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JEM17: Jurnal Ekonomi Manajemen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 25279947     DOI : https://doi.org/10.30996/jem17.v8i2
Core Subject : Economy,
Economics, Econometrics & Finance
JEM17: Jurnal Ekonomi Manajemen accepts manuscript research results in the fields of marketing management, financial management, operational management, human resource management, and also includes strategic management, but not limited to: 1. Operations Management (Supply Chain, Production System Planning, Production Control, Product Information System) 2. Financial Management (Fiscal Policy, Cost Accounting, Investment Decision, Taxation, Corporate Budgeting) 3. Human Resource Management (Regeneration of Organizational Position, Gender Equality) 4. Marketing Management (Brand Image, Consumer Behavior, e-Commerce, Capital Market) 5. Strategy Management (Business Law, Business Communication, Risk Management)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 145 Documents
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Service Quality and Promotion on The Customer Satisfaction CAFÉ AWOR Jannah, Della Qoyimatul; Putra, Yudiarto Perdana; Gustiawan, Wahyu Dede
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10946

Abstract

The rapid advancement of global business has impacted the coffee shop industry in Indonesia, including Awor Coffee, which has experienced rapid growth. The primary objective of this study is to thoroughly explore and dissect the influence of advanced service quality and promotional strategies on customer satisfaction levels at Café Awor. This research utilizes a quantitative research method. The sample for this study consists of customers who have engaged in transactions at Café Awor in the City of Kediri, with an unspecified population size and an advanced sample size of 100 individual. The sampling method utilized in this study is purposive sampling. The data analysis technique applied in this research is advanced multiple linear regression. Data manipulation in this study utilizes SPSS 23.. The outcomes of the t-test reveal that the service quality variable (X1) with a probability value of 0.00 < 0.05 implies that service quality significantly influences customer satisfaction on a partial level. The promotional factor (X2) with a probability value of 0.00 < 0.05 indicates that promotion exerts a substantial partial influence on customer satisfaction. The concurrent examination findings, indicating an F-value of 98.664 > F-table 3.09 (98.664 > 3.09), demonstrate a significant result. The F-test outcome displays a significance value of 0.000, falling below α 0.05 (0.000 < 0.05). Consequently, the null hypothesis (H0) is dismissed while the alternative hypothesis (Ha) is upheld, denoting a noteworthy concurrent influence of service quality (X1) and promotion (X2) on customer satisfaction (Y) at Café Awor located in Kediri City. Keywords : service quality, promotion, customer satisfaction
Price and Location on Patient Treatment Decisions Outpatient Care in General Practitioner Practices Marhanifah, Attinna; Santoso, Ariadi; Yunanto, Yogi
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10947

Abstract

This study aims to determine the influence of Price and Location on the decision of outpatient treatment patients at Doctor Niko General Practice Jl. Tengger Surabaya. The influence you want to know is both direct and indirect. This type of research uses a quantitative approach. This study used a sample of 100 respondents. Sampling using nonprobabilty sampling technique with purposive sampling method. The test tool used was Data analysis using SPSS 25, in this study using questionnaires or questionnaires and the analysis used was multiple linear regression. From the results of this test, it can be concluded that partially, Price (X1) and Location (X2) have a positive and significant effect on the decision of outpatient patients at Doctor Niko General Practice Jl. Tengger Surabaya. Price (X1) and Location (X2) simultaneously have a positive and significant influence on the decision of outpatient treatment at Doctor Niko General Practice Jl. Tengger Surabaya. The Location Variable (X2) is more dominant in influencing the decision of outpatient patients at the General Practice of Doctor Niko Jl. Tengger Surabaya than the Price Variable. Keywords: Location, Price, Treatment Decision.
The Influence of Flash Sales and Free Shipping on Shopee on Impulsive Buying Among Gen Z in Nganjuk Regency Wijianto, Hafid Syahromi; Djunaidi, Djunaidi; Rahmadi, Afif Nur
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.10899

Abstract

This study aims to examine the influence of flash sales and free shipping vouchers on impulsive buying on Shopee among Generation Z in Nganjuk Regency. The background of this research is the high online shopping activity among Generation Z, which is influenced by e-commerce promotions. This study uses a quantitative design with a survey method. The subjects of the research are Generation Z in Nganjuk Regency who have an income and frequently use the Shopee application. The data collection instrument is a questionnaire distributed online via Google Forms. Data analysis techniques include validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis conducted with SPSS 25. The results of the study show that flash sales and free shipping vouchers have a significant influence on impulsive buying. The conclusion of this research is that promotional strategies such as flash sales and free shipping vouchers can increase impulsive purchases among Generation Z. This study provides insights for e-commerce businesses in designing effective marketing strategies to attract young consumers. Keywords:Flash Sale, Free Shipping, and Impulse Buying.
Analysis of Attractiveness Store Atmosphere and Service Quality Towards Customer Loyalty Through Customer Satisfaction on The Renaissansi Coffe Latifuddin, Muhammad Irfan; Lukitaningsih, Ambar; Cahyani, Putri Dwi
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.10925

Abstract

This research aims to dissect and determine the influence of Attractiveness store Atmosphere & Service Quality on Customer loyalty through Customer satisfaction with Renaissance Coffee. This exploration uses a quantitative system and the population is coffee shop guests, especially those at Coffee Renaissance with a deliberate slice style. The results of this exploration show that the attractiveness of the store atmosphere has a direct negative and insignificant effect on Customer loyalty, service quality has a positive and significant effect on Customer loyalty, the attractiveness of the store atmosphere has a positive and significant effect on Customer satisfaction, service quality has a positive and significant effect on satisfaction. clients, has a positive and significant effect on Customer satisfaction and Customer satisfaction has a positive and significant effect on Customer loyalty. Keywords : Attractiveness Store Atmosphere, Service Quality, Customer Satisfaction, Customer Loyalty
Analysis of Factors that Influence Brand Switching Behavior in Hand and Body Lotion Cosmetic Products Kusumaningrum, Putri Septiana; Saino, Saino
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.11141

Abstract

This research aims to determine what factors influence the brand switching behavior of hand and body lotion cosmetic products among women in Surabaya and also wants to know the dominant factors. This type of research is quantitative research with descriptive research methods. The population in this research is users of hand and body lotion cosmetic products in Surabaya. The sample in this research was 150. The sampling technique used was the purposive sampling method. The analysis used is factor analysis with the help of the IBM SPSS 25 program. The results of the research show that 10 factors influence women's brand switching behavior in Surabaya for hand and body lotion cosmetic products, namely e-commerce promos, reference groups, product quality, local brand, product bundling, variety seeking, online promotion, product packaging, price, and product knowledge. Of these 10 factors, the e-commerce promos factor is the dominant factor. Keywords:Brand Switching, Cosmetic Products, Factor Analysis.
Digitalization Of The Industrial Revolution 4.0 Towards Improving Human Resource Management: Systematic Literature Review And Bibliometric Analysis Nurfadilah, Ayu; Pratiwi, Dwi Dian; Pontoh, Grace T; Indrijawati, Aini
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.11999

Abstract

This study provides an overview of the impact of Industry 4.0 digitalization on Human Resource Management (HRM) through a Systematic Literature Review. It highlights the paradigm shift induced by Industry 4.0, including the integration of technology in HRM, ethical challenges, and the role of humans in industrial digitalization. The findings indicate that industrial digitalization affects HRM and transforms organizational structures. The bibliometric analysis reveals a growing interest in this topic, with significant contributions from countries like Sweden, the United Kingdom, and Italy. The articles were published in various journal databases, with most ranked in Q1. The study concludes by emphasizing the importance of organizational adaptation to technological changes for success in a digitally connected era. This transformation presents challenges, such as changes in competency and skill demands, as well as opportunities for increased efficiency and productivity. Keywords: Digitalization, Industrial Revolution 4.0, Human Resource Management, Systematic Literature Review
Do Woman On Boards, Size Of Boards, And CEO Characteristics Affect Sustainability Performance? Amaliani, Shofi Nur; Cahya, Bayu Tri; Ilyas, Rahmat; Salsabila, Sekar Rani; Nurjati, Fawzia Zakisa
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.12203

Abstract

Sustainability performance is critical for companies to balance the interests of all stakeholders that contribute to the company's current and future success through sustainable value creation that satisfies shareholders and other stakeholders over the long term. Several factors can influence sustainability performance. This study aims to analyze the impact of women on boards, board size, and CEO characteristics on the sustainability performance of companies in the health sector listed on the Indonesian Sharia Stock Index for 2019-2022. This research is quantitative. The results of this study indicate that women on boards, the size of boards, and the age of the CEO affect sustainability performance. While CEO education, CEO nationality, and narcissism do not affect sustainability performance. Keywords: Sustainability performance, Women on boards, size of the board, CEO characteristics
Impact of Brand Image, Product Quality, and Influencers on Compass Shoe Purchases Andoko, Aldi; Rukmini, Meme
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.12244

Abstract

In the contemporary period of globalization and information technology development, competition in the fashion industry, especially shoes, is becoming increasingly fierce. The local shoe brand that is currently popular in Indonesia is Compass. Compass's popularity is increasing, supported by well-known influencers in Indonesia. Apart from influencers, product quality and brand image are also important factors in influencing decisions about purchases. The purpose of this study is to ascertain how much influencers, product quality, and brand perception have on purchasing decisions to purchase Compass shoes. Data collection was carried out by distributing questionnaires to 100 students in Kediri City. The study's findings indicate that Influencer has a significant impact on consumer behavior, but product quality has no significant impact on consumer behavior. Citra Merek, on the other hand, has a significant impact on consumer behavior. However, if Influencer, Product Quality, and Citra Merek are combined, the results show that they have a significant positive impact on the purchase of Sepatu Compass among students in Kediri. Keywords: Influencer, Brand Image, Product Quality
Work Discipline's Impact and Organizational Culture on The Performance of Employees at PT Phospatindo Perkasa Kediri Baskara, Dhimas Bagus Priya; Yap, Nonni
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.12245

Abstract

This study aims to clarify how work discipline and organizational culture affect PT Employees Phospatindo Perkasa Kediri's performance. Research of this kind is quantitative. The participants in this research were PT. Phospatindo Perkasa Kediri employees. were gathered by the use of saturation sampling, which involved 40 respondents. With the use of SPSS 22 software, a questionnaire and documentation using multiple linear regression analysis were used as the data collection method in this study. The study's findings demonstrate that work discipline and corporate culture have a major, concurrent impact on worker performance. With an adjusted R-square value of 0.764, work discipline and organizational culture account for 76,4% of the total contribution. Workplace discipline significantly affects employee performance, although corporate culture has a rather negligible impact on it. Keywords: employee performance, organizational culture, and discipline
The Influence of Product Quality and Price on Galvalum Purchasing Decisions Ajisaputra, Iswal Romdanu; Sudjiono, Sudjiono; Yap, Nonni
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.12246

Abstract

The research ascertain the impact of product pricing and quality on the purchasing decision galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District, partially and simultaneously, and to analyze the influence of the dominant variables on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. This type of research uses a quantitative. This research used a sample of 96 respondents. Sampling used a nonprobability sampling technique with the Accidental Sampling method. The test used is data analysis using SPSS 25, in this research using a questionnaire or questionnaire and Multiple linear regression analysis is employed. Based on the outcomes of test it can be concluded that partially, Product Quality (X1) and Product Price (X2) partially have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. Product quality (X1) and product price (X2) simultaneously have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. The Product Price Variable (X2) is more dominant in influencing the decision to purchase galvalum at the Sumber Rejeki Store, Tanjunganom Nganjuk District than the Product Quality Variable. Keywords: Product cost, product quality, and purchasing choices

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