANG MEMENGARUHI KINERJA PENGADAAN BARANG/JASA DALAM KEADAAN DARURAT WABAH COVID-19 DENGAN SOCIAL DISTANCING SEBAGAI VARIABEL MODERATOR Syahirul Alim (Kementerian Keuangan); Muhammad Heru Akhmadi (Politeknik Keuangan Negara STAN)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.552

Abstract

AbstractThe purpose of this study was to analyze the factors affecting the performance of the procurement of goods/services in the emergency of the Covid-19 plague with the addition of social distancing as a moderator variable. The study was conducted at the provincial government of DKI Jakarta. It was purposely selected due to the fact that the government has a sound procurement system. The general objective of the study was to analyze the factors that affect procurement performance in government organizations and the effect of social distancing on that relationship in the emergency situation during the Covid-19 plague. The specific objective of the study was; to determine the effect of government regulation for emergency procurement, e-procurement implementation employee competency, and management's commitment to the procurement performance during an emergency situation. This entailed the use of questionaries. The key finding of the study indicated that government regulation for an emergency situation, employee competency, and implementation of e-procurement positively affected procurement performance in the emergency situation of the Covid-19 plague. Furthermore, the study found that social distancing did not affect the relationship between the above-mentioned factors and procurement performance during an emergency situation.AbstrakPenelitian ini menganalisis faktor-faktor yang mempengaruhi kinerja pengadaan barang dan jasa dalam keadaan darurat wabah Covid-19 dengan menggunakan social distancing sebagai variabel moderator. Penelitian dilakukan di Pemprov DKI Jakarta sebagai organisasi yang telah memiliki sistem pengadaan yang baik melalui data kuesioner. Tujuan khusus dari penelitian ini adalah untuk mengetahui pengaruh peraturan pemerintah dalam pengadaan darurat, penerapan e-procurement, kompetensi pegawai, dan komitmen manajemen terhadap kinerja pengadaan pada saat keadaan darurat. Hasil penelitian menunjukkan bahwa regulasi pemerintah untuk situasi darurat, kompetensi pegawai, dan implementasi e-procurement berpengaruh positif terhadap kinerja pengadaan dalam situasi darurat wabah Covid-19. Sebagai tambahan, hasil penelitian juga menunjukkan bahwa variabel social distancing tidak memoderasi pengaruh empat faktor terhadap kinerja pengadaan barang dan jasa. Penggunaan teknologi informasi memungkinkan komunikasi dalam penyelesaian tugas tetap terjaga sehingga kinerja pengadaan barang dan jasa tidak terganggu selama pandemic Covid-19.
PERANCANGAN SISTEM INFORMASI PENGELOLAAN PERSEDIAAN BAHAN BAKU DI OUTLET PERUSAHAAN XYZ Raihan Ahmad Fadhil (Universitas Pertamina); A A N Perwira Redi (Bina Nusantara University); Mirna Lusiani (Universitas Pertamina)
Jurnal Manajemen Industri dan Logistik Vol. 4 No. 2 (2020): page 84 - 168
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v4i2.557

Abstract

AbstractThis research is about design and implementation of information systems in PT XYZ Outlet. The goal is to design and implement an information system that can manage data and inventory management in an integrated and centralized manner. In designing the information system, the Waterfall model is used which has the advantages that have been considered, one of which is conformity to the characteristics of the problems found. Inventory management problems in this study solved using the Min-Max Stock method. The application of the Min-Max Stock method is effective and can reduce inventory costs at PT XYZ. For Chicken Boneless Marinated, Beef Santori Tenderloin, and Coffee Bean items each reduce 5% or IDR 1,610,000, 7% or IDR 1,598,031,648, and 11% or IDR 2,150,000. The results of the design and implementation of this information system can assist in recording and managing inventory that is integrated and centralized.AbstrakPenelitian ini membahas mengenai proses perancangan dan implementasi sistem informasi pada Outlet PT XYZ. Tujuan penelitian ini adalah memperoleh rancangan dan mengimplementasikan suatu sistem informasi yang mengintegrasikan dan memusatkan pengelolaan pencatatan serta pengelolaan persediaan. Model Waterfall digunakan untuk pengembangan sistem informasi dalam penelitian ini karena memiliki kelebihan-kelebihan yang telah dipertimbangkan, salah satunya adalah kesesuaian dengan karakterisik permasalahan yang ditemukan. Sedangkan metode pengelolaan persediaan yang digunakan dalam penelitian ini adalah metode Min-Max Stock. Penerapan Min-Max Stock sebagai metode pengelolaan persediaan efektif untuk diterapkan dan dapat memangkas biaya persediaan di PT XYZ. Untuk barang Chicken Boneless Marinasi, Beef Santori Tenderloin, dan Coffee Bean masing-masing menghasilkan penghematan sebesar 5% atau Rp 1.610.000,  7% atau Rp 1.598.031,648, dan 11% atau Rp 2.150.000. Hasil dari perancangan dan implementasi sistem informasi ini dapat membantu PT XYZ dalam melakukan proses pencatatan dan pengelolaan persediaan yang terintegrasi dan terpusat.
HUBUNGAN ANTARA KETERAMPILAN PENJUALAN DAN KINERJA TENAGA PENJUAL DI PERUSAHAAN CAT INDONESIA Aria Eddy Kertocahyono (Universitas Prasetiya Mulya); Haryanto Ginting (Universitas Prasetiya Mulya); Julius Kurata (Universitas Prasetiya Mulya); Risnawati Dermauli (Universitas Prasetiya Mulya); Sony Chandra Sihaloho (Universitas Prasetiya Mulya)
Jurnal Manajemen Industri dan Logistik Vol. 4 No. 2 (2020): page 84 - 168
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v4i2.571

Abstract

AbstractThe phenomenon of the existence of a successful salesperson and does not indicate that the variables affect the salesperson's performance. The understanding is beneficial for the company to provide training focus. The purpose of this study is to test the influence of sales skills dimensions (interpersonal skill, salesmanship skill, marketing skill, company's product knowledge and competitors' product knowledge) on salesperson performance in a domestic paint company which has the potential to influence salesperson performance. The questionnaire was distributed to 57 Supervisors with samples amounting to 268 salespersons form 348 population. The method is linear regression analysis through SPSS Statistik 26th edition software. This analysis was conducted to test the influence of sales skills dimensions on salesperson performance. Based on the questionnaire, it is evident that salesmanship and interpersonal skills have a significant influence on salesperson performance. On the contrary, the remaining three dimensions were found to have no influence on salesperson performance.AbstrakFenomena adanya tenaga penjual yang sukses dan yang gagal menunjukkan bahwa terdapat variabel yang memengaruhi kinerja tenaga penjual. Pemahaman ini bermanfaat bagi perusahaan untuk memberikan fokus pelatihan. Penelitian ini ditujukan untuk menguji pengaruh dimensi keterampilan penjualan yakni: keterampilan interpersonal, keterampilan keahlian menjual, keterampilan pemasaran, kemampuan pengetahuan produk perusahaan dan kemampuan pengetahuan produk pesaing terhadap kinerja tenaga penjual di sebuah perusahaan cat nasional yang memiliki potensi untuk memengaruhi kinerja tenaga penjual. Kuesioner didistribusikan kepada 57 Supervisor dengan sampel sebanyak 268 orang dari populasi sejumlah 348 orang. Metode analisis regresi linier menggunakan perangkat lunak SPSS Statistik edisi 26, analisis ini untuk menguji atas pengaruh dimensi keterampilan terhadap kinerja dari tenaga penjual. Berdasarkan pengumpulan kuesioner terlihat bahwa keterampilan dalam penjualan dan keterampilan interpersonal secara signifikan memengaruhi kinerja tenaga penjual. Sementara itu, ketiga dimensi yang lain tidak berpengaruh terhadap kinerja tenaga penjual.
PERILAKU EKSPOR DAN PRODUKTIVITAS PADA USAHA MANUFAKTUR MIKRO DAN KECIL DI INDONESIA: PENDEKATAN MODEL LIMITED DEPENDENT Edi Kiswanto (Universitas Indonesia)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.652

Abstract

AbstractThis study examines the role of productivity in explaining Indonesian micro and small manufacturing firms' export behavior based on a firm-level dataset of micro and small manufacturing survey year 2015 (VIMK15) from Statistics Indonesia. By utilizing the Probit and Tobit model, this study analyses the role of the firm's productivity, which is proxied by labor productivity and output to cost ratio, on determining firms' export participation and intensity. The other factor related to productivity and firms' characteristic is also used as control variables. This study found that labor productivity and output to cost ratio positively and significantly determine export participation and intensity even though its marginal effect plays a minor role in the export behavior. Besides, as measured by CEO education and employment training, human capital contributes a major impact on encouraging firms to participate in the export market. Therefore, providing appropriate and reasonable employee training might support Indonesian micro and small manufacturing firms' development.
STUDI PERBANDINGAN KEBIJAKAN INDUSTRI 4.0 INDONESIA DENGAN TIGA NEGARA LEADING GROUP FUTURE OF PRODUCTION Hari Wisnu Murti (Kementerian Perindustrian); M. Tirtana Siregar
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.654

Abstract

AbstractThe World Economic Forum has compiled a profile of future of production readiness among 100 countries in the world where Indonesia is in the nascent group and requires benchmarking to the leading groups through SWOT Analysis. This study aims to compare Indonesia's industry 4,0 policy with leading countries through a comparative study. The data is obtained from industry 4.0  policy from Indonesia and three leading countries. The results of the study indicate that the Making Indonesia 4.0 policy is on the right track to pursue manufacturing competence and answer future challenges that will be faced by Indonesia and the current baseline, has weaknesses in priority sectors that do not support increased complexity. Opportunities that can be taken are trade infrastructure with other countries, investment opportunities for countries that lack human resources, and cooperation in sustainability standards. The challenge lies in the common priority sectors of the industry and the absence of AI research priorities for health and biotechnology while Indonesia has a large domestic market.AbstrakWorld Economic Forum  menyusun profil kesiapan industri masa depan  pada 100 negara di dunia dimana Indonesia tergolong kelompok Nascent dan membutuhkan pembandingan dengan negara-negara kelompok Leading melalui analisa SWOT, Studi ini bertujuan untuk membandingkan kebijakan industri 4.0 Indonesia dengan negara-negara kelompok Leading melalui studi komparatif. Data diperoleh dari kebijakan industri 4.0 dari Indonesia dan tiga negara kelompok leading. Hasil dari studi mengindikasikan bahwa kebijakan Making Indonesia 4.0 telah pada jalur yang tepat untuk mengejar kompetensi manufaktur dan menjawab tantangan masa depan yang akan dihadapi Indonesia dan baseline saat ini, mempunyai kelemahan pada sektor prioritas yang tidak mendukung peningkatan kompleksitas. Peluang yang bisa diambil adalah infrastruktur perdagangan dengan negara lain, peluang investasi untuk negara yang kurang dalam sumber daya manusia, dan kerjasama standar sustainability. Tantangan ada pada kesamaan sektor prioritas industri dan belum adanya prioritas riset AI untuk kesehatan dan bioteknologi sementara Indonesia mempunyai pasar domestik yang besar.
ANALISIS SIKAP KONSUMEN DI MASA PANDEMI COVID-19 DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP JABODETABEK Mokhamad Syaefudin Andrianto; Andita Sayekti; Freddi Daniel
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.702

Abstract

abstractThe Covid-19 pandemic has a negative impact on various types of foods and beverages business including a coffee shop. The objective of this research is to analyze consumer attitudes during the Covid-19 pandemic and the influence of consumer attitudes during the Covid-19 pandemic on purchasing decisions at coffee shop. The sample of this research is 100 respondents in Jabodetabek (Jakarta, Bogor, Depok Tangerang, and Bekasi). Sampling methods using purposive sampling technique. Sampling data is collected by distributing questionnaires to consumers who had visited a coffee shop in Jabodetabek. The analysis data using Structural Equation Modeling method with Partial Least Squares. The results of the analysis show that consumers aware with the Covid-19 pandemic and its health protocols. Consumers also apply the government's Covid-19 health protocol. Consumer attitudes during this pandemic have a negative effect on purchasing decisions at coffee shop. abstrakPandemi Covid-19 cenderung berdampak negatif pada berbagai jenis usaha di sektor makanan dan minuman, termasuk coffee shop. Tujuan penelitian ini adalah untuk menganalisis sikap konsumen pada masa pandemi Covid-19 dan pengaruh sikap konsumen pada masa pandemi Covid-19. terhadap keputusan pembelian di coffee shop. Sampel dari penelitian ini adalah konsumen di Jabodetabek sebanyak 100 responden. Pengambilan sampel menggunakan teknik purposive sampling. Pengambilan data dilakukan dengan menyebarkan kuesioner ke konsumen yang pernah melakukan kunjungan coffee shop di Jabodetabek. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares. Hasil analisis menunjukkan konsumen mengetahui pandemi Covid-19 dan protokol kesehatan. Konsumen juga menerapkan protokol kesehatan Covid-19 dari pemerintah. Sikap konsumen pada masa pandemi ini berpengaruh negatif terhadap keputusan pembelian di coffee shop. 
IMPLEMENTASI CONSIGNMENT STOCK DAN MARKETING MIX STRATEGY 4P UNTUK MENURUNKAN PERSEDIAAN PADA PART AND SERVICE DEPARTMENT DI PT. COAL MINING Hery Hamdi Azwir; Arif Hidayatulloh; Hirawati Oemar
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.723

Abstract

AbstractThe company has complaints about the high inventory which is a burden to the company. Based on the observations, the inventory level in the Part and Service department in July with a value of days on inventory of 149 days exceeded the maximum target of 120 days. This study aims to find a way to reduce the value of days on inventory and deadstock as much as possible so that it can reduce costs. To find a solution to the problem, an ABC, SWOT, and business solution analysis was carried out through focus group discussions (FGD) with seniors and experts on this issue. From all the results of the analysis it was agreed that the consignment stock method and the 4P mix strategy could be implemented. After implementing this idea, good results were obtained, namely a decrease in inventory of Rp. 37,347,572,356 to Rp. 27,650,733,680 (down 26%) and the value of days on inventory from 149 days to 98 days and also a decrease in deadstock from Rp. 11,641,000,000 to Rp. 8,626,000,000 (down 26%)AbstrakPerusahaan memiliki keluhan akan tingginya inventory (inventory) yang menjadi beban bagi perusahaan. Berdasarkan hasil observasi, tingkat  inventory pada DePartemen Part and Service pada bulan Juli  2018 ditemukan nilai days on inventory sebesar 149 hari yang mana telah melebihi batas maksimum yaitu 120 hari. Penelitian ini bertujuan untuk menemukan cara agar nilai days on inventory dan deadstock dapat ditekan semaksimal mungkin sehingga dapat menekan cost. Untuk mencari solusi permasalahan dilakukan analisis ABC, SWOT, dan solusi bisnis melalui focus group discussion (FGD) dengan para senior dan ahli dalam masalah ini. Dari seluruh hasil analisis disepakati bahwa metode consignment stock dan mix strategy 4P lah yang dapat diimplementasikan. Setelah implementasi ide tersebut, didapatkan hasil yang baik yakni penurunan inventory Rp 37.347.572.356 menjadi Rp 27.650.733.680 (turun 26%) serta nilai days on inventory dari 149 hari menjadi 98 hari dan juga penurunan atas deadstock dari Rp 11.641.000.000 menjadi Rp 8.626.000.000 (turun 26%).
ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN Erick Lauren Ray; I Nyoman Wirya Artha; Erlita Khrisinta Dewi
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.724

Abstract

abstractThis study aims to see the effect of sense, feel, act, think, relate on customer loyalty. The variables sense, feel, act, think and relate are part of the customer experience which are the independent variables, while the variable customer loyalty is the dependent variable. The object of this research is the visitors to the hoka-hoka bento restaurant or what is known as hokben. The target respondents for this study were 70 people spread across four hokben outlets in the South Jakarta area. The results of the study show that the variables sense, act and relate have a positive effect on customer loyalty in Hokben restaurant, while the variables feel and think do not have a significant effect on customer loyalty. The most dominant dimension of customer experience in this study is shown in the act experience variable.abstrakPenelitian ini bertujuan untuk melihat pengaruh antara sense, feel, act, think, relate terhadap loyalitas pelanggan. Variabel sense, feel, act, think dan relate adalah bagian dari customer experience yang menjadi variabel independen, sedangkan variabel loyalitas pelanggan adalah sebagai variabel terikat. Adapun objek penelitian ini adalah pengunjung restoran hoka-hoka bento atau yang dikenal hokben. Target responden untuk penelitian ini berjumlah 70 orang yang tersebar di empat gerai hokben di wilayah Jakarta Selatan.  Hasil peneltian menunjukan bahwa variabel sense, act dan relate berpengaruh positif terhadap loyalitas pelanggan restoran hokben sedangkan variabel feel dan think tidak berpengaruh signifikan terhadap loyalitas pelanggan. Dimensi customer experience dalam penelitian ini yang paling dominan ditunjukan pada variabel act experience.
ANALISIS PENGARUH BRAND IMAGE, PROMOTION, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA APLIKASI ONLINE SHOP Christian Kuswibowo (Politeknik APP); Aji Kresno Murti (Politeknik APP)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.726

Abstract

AbstractThis research is conducted to examine the outcome of Brand Image, Promotion, and e-WOM toward Purchase Intention in the Online Shop application. The object of this research is millennial consumers who utilizes Shopee application in Jakarta area. This research was conducted on 150 respondents using a quantitative descriptive approach. Determining the sample size using purposive sampling technique due to some contemplation. Data collection method using a survey method, with the questionnaire as its research instrument. The approaches equipped in this research is the Structural Equation Model (SEM) with the Smart-Partla Least Square analysis tool. This research proves that Brand Image had a positive and significant effect on Purchase Intention in the Online Shop application, Promotion has a positive and significant effect on Purchase Intention in the Online Shop application and EWOM has a significant and fundamental outcome on Purchase Intention in the Online Shop application.AbstrakPenelitian ini ditulis oleh peneliti untuk melakukan analisis pengaruh antara Brand Image, Promotion, dan Electronic Word of Mouth (EWOM) terhadap Minat Beli pada aplikasi Online Shop. Objek riset ini merupakan para konsumen milenial yang menggunakan aplikasi Shopee di area DKI Jakarta. Pendekatan deskriptif kuantitatif digunakan dalam riset ini dengan memanfaatkan 150 responden. Teknik purposive sampling juga dimanfaatkan untuk penentuan ukuran sampling, purposive sampling technic dipilih karena pertimbangan beberapa faktor oleh peneliti dalam penerapannya. Pengumpulan data menggunakan survey method, dengan kuesioner sebagai instrument penelitiannya. Pendekatan penelitian menggunakan Structural Equation Model dengan dukungan Smart-Partial Least Square sebagai alat analisis riset.  Riset ini memperlihatkan bahwa Brand Image memberikan pengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop, Promotion memberi pengaruh positif serta signifikan terhadap Minat Beli pada aplikasi Online Shop serta Electronic Word of Mouth atau e-WOM berdampak positif signifikan terhadap Minat Beli pada aplikasi Online Shop.

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