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Jurnal Media Agribisnis (MeA)
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 144 Documents
Hubungan Persepsi Dengan Sikap Petani Terhadap Varietas Unggul Baru Padi di Kabupaten Tanjung Jabung Timur Provinsi Jambi Frenco Elwadinata; Siti Abir Wulandari; Julistia Bobihoe; Yardha Yardha; Kadarusman Kadarusman; Candra Dwi Putra; Araz Meilin
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.195

Abstract

Varietas unggul merupakan salah satu komponen utama teknologi yang terbukti mampu meningkatkan produktivitas padi dan pendapatan petani. Keputusan untuk melakukan penggantian varietas unggul baru (VUB) dapat dilakukan oleh petani, yang berperan sebagai pengambil keputusan utama dalam penerapan penggunaan VUB dan pengembangan VUB padi. Dalam proses ini, persepsi dan sikap petani terhadap inovasi baru memainkan peran yang sangat penting dan menentukan. Penelitian ini bertujuan untuk mendekripsikan persepsi dan sikap petani terhadap varietas unggul baru  serta menganalisis hubungan antara persepsi dengan sikap petani terhadap varietas unggul baru  padi di Kabupaten Tanjung Jabung Timur. Penelitian ini akan dilaksanakan di beberapa desa yang merupakan desa sentra tanaman padi di Kabupaten Tanjung Jabung Timur, dengan jumlah sampel sebanyak 124 orang dengan menggunakan metode simple random sampling. Dari hasil perhitungan dapat diketahui bahwa Ha : 𝑥2 ≠ 0, atau nilai sign 0.000 < 0,05 maka tolak Ho sehingga terdapat hubungan persepsi dan sikap petani terhadap varietas unggul baru padi di Kabupaten Tanjung Jabung Timur diterima.
Komparasi Pendapatan dan Determinan Produksi Padi Rawa Lebak Indeks Pertanaman 100 dan 200 di Kecamatan Kumpeh Ulu, Muaro Jambi Adilla Adistya; Desi Aryani
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.190

Abstract

Tingginya permintaan beras karena bertambahnya penduduk dan fenomena thin market membuat pemerintah terus berupaya untuk mengoptimalkan produktivitas lahan melalui program intensifikasi dan ekstensifikasi lahan rawa lebak. Kabupaten Muaro Jambi tergolong daerah penghasil padi di Provinsi Jambi yang melaksanakan kegiatan usahatani padi di lahan rawa lebak, dan beberapa diantaranya telah mampu mencapai indeks pertanaman 200 (IP 200). Penelitian ini dilaksakanan di Desa Pudak, Kabupaten Muaro Jambi. Tujuan penelitian ini untuk mendeskrpsikan determinan produksi padi rawa lebak pada IP 100 dan IP 200 di Desa Pudak, serta membandingkan pendapatan usahatani padi rawa lebak IP 100 dan IP 200 di Desa Pudak. Sampel pada penelitian sebanyak 60 orang, diambil masing-masing 30 petani yang melaksanakan usahatani padi IP 100 dan IP 200. Pelaksanaan usahatani padi IP 100 dan 200 dilakukan di lahan rawa lebak tipe berbeda, IP 100 di lebak tengahan, IP 200 di lebak dangkal. Determinan produksi padi rawa lebak adalah luas lahan, penggunaan benih, kuantitas pestisida, alokasi tenaga kerja, dan indeks pertanaman. Tingkat produksi dan produktivitas antara hasil usahatani padi IP 100 dan IP 200 berbeda secara signifikan, dengan besar produktivitas usahatani padi IP 100 sebesar 3,21 ton/hektar/tahun, dan 9,81 ton/hektat/tahun untuk IP 200. Hasil pendapatan usahatani padi rawa lebak IP 100 sebesar Rp3.693.095/hektar/tahun, dan IP 200 sebesar Rp7.801.742.
Identifikasi Faktor yang Berkontribusi dalam Strategi Pemasaran Kopi di Kelompok Harapan Maju di Kintamani, Bangli I Gusti Ayu Widari Upadani
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.196

Abstract

Kopi merupakan sumber pendapatan bagi petani, penghasil bahan baku industri, dan penciptaan lapangan kerja serta pembangunan daerah bagi negara Indonesia termasuk Bali. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi strategi pemasaran untuk pengembangan usaha kopi di Kelompok Harapan Maju. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menggunakan angket dan observasi, wawancara, dan dokumentasi. Data yang ditemukan dianalisis menggunakan analisis deskriptif dan kuantitatif dengan skala Likert. Tiga puluh sampel dari Kelompok Harapan Maju digunakan sebagai responden yang memberikan pendapat mereka untuk kuesioner tentang faktor internal dan eksternal.  Penelitian menemukan bahwa faktor peluang internal memberikan persentase indeks rata-rata total tertinggi 82% dan terendah diberikan oleh faktor kelemahan 75%. Untuk total indeks persentase rata-rata, faktor internal dan eksternal adalah 78% yang berarti Kelompok Harapan Maju perlu memilih strategi pemasaran yang tepat di masa depan 
Pengaruh Harga, Produksi dan Kualitas Emping Melinjo Aceh Terhadap Kepuasan Konsumen Supristiwendi Supristiwendi; Yenni Marlita; Silvia Anzhita
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.152

Abstract

Persaingan bisnis emping melinjo Aceh sangat ketat tingkat lokal maupun regional. Tujuan penelitian adalah untuk menganalisis tingkat kepuasan konsumen  dan pengaruh harga dan kualitas terhadap kepuasan konsumen emping melinjo Aceh. Teknik pengambilan sampel penelitian dilakukan dengan metode “snowball sampling”. Metode analisis data yang digunakan yaitu: analisis kepuasan konsumen menggunakan indeks kepuasan CSI (Costumer Satisfaction Index) dan analisis Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). Konsumen merasa sangat puas terhadap atribut rasa dan kualitas emping melinjo Aceh. Indikator harga yaitu; keterjangkauan, kesesuaian, harga bersaing dan manfaat benar-benar mencerminkan atribut harga. Indikator rasa, keawetan, mudah diolah dan tekstur benar-benar mencerminkan atribut kualitas. Indikator terus membeli, terus konsumsi dan rekomendasi benar-benar mencerminkan atribut kepuasan konsumen. Atribut harga tidak berpengaruh terhadap kepuasan konsumen dan atribut kualitas berpengaruh positif dan signifikan terhadap kepuasan konsumen emping melinjo Aceh.
Pengaruh Harga, Jumlah Pengadaan dan Penyaluran Beras Terhadap Stok Beras di Perum Bulog Kantor Wilayah Jambi Asmaida Asmaida; Suryadi Suryadi
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.191

Abstract

Perum BULOG is one form of SOE whose general business scope is in the field of food logistics, one of the commodities is rice. Rice is an agricultural product which is the basic need of the people of Jambi Province which is the highest source of carbohydrates compared to other types of food. The purpose of the study is to describe the condition of rice stocks in Perum BULOG Jambi Regional Office and the variables that affect these rice stocks in the 2018-2021 time period. The analysis technique used is multiple linear regression analysis. The results showed that the development of rice stocks at Perum BULOG Jambi Regional Office in the 2018-2021 period showed fluctuating data and tended to decrease. Simultaneously, the variables of rice prices at the farmer level, rice prices at the merchant level, the amount of rice procurement from within, the amount of rice procurement from outside (imports), and rice distribution have a significant effect on rice stocks at Perum BULOG Jambi Regional Office in 2018-2021. Partially, rice price variables at the merchant level and rice distribution variables have a significantly negative effect on rice stocks at Perum BULOG Jambi Regional Office in 2018-2021, while rice price variables at the farmer level, rice procurement variables from outside (import), and rice procurement from inside do not have a significant effect on rice stocks at Perum BULOG Jambi Regional Office in 2018-2022.
Pengembangan Usahatani Tanaman Singkong di Lahan Smkn 1 Borong Kabupaten Manggarai Timur Kaleka, Marten Umbu; Coo Lea, Victoria
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.226

Abstract

The establishment of the cassava agribusiness business owned by SMKN 1 Borong is the result of a learning program that uses a production/service-based learning model, or factory-based learning, to educate students and prepare participants to face the world of industry and the world of work by improving their skills and competencies before students enter working world. The aim of the research is to produce recommendations for cassava cultivation guidelines in the Department of Food Crops and Horticulture at SMKN 1 Borong and to determine the feasibility of cassava farming at SMKN 1 Borong. The results of this research were reported to the Astra Education Foundation as the owner of the Borong 1 State Vocational High School transformation program into a superior vocational school. The research uses qualitative and quantitative research approaches. The method for determining the location is purposive (deliberately) by considering several things. In this research, primary data from key informants was used combined with secondary data from educational institutions and other relevant sources. The data analysis used is descriptive analysis and farming feasibility analysis which includes net present value, net B/C ratio and internal rate of return. The research results show that the requirements for cassava cultivation include planting specifications, land preparation, seed and seed preparation, land processing, planting, maintenance and harvesting. The results of the farming feasibility analysis show that the net present value is Rp. 16,862,618.58, which is more than zero, the net B/C achieved is 2.03 times greater than one, and the internal rate of return is 1.39, which is higher than bank interest of 12%. used. This means that cassava cultivation is feasible.Kata Kunci: Kelayakan; Usahatani; Singkong; Borong         
Faktor Yang Mempengaruhi Produktivitas Tenaga Kerja Usahatani Kopi Liberika Pada Era New Normal Covid-19 di Kabupaten Tanjung Jabung Barat Ningsih, Rozaina; Sativa, Fendria; damayanti, yusma
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.213

Abstract

Smallholder coffee has a very important role, it can be seen that most (93%) of coffee production comes from smallholderPlantations. However, the condition of farm management in smallholder coffee is on average still less good compared to the condition of Large State Plantations. There are several main problems in smallholder coffee plantations, namely the lack of productivity and the quality of products that still do not meet the requirements for export. West Tanjung Jabung Regency is one of the regencies in Jambi Province whose residents cultivate coffee plantations. Some of the coffee grown in West Tanjung Jabung Regency is the Liberica type, which can grow on peatlands. The area increased from 2016-2018 but was not followed by an increase in production. This study aims to analyze the productivity the factors that influence it during the new normal covid-19 in Tanjung Jabung Barat Regency. The research sampling technique was carried out using the Random Sampling method. The analysis method uses tabulation method data then continued with multiple linear regression. factors that affect labor productivity are proven to be significant Simultaneously, meaning that age, family dependents, farming experience and labor wages together have a significant effect on labor productivity. The partial test concluded that the variables of age and farming experience had no significant effect on labor productivity while the number of dependents and labor wages had a significant effect on labor productivity.
Measurement of Agricultural Supply Chain Performance: A Sysematic Literature Review Adistya, Adilla; Oksalia, Elvira Putri; Kemala, Nida
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.221

Abstract

This research aims to describe supply chain performance measurements and performance matrices, which are performance assessment points, and identify the causes of high and low supply chain performance scores and the impact of supply chain quality on economic sustainability. This research takes the form of a systematic literature review consisting of various selected Scopus-indexed international journals, selected based on journal content that is relevant to the topic discussed in the research. Most of the previous articles only focused on supply chain optics in general. Hence, the results of this research are in the form of an explanation of supply chain performance issues using the BSC, SCOR, AHP, and DEA methods, as well as a description of the supply chain performance matrix in assessing supply chain performance. – Due to the research approach chosen, this research may lack specificity due to the large number of articles sampled. Therefore, researchers are encouraged to carry out further documentation refinement. This article includes implications for measuring supply chain performance by the company's managerial needs as well as for research that adapts to the form of the company.
Kepuasan Petani Pada Lahan Usahatani Padi Sawah Bekas Peti di Desa Baru Kecamatan Pangkalan Jambu Kabupaten Merangin Lubis, Arsyad; Zakiah, Zakiah; Kurniasih, Siti; Efran, Endy
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.215

Abstract

This research was carried out in Baru Village, Pangkalan Jambu District Merangin Regency with the aim of 1) Finding out the productivity of rice farming on reused land used by PETI, 2) Knowing farmers' satisfaction with rice farming on used PETI lowland and 3) Analyzing the relationship between productivity and farmer satisfaction. The activity of utilizing former PETI land by farmers in Baru Village, Pangkalan Jambu District is a breakthrough that must receive serious attention from all parties who feel they have an interest and concern for this effort to provide rice production as the main consumption material for the population. The total population in this study was 58 farmers, and all populations were used as samples. The research results show that the productivity of lowland rice farming on former PETI rice fields is 6.4 tons/ha, farmers are satisfied with lowland rice farming on former PETI fields. Chi Square Test analysis shows that there is a positive relationship between farmer satisfaction and the productivity of lowland rice farming on former PETI land. The calculated value of 𝝌2 = 6.71 > 𝝌2 table ( α =5 % db = 1) = 3.84 then it was decided to accept H1, meaning that the relationship between farmer satisfaction and the productivity of lowland rice farming on former PETI land is significant. Through the Contentency Test, the values C = 0.45 and Cmax = 0.707 are obtained, categorized as a strong relationship.categorized as a strong relationship.Kata Kunci ; Kepuasan, usahatani, sawah, PETI, Produktivitas.
Faktor Faktor Pendorong dan Penghambat Keinginan Petani Melakukan Peremajaan Kelapa Sawit di Desa Suka Damai Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat Handayani, Putri; Zainuddin, Zainuddin; Wulandari, Siti Abir
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.222

Abstract

The purpose of this study was to analyze the factors that encourage and inhibit farmers' desire to replant oil palm trees in Suka Damai Village, Tebing Tinggi Sub-district, Tanjung Jabung Barat District. The research was conducted as a survey of farmers in Suka Damai Village with the criteria that the age of oil palm plants is more than 20 years old and technically feasible to replant. A sample of 108 farmers was taken from a population of 540 oil palm farmers using the simple random method. The research data were analyzed using a regression model with the dependent variable measured binary. The results showed that land size, number of family members, gross income from oil palm farming, and total household expenditure influenced farmers' willingness to replant. Farmer age, formal education, age of the oil palm plantation, and access to credit loans do not influence farmers' desire to replant oil palm. Factors driving farmers' desire to replant oil palm crops are variables of oil palm land area, number of farmer family members, and gross oil palm farm income, while the inhibiting factor is the total expenditure of farmer households.

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