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IJEBD (International Journal Of Entrepreneurship And Business Development)

ijebd
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Published by Universitas Narotama Surabaya

ISSN : 25974750 EISSN : 25974785 DOI : https://doi.org/10.29138/ijebd

Core Subject : Economy,

Economics, Econometrics & Finance

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 681 Documents

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Marketing Communication Strategies of Pentol Kluwung Reviewed From SOSTAC Analysis: Situation, Objective, Strategy, Tactics, Action, Controlling Leonard Adrie Manafe; Yovita Ardeana; Kori Pramita; Femmy Roszalinda Marteza Leo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to determine the marketing communication strategy used by Pentol Kluwung through Instagram media. Design/methodology/approach: The type of research used is descriptive qualitative method. The non random sampling technique (purposive sampling) used direct communication by involving 30 informants. Findings: The results of this study indicate that Pentol Kluwung uses several marketing communication strategies by implementing SOSTAC (Situation, Objective, Strategy, Tactics, Action, Controlling) then promotional communication strategies through Instagram media to convey product information in the form of visuals, audio and messages. Research limitations/implications: The limitation of this research is about the gender comparison of the informants. The number of informants with gender characteristics is not comparable. Researchers get female dominant informants; this can be a reference for future researchers. Practical implications: Important implications found in this research activity are in order to be able to further improve the quality of Pentol Kluwung products. Originality/value: The paper is original. Paper type: Research paper

THE EFFECT OF COVID 19 ON COMPANY PERFORMANCE IN MANUFACTURING COMPANIES IN INDONESIA Retno Cahyaningati; Ninik Lukiana; M.Wimbo Wiyono; Kasno Kasno; Muhammad Rizalus Sholihin; Deni Juliasari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study was conducted to determine and explore the effect of the COVID-19 pandemic on company performance using control variables for sales growth, leverage, and company size in companies listed on the Indonesia Stock Exchange Design/methodology/approach: The study used a population of manufacturing companies listed on the Indonesia Stock Exchange for the quarter/quarter period during 2020. The sample was taken using purposive sampling 148 observation companies matched the research criteria. This study uses secondary data, namely the quarterly/quarterly financial statements of each sample company Findings: The results showed that in testing the partial correlation of the independent variables, namely covid 19 with the control variables of sales growth, leverage and company size has a significant effect on company performance, but the effect was still weak. Partially covid 19 has a significant positive effect on company performance. Partially, sales growth has no significant effect on the company's performance. Partially, leverage has no significant effect on company performance. Partially, company size has a significant positive effect on company performance. Simultaneously, the independent variables of covid 19, sales growth, leverage, and company size significantly affect the performance of manufacturing companies listed on the Indonesia Stock Exchange in 2020. Research limitations/implications: Implikasi teoritis dalam penelitian ini berfokus pada tingkat kinerja perusahaan, Penelitian kami membahas secara konprehensif pengaruh pandemi Covid 19 terhadap kinerja perusahaan. Practical implications: Untuk pelaku bisnis di ASIA diharapkan dapat menemukan solusi terkait adanya ketidakpastian global ini Originality/value: Covid 19 ke kinerja perusahaan dengan pertumbuhan penjualan, leverage, size sebagai variabel kontrol. Paper type: Research paper Keyword: Covid 19, sales growth, leverage, company size, and firm performance.

WORKING CAPITAL MANAGEMENT AS A MEANS OF ENGENDERING CUSTOMER LOYALTY IN A BUSINESS-TO-BUSINESS CONTEXT Muhammad Mubarak Sa'ad; Umaru Mustapha Zubairu
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Adopting the Expectancy Confirmation Theory as its theoretical framework, this paper argued that working capital management (WCM) practices could be repurposed by firms in a business to business context in order to develop viable strategies to engender loyalty among its customers thus improving its chances at achieving long-term organizational success. The WCM-CL Model was developed to guide businesses on how to utilize inventory management practices, accounts receivable policies and accounts payable policies to help establish a loyal customer base. Specifically, the Model posited that a business which always had inventory on hand and rewarded loyal customers with generous credit terms would incentivize customers to become repeat-purchasers of its products and services. Additionally, the Model also encouraged companies to pay their suppliers as quickly as possible so as to develop a strong reputation of being a diligent and reliable customer among businesses within its supply chain network. The Model further argued that this strong reputation would attract other businesses in the network to become repeat customers due to the confidence they would have that the business would treat them fairly.

Air Starting System Reliability Uses Reliability Requirement Setting (RRS) Model and Management Action Selection (MAS) Method Tungga Bhimadi Karyasa
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Interpretation of the reliability can be used as a quality measurement of operational system of safety. We propose maintenance methodology based on reliability as a solution for predicting reliability system. To make a convenience system appropriate with regulation, we begin to define the three reliability scopes, they are: interval reliability, component reliability, and system reliability. Proposal of Engineering Calculation is the RRS Model for predicting design of component reliability and MAS Method to correct reliability caused by real operation. MAS method consists of harmonization of maintenance schedule, resetting or hazard or overhaul, revitalization (component reliability improvement), and innovation (component replacement with actual part). Case study to implement these model and method based on Air Starting System of Tanker. Predict of system reliability design is 0.438044295. To obtain reliability based on regulation, it is necessary to do overhaul once in every five years. Innovation and revitalization for valve follow procedure of MAS method also done in every five years.

IMPLEMENTATION OF SALES OPERATIONAL AUDITS MEASURING THE EFFECTIVENESS AND EFFICIENCY OF THE SALES FUNCTION IN PT. BERLINA Tbk PANDAAN ENNY ISTANTI
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: to determine sales in order to measure efficiency and effectiveness at PT. BERLINA Tbk by implementing an operational audit and to determine the level of operational success so as to increase the effectiveness and efficiency of the company. Design/methodology/approach: A qualitative approach is defined as a research procedure that produces descriptive data in the form of written or oral data regarding the actual conditions in the field (companies), then compared with existing theories. The purpose of descriptive research is to make a descriptive, automatic, factual picture or painting of the phenomenon being investigated by analyzing the factors that cause the occurrence or emergence of a phenomenon. Finding: PT. BERLINA Tbk, operational audit has been adequate, the implementation of operational audit in supporting the effectiveness and efficiency of sales at PT. BERLINA Tbk, can be seen from the implementation of sales activities based on policies, systems and sales procedures.In the comprehensive sales procedure, it was found that the sales procedures applied so far were less effective, efficient, and economical because many documents were used and the sales procedures were too complicated. The information system used by the company has not yet been achieved effectively, efficiently and economically. On credit sales due to the unavailability of a credit function to authorize sales orders. Practical implications: Auditing sales operations to measure the effectiveness and efficiency of the sales function Originality/value: This paper is original Paper Type: research paper Keywords : Sales Operational Audit, Effectiveness, Efficiency and Sales

Optimization of Implementation of Crane Certification in Contruction Service Companies M Yusuf Arnol; Nyoman Gede Suryadharma; Manggi Dwi Cahyono; Dahrijoso Soejakti; Lalak Indiyono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to analyze the effect of accelerating the implementation of work and the costs needed for the job of occupational safety and health certification in the Construction services company in East Java province. Design/methodology/approach: This study used a survey method carried out on 20 crane units in 4 construction service companies by analyzing data using Critical Path Method (CPM), resulting in an acceleration of inspection and testing of crane up to 37% with cost efficiency of 36 %. Findings: The results of this study are expected to provide an overview of Crane's reliability as early as possible to users to anticipate operational failures through regular maintenance and repairs. Research limitations/implications: This study can also determine the timing of inspection and testing in the context of implementing the Crane Occupational Safety and Health certification so that the use of resources can be optimized. Practical implications: With the implementation of inspection and testing, certification can be fulfilled before the certification period ends. Originality/value: This paper is original Paper type: Research paper

The Impact of Big Five Personality towards Impulsive Buying Behavior Firda Deviyana Rizki; Arianis Chan; Cecep Safa’atul Barkah; Pratami Wulan Tresna
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis, social media activation and bundling price strategy. Findings: Based on the calculated data from respondents, it is shown that Openness to Experience, Extraversion, and Agreeableness impacted the impulsive buying behavior. Research limitations/implications: Meanwhile, Conscientiousness and Neuroticism didn’t impact impulsive buying behavior. Originality/value: This paper is original Paper type: Research Paper

Ethnic minority entrepreneurship: Influencing factors of ethnic minority entrepreneurs’ entrepreneurial activities. Sharif Hossain; Md Rubel Ahmed; Nurul Islam
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: Ethnic minority entrepreneurs make a significant social and economic contribution with their entrepreneurial activities. This research, therefore, aims to clarify the meaning of ethnic minority entrepreneurship and highlight the factors that influence ethnic minority entrepreneurs’ decision to engage in entrepreneurial activities. Design/methodology/approach: In this secondary research, existing literature has been reviewed and integrated to highlight factors that influence ethnic minority entrepreneurs. Findings: This research could also create opportunities for further research in the ethnic minority entrepreneurship domain and help policymakers in understanding the needs of ethnic minority entrepreneurs. Research limitations/implications: These influencing factors are categorised into cultural aspects, disadvantage aspects, opportunity aspect and the resource aspect. Practical implications: Insight of this paper could help to clarify the meaning of ethnic minority entrepreneurship and provide a better understanding of the drivers and barriers of it. Originality/value: This paper is original Paper type: Research paper

Risk Analysis as a Factor Affecting the Performance of Sharia Commercial Banks Laely Aghe Africa; Titis Puspitaningrum D.K
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to analyze the factors that influence the performance of sharia commercial banks by using Return on Assets (ROA) and Return on Equity (ROE) as dependent variables. The independent variables used are Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), profit-sharing financing and derivative liabilities which are proxies of risk analysis. The sample used is 63 sharia commercial bank financial statements for the period 2016-2020. Design/methodology/approach: This study uses quantitative method and multiple regression analysis with SPSS Version 25 Findings: The results of this study indicate that the variables of NPF, profit-sharing financing and derivative liabilities have an effect on ROA. Meanwhile, the variables that affect ROE are only NPF and derivative liabilities. Research limitations/implications: This research is expected to be a guideline for management and other stakeholders in considering the results of banking performance as measured by ROA and ROE by looking at credit risk analysis as measured by NPF, FDR, profit-sharing financing, and derivative liabilities. These considerations are expected to have a good effect on attracting depositors and convincing them to invest their funds. The financial reports that have been prepared are then reported to Bank Indonesia and shareholders in order to increase transparency in the eyes of stakeholders. Practical implications: Research conducted on sharia commercial banks shows good results for the bank management and other stakeholders. There are several things that need to be considered, such as reviewing financial performance whether it is in accordance with policy and is able to bring sharia commercial banks into healthier banks. Originality/value: originality Paper type: Research paper

Analysis of the Relationship Between Corporate Social Responsibility and Good Corporate Governance on Fee Audit and Firm Value Retno Cahyaningati; Muhammad Miqdad; Alwan Sri Kustono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose : This study aims to determine whether Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) affect audit costs and firm value, and to analyze the mediation relationship between audit costs and firm value. Design/methodology/approach : Data collection through this case is on companies in Indonesia that are listed on the Corporate Governance Perception Index (CGPI) between 2016 and 2018 with 33 firmyears observations. Findings: The results of the path analysis show that CSR has no effect on audit costs, CSR programs carried out and disclosed by the company are not included in the client's business audit by the auditor. The size of the CSR disclosure cannot affect the audit fee. Even though GCG has a positive effect on audit fees, companies with high CGPI scores can pay more audit fees because they have higher financial standards, so they choose the Big four KAP that are more integrated and have quality. Meanwhile, CSR and audit fees do not affect firm value. However, GCG has a significant negative effect on firm value. The analysis of the effect of mediation shows that audit fees cannot mediate between CSR and GCG on firm value. Research limitations/implications: Overall, the audit fee cannot reflect the company's risk which is taken into consideration in making investment decisions. This happens because in investment decisions, investors look more at short-term profits such as daily stock prices and profitability. Practical implications : This research can provide important implications for management and regulators, namely as an alternative in making investment decisions that can increase firm value. Paper type: This research is a development research that tries to analyze the indirect effect, so that researchers have a little difficulty determining the theories used to link the interplay of components that influence each other, so researchers must make an opinion to strengthen this research.

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Achmad Muchayan

Contact Email
achmad.muchayan@narotama.ac.id

Phone
+6285710882720

Journal Mail Official
ijebd@narotama.ac.id

Editorial Address
NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id

Location
Kota surabaya,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Achmad Muchayan

Contact Email achmad.muchayan@narotama.ac.id

Phone +6285710882720

Journal Mail Official ijebd@narotama.ac.id

Editorial Address NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Achmad Muchayan

Contact Email
achmad.muchayan@narotama.ac.id

Phone
+6285710882720

Journal Mail Official
ijebd@narotama.ac.id

Editorial Address
NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id

Location
Kota surabaya,

Jawa timur

INDONESIA