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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 344 Documents
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TELAAH KATA HAJIME DAN HAJIMETE DALAM KALIMAT BAHASA JEPANG DAN PADANANNYA DALAM BAHASA INDONESIA Sunarni, Nani; Najmudin, Onin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2019): MAKNA: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.86 KB) | DOI: 10.33558/makna.v5i2.1808

Abstract

Penelitian ini difokuskan pada kajian kata hajime dan hajimete serta padanannya dalam bahasa Indonesia. Data yang digunakan berupa kalimat-kalimat yang mengandung kedua kata di atas. Data dianalisis melalui kajian stuktur dan makna dengan berdasarkan teori yang bersifat eklektis. Hasil kajian data teridentifikasi bahwa hajime berkategori nomina, sedangkan hajimete berkategori adverbia. Namun, bila secara struktur berfungsi sebagai predikat dapat pula digunakan sebagai nomina. Secara makna teridentifikasi bahwa hajime memiliki lima makna, yaitu (a) menunjukkan makna ?mulai?, (b) menyatakan makna permulaan atau pada awalnya, (c) munculnya sesuatu perkara, (d) menyatakan sesuatu yang di awal diantara sesuatu yang banyak, dan (e) kata yang digunakan waktu memberikan sesuatu yang dijadikan inti. Sedangkan, hajimete bermakna (1) baru pertama kali yang sampai saat itu tidak ada atau tidak pernah, (2) dengan kejadian waktu itu lambat laun ~ akhirnya. Hasil kajian bermanfaat untuk mempermudah penggunaan dan pemahaman kata hajime dan hajimete dalam komunikasi baik lisan maupun tulisan.
ENGLISH IN INDONESIA Yusup, Heri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2019): MAKNA: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.637 KB) | DOI: 10.33558/makna.v5i2.1809

Abstract

In Indonesia, English lexis often appears on a number of written media displayed for public consumption. Despite the fact that those media contain English lexis, they may not be necessarily aimed at foreign audience. It seems that English lexis is seen as a more representative medium of expression when it comes to announcing particular information to the public. This paper attempts to illustrate that the occurrence of English lexis in the media used by Indonesian people forms a relatively consistent pattern. Data is taken from fashion blogs written by Indonesian teenagers on a female magazine, flyers about upcoming music events performed by Indonesian bands, banners for anti-drugs campaign, and advertisements for marketing children fashion. The study uses Textually-Oriented Discourse Analysis (TODA) suggested by Fairclough (1992). As for the main focus of the discussion, it will be related to the discourse of globalisation (McGrew, 1996; Bathia & Ritchie, 2004; Kuppens, 2010). The result shows that English lexis is very likely to occur when the information in the Indonesian media is related to globally-shared popular culture (GSPC), e.g. fashion, pop music, and anti-drugs campaign. In conclusion, such use of English lexis reflects the presence of a typical mindset among Indonesian, which suggests that English is an ?ideal? language to represent popular culture.
Analisis Kecenderungan Pemberitaan Kampanye Calon Presiden 2019 di Antaranews.com Rukhwandir, Andam; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2173

Abstract

This study discusses the balance of the 2019 presidential election campaign coverage on Antaranews.com. This research uses a quantitative approach with descriptive content analysis method which is carried out through coding techniques on the news that has been determined as a sample in the study. The research was conducted by coding news samples through Westerstahl's objectivity theory. The objectivity of news can be measured through this theory, which has two dimensions, namely, factuality and impartiality. Coding is done by analyzing the sentences in the news through these dimensions which are divided into several indicators. The results of the study found that there was a tendency for the 2019 presidential candidates to report on Antaranews.com. The news on the presidential candidates on Antaranews.com tended to be more towards Joko Widodo. This is evident in Jokowi's reporting, which tends to show more positive opinions and a larger portion of the coverage.
Pengaruh Terpaan Pesan Kode Promo GrabFood terhadap Loyalitas Pelanggan pada Mahasiswa Kota Surabaya Putri, Nadia; Huda, Anam Miftakhul
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2174

Abstract

Persaingan bisnis tranportasi berbasis online semakin berkembang di Indonesia sehingga perusahaan harus memperhatikan strategi komunikasi pemasarannya agar tidak kalah bersaing dengan kompetitor. Pentingnya mempertahankan loyalitas pelanggan bagi sebuah perusahaan akan meningkatkan keuntungan 25% hingga 58%. Perusahaan transportasi online Grab yang telah berkembang di Indonesia sejak tahun 2014 menjadi objek yang akan diteliti pada penelitian ini. Grab telah mengembangkan bisnisnya di seluruh wilayah Indonesia hingga saat ini menjadi aplikasi transportasi online kedua yang memiliki pengguna terbanyak setelah Gojek. Penelitian ini dilakukan untuk mengetahui pengaruh pesan kode promo yang dilakukan oleh Grab melalui terpaan medianya terhadap loyalitas pelanggan. Penelitian ini menggunakan penelitian kuantitatif eksplanatif untuk menguji variabel terpaan pesan kode promo dan loyalitas pelanggan. Peneliti menggunakan populasi mahasiswa kota Surabaya sebanyak 272.846 orang dengan teknik pengambilan sampel berupa non probability sampling untuk mengambil data sebanyak 348 responden. Metode yang digunakan adalah survey maka penelitian dilakukan dengan menyebarkan kuesioner online berupa Google Form yang diukur dengan skala Likert. Pengembangan instrumen dilakukan uji validitas dan uji reliabilitas dengan 30 responden untuk menguji kelayakan instrumen untuk penelitian. Dalam menganalisis data penelitian untuk menguji hipotesis penelitian bahwa terdapat pengaruh positif terpaan pesan kode promo Grab terhadap loyalitas pelanggan maka teknik analisis yang dilakukan adalah uji korelasi Spearman Rank. Ditemukan koefisien korelasinya adalah 0,54 yang termasuk kategori hubungan yang sedang. Hasil penelitian menunjukkan bahwa durasi pelanggan dalam membaca pesan kode promo GrabFood adalah rendah, intensitas pelanggan dalam memahami informasi adalah tinggi, dan frekuensi pelanggan dalam menerima informasi dan membuka aplikasi adalah tinggi. Koefisien korelasi dilakukan pengujian signifikansinya dengan uji t dan uji z menghasilkan pengaruh yang positif dan signifikan. Penelitian ini menghasilkan hipotesis penelitian diterima bahwa terdapat pengaruh positif terpaan pesan kode promo Grab terhadap loyalitas pelanggan. Berdasarkan nilai koefisien determinasi yang ditemukan adalah 0,30 maka disimpulkan bahwa 30% loyalitas pelanggan dipengaruhi oleh terpaan pesan kode promo Grab dan 70% dipengaruhi oleh faktor-faktor lain.
Designing a Model of English for Tourism Materials Using Communicative Approach at English Department of Sultan Ageng Tirtayasa University Evenddy, Sutrisno Sadji; Prabowo, Jumbuh; Rima, Rosmania
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2178

Abstract

The present study aims to determine and propose a model of material for English for Tourism using communicative approach. The present study uses a research and development methodology (R&D). The data collecting techniques are documentation, questionnaires, and interviews. The data gathered from documentation and interviews were analysed using content analysis while the data obtained from the questionnaires were analysed quantitatively using SPSS. The results of data analysis indicate that (1) the materials used of English for Tourism are based on lecturer’s assumptions, (2) based on the expert validation, the model material of English for Tourism falls into a very feasible category with the percentage of 86.76 %. The teaching materials based on the results of the students responses by the percentage is in the category of good (78.9 %). Based on the validation both from expert and students it could be concluded that a model of EFT material using communicative approach seems to be feasible to be applied in English Department of Sultan Ageng Tirtayasa University.
Grammar to Vlog : Meaningful and authentic language practice for 21st century ESL learners Prihhartini, Sya'baningrum
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigated the effectiveness of using Youtube to practice grammar. As Youtube vlogging has become the most current internet phenomena and one of the most sought career choices by today’s young generation, it is one of the most suitable platforms, both to learn and to practice the target language. In this study, 10 first-year university students from an intact-required class participated. The learners were given a task to make a video of them cooking, where they put the targeted grammatical items into use, and then upload it onto Youtube. Videos taken from the learners’ Youtube channels were collected, and qualitative method was utilized to see what strategies the learners employed to bridge the gap between the intended meaning and the lack of grammatical or word knowledge. The findings showed that the learners employed substitution, nonverbal language, and switching to L1 form pattern to overcome the language barrier they encountered during the communicative task. The result of this study shows that Youtube can be used as a meaningful and effective platform to practice grammatical structure, as the learners utilize their skills and strategies for an authentic language use.
The Influence of Using Genre Based Approach on Students Procedural Writing Text Skill (A True Experimental Study at the Ninth Grade in SMPN 11 Kota Serang) Tresna, Nia; Rahmawati, Eri; Evenddy, Sutrisno Sadjie
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2181

Abstract

This research was aimed to determine whether there was an influence of using genre based approach on students procedural writing text skill. The method used a quantitative method with true-experimental study. The population was ninth grade students of SMPN 11 Kota Serang with 66 students were taken as sample. There were two groups, experimental and control group. Each of which consisted of 33 students. Different treatments were given to the experimental group while the control group taught by conventional teaching. The test of writing instrument was administered in two sections; pretest and posttest. The data were counted with content validity, reliability, normality test,homogeneity test,and hypothesis test (t-test). The result of this research was that using genre based approach has positive influences such as the students could enjoy the process of learning and facilitated the student needs in mastering students’ writing skill. The result of the data in this research showed that the score of the average of post-test was bigger than pre-test and the result of analyzing in independent t-test showed that with level significance 0.05 % was 8.289 ≥ 1.997. It means that there was an influence of using genre based approach on students’ writing text skill at ninth grade in SMPN 11 Kota Serang.
PENINGKATAN PARTISIPASI PEMILIH MILENIAL: STRATEGI KOMUNIKASI DAN SOSIALISASI KOMISI PEMILIHAN UMUM PADA PEMILU 2019 Dila, Novita; Fitri, Ai
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2182

Abstract

In the era of the Industrial Revolution 4.0, the General Election Commission (KPU) does not only utilize conventional media, but also new media as part of the communication and socialization strategy in the 2019 General Election, one of the targets was the millennial generation, especially 17-year-olds who were first used their voting rights. This study aims: 1) to analyze the communication and socialization strategies of the General Election Commission in increasing millennial voter participation in Bekasi City, 2) Evaluating the level of millennial voter participation, and 3) Analyzing several factors that cause an increase in millennial voter participation. This study applied a qualitative method with a case study research design. Data obtained through direct observation, in-depth interviews, and documentation. The informants in this study were the Commissioner of the General Election Commission of Bekasi City, Political Party Officer, and Millennial Voters. The selection of informants in this study was determined based on purposive sampling and snowball sampling techniques. Data analysis techniques used include: 1) data collection, 2) data reduction, 3) data presentation, and 4) draw conclusions or verification. The research location was conducted at the General Election Commission of Bekasi City. The research findings show that the strategy carried out by the General Election Commission in increasing the participation of Millennial Voters in Bekasi City uses dialogical methods and communicating directly with voters, this has an impact on increasing Millennial Voter Participation in the 2019 General Election, besides that, several other supporting factors are political awareness. Society, especially Millennial Voters, is getting better and political education is also more effective.
THE ROLE OF SOCIAL MEDIA IN BUILDING A BRAND IMAGE TO MAINTAIN A CORPORATE IMAGE ON TPA (THIRD PARTY ASSITANCE) COMPANIES Baskoro, Arga
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 8 No 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2413

Abstract

The increasing number of social media users has presented new media for public relations communication. This is then used by companies to maximize social media to provide information about products or services. This study aims to determine the role of social media in building brand image and its role in maintaining corporate image. The concept which uses in this study are the Social Media network, MPR, Cyber PR, Brand Image, and Corporate Image. The research objects are social media of TPA (Third Party Assistance) Companies such as AAI Indonesia, Fullerton, Admedika and Owlexa. This study uses post positivist paradigm, a qualitative approach and is descriptive in nature. In this study it was found that social media is not instrumental tools in building their brand image and also not play a role in maintaining the corporate image.
THE REPRESENTATION OF CERDIKIAWAN in GOJEK ADVERTISEMENT Nabila, Nabila; Dwi Aksa, Yudha Asmara
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 8 No 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2434

Abstract

Consistent communication is the main key in building and developing a business. In Indonesia, the phenomenon of startup business is growing rapidly. The increasingly fierce business competition makes each startup company competing with each other to promote their products, one of which is advertising. Advertising does not only function for the marketing of products or services, but in public memory so that it can add value to the brand because it has its own impression for those who see it. One of the startup company advertisements that not only attracts the attention of researchers but also the people of Indonesia is the Cerdikiawan version of Gojek Ads. This advertisement depicts the story of cerdikiawan. However, cerdikiawan word in this ad is a new word that has not been defined by the KBBI so that it doesn’t sounds familiar to the public. Plus the mention of the word cerdikiawan sounds similar to the word cendekiawan who clearly has been known and used longer. So that many people who interpret the concept of cerdikiawan are similar to cendekiawan. Therefore, this study aims to find out how the Smart Advertising version of the Smart Project represents the smart concept. Based on the simple definition presented by Gojek , cerdikiawan concept uses the analysis method of the semiotics theory by Charles Sanders Peirce's with his triadic triangles, that are sign, object, and interpretant. The selection of characters, settings, naration (seen words), the problem and how to solved in each scene become sign and object in producing interpreters about the representation of cerdikiawan. The results of this research explained that cerdikiawan is someone who has high creativity, unique, light–handed, and out of the box. Furthermore, cerdikiawan can be done by anyone, anytime, anywhere, and under any circumstances that are then equated with Gojek users.

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