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Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 144 Documents
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Kajian Ekonomi dan Kesejahteraan Petani Karet Desa Sirih Sekapur Kecamatan Jujuhan Kabupaten Muaro Bungo Rogayah, Rogayah; Alawiyah, Wiwin
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.216

Abstract

This research aims to determine the description of rubber farmers' farming activities, analyze farmers' income and analyze the level of welfare of rubber farmers in Sirih Sekapur Village, Jujuhan District, Bungo Regency. The data analysis method used in this research is quantitative descriptive analysis. Sampling in this study was carried out using simple random sampling, namely by taking a sample of 15% of the total population of 270 RTP so that the total sample in this study was 41 RTP. Data collection techniques include observation, interviews and documentation directly in the field. The results show that the average total cost incurred by farmers in Sirih Sekapur Village is IDR 1,939,868/Ha/Month and they receive an income of IDR 6,014,634/Ha/Month, resulting in an income of IDR 4,074,766/Ha/Month. Meanwhile, the welfare of rubber farmers is obtained using Farmer Exchange Rate (NTP) analysis with the average consumption expenditure of farmer households amounting to IDR. 3,960,600/Ha/Month and an average revenue of Rp. 6,014,634/Ha/Month, resulting in an average Farmer Exchange Rate of 151%, which means NTP> 100, which indicates that the level of welfare of rubber farmers in Sirih Sekapur Village classified as high (prosperous).
Analisis Kinerja Rantai Pasok Melon Goden Menggunakan Pendekatan Balanced Scorecard (Studi Kasus PT Villa Tani Indonesia) Damayanti, Nariswari Firjatullah; Suprihanti, Antik; Widowati, Indah
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.225

Abstract

Penelitian bertujuan untuk: 1. Menggambarkan rantai pasok melon golden pada PT Villa Tani Indonesia, dan 2. Menganalisis kinerja rantai pasok melon golden pada PT Villa Tani Indonesia dengan menggunakan metode Balanced Scorecard. Metode penelitian yang digunakan yaitu kuantitatif deskriptif dengan pendekatan studi kasus. Penentuan responden dengan memilih pemasok dan reseller yang secara kontinyu memasok dan membeli melon golden selama tahun 2022. Teknik analisis yang digunakan adalah Balanced Scorecard. Hasil Penelitian ditemukan bahwa: 1. Rantai pasok melon golden pada PT Villa Tani Indonesia memiliki tiga aliran yaitu aliran barang, aliran finansial, dan aliran informasi yang mengalir dari petani sampai konsumen akhir. Aliran produk yaitu melon golden yang mengalir dari petani sampai konsumen akhir, aliran finansial, yaitu uang yang mengalir dari konsumen ke petani serta aliran informasi yang mengalir dari petani ke konsumen dan sebalilkya. 2. Rata-rata kinerja rantai pasok melon golden pada PT Villa Tani Scorecard dapat dikatakan cukup. Perspektif pelanggan dan proses bisnis internal memiliki kinerja yang baik, sedangkan perspektif keuangan serta pertumbuhan, dan pembelajaran memiliki kinerja yang cukup.
Strategi Pengembangan Usaha Ternak Sapi Potong di Desa Tulabolo Barat Kecamatan Suwawa Timur Asimin, Putri Utami; Baruwadi, Mahludin; Aisyah R, St.
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.206

Abstract

Beef cattle are a type of animal that is bred continuously. Increasing the capacity of beef cattle needs to be done to meet the community's increasing demand for meat. This study seeks to analyze strategies for developing beef cattle farming businesses as a viable option for farmers looking for alternative employment prospects outside the mining sector. This research uses primary and secondary data collection methods which include observation, interviews and documentation. Data processing and analysis involves the use of several methods: (1) EFE (external factor evaluation) and IFE (internal factor evaluation) matrix analysis; (2) internal external (IE) matrix which graphically represents the combined score of the IFE and EFE matrices; (3) SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify various factors systematically. The research results show that the internal factor variable has a value of 3.07, but the external factor variable has a value of 3.00. The results of this research indicate that the beef cattle farming business in West Tulabolo Village is currently experiencing significant growth by effectively utilizing existing resources to increase the beef cattle population. This study shows that the use of SO (Strengths-Opportunities) techniques provides the greatest value in facilitating aggressive strategies for the growth and expansion of beef cattle farming businesses.  
Strategi Standarisasi dan Sertifikasi Produk Kuliner Berbahan Dasar Beras di Desa Wisata Sidan Arisandhi, I Made Dimas; Dwi Susanti, Ida Ayu Made; Budiasa, I Made; Listihani, Listihani
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.218

Abstract

Organic farming is a holistic production management system that improves and develops the health of agroecosystems, including biodiversity, biological cycles and soil biological activity. Organic farming is increasingly being applied to several agricultural commodities, one of which is rice as a rice producing commodity. Mentik Susu organic rice products have become the mainstay product of Sidan Tourism Village. Mentik Susu organic rice can be processed and then developed into the main ingredient for traditional food typical of the Sidan Tourism Village. The aim of this research is to design a strategy based on program needs using the ISM method in the Sidan Tourism Village. Through ISM analysis, a standardization and certification strategy for rice-based culinary products in the Sidan Tourism Village was obtained.
Pengaruh Pemasaran Online Terhadap Volume Penjualan, Keuntungan Produk Olahan Tepung CV. Prasodjo Godean Sleman Yogyakarta Prasetyo, Tegar Ari; Suprihanti, Antik
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.228

Abstract

CV. Prasodjo in the Godean District is one of the industries that utilize online marketing. This research aims to 1) analyze the level of sales growth and profit of CV. Prasodjo's processed flour products, 2) compare the sales of these products before and after using online marketing, 3) compare profit levels of these products before and after using online marketing, 4) and analyze the differences in sales of processed flour products dumpling skin, dim sum skin, spring roll skin, and egg noodles. This research employs a quantitative research method with the techniques of sales growth rate analysis, two-sample t-tests, and ANOVA analysis. The research results indicate that the sales growth and profit levels of CV. Prasodjo after implementing online marketing consistently shows positive values. The sales of CV. Prasodjo after using online marketing is higher than before implementing online marketing, and the profit after using online marketing is also greater than before using online marketing. Furthermore, the sales of processed flour products at CV. Prasodjo specifically dumpling covers are greater than the sales of dim sum covers, spring roll covers, and egg noodles.
Analisis Kepuasan Konsumen Terhadap Oleh Oleh Khas di Sentra Toko Oleh Oleh Anggut Atas Kota Bengkulu Mutmainnah, Elni; Firmansyah, Trio Epan; Mulyadi, Maheran; Yawahar, Jon
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.211

Abstract

The development of various industries, especially small and medium enterprises, provide business opportunities for the community. However, the emergence of many new businesses has made competition fiercer. Therefore, a good strategy is needed to compete in the market. This research aims to 1) determine the level of consumer satisfaction towards typical souvenirs of Bengkulu, 2) identify the attributes that consumers consider when buying typical souvenirs at the Anggut Atas souvenir center in Bengkulu city. The method used in this research is a survey method involving 100 respondents who purchased souvenirs at the Anggut Atas souvenir  center in Bengkulu city by using accidental sampling. The analysis used a combination of Costumer Satisfaction Index (CSI) And Importance Performance Analisis (IPA). The results showed that the level of consumer satisfaction with souvenir products was 77.87, which falls into the category of consumers feeling satisfied whit the service provided. The IPA testing results identified attributes falling into Quadrant I (Priority) for development, including affordability, discounts, security, visitor parking, employee tidiness, store decoration, payment process, and adequate transportation.
Peran dan Kontribusi Curahan Waktu Kerja Wanita Pada Usahatani Karet (Hevea brasiliensis) di Desa Pondok Meja Kecamatan Mestong Kabupaten Muaro Jambi Asmaida, Asmaida; Hardita, Risma
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.220

Abstract

The peasant woman in Pondok Meja Village works in the rubber plantation to help her husband to manage the rubber farming business and save for their family. Women have an important role in farming activities so they have to divide their time at work and take care of the household so that research needs to be done first. This research was conducted because they wanted to see how and what types of activities are carried out by peasant women in rubber farming, how much contribution the outpouring of work time of peasant women in rubber farming in Pondok Meja Village, Mestong District, Muaro Jambi Regency. A total of 30 farmer households (RTP) were sampled using the simple random sampling method. The conclusion of this result shows  that the pattern of the labor division between men (husbands) and peasant women (wives) has become a practiced habit until now. The types of activities carried out by peasant women in rubber farming are weeding, rubber tapping, sap collection, to sap sales. The contribution of the outpouring of working time of peasant women in rubber farming is 46.32%, so it is assumed that the contribution of the outpouring of working time of peasant women (wives) in rubber farming has a very high contribution. 
Analisis Pendapatan dan Rentabilitas UMKM Keripik Singkong di Desa Bukit Peninjauan I Kecamatan Sukaraja Kabupaten Seluma (Studi Kasus PT. Rizky Jaya Sampurna) Sari, Nur Phita; Feni, Rita; Efrita, Edi; Marwan, Edy; Mulyadi, Maheran
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.248

Abstract

Casava crackers are commonly produced snack by SMEs, one of which is PT. Rizky Jaya Sampurna. This study aims to analyze revenue and rentability of casa crackers at PT. Rizky Jaya Sampurna. The data used in this study is primary and secondary data. Primary data obtained by using interview through questionnaire to the owners of PT. Rizky Jaya Sampurna while secondary data obtained from relevant bodies. The data collected in this study comprised investment cost, fixed cost, variable cost, production, and price. Data analysis consisted of cost analysis, revenue, R/C ratio, B/C ratio, profile rate, pay back period and rentability. The result shows that total cost is Rp31.535.019,44, revenue is Rp12.984.980,56 per month, R/C ratio is 1,41, B/C ratio is 0,41, profile rate is 41,2%, payback period is 6 years 6 month and 27 days and rentability is 14,6%. The study concluded that casava crackers SMEs by PT. Rizky Jaya Sampurna is not feasible for long term production based on below one B/C ratio, but the business is already profitable and efficient.
Hubungan Kesejahteraan Dengan Sikap Petani Dalam Menentukan Metode Peremajaan Kelapa Sawit di Kelurahan Kampung Singkep Kecamatan Muara Sabak Barat Kabupaten Tanjung Jabung Timur Pernanda, Merta; Kemala, Nida; Alawiyah, Wiwin
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.268

Abstract

This research was carried out in Kampung Singkep Village, Muara Sabak Barat District, East Tanjung Jabung Regency. This research aims to look at farmers' decisions in determining the rejuvenation method in cultivating oil palm plants that they will carry out. The scope of this research focuses on the relationship between welfare and farmers' attitudes in determining the choice of rejuvenation method. Data collection was carried out in May 2023. The type of data used based on time is cross section data equipped with primary and secondary data. The sample numbered 73 from a population of 275 farmers. The relationship between the two variables above was analyzed using the Chi square analysis tool. The research results showed that the number of prosperous farmers was 61 farmers (83.56%) while the less prosperous farmers were 12 farmers (16.44%). Farmers who chose the total uprooting method were higher than farmers who chose the insert rejuvenation method. The total number of farmers who chose to tumble was 59 farmers (80.82%) while the number of farmers who chose the insert method was 14 farmers (17.18%).  Both less prosperous and more prosperous farmers choose the method of rejuvenation by completely uprooting. There is a relationship between family welfare and farmers' attitudes in determining oil palm rejuvenation methods.Keywords: Oil palm; Welfare;  Rejuvenation; Attitude; Relationship Abstrak. Penelitan ini dilaksanakan di Kelurahan Kampung Singkep, Kecamatan Muara Sabak Barat Kabupaten Tanjung Jabung Timur. Penelitian ini bertujuan untuk melihat keputusan petani dalam menentukan metode peremajaan  dalam budidaya tanaman kelapa sawit yang akan mereka lakukan. Ruang lingkup pada penelitian ini terfokus pada hubungan antara kesejahteraan dengan sikap petani dalam menentukan pilihan metode peremajaan. Pengumpulan data dilakukan dalam bulan Mei 2023. Jenis data yang   digunakan  berdasarkan waktu adalah   data cross section dilengkapi dengan data primer dan sekunder. Sampel berjumlah 73 dari populasi 275 petani. hubungan antara dua variabel di atas dianalisis menggunakan alat analisis Chi kuadrat. Hasil penelitian menunjukkan bahwa jumlah petani sejahtera sebanyak 61 petani  (83,56%) sedangkan petani kurang sejahtera sebanyak 12 petani (16,44%). Petani yang memilih metode tumbang total   lebih tinggi dibandingkan petani yang memilih peremajaan metode sisip. Jumlah petani yang memilih tumbang total sebanyak 59 petani (80,82 %) sedangkan petani yang memilih metode sisip sebanyak 14 petani (17,18%).  Baik petani yang kurang sejahtera maupun yang sejahtera kedua-duanya lebih banyak memilih metode peremajaan dengan tumbang total. Terdapat hubungan antara kesejahteraan     keluarga dengan sikap petani dalam menentukan metode peremajaan kelapa sawit.  Kata Kunci : Kelapa Sawit; Kesejahteraan; Peremajaan; Sikap; Hubungan 
Supply Chain Management Ayam Potong Ud Budi di Desa Dauh Puri Kaja Denpasar Yudiarini, Nyoman; Pratiwi, Luh Putu Kirana; Amaral, Ni Putu Anglila
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.231

Abstract

The high demand for broiler chickens has promising prospects for development. In 2023, broiler chicken production is projected to reach 5.8 million/ton/year, while chicken meat consumption is estimated to reach 7.46 kg/capita/year. Indonesia is actively trying to increase livestock productivity in an effort to meet the nutritional needs of the community. The main objective of this research is to analyze supply chain management and the level of efficiency of the broiler chicken supply chain implemented by UD Budi. The research methodology includes descriptive analysis and examination of marketing efficiency. Research findings reveal that broiler chicken supply chain management has three streams. The product flow moves downstream, starting from the supplier at the slaughterhouse and ending with the final consumer of the chicken. On the other hand, financial flows move upstream, namely flowing from consumers back to producers (RPH). The flow of information is reciprocal and occurs in each link of the chain. Among the various marketing channels, the level I marketing channel (Producer (Slaughterhouse) – Wholesaler (UD Budi) – Consumer) shows the highest efficiency, with an efficiency value of 3.13%. Keywords: Broiler Chickens, Marketing Efficiency, Supply Chain

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