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Achmad Muchayan
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achmad.muchayan@narotama.ac.id
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ijebd@narotama.ac.id
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NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
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IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 681 Documents
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Evaluation of Selection of Public Transport Mode Corridor Blok M – Bundaran Hotel Indonesian in the New Normal Era with Stated Preference Andri Irfan Rifai; Martindo Gita Dwi Putra; Muhammad Isradi; Amar Mufhidin; Joewono Prasetijo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.168 KB) | DOI: 10.29138/ijebd.v5i4.1916

Abstract

Purpose: Transportation is one of the important things in supporting community activities outside the home. Currently, people are faced with the new normal era so they have to adapt to new things due to the COVID-19 pandemic outbreak. This study wants to know about the behavior of the community in the selection of public transportation in the corridor Blok M – Bundaran Hotel Indonesia in the new normal era. Design/methodology/approach: Data were obtained from the results of a questionnaire survey of users of the Blok M – Bundaran Hotel Indonesia public transport corridor using stated preference methods and used influence attributes in the form of travel costs, travel time, and waiting time. The survey results were collected and then linear regression analysis was performed and modeling was performed using the binomial logit model. Data analysis was carried out from questionnaire data distributed to 100 respondents. Findings: The survey results were collected and then linear regression analysis was performed and modeling was performed using the binomial logit model. Data analysis was carried out from questionnaire data distributed to 100 respondents. The results of linear regression analysis using the SPSS program obtained a mode selection model, namely (UMRT-UTJ) = -2.331 + 0.000X1 + 0.040X2 + 0.820X3, where X1 is the travel cost variable, X2 is the travel time variable and X3 is the waiting time variable. The conclusion obtained from the results of this study is that the MRT is the most preferred mode of public transportation compared to Transjakarta in this new normal era. Research limitations/implications: Although most of the enterprises surveyed have an idea how to respond to calamities and mitigate disastrous situations, this research argues that a solid policy framework might be drawn through the local government units concerned to institutionalized this effort. Practical implications: The convenience factor is the main factor for public transport users to choose the MRT, while the travel cost factor is the main factor for public transport users to choose Transjakarta. Originality/value: This paper is an original work. Paper type: Research paper
Implementation of Analytic Hierarchy Process Method for Selection of Supplier of Flour Raw Materials in CV. Gangsar in Tulungagung Indri Wijayanti; Elia Ardyan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.88 KB) | DOI: 10.29138/ijebd.v5i4.1917

Abstract

Purpose: This study also aims to determine suppliers who have the best performance in providing raw material supplies according to analysis and calculations using the Analytical Hierarchy Process method for CV. Gangsar. Design/methodology/approach: The type of research used in this research is quantitative with the Multi-Criteria Decision Making (MCDM) method, more specifically the Analytic Hierarchy Process method. This research is located in CV. Gangsar which is located on Jl. Demuk No. 37 Ngunut Village, Ngunut District, Tulungagung Regency, East Java. Sampling in this study used a non-probability sampling method with a purposive sampling technique. Data analysis technique using AHP. Findings: The results of the study indicate the criteria that can be considered to choose the best flour supplier for CV. Gangsar is price, quality, delivery accuracy, quantity accuracy, and customer care. Quality is the most important criterion with a weight of 0.326, then the price criteria with a weight of 0.289, then the criteria for accuracy of delivery with a weight of 0.171, then the criteria for accuracy of quantities with a weight of 0.140, and the last criterion of customer care with a weight of 0.074. Which flour supplier is the most appropriate to support the production performance of CV. Gangsar can be seen from the greatest weight. The highest weight is Indotapioka with a value of 0.378, followed by Sari Bumi with a weight of 0.330, and finally Sungai Budi with a weight of 0.292. Therefore, Indotapioka Jaya is the most appropriate company to support the production performance of CV. Gangsar. The company should use the research results as input when choosing the right supplier. Paper type: Research paper
The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic Arasy Alimudin; Achmad Zakki Falani; Alexander Machicky Mayestino; Agus Sukoco; Elok Damayanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.529 KB) | DOI: 10.29138/ijebd.v5i4.1934

Abstract

Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper
Compressive Strength Characteristics of Lightweight Concrete with Modified EPS and Pumice Sand Munawwar M Nur; Kusnadi Kusnadi; Ichsan Rauf
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1883

Abstract

The environmentally friendly lightweight material is a concept for developing construction material technology. One way is to reduce density by using plastic waste such as Expanded Polystyrene (EPS) as the concrete aggregate. Although on the other hand, the mechanical value has decreased significantly. This research explains the development of lightweight concrete, EPS (BREA), which uses Modified EPS waste as coarse aggregate and pumice sand as fine material, obtained locally from Tidore Island. The mixture composition used in this study was 1 Cement: 2 Sand: 3 MEPS, where the compressive strength test was carried out to see its mechanical behaviour. The research shows that the composition above reduces the volume weight and compressive strength values by 56.12% and 78.46%, respectively, compared to normal concrete.
Youths’ Participation in Livestock Agribusiness Entrepreneurship in Nigeria Olaoluwa Ayodeji Adebayo; Olufunlola Odunayo Akinola; Ibiyinka Olubukola Ademiluyi; Shafiu Kilishi Halidu; Olalekan Azeez Ibrahim; Chinyere Salome Ofordu; Munir Karounwi Adegoke Wahab; Christiana Adeyinka Odebunmi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1920

Abstract

Purpose: The objective of this study was to examine the livestock business operations and livestock entrepreneurship interest of youths, their perception of livestock agribusiness entrepreneurship as a source of income and livelihood, the influence on their choice of livestock agribusiness entrepreneurship as a livelihood and the constraints to their livestock agribusiness entrepreneurship livelihood decision making. Design/methodology/approach: Cross-sectional data were obtained from 779 youth livestock agribusiness entrepreneurs who were selected through a multi-stage sampling procedure. Descriptive statistics were used for data analysis. Findings: Youths positively perceived livestock entrepreneurship as a source of income and livelihood. To a great extent, their personal interest and passion was a major factor that influenced their choice of livestock agribusiness as career. The most serious constraints to livestock agribusiness career decision making among the youths was the inadequate finance and inaccessibility to fund. Research limitations/implications: The challenge of having limited access to data, time constraints and conflicts arising from some youth participants’ personal issues. Practical implications: This study will provide information to enable policy makers come up with policies that will address the food security needs of the country’s population. Originality/value: The information is required to close the gap in the literature and contributes to the body of understanding on youths’ agribusiness entrepreneurship activities. Paper type: Research paper
An Integrated Model of Social Capital and Open Innovation: Examining the Mediation Effect of Knowledge Acquisition and Knowledge Integration Ganagambegai Laxamanan; Rabiah Eladwiah Abdul Rahim
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1925

Abstract

Purpose: Understanding the various effects that exist among social capital, knowledge acquisition, knowledge integration, and open innovation is the main purpose of this study. Design/methodology/approach: Data were gathered from 137 managers from Malaysian SMEs. Findings: The results of the analysis revealed that SC dimensions had insignificant impact on OI practices. The results also showed that, knowledge integration influence OI practices and mediate the relationship between SC dimensions and OI practices. This study also found that there is a significant positive relationship between SC dimensions and OI thru knowledge integration. The findings of this study thus provide many benefits for researchers and practitioners despite the presence of some limitations. Originality/value: This paper is original Paper type: Research article
Overview of Social Capital and Financial Cooperative through Bibliometric Visualizing from 1992-2022 Iwang Suwangsih; Nanik Kustiningsih
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1928

Abstract

Purpose : The purposes of this study to describe in the form of a map of research in the field of Social capital related to financial cooperative from international scale publications from the search engine Scopus. Design/methodology/approach: This study uses bibiometric and analyze search results provided by Scopus and by using Vosviewer software to show the keyword groups that can be identified from all relevant research in this study. Findings: There is very little research on social capital related to cooperatives, the results of the search for publications from 1992 to 2022 are only 175 documents. Originality/value: This paper is original Paper type: Research article
Impact and Role of Marketplace and Financial Literacy on Financial Control Selsa Mada Pramudia Wardani; Ratri Cahyaning Asri; Cecilia Arthur Limantara; Dika Antoni Putra; Tyo Riyandi; Agus Dwi Sasono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1933

Abstract

Purpose: This study aims to create a reference model for the national Financial Literacy movement by finding a Financial Control model for Generation Z of Surabaya, which is 0.03% of the total in Indonesia. Therefore, the researchers made it the subject of research. Design/methodology/approach: In determining the minimum number of samples, the researcher used the Slovin formula. The research instrument used was a questionnaire. Findings: The study results show that the model relates to the Marketplace and financial literacy. Here, Marketplace has a significant impact and weak influence on Financial Control. At the same time, Financial Literacy has a substantial and robust effect on Financial Control. While Marketplace on Financial Control through Financial Literacy has a significant impact and a reasonably vital influence role. The findings are that 53% of research subjects think the literacy movement with animated video models through digital media is more attractive than others. Originality/value: This paper is original Paper type: Research article
Higher Education and IR 4.0: Embedding Entrepreneurship Education in Malaysian and Nigerian Universities—Developments and Challenges Muhammad Muftahu
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1949

Abstract

Purpose: This paper identify major objectives as yardsticks to juxtapose our arguments throughout the study, examining the implications of IR 4.0 for higher education and entrepreneurship education by reviewing Nigeria’s and Malaysia’s national development plans to determine their relevance to IR 4.0. Design/methodology/approach: In view of the complexities generated by the Fourth Industrial Revolution (IR 4.0), which affects every sector including entrepreneurship and education, this study undertakes a systematic literature review to ascertain the facts and discuss concepts related to higher education and entrepreneurship, particularly the role of IR 4.0 in changing and modifying the direction of entrepreneurship. Findings: The study also highlights the approaches adopted and challenges encountered by universities in their implementation of entrepreneurship education, considering the job market disparities mentioned earlier. The paper conclude that it is imperative for both countries to instill the virtues of entrepreneurship education in their students, in order to prepare them for the challenges and needs of IR 4.0. Research limitations/implications: This problem is largely associated with the weak approach adopted by universities in equipping students with the necessary entrepreneurial skills for today’s highly competitive industrialized era, and not in any way related to the students themselves. Practical implications: Thousands of students graduate every year from Malaysia and Nigerian universities and other higher institutions across the globe. However, the availability of job vacancies in government and other sectors is insufficient to match the number of graduates produced annually. Originality/value: This paper is original Paper type: Research paper
Banana Ice Cream as An Eco-friendly Social Enterprise Product for Helping Cancer Patients During Treatment Janne Hillary
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1964

Abstract

Purpose: Banana ice cream is a fun food to eat and has both functions. The use of banana as main component of ice cream is expected to be a sustainable food, which is supporting Sustainable Development Goals (SDGs). The business of banana ice cream can be run for social purposes that make a profit, which will circle back for the needs of cancer patients. Design/methodology/approach: Break even point analysis used to determine economic feasibility of the business plan. Break even point would be reached when the total unit of selling banana ice cream as much as 3.024 scoops with sales value was 15.120.000 Indonesian Rupiah. The minimum time for recovering the initial investment was 151 days or 5 months. Banana ice cream business is feasible to be run. Findings: Cancer treatments often cause adverse effects at different levels. The adverse effect can greatly affect the patient's daily activities that may impair quality of life. New food products shall be developed to improve patient nutrition and reduce side effects from therapies. Originality/value: This paper is original Paper type: Research paper

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