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Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 144 Documents
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Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Volume Pembelian Cabe Merah di Pasar Sulak Kecamatan Kayu Aro Kabupaten Kerinci Asmaida Asmaida; Iqwan Aldo Putra
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.154

Abstract

The research was carried out at the Sulak Market, Kayu Aro District, Kerinci Regency, with the aim of describing consumer decisions in purchasing red chilies at the Sulak Market, Kayu Aro District, Kerinci Regency and analyzing the factors that influence consumers in purchasing volume of red chilies. Sampling in this study was using accidental sampling technique with 35 respondents. The data collected includes primary data and secondary data with cross section data types. The results showed that consumer behavior in Kayu Aro District, namely that the average consumer has a spicy taste, therefore consumers always buy red chilies and make preparations because consumers feel happy if red chilies are always available at home. In addition, consumers also think that they are less appetizing if they eat without chili sauce, which is a processed product from red chilies. From the results of this study, it was obtained that consumer behavior towards decisions in purchasing red chilies at Sulak Market, Kayu Aro District, seen from the variable price, number of family dependents, and consumer tastes, they decided to keep buying red chilies. Consumers will feel satisfied if they consume red chili and if it is always available. The results of statistical tests using multiple linear regression, simultaneously (the price of red chilies, the price of substitute goods or cayenne pepper, the number of family members and consumer tastes) have a real influence on consumer decisions in purchasing red chilies at Sulak Market, Kayu Aro District, Kerinci Regency. Partially test there are three factors that significantly affect consumer decisions in buying red chili, namely the price of red chili, the number of family members and consumer tastes while the price of cayenne pepper has no effect. The coefficient of determination for these three factors is 75.2%, which means that these three factors as independent variables are able to explain consumer decisions in purchasing red chilies as dependent variables and around 24.8% cannot be explained by the model but explained by other factors. those models.
Strategi Pemasaran Garam Kusamba Dalam Upaya Meningkatkan Pendapatan Petani Luh Putu Kirana Pratiwi; I Made Budiasa
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.167

Abstract

This study aims to determine internal factors, external factors, and alternative marketing strategies. The location of this research is in Kusamba Village, Dawan District, Klungkung Regency. Totaled respondents in this study were 38 people consisting of 20 Kusamba salt farmers and 18 external respondents (village government, Agriculture Service, Klungkung District Cooperative Office, salt sellers: stalls, shops, retailers, consumers). The analytical method in this study uses SWOT analysis. Based on the results of the study, identifying internal factors as the main strength is that Kusamba Salt has good quality and the main weakness factor is that product quality in the process of making Kusamba salt depends on climate. While the external factor which is the main opportunity is the existence of equipment assistance from the government and the factor which is a threat is that similar competitors are superior in following market trends quickly. Furthermore, an alternative marketing strategy for Kusamba salt to increase farmers' income is in quadrant 1, which means that the strategy that can be used in this quadrant is to grow and develop, support aggressive growth policies through the implementation of Strength Opportunities strategies, including: a) Utilizing technological support and government branding in increasing product superiority, and b) Making the Kumba salt farming business an educational tour
Kajian Persepsi Dan Sikap Petani Dalam Pengembangan Sistem Pemasaran Kontrak di Gapoktan Tani Makmur Kelurahan Lingkar Selatan Kecamatan Paal Merah Kota Jambi Nida Kemala; Tengku Yaasir Alhafizh
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.158

Abstract

This research was conducted in the Lingkar Selatan Sub-District, Paal Merah District, Jambi City. Some of the objectives in this study were to describe the contract marketing system, perceptions and attitudes of farmers towards the contract marketing system, and to analyze the relationship  between perceptions and attitudes of farmers towards the contract marketing system at Farmer group ”Tani Makmur”. Collected 47 farmers as a samples from 87 populations was taken by proportional random sampling method. To see the relationship between perceptions and attitudes, the Chi Square test was used. The results showed that in  this farmer group,  there was still only one farmer group that implemented this contract marketing system, namely Rizqy's group. This system had been going on since November 2020. The mechanism for determining the agreement was carried out by 2 parties, namely farmers and food entrepreneurs. This agreement concerns to the type of commodity (lettuce), the duration of the contract, the quantity of requested product supply, the price and the transaction system. 35 farmers (74.48%) have a positive perception and 12 farmers (24.54%) farmers have a negative perception toward to this contract marketing system. Based on attitude, there were 32 farmers (68.08%) who had a supportive attitude and 15 farmers (31.92%) who did not support the contract marketing system. The results of the statistical analysis showed that there was a strong relationship between perceptions and attitudes of farmers towards to the contract marketing system.
Evaluasi Kinerja UMKM Dodol Ketan Mayang Makmur di Desa Teluk Rendah Kecamatan Tebo Ilir Kabupaten Tebo Rogayah Rogayah; Siti Aminah
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.198

Abstract

This study aimed to determine : 1). description of the activities of Dodol Detan Mayang Makmur UMKM, Analyzing the income of Dodol Ketan Mayang Makmur UMKM and analyzing the feasibility of Dodol Ketan Mayang Makmur UMKM in Teluk Bawah Village, Tebo Ilir District, Tebo Regency. The research method used by researchers is the survey method. The results of this research are: 1) Management of Dodol Ketan Mayang Makmur UMKM consists of production activities and cost management. In production activities, the monthly capital used for the production of Sticky Dodol at Mayang Makmur Dodol Sticky UMKM is an average of IDR. 10,112,892 per month or per 15x production. This capital was used to purchase raw materials for sticky rice flour, white sugar, palm sugar, coconut milk, plastic with production reaching 15 kg per day with 15 times production. Or as much as 225 kg per month. The operational costs required per month used for the production of Dodol Sticky Rice are an average of IDR. 1o,112,892 per month. Meanwhile, employee salary costs per month are 4.5 million.
Motivasi Pelaku Usaha Agroindustri Makanan Minuman Skala Kecil (Usaha Mikro Kecil Menengah Kecamatan Tenggilis Mejoyo Kota Surabaya) Putri Maharani; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.177

Abstract

Dampak adanya pandemic Covid-19 beberapa tahun yang lalu mengakibatkan perekonomian Indonesia mengalami penurunan termasuk Usaha Mikro Kecil Menengah. Salah satu UMKM yang terkena dampak tersebut ialah UMKM Kecamatan Tenggilis Mejoyo. Adapun dampaknya ialah penurunan penjualan produk UMKM Makanan dan Minuman. Adanya permasalahan tersebut menimbulkan masalah baru yakni penurunan anggota UMKM. Dalam menjalankan usaha wirausahawan akan dihadapkan masalah meskipun terkendala beragam masalah wirausahawan mampu mengatasi masalah-masalah tersebut. Adanya motivasi diri dalam menjalankan suatu usaha dapat membantu menyelesaikan masalah tersebut. Penelitian ini bertujuan untuk mengetahui motivasi berwirausaha dan mengetahui kemampuan wirausaha ketika menghadapi suatu permasalahan. Teknik pngambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah responden sebanyak 30 orang. Penelitian ini menggunakan analisis korelasi uji korelasi spearman rank dan hasil penelitian menunjukkan tingkat motivasi berwirausaha dan kemampuan menghadapi masalah anggota UMKM Tenggilis Mejoyo adalah sedang serta terdapat hubungan antara motivasi berwirausaha dengan kemampuan menghadapi masalah.
Strategi Standarisasi dan Sertifikasi Produk Pangan Pada Pasar Rakyat Gianyar Ida Ayu Made Dwi Susanti; Luh Putu Kirana Pratiwi; Ni Putu Sukanteri; Made Budiasa
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.192

Abstract

The agribusiness system consists of a production subsystem, a processing subsystem (upstream-downstream agro-industry), a marketing subsystem and supporting institutions. The revitalization of each agribusiness subsystem must continue to be improved due to the increasing consumer appetite for the agribusiness system (diversification), especially the subsystem of supporting institutions, namely the people's market. This can also occur due to changes in consumer behavior and perceptions of the people's market. This change is caused by the increasing development of technology and public communication in obtaining information. Especially, regarding the cleanliness and quality of food products. Through Interpretive Structural Modeling (ISM) analysis, a strategy for standardization and certification of food products was obtained at the Gianyar People's Market. 
Analisis Nilai Tambah Pengolahan Kopi Robusta di Ud. Cipta Lestari Desa Pujungan Kecamatan Pupuan Kabupaten Tabanan Ni Gst. Ag. Gde Eka Martiningsih; Ida Ayu Made Dwi Susanti; Floriana Nonasal Edo
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.199

Abstract

This study aims to determine the amount of added value,processing system,as well as the eligibility obtained by robusta coffee processing businesses in UD Cipta Lestari in producing various coffee products. Research conducted in the processing business UD Cipta Lestari which is  one of the small – scale umkm, which produces robusta coffee products in the Village of Pujungan, Subdistrict of Pupuan Tabanan Regency.Processed products from Robusta coffee analyzed were wet coffee beans,dry coffee beans, roasted coffee and packaged coffee.The results of this research analysis that the income of the robusta Coffee Processing Unit in the UD Cipta Lestari Village of Pujungan, Subdistrict of Pupuan Tabanan Regency for the production proses robusta coffee as big Rp. 154.578.400/year. with acceptance 400 kg wet coffee beans as big Rp.43.200.000/year. For 100 kg dry coffee beans for Rp.54.000.000/year, For 80 kg roasting koffee of Rp.67.200.000/year. And for 80 kg packaged coffee as big as Rp. 86.400.000 with total receipts as big Rp.250.800.000/year.Meanwhile, the added value analysis which is obtained by the robusta Coffee Processing Unit in the UD Cipta Lestari Village of Pujungan, Subdistrict of Pupuan Tabanan Regency on the product robusta coffee is Rp. 71.778.400 with added value ratio 71,78 %. With greater added value  ≥ 50% hence robusta coffee processing in UD Cipta Lestari provide added value.
Deskripsi Preferensi Risiko dan Partisipasi Petani Dalam Asuransi Tanaman Padi di Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur Zainuddin Zainuddin; Fitri Rahmadita; Siti Abir Wulandari
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.185

Abstract

The research was conducted in Simpang Datuk Village, Nipah Panjang District, East Tanjung Jabung Regency with the aim of describing rice farmers' risk preferences, and the factors that determine farmers' participation in rice crop insurance (AUTP). The research method was conducted by survey. The research sample consisted of 20 farmers who took rice farming insurance (AUTP) and 43 farmers who did not take AUTP insurance from a population of 430 farmers. The method of analysis through simplification and tabulation is carried out, and logit regression is used to look at the factors that influence rice farmers to take rice farming insurance (AUTP). In general, rice farmers in Simpang Datuk Village have a risk averse preference. The risk preferences of farmers participating in AUTP are risk averse, while farmers who are not participating in AUTP show that they are not risk averse (risk takers). The variables of farmer age, duration of rice farming, and risk preferences significantly influence farmers' decisions to participate in the rice crop insurance program (AUTP) in Simpang Datuk Village, Nipah Panjang District, East Tanjung Jabung Regency.
Analisis Faktor Yang Dipertimbangkan Oleh Konsumen Dalam Mengkonsumsi Kopi di Kedai Kota Jambi Mulyani Mulyani; Muhammad Rizky Nugraha
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.193

Abstract

Coffee is one of the plantation commodities that plays a fairly high role in economic activities in Indonesia. Coffee is also a commodity Indonesia's exports are quite important as a foreign exchange earner besides oil and gas. According to BPS Indonesia, 2020, Jambi is one of the provinces in the Indonesian archipelago which is a coffee producer with an area of 30,603 hectares and a production of 18,613 tonnes. Coffee is a plantation crop consisting of 4 varieties, namely Arabica coffee, Robusta coffee, Liberica coffee and Eksela coffee (Pracaya and Kahono, 2016). However, Indonesian people are more familiar with two types of coffee, namely Arabica coffee and Robusta coffee, which are widely cultivated in Indonesia today. People's taste for coffee is driven by the high increase in population from year to year.In Jambi City there are around 22 coffee shops that sell various coffee variants, both local and imported coffee. Of the 22 coffee shops, there are 3 sub-districts that have the largest number of coffee shops, namely Jelutung, Telanai and Danau Sipin. Each sub-district has 4 to 6 coffee shops so that one of each coffee shop in the sub-district will be used as a research site. With this the researcher will take samples at the Foresthree coffee shop in Telanai Subdistrict, Duniawi in Jelutung Subdistrict, and Quarter in Jelutung Subdistrict. Lake Sipin. The increasing number of coffee shops creates increasingly fierce competition and business people must be able to read the preferences that influence consumers in choosing a coffee shop, whether it is aroma, taste, price, location, facilities, atmosphere, service, interior design and promotion of each of these things. This greatly influences consumer preferences in choosing which coffee shop to visit because each consumer has different preferences.This research was conducted because we wanted to see what the picture of coffee consumption in Jambi City coffee shops is, what factors consumers consider in choosing a coffee shop in Jambi City. Where there are 22 coffee shops/coffee shops in Jambi City spread across 7 sub-districts, 3 sub-districts with the largest number of coffee shops were taken, namely in Telanaipura, Jelutung, and Danau Sipin sub-districts, so the coffee shops chosen as research locations were foresthree, duniawi, and quarter using the accidental sampling method. From the results of research and analysis of preference factors in choosing a coffee shop in Jambi City, it can be concluded that there are 3 new factors or variables with Eigenvalues > 1, there are 3, namely type of coffee, aroma and taste. These three factors are important factors that consumers in Jambi City consider when choosing a coffee shop.
Nilai Tukar Subsisten Dan Kesejahteraan Petani Kelapa di Desa Teluk Ketapang Kecamatan Senyerang Kabupaten Tanjung Jabung Barat Nida Kemala; Kholik Maulana
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.188

Abstract

This study was carried out in Teluk Ketapang Village, Senyerang District, Tanjung Jabung Barat. It  used a survey method which the number of samples taken  were 37 farmers. The aimed of this reseach were  to describe the  coconut farming, to analyze the subsistence exchange rate of the  and to know the welfare of coconut.  This study informed that the planting was done   of 9x9x9 meters as a distance . Farmers applied  fertilization (NPK and Urea) and sprayed with herbicides ( gramaxone and round-up), The collecting coconut products were sold to middlemens. The Subsistence Exchange Rate was 0.70 (0.70 < 1), and  it means that the revenue of coconut farming was not enough to meet the total expenditure costs of the farmers (both for input of coconut farming and consumtion expenditure).  So it can be classified as unwelfare. 

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