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Management and Economics Journal (MEC-J)
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 25993402     EISSN : 25989537     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Management and Economics Journal (MEC-J) is a peer-reviewed and open access journal that focuses on management and economics fields. This journal publishes original articles, reviews, and also interesting case reports. Letters and commentaries of our published articles are welcome. Subjects suitable for publication include but are not limited to the fields of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship, etc. The papers received by this journal will be reviewed by some experts from several universities in different countries. MEC-J is published three times a year in April, August, and December by Faculty of Economics, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia. One volume of MEC-J is published in the one-year calendar.
Arjuna Subject : -
Articles 183 Documents
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Development of Partnership Based Marketing Strategy for Sustainable Tourism Villages in Kemiren Banyuwangi Nahdi, Moehammad Robith; Winarno, Agung; Rahayu, Wening Patmi
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33318

Abstract

The development of tourism villages in Indonesia often faces challenges such as limited planning, weak stakeholder collaboration, suboptimal promotion, and low community participation. This study examines partnership-based marketing strategies in the Osing Kemiren Tourism Village, Banyuwangi Regency, and their influence on the growth of local MSMEs. Using a qualitative case study design, data were collected through in-depth interviews, observations, and documentation. The findings show that the pentahelix partnership involving local government, Pokdarwis/BUMDes, academic, travel agencies, mediacreates effective promotional synergy that enhances destination visibility and increases tourist visits. This collaboration strengthens MSMEs by improving sales, expanding market access, and encouraging long-term business sustainability. Overall, the study demonstrates that partnership-based marketing is an effective model for advancing tourism village development while supporting local economic empowerment.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33553

Abstract

The increasing demand for suburban housing in Indonesia, driven by urban expansion and rising middle-class aspirations, has intensified competition among real estate developers. This study investigates how Integrated Marketing Communication (IMC) strategies influence consumer interest in purchasing residential property in Bekasi Regency, a fast-growing suburban area. Using a qualitative design, data were collected through in-depth interviews and focus group discussions involving marketing professionals, developers, and prospective buyers at PT Refaro Central Propertindo. The analysis integrates the Theory of Planned Behavior (TPB) and the AIDA (Attention, Interest, Desire, Action) model to explore both psychological drivers and communication dynamics. Findings reveal that consistent messaging, immersive digital tools (e.g., virtual tours, AI chatbots), and personalized engagement significantly affect buyer attitudes, social norms, and perceived control ultimately enhancing purchase intention. The application of AIDA further explains how IMC guides consumers through each stage of the decision-making process. This study offers a novel contribution by combining TPB and AIDA in a real estate context, providing deeper insights into consumer behavior and communication strategy effectiveness. Practically, the research recommends hybrid IMC approaches that integrate digital innovation with trust-building offline experiences. These findings are particularly relevant for developers targeting suburban markets in Indonesia and other emerging economies.
Behavioral Biases and Investment Decision of Gen Z: The Role of Long-Term Orientation Pricilia, Viona; Susilawaty, Lilis
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.34936

Abstract

While the number of stock investors in Indonesia has been growing, many particularly from Generation Z, who currently lead the market, continue to exhibit non-rational tendencies when making investment choices. These tendencies are frequently shaped by cognitive distortions such as representative, availability, and herding biases. This research investigates how these biases impact Gen Z’s stock investment decisions and explores whether long-term orientation moderates these effects. The research gathered responses from 349 Indonesian Generation Z participants through an online survey, with the data subsequently examined using the PLS-SEM method. The results show that representative bias, availability bias, and herding bias significantly influence investment decision making. Long-term orientation significantly moderates the effect of herding bias but does not significantly moderate the effect of representative bias or availability bias. This study encourages Generation Z investors to recognize the impact of behavioral biases and the importance of long-term thinking. It also suggests that regulators and market institutions develop educational programs to help reduce bias-driven decisions among young investors.

Page 19 of 19 | Total Record : 183

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