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Kota jambi,
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INDONESIA
Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 144 Documents
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Determinan Produksi dan Pengukuran Return to Scale Usahatani Padi Irigasi di Desa Sri Agung Kabupaten Tanjung Jabung Barat Adistya, Adilla; Asmaida, Asmaida
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.336

Abstract

Rice is the main commodity supporting national food security, and therefore increasing the productivity of rice farming remains a strategic priority. An effective way to enhance productivity is through the implementation of an irrigation system that regulates water management.This study aims to identify the determinants of irrigated rice production, estimate the elasticity of production factors on output, and analyze the return to scale condition of irrigated rice farming. The research was conducted in Sri Agung Village with 30 irrigated rice farmers selected purposively as respondents. The analysis employed the Cobb-Douglass production function using the OLS method. The input variables simultaneously had a significant effect on rice production, with an R-squared value of 0.927. Partially, land area, seed, and KCl fertilizer significantly influence rice production. The Return to Scale value is greater than 1, indicating that irrigated rice farming in Sri Agung Village is in a condition of increasing return to scale. These findings suggest that rice farming management in Sri Agung Village has the potential to be improved through more efficient input allocation and the application of more effective cultivation practices.
Analisis Sistem Penjualan Beras Bulog di Perum Bulog Kantor Wilayah Kota Jambi Tamara, Vidiya; Suandi, Suandi; Ningsih, Rozalina
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.309

Abstract

Perum Bulog is a state-owned enterprise (SOE) tasked with maintaining the availability and stability of food prices, particularly rice. Nevertheless, consumer preferences and satisfaction regarding Bulog rice in Jambi City remain questionable, especially concerning perceptions of the sales system. This study aims to analyze the rice sales system of Bulog at the Jambi Regional Office. This research employs a quantitative approach with a descriptive method, through the collection of primary and secondary data. The results show that the Bulog rice sales system is carried out through two main channels, namely direct and indirect sales. Direct sales include, the Affordable Market Movement program (Gerakan Pasar Murah/GPM), Market Operations (OP) onsignment system, distribution through public markets, as well as payment schemes such as Cash Before Delivery (CBD), Cash on Delivery (COD), and deferred payment. Meanwhile, indirect sales are carried out through distribution agents, retailers, and food aid distribution in government social programs. Direct sales have proven effective in providing SPHP rice at affordable prices for low-income communities. However, distribution still faces challenges such as limited stock at GPM locations, uneven information dissemination, and weak distribution coordination. To overcome hese obstacles, Perum Bulog has begun to utilize digital technology such as social media and WhatsApp groups in villages to rapidly and widely disseminate information to the public. These findings indicate that strengthening the distribution system, utilizing information technology, and continuous evaluation of the food subsidy program are keys to improving the effectiveness of the Bulog rice sales system in Jambi City.
Analisis Kebutuhan Petani Terhadap Penggunaan Benih Kentang Bersertifikat di Provinsi Jambi Kurniasih, Siti; Sari, Maya; Rosyani, Rosyani; Muchlis, Fuad; Zakiah, Zakiah
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.350

Abstract

This study aims to determine the needs of farmers for certified potato seeds, to determine the use of certified potato seeds, and to determine the relationship between farmers' needs and the use of certified potato seeds in Kayu Aro District, Kerinci Regency. The analysis methods used were descriptive analysis and chi-square test analysis with 2×2 contingency. The results showed that farmers' demand for certified potato seeds was high, with a percentage of 66.67% for existence, 61% for relatedness, and 72.2% for growth. Furthermore, the level of certified potato seed usage was relatively high, with a percentage of 72.2%. Meanwhile, the chi-square test results showed that there was a significant relationship between farmers' needs and the usage of certified potato seeds.
Analisis Efektivitas Pelatihan Agri-Digital Marketing Pada Pelaku Agribisnis Taratak Paneh Fachri, Ahmad; Suryani, Nova
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.325

Abstract

The development of information and communication technology has driven significant transformation in the agricultural sector, particularly in the marketing aspect. Digital marketing has become an important strategy in expanding market access and increasing the competitiveness of agribusiness products. This study examines the impact of agri-digital marketing training on attitudes knowledge, and skills of agribusiness actors in Taratak Paneh, Korong Gadang Village, Kuranji District, Padang City. The research method used a descriptive quantitative approach with a census technique, involving 31 respondents consisting of agribusiness pioneers, Gen-Z farmers, and MSME managers. Data were collected through questionnaires, interviews, observations, and documentat analysis, then analyzed using descriptive statistics the Wilcoxon T-Test. The results showed a significant increase in all measured indicators. Participants' attitudes increased from 74.99% to 84.76% (+9.77%), knowledge from 73.54% to 81.93% (+8.39%), and skills from 72.73% to 81.69% (+8.96%). These findings indicate that agri-digital marketing training is effectively foster positive attitudes, broadens participants'perspectives, and enchances their practical skills. This is expected to strengthen local economic resilience through the use of inclusive and sustainable technology.

Page 15 of 15 | Total Record : 144

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