IJEBD (International Journal Of Entrepreneurship And Business Development)
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
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<![CDATA[SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy ]]>
<![CDATA[Manik Ayu Titisari]]>;
<![CDATA[Denis Fidita Karya]]>;
<![CDATA[Surjo Hadi]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1540
<![CDATA[Purpose: Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals. Design/methodology/approach: At the same time, the Analytical Network Process (ANP) is used to weigh each alternative strategy so that the strategy with the highest priority weight can be identified. By using Super Decision software, the best alternative strategy for Soya Agung is to promote promotion and education with a weight of 0.214760. Findings: An industry that can compete in the modern market has the right marketing strategy. As a Small and Medium Enterprise producing tempeh, whose raw material is non-genetic modified local soybeans, Soya Agung still has limitations in marketing its products. Research limitations/implications: The integration of SWOT and ANP is expected to produce strategic plans that can provide various alternative marketing strategies that can help solve company problems. Paper type: Research paper]]>
<![CDATA[Supply Chain Management to Improve the Distribution Efficiency of Puli Crackers in UD. Gangsar Jaya Lumajang ]]>
<![CDATA[Emmy Ermawati]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1541
<![CDATA[Purpose: Improving the Distribution of Puli Crackers in UD. Gangsar Jaya Lumajang Design/methodology/approach: The method used is an ethnographic approach starting from the collection of literature sources and supported by field data. Findings: The results of the study show that the supply chain within the company is very possible to achieve increased efficiency in the distribution process of the home industry. Research limitations/implications: This research implication of problems and solutions of supply chain distribution in UD. Gangsar Jaya Lumajang. Practical implications: This research can be used as input for stakeholders to be used as a reference in optimizing the creative industry. Originality/value: This paper is original Paper type: Research paper]]>
<![CDATA[Employee Orientation, Training, and Development in improvements of Employee Performance at University in Surabaya ]]>
<![CDATA[Tubagus Purworusmiardi]]>;
<![CDATA[Hary Adi Laksono]]>;
<![CDATA[Elok Damayanti]]>;
<![CDATA[Amrun Rosyid]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1542
<![CDATA[Purpose: This study aims to determine the effect of employee orientation, training, and development on the performance of university employees in the city of Surabaya. Design/methodology/approach: The research uses an explanatory quantitative approach. The population in this study were all Universities in Surabaya, amounting to 84 units. Sampling technique with total sampling. Data collection is done using google Forms. The data collected were analyzed using multiple linear regression analysis, t-test, and F test. Findings: Factors of employee orientation, training and development individually influence the performance of University employees in Surabaya. The results of the study state that work development have a dominant influence on the performance of university employees in Surabaya Paper type: Research paper]]>
<![CDATA[Financial Technology and Digital Marketing on MSMEs and their Impact on Financial Performance and Business Sustainability ]]>
<![CDATA[Noviana Yaniar]]>;
<![CDATA[Agus Dwi Sasono]]>;
<![CDATA[Agus Sukoco]]>;
<![CDATA[Amrun Rosyid]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1546
<![CDATA[Purpose: This study aims to analyze the effect of financial technology and digital marketing on MSMEs and their impact on financial performance and business sustainability. Design/methodology/approach: The research uses an explanatory quantitative approach. The population in this study were all members of the Metropolia community, amounting to 155 people. The sampling technique used was purposive Data collection is done using google Forms. The data collected were analyzed using SEM-PLS. Findings: Fintech has a positive and significant influence on the financial performance of MSMEs. Digimart has a significant influence on the financial performance of MSMEs. Fintech has a significant influence on the business sustainability of MSMEs. Digimart does not have a significant influence on the business sustainability of MSMEs. Financial performance has a significant positive influence on the business sustainability of MSMEs. Paper type: Research paper]]>
<![CDATA[Entrepreneurial Characteristics and Entrepreneurial Orientation in Improving Business Performance of MSME Trading Assisted by the Surabaya Trade Office ]]>
<![CDATA[Achmad Daengs GS]]>;
<![CDATA[Enny Istanti]]>;
<![CDATA[Retno Susanti]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1548
<![CDATA[Purpose: Analyze the effects of entrepreneurial characteristics on business performance through entrepreneurial orientation. Type of the research is causal research. Design/methodology/approach: Analysis performed under quantitative analysis by using SEM Analysis and PLS to resolve the problem formulation and to know the effect of the determined variables. Findings: The study result show that: (1) Entrepreneurial Characteristics affects the Entrepreneurship Orientation of MSME business actors; (2) Entrepreneurial Characteristics does not affect the Business Performance of MSME business actors; (3) Entrepreneurship orientation affects business performance in MSME business actors. Practical implications: Intensify the effort under economic field in order to improving the income. Originality/value: Originality here. Paper type: Research paper]]>
<![CDATA[The Designing of a Digital Book on the History of Rubber Plantation Based on the Experiential Learning Model as a Trigger for Learning History Meaning Entrepreneurship ]]>
<![CDATA[Monalisa monalisa]]>;
<![CDATA[Muhammad Akhyar]]>;
<![CDATA[Musa Pelu]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1552
<![CDATA[Purpose: To achieve the level of prosperity is not an easy thing. Becoming an entrepreneur is not an alternative profession, but being an entrepreneur is a strategic choice that must be made with a firm and strong determination. Findings: The essence of entrepreneurship is to build an entrepreneurial atmosphere so that students like challenges, are creative, innovative, and have the courage to take or manage risks (character). Research limitations/implications: Imagine if all graduates in Indonesia had entrepreneurial characters, of course Indonesia would rise to become an authoritative country in the eyes of the world. Indonesia will have strong competitiveness, its economy will be independent, and its image will improve. Practical implications: The formulation of the problem in this study is how the entrepreneurial attitude of students so far and how the needs of teachers and students for teaching materials that can improve the entrepreneurial attitude of students. Paper type: Research paper.]]>
<![CDATA[Indonesia Gold 2045 ]]>
<![CDATA[Dedy Surahman]]>;
<![CDATA[Ma’ruf Sya’ban]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1553
<![CDATA[Purpose: In 2019 the government targets the contribution of MSMEs to GDP to increase by 5 percent, To achieve these projections, the government provides support especially related to access to additional funding by issuing a people's business credit policy (KUR), but the facilities of the government are not yet effective enough in encouraging the performance of MSMEs because they are only given to trade businesses, not production businesses. Design/methodology/approach: Research formulation (1) What is the role of Accounting for the Growth of MSMEs?; (2) How is the knowledge and utilization of Fintech by MSMEs? (3) How are the preparations, challenges and opportunities of MSMEs to welcome the indonesian golden 2045 phenomenon? Research methods use qualitative descriptive methods Findings: The results of the study are MSMEs in Lamongan Regency, not much is known about the importance of accounting for business management. Respondents run businesses using only their economic instincts. If you manage to sell a lot means profit, if not sold means loss. Research limitation/implications: Lack of insight and limited understanding of fintech becomes a problem for respondents when getting opportunities for increased turnover but the capital is limited so that the opportunity cannot be utilized. Indonesia gold 2045 phenomenon provides challenges to respondents to adapt to digitalization Practical implications: Capital access is indeed a problem that inhibits MSMEs to spread their wings, including MSMEs who are the object of this research. Paper Type: Research paper]]>
<![CDATA[Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction ]]>
<![CDATA[Suarni Norawati]]>;
<![CDATA[Arman Arman]]>;
<![CDATA[Auzar Ali]]>;
<![CDATA[Amri Ihsan]]>;
<![CDATA[Eka Putra]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1554
<![CDATA[Purpose: This research aims to determine the effect of either partially or simultaneously of the variable product variation and service quality on customer satisfaction Design/methodology/approach: The data used of primary data which obtained by questionnaire, observation, interview and documentation methods. The sample is 96 customers done by accidental sampling method. The data analysis tool used multiple linear regression model, while hypothesis testing was done by F test and t test at five percent alpha Findings: The result reveal that the product variation and service quality had a significant simultaneous and partial effect on customer satisfaction, furthermore there is evidence the strong relationship between the variables of product variation and service quality with customer satisfaction Research limitations/implications: This research is only carried out in one company as the object of research. Further researchers can conduct research from several companies so that the study results can be generalized Practical implications: The results of this study will provide to the management and the company in increasing profitability through consumer satisfaction. The results of the study also provide theoretical implications as a reference in costumer satisfaction. Originality/value: Determine the effect of product variations and service quality either simultaneously or partially on customer satisfaction. Paper type: Research paper]]>
<![CDATA[Strategy Development of Revolving Fund for Small Business Grocery Store Using Information System ]]>
<![CDATA[Arasy Alimudin]]>;
<![CDATA[Agus Sukoco]]>;
<![CDATA[Achmad Zakki Falani]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1574
<![CDATA[Purpose: This study aims at analyzing the factors influencing the ability to return capital of MSMEs in Indonesia (case study of grocery store in Surabaya). Design/methodology/approach: The sample in this study is 171 pioneering grocery stores of cooperative Crosstabulation analysis was implemented to seek the relationship between factors of store internal resources and indicators of quality cooperatives on the ability to pay MSMEs. After that, a system architechture was designed which is then formulated in fuzzy logic to create decision-making system using MYSQL database. To compare the decision result using fuzzy logic, the data obatained were analyzed using logistic regression. Findings: This study was found the results of manual calculations using logistic regression and calculation results using fuzzy logic-based information system application at www.simtokop.net, it is obtained the same recommendation on six stores that have output: “Growing” (eligible getting the revolving fund). Paper type: Research paper]]>
<![CDATA[Determining the Timing of Investment in Mutual Fund Products using the Double Exponential Smoothing Model ]]>
<![CDATA[Achmad Muchayan]]>;
<![CDATA[I Putu Artaya]]>;
<![CDATA[Made Kamisutara]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
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DOI: 10.29138/ijebd.v4i6.1590
<![CDATA[Purpose: As we know, COVID-19 affects the economy of most of the world, one of the investment media that continues to grow is mutual fund investment. This study aims to find the right time to invest by studying data in the previous period. Design/methodology/approach: In this study, we collect daily data on Net Asset Value (NAV) prices from January to September 2021, by analyzing calculations using the double exponential smoothing method to predict the time with the lowest price for investing. Findings: The results showed that this study was able to predict the right time to invest in mutual funds using the Holt Double Exponential Smoothing method using the actual smoothing data parameter of 0.9 (alpha) and the trend data smoothing parameter of 0.1 (beta) with produces a Mean Absolute Percentage Error (MAPE) value of 0.85343. The right time to invest in this research is determined on November 2, 2021 with an estimated net asset value (NAV) of 2348.644032. Paper type: Research paper Keywords: Mutual Fund, Investment Time, Investment Tool, Double Exponential Smoothing.]]>
