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INDONESIA
Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 156 Documents
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Determinan Produksi dan Pengukuran Return to Scale Usahatani Padi Irigasi di Desa Sri Agung Kabupaten Tanjung Jabung Barat Adistya, Adilla; Asmaida, Asmaida
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.336

Abstract

Rice is the main commodity supporting national food security, and therefore increasing the productivity of rice farming remains a strategic priority. An effective way to enhance productivity is through the implementation of an irrigation system that regulates water management.This study aims to identify the determinants of irrigated rice production, estimate the elasticity of production factors on output, and analyze the return to scale condition of irrigated rice farming. The research was conducted in Sri Agung Village with 30 irrigated rice farmers selected purposively as respondents. The analysis employed the Cobb-Douglass production function using the OLS method. The input variables simultaneously had a significant effect on rice production, with an R-squared value of 0.927. Partially, land area, seed, and KCl fertilizer significantly influence rice production. The Return to Scale value is greater than 1, indicating that irrigated rice farming in Sri Agung Village is in a condition of increasing return to scale. These findings suggest that rice farming management in Sri Agung Village has the potential to be improved through more efficient input allocation and the application of more effective cultivation practices.
Analisis Sistem Penjualan Beras Bulog di Perum Bulog Kantor Wilayah Kota Jambi Tamara, Vidiya; Suandi, Suandi; Ningsih, Rozalina
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.309

Abstract

Perum Bulog is a state-owned enterprise (SOE) tasked with maintaining the availability and stability of food prices, particularly rice. Nevertheless, consumer preferences and satisfaction regarding Bulog rice in Jambi City remain questionable, especially concerning perceptions of the sales system. This study aims to analyze the rice sales system of Bulog at the Jambi Regional Office. This research employs a quantitative approach with a descriptive method, through the collection of primary and secondary data. The results show that the Bulog rice sales system is carried out through two main channels, namely direct and indirect sales. Direct sales include, the Affordable Market Movement program (Gerakan Pasar Murah/GPM), Market Operations (OP) onsignment system, distribution through public markets, as well as payment schemes such as Cash Before Delivery (CBD), Cash on Delivery (COD), and deferred payment. Meanwhile, indirect sales are carried out through distribution agents, retailers, and food aid distribution in government social programs. Direct sales have proven effective in providing SPHP rice at affordable prices for low-income communities. However, distribution still faces challenges such as limited stock at GPM locations, uneven information dissemination, and weak distribution coordination. To overcome hese obstacles, Perum Bulog has begun to utilize digital technology such as social media and WhatsApp groups in villages to rapidly and widely disseminate information to the public. These findings indicate that strengthening the distribution system, utilizing information technology, and continuous evaluation of the food subsidy program are keys to improving the effectiveness of the Bulog rice sales system in Jambi City.
Analisis Kebutuhan Petani Terhadap Penggunaan Benih Kentang Bersertifikat di Provinsi Jambi Kurniasih, Siti; Sari, Maya; Rosyani, Rosyani; Muchlis, Fuad; Zakiah, Zakiah
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.350

Abstract

This study aims to determine the needs of farmers for certified potato seeds, to determine the use of certified potato seeds, and to determine the relationship between farmers' needs and the use of certified potato seeds in Kayu Aro District, Kerinci Regency. The analysis methods used were descriptive analysis and chi-square test analysis with 2×2 contingency. The results showed that farmers' demand for certified potato seeds was high, with a percentage of 66.67% for existence, 61% for relatedness, and 72.2% for growth. Furthermore, the level of certified potato seed usage was relatively high, with a percentage of 72.2%. Meanwhile, the chi-square test results showed that there was a significant relationship between farmers' needs and the usage of certified potato seeds.
Analisis Efektivitas Pelatihan Agri-Digital Marketing Pada Pelaku Agribisnis Taratak Paneh Fachri, Ahmad; Suryani, Nova
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.325

Abstract

The development of information and communication technology has driven significant transformation in the agricultural sector, particularly in the marketing aspect. Digital marketing has become an important strategy in expanding market access and increasing the competitiveness of agribusiness products. This study examines the impact of agri-digital marketing training on attitudes knowledge, and skills of agribusiness actors in Taratak Paneh, Korong Gadang Village, Kuranji District, Padang City. The research method used a descriptive quantitative approach with a census technique, involving 31 respondents consisting of agribusiness pioneers, Gen-Z farmers, and MSME managers. Data were collected through questionnaires, interviews, observations, and documentat analysis, then analyzed using descriptive statistics the Wilcoxon T-Test. The results showed a significant increase in all measured indicators. Participants' attitudes increased from 74.99% to 84.76% (+9.77%), knowledge from 73.54% to 81.93% (+8.39%), and skills from 72.73% to 81.69% (+8.96%). These findings indicate that agri-digital marketing training is effectively foster positive attitudes, broadens participants'perspectives, and enchances their practical skills. This is expected to strengthen local economic resilience through the use of inclusive and sustainable technology.
Analisis Efisiensi Proses Produksi Kopi Biji Salak Menggunakan Lean Manufacturing dengan Pendekatan Value Stream Mapping (VSM) pada UD Bunda Arum Sholikhatul, Laila; Dawud, Moh Yusuf; Djohar, Noor
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.408

Abstract

Penelitian ini bertujuan menganalisis efisiensi proses produksi kopi biji salak pada UD Bunda Arum dengan menggunakan Lean Manufacturing dengan pendekatan Value Stream Mapping (VSM). Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik observasi, wawancara, dokumentasi, dan kuesioner. Analisis dilakukan melalui Current State Mapping (CSM), identifikasi pemborosan dengan konsep 3M (Muda, Mura, Muri) dan 5W+1H, penyusunan Future State Mapping (FSM) serta perhitungan Process Cycle Efficiency (PCE). Hasil menunjukkan total lead time produksi sebesar 168 jam (7 hari) dengan value-added time 19 jam. Sehingga diperoleh nilai PCE sebesar 11,31% yang mengindikasikan rendahnya proporsi aktivitas yang bernilai tambah. Pemborosan yang hampir seluruh tahapan proses berupa waiting dan inventory. Meskipun persepsi pekerja terhadap tingkat efisiensi tergolong baik (83%), hasil pengukuran objektif menunjukkan perlunya perbaikan sistematis. Usulan perbaikan melalui penjadwalan kedatangan bahan baku, pembuatan Solar Dryer, penjadwalan perawatan mesin, dan penyeimbangan tenaga kerja diharapka mampu menurunkan lead time dan meningkatkan efisiensi produksi
Strategi Pengembangan Usaha Keripik Tempe (Studi Kasus: Keripik Tempe Ziyaada di Desa Sri Agung Kecamatan Batang Asam Kabupaten Tanjung Jabung Barat) Syafrianti, Ria; Kemala, Nida; Wulandari, Siti Abir
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.394

Abstract

The purpose of this study is to describe the production process, analyze internal and external conditions, determine suitable development strategies, and identify priority strategies for the Ziyaada tempe chips business in Sri Agung village. The research method applied was a survey using SWOT and QSPM analysis. The findings reveal that the Ziyaada tempe chips business, owned by Mrs. Muslikhatin, is located on Sedap Malam Street, Sri Agung Village. Production is conducted three times a week with an output 0f 17 kg per frying process. Products are sold offline to nearby stalls and restaurants at prices of IDR 2.000, IDR 8.000, and IDR 50.000. internal strengths include to have employees, self-funded capital, reinvested profits, routine production, ability to meet demand, continuous supply of soybeans, and stable prices. Weaknesses consist of limited worker skills, traditional tools, non-premium soybeans, conventional marketing, restricted sales to nearby stalls, and relatively higher prices compared to competitors. External opportunities involve untapped market potential. Meanwhile, threats comprise unsold products despite high demand, lack of digital skills, absence of government support, and more than two competitors in the market. Strategic analysis positions the business in Quadrant VIII, indicating a Growth. Based on the QSPM matrix, the priority strategy is product innovation and cost management, which are expected to strengthen competitiveness and ensure sustainability.
Kelayakan Usahatani Dan Pengaruh Biaya Operasional Terhadap Pendapatan Petani Kelapa Sawit Di Kelurahan Tebing Tinggi, Kecamatan Tebing Tinggi, Kabupaten Tanjung Jabung Barat Asmaida, Asmaida; Marpaung, Indra; Alawiyah, Wiwin
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.400

Abstract

This study aims to analyze the financial feasibility of oil palm farming and the effect of operational costs on farmers’ income in Tebing Tinggi Village, Jambi Province. A quantitative approach was used with primary data collected from 50 farmers. The analysis included income analysis, feasibility analysis (BCR, BEP, sensitivity), and multiple linear regression. The results indicate that average production was 2,416 kg/month with a price of IDR 2,800/kg, generating revenue of IDR 6,764,800 and income of IDR 4,490,776 per month. The R/C Ratio and BCR of 2.97 indicate that the farming is feasible and profitable. The BEP production of 812 kg and BEP price of IDR 941/kg indicate a high margin of safety. Regression results show that maintenance costs have a negative and significant effect, while harvesting costs have a positive and significant effect on income. The Adjusted R² of 0.920 indicates a strong explanatory model.
Strategi Kelompok Tani Padi Dalam Implementasi Teknologi Pertanian di Lembang Kepe Tinoring Kecamatan Mengkendek Kabupaten Toraja Randanan, Elviani; Mahmud, Musdalifa; Ibrahim, Helda; Nursaman, Herman
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.410

Abstract

Farmer groups are a forum for farmers to obtain non-formal education and obtain facilities from the government that can support the rice farming activities carried out, such as farmers are given training, insight into market access, obtain subsidized fertilizer, seeds, tools and agricultural machinery. This study aims to analyze the strategic role of farmer groups in the implementation of agricultural technology in rice farming. This study uses a qualitative analysis method, namely a method of in-depth data processing with data from observations, interviews and literature. The technique of analyzing qualitative data by summarizing categorizing and interpreting. Qualitative analysis is an analysis method using interviews and observations by answering questions such as what, why or how. The results of this study are in the form of technology implementation in rice farming cultivation which is implemented by 72.24% which means that in carrying out rice farming activities, farmers have utilized agricultural technology to facilitate in carrying out farming activities and reduce production process costs. Farmer groups as a forum for farmers to obtain non-formal education, a place for farmers to solve problems and express their opinions about what is found in the field related to their rice farming. Therefore, the government and extension workers should be more active in providing training and education to farmers so that they can broaden their horizons to current developments, thus enabling them to accept and embrace change in managing their farming businesses more effectively and efficiently.
Studi Kearifan Lokal Petani Lembang Tumbang Datu Dalam Proses Usaha Tani Padi Albertinhennyranteallo, Albertinhennyranteallo; Yunus, Awaluddin; Bakri, Suardi; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.388

Abstract

Farmers in Lembang Tumbang Datu apply environmentally friendly agricultural practices, such as the use of organic fertilizers and efficient traditional irrigation systems. However, despite its significant potential, this local wisdom is often underrecognized by authorities, who tend to prioritize modern agricultural technologies that are not always suitable for local conditions. This study employs a qualitative research design aimed at understanding social phenomena from the participants’ perspectives. The sampling technique used is purposive sampling, in which informants are selected based on their relevance and in-depth knowledge of the village context being studied. In addition, snowball sampling is applied to identify additional participants through recommendations from initial key informants. The key informants in this study include traditional leaders and farmers who are familiar with the cultural practices in Lembang Tumbang Datu and are directly involved in these activities. The total number of participants in this study is 16 individuals.The results of the study show that several applications of local wisdom of the Lembang Tumbang Datu community in rice farming demonstrate a close relationship between culture, spirituality, and environmental sustainability. Each stage of farming, from Mangrara Banne, Manglammak Banne, Mantanan, to Mangrakan, is carried out with meaningful traditional rituals, reflecting gratitude, togetherness, and respect for nature and ancestors. These rituals serve to maintain harmony between humans and nature, while also regulating sustainable agricultural management. Customary prohibitions, the use of natural materials, and determining planting times based on natural signs demonstrate the high ecological value of this traditional knowledge. Thus, the agricultural system in Lembang Tumbang Datu is not only a means of food production, but also a manifestation of cultural identity that affirms food independence through spiritual, social, and ecological balance.
Analisis Keberagaman Input Produksi Usahatani Tembakau Kabupaten Bojonegoro dengan Pendekatan Multivariat Cluster Naim, Jannatun; Dawud, Moh Yusuf; Djohar, Noor
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.403

Abstract

The plantation sector plays a strategic role in the national economy. Tobacco is one of the leading commodities that contributes to national economic development. This is evidenced by the tobacco industry, which employs an average of 47,840 people. Bojonegoro Regency is one of the largest tobacco producers in East Java Province, but crop productivity tends to fluctuate. This is due to the diversity of production inputs used by farmers. This study aims to group tobacco farmers based on their patterns of production input use. The approach used in this study is multivariate cluster analysis with the K-means algorithm. The method used in this study is descriptive quantitative with primary data collection through questionnaires to 100 tobacco farmer respondents from six sub-districts using the Simple Random Sampling technique. The sub-districts were selected based on the largest tobacco production in descending order, starting from Kepohbaru, Kedungadem, Baureno, Sugihwaras, Sukosewu, and Temayang. The variables analyzed included land area, number of seedlings, amount of fertilizer, labor, pesticides, and capital. The data were processed through Z-score standardization and analyzed using the K-Means Clustering algorithm with the help of SPSS software. The determination of the optimal number of clusters was validated using the Elbow and Silhouette Coefficient methods. The characteristics of the farmers revealed that the majority of tobacco farmers in Bojonegoro were of productive age (51-60 years) with considerable farming experience (16-25 years), but in terms of education, they were predominantly elementary school graduates with relatively small land holdings (≤0.5 Ha). The grouping of tobacco farmers using K-means clustering is expected to form groups of farmers based on patterns of production input use so that the results of this study can be used as a reference in the formulation of agricultural policies.

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