cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Joy Elly Tulung
Contact Email
Joy Elly Tulung
Phone
-
Journal Mail Official
joy.tulung@unsrat.ac.id
Editorial Address
-
Location
Kota manado,
Sulawesi utara
INDONESIA
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
 8   9   10   11   12 
PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BEI PERIODE 2013-2017) Dingkol, Mohamad S. E.; Murni, Sri; Tulung, Joy Elly
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i2.30255

Abstract

The rapid development of the Indonesia Stock Exchange (IDX) currently cannot shift the role of investors conducting transactions on the IDX, through the capital market which is a liaison between investors (those who have funds) and companies (those who need long-term funds). Financial ratio analysis can help business people, governments and financial users for the company's financial needs. Types of financial ratios that are often used in a company's financial valuation are liquidity ratios, activity ratios, solvency ratios, profitability ratios, and market ratios. Profitability, liquidity, solvency, activities and markets do not have a positive influence on the company's stock price. Liquidity, solvency, activities and markets do not have a significant effect on stock prices. Profitability has a significant influence on stock prices. Food and beverage industry subsectors listed on the Indonesia Stock Exchange (IDX) need to increase share prices. Improve and focus company performance on strategies that can be used in managing finances before specifically for liquidity, solvency, activity and market performance.Keywords :  financial performance, profitability, liquidity, solvency, activities, markets, stock prices
PENGARUH PERCEIVED VALUE, BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGAN INDIHOME PT. TELKOM MANADO) Amir, Amriah; Mandey, Silvya L.; Tawas, Hendra N.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31526

Abstract

The study aims to analyze the effect of Perceived Value and Brand Image on Customer Loyalty with Customer Engagement as a Mediation Variable for Indihome Customers at PT. Telkom Manado. The population of this research were Indihome customers in Manado. Sampling was carried out based on Isaac Michael's table of 267 respondents. The research data were analyzed using PLS SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0 software. The results showed that Perceived Value and Brand Image had an effect on Customer Engagement but did not directly influence Customer Loyalty. Perceived Value and Brand Image affect Customer Loyalty through Customer Engagement with full mediation. Customer Engagement affects Customer Loyalty. Indihome at Telkom Manado has already good at Perceived Value and Brand Image.  However, the product still couldn't drive the loyal customers to buy any add-on services or ensure to a long time subscription. The company need to find strategies that can improve the customer engagement and customer loyalty with Indihome as a product. Keywords : Perceived Value, Brand Image, Customer Engagement, Customer Loyalty
ANALISIS PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA NOVOTEL MANADO) Rawis, Richard Romario Samuel; Lapian, S.L.H.V.Joyce; Wullur, Magdalena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i2.30770

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengalisa pengaruh langsung kualitas pelayanan dan citra merek terhadap kepuasan pelanggan dan loyalitas pelanggan maupun pengaruh tidak langsung kualitas pelayanan dan citra merek terhadap loyalitas pelanggan melalui kepuasan pelanggan di Novotel Manado. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 responden dengan teknik Analisis Jalur. Hasil penelitian ini menunjukkan 1) Kualitas Pelayanan berpengaruh signifikan terhadap Kepuasan Pelanggan Novotel Manado. 2) Citra Merek berpengaruh signifikan terhadap Kepuasan Pelanggan Novotel Manado. 3) Kualitas Pelayanan tidak berpengaruh signifikan terhadap Loyalitas Pelanggan Novotel Manado. 4) Citra Merek berpengaruh signifikan terhadap Loyalitas Pelanggan Novotel Manado. 5) Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan Novotel Manado. 6) Kualitas Pelayanan berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel intervening. 7) Citra Merek tidak berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel interveningKata Kunci: Kualitas Pelayanan, Citra Merek, Loyalitas Pelanggan, Kepuasan Pelanggan.ABSTRACTThe aims of this study is to analyze the direct influence of service quality and brand image on customer satisfaction and customer loyalty as well as the indirect effect of service quality and brand image on customer loyalty through customer satisfaction at Novotel Manado. The data were collected by distributing questionnaires to 100 respondents using the Path Analysis technique. The results of this study indicate 1) Service Quality has a significant effect on Customer Satisfaction in Novotel Manado. 2) Brand Image has a significant effect on Customer Satisfaction in Novotel Manado. 3) Service Quality has no significant effect on Customer Loyalty in Novotel Manado. 4) Brand Image has a significant effect on Customer Loyalty in Novotel Manado. 5) Customer Satisfaction has a significant effect on Customer Loyalty in Novotel Manado. 6) Service Quality has a significant effect on Customer Loyalty through Customer Satisfaction as an intervening variable. 7) Brand Image has no significant effect on Customer Loyalty through Customer Satisfaction as an intervening variable.Keywords: Service Quality, Brand Image, Customer Loyalty, Customer Satisfaction.
CUSTOMER RELATIONSHIP MANAGEMENT DAN CUSTOMER VALUE PENGARUHNYA TERHADAP KEPUASAN NASABAH SERTA IMPLIKASINYA TERHADAP LOYALITAS NASABAH PADA NASABAH KREDIT KOMERSIL PT. BANK SULUTGO KANTOR CABANG UTAMA MANADO Rompas, Jeifer J. L.; Mananeke, Lisbeth; Worang, Frederik G.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.30297

Abstract

Customer Relationship Management and Customer Value influence on Customer Satisfaction and the effect on the loyalty of commercial credit customers at PT. Bank SulutGo, Manado Main Branch Office. This study aims to 1) Analyze the influence of Customer Relationship Management on commercial credit customer satisfaction. 2) Analyzing the effect of Customer Value on customer satisfaction of commercial credit. 3) Analyzing the effect of Customer Relationship Management on the loyalty of commercial credit customers. 4) Analyzing the effect of Customer Value on the loyalty of commercial credit customers. 5) Analyzing the effect of satisfaction on the loyalty of commercial credit customers. This research is a quantitative study which adopts path analysis model. The data used are primary and were obtained using a questionnaire. Data was collected from 100 samples that are commercial credit customers of PT. Bank SulutGo, Manado Main Branch Office. The research findings conclude that 1) Customer Relationship Management has a significant influence on Customer Satisfaction of commercial credit. 2) Customer Value has a significant influence on Customer Satisfaction of commercial credit. 3) Customer Relationship Management has a significant direct effect on customer loyalty for commercial credit. 4) Customer Value has a significant direct effect on the loyalty of commercial credit customers. 5) Satisfaction has a significant influence on Customer Loyalty, as well as mediating Customer Relationship Management and Customer Value variables to Customer Loyalty variables Keywords:  customer relationship management, customer value, customer satisfaction, customer loyalty 
VARIABEL YANG MEMPENGARUHI PERILAKU PEMBELIAN GREEN PRODUCT PADA GENERASI MUDA Wijaya, Khatleen; Soelasih, Yasintha
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i2.30264

Abstract

Abstract: At the time environmentally friendly products produced by the company The purpose of this research is to see that the younger generation at this time already has an awareness of green products. The development of green product is expected to be protected by the existing environment. Therefore, the interaction of purchasing green product is expected to emerge in the younger generation. This research focuses on the influence of care, attitude and responsibility towards purchase behavior of green product in the younger generation. The number of samples taken was 518 respondents. Sampling was carried out for young people in the areas of Jakarta, Bogor, Depok, Tangerang and Bekasi. Sampling used  by purposive sampling included in non-probability. The instrument was tested for reliability and validity. Reliability test using Cronbach's alpha while validity used confirmatory factor analysis. Hypotheses test used structural equation modeling.  The results of the study show that hypothesis 1 is significant, while hypotheses 2 and 3 are not significant.  Keywords:    care, attitude, responsibility, purchase behavior, green product, younger generation
Analisis Pengaruh Pengetahuan Produk, Persepsi Manfaat dan Promosi terhadap Minat Penggunaan Uang Elektronik berbasis server Arifiyanto, Muhammad; Kholidah, Nur
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31390

Abstract

Perkembangan teknologi informasi saat ini berkembang sangat pesat. Hal tersebut sangat berdampak pada berbagai bidang, salah satunya pada sistem pembayaran retail yaitu uang elektronik atau e-money Menurut peraturan Bank Indonesia uang eletronik adalah instrumen pembayaran yang diterbitkan atas dasar nilai uang yang disetor terlebih dahulu kepada penerbit dan nilai uang disimpan secara elektronik dalam suatu media server atau chip.            Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi manfaat dan promosi terhadap minat penggunaan uang elekronik berbasis server. Responden dari penelitian ini adalah mahasiswa Fakultas Ekonomika dan Bisnis Universitas Muhammadiyah Pekajangan Pekalongan dari program studi akuntansi, ekonomi syariah dan manajemen. Metode sampling yang digunakan adalah purposive sampling dengan total sample 183 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang berisi pertanyaan terbuka dan tertutup. Data yang terkumpul dianalisis dengan menggunakan berbagai uji antara lain uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, regresi linear dan uji hipotesis.             Hasil penelitian menunjukkan bahwa semua variabel yang diujikan memiliki nilai koefisien positif. Variabel persepsi manfaat memiliki pengaruh tertinggi pada minat penggunaan dengan nilai koefisien 0,722. Selanjutnya variabel promosi memiliki pengaruh terhadap minat penggunaan uang elektronik dengan nilai koefisien 0,367. Dan variabel pengetahuan produk memiliki nilai pengaruh yang paling rendah  terhadap minat penggunaan uang elektronik dengan nilai koefisien 0,204.
PENGARUH KESADARAN MEREK, CITRA MEREK DAN KOMUNIKASI PEMASARAN TERHADAP EKUITAS MEREK Nurdiyanto, Ahmad Dwi; Purnomo, Mochamad
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31443

Abstract

AbstractThe brand in a product has a very important role as an identity and differentiator from other products. A brand is said to have equity if it can be recognized and remembered and embedded in the minds of consumers in one product class over other product brands. This study aims to determine the factors that influence brand equity of Herborist products at PT. Victoria Care Indonesia (VCI). This type of research used in this research is explanatory research with a quantitative approach. Samples were taken of 100 respondents from the consumer population of Herborist products. The results showed that both partially and simultaneously brand awareness was obtained, brand image and marketing communications had a significant effect on brand equity. With an influence contribution of 67%.Keywords : brand awareness, brand image, marketing communications, brand equity
Pengaruh Brand Trust, Persepsi Konsumen Dan Saluran Distribusi Terhadap Keputusan Pembelian Produk Mobil Merek Honda Di PT. Deli Kencana Medan Idk 1 Sinambela, Benni Eden; Zay, Frangky; Simatupang, Okapril; Franzella Pinem, Sony; Lawolo, Yoko Alex Bio; Simbolon, Viktor; Sibarani, Hendra Jonathan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31233

Abstract

Abstract :   Brand trust is the main thing in purchasing decision making, and this is followed by consumer perceptions and how the process of distribution channels that consumers expect after purchasing Honda car products at the company. The research approach used is quantitative research. The population in the study was 150 respondent and using the Slovin formula obtained a sample of 109. The sampling technique used simple random sampling. Methods of data collection by interview, questionnaire and documentation study. The hypothesis partially and simultaneously has a positive and significant effect on purchasing decisions by using a comparison of the value of tcount> ttable> and Fcount> Ftable.Abstrak:  Kepercayaan merek merupakan hal yang utama dalam pengambilan keputusan pembelian, dan hal tersebut diikuti dengan persepsi konsumen dan bagaimana proses saluran distribusi yang diharapkan konsumen setelah melakukan pembelian produk mobil merek Honda di perusahaan. Pendekatan penelitian yang digunakan adalah penelitian kuantitatif. Populasi pada penelitian sebanyak 150 responden dan dengan menggunakan rumus slovin diperoleh sampel sebanyak 109. Teknik pengambilan sampel dengan menggunakan simple random sampling. Metode pengumpulan data dengan wawancara, kusioner dan studi dokumentasi. Hipotesis secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan menggunakan perbandingan nilai thitung > ttabel > dan Fhitung > Ftabel.Keywords:  Brand Trust, Consumer Perception, Distribution Channels, Consumer Decisions 
REAKSI PASAR MODAL TERHADAP PERISTIWA VIRUS CORONA (COVID-19) PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Sambuari, Inri B.; Saerang, Ivonne S.; Maramis, Joubert B.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.30668

Abstract

The capital market is not only a funding facility for the companies but also means for investment activities. So many roles of the capital market in economic activities will have an impact on the sensitivity of the market reaction to events that occur. At the end of 2019, a new virus emerged in China, called the Corona Virus Disease 2019 or COVID-19. In Indonesia, the first case of COVID-19 was approved directly by President Joko Widodo on March 2020. The purpose of this research is to discover informations regarding the first reporting of COVID-19 in Indonesia, as well as abnormal return, frequency of trade, and market capitalization before and after the event. The observation began 30 days before the event and 30 days after the event. This study uses quantitative research in the comparative method. The sample uses judgment sampling with total of 22 food and beverage companies listed on the Indonesia Stock Exchange. The finding show did not contain information that caused the market to be disapproved. This is proven by the absence of significant results in daily tests on the indicators. The results were also not significant in the combined abnormal return test and the combined market capitalization test. The trade comparison test results show a significant difference which means there was a market-panic towards trading activities after the event that caused some frequency differences, before and after the event in terms of trade transactions.Keywords: Event Study, Abnormal Return, Trading Frequency, Market Capitalization
PENGARUH ENTREPRENEURSHIP TERHADAP PENANGGULANGAN PENGANGGURAN MELALUI PEMBERDAYAAN MASYARAKAT DI PALEMBANG Margahana, Helisia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.30292

Abstract

ABSTRACT:  Entrepreneurship is a social phenomenon that has grown rapidly in efforts to solve and overcome various social problems, such as economic improvement and poverty alleviation and unemployment. This study aims to describe the role of community empowerment and entrepreneurship in building a community economy that has implications for unemployment reduction. In tackling unemployment cannot be carried out only on the basis of commitment and determination, desire for responsibility, obsession of opportunity, tolerance of risk, ambiguity, and uncertainty, self-confidence, creativity and flexibility, desire for direct feedback, high energy, motivation to excel, future orientation, willingness to learn from failure, and leadership abilities, but must be accompanied by providing entrepreneurial skills, entrepreneurial opportunities, marketing orientation and networking from the community itself. So that the target of unemployment reduction will be achieved, namely the creation of employment opportunities, increased community income, and social cohesion and inclusive economic growth. Based on the conclusions, some suggestions can be given including increasing the number of social entrepreneurial actors who play an active role in improving the economic community in order to reduce unemployment and poverty. The role and cooperation with the government in combating unemployment is highly expected and more evident in its implementation.Keywords:   Entrepreneurship, Empowerment, Unemployment Mitigation

Page 10 of 69 | Total Record : 688

 8   9   10   11   12 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3 Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3 Vol 12 No 2 (2025): JMBI UNSRAT Volume 12 Nomor 2 Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1 Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3 Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2 Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1 Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3 Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3 Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2 Vol 9 No 1 (2022): JMBI UNSRAT Volume 9 Nomor 1 Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3 Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2 Vol 8, No 1 (2021): JMBI Vol 8 No. 1 Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3 Vol 7, No 3 (2020): JMBI VOL 7 NO. 3 Vol 7, No 2 (2020): JMBI VOL 7 NO. 2 Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2 Vol 7, No 1 (2020): JMBI Vol 7 No. 1 Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1 Vol 6 No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3 Vol 6, No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3 Vol 6, No 2 (2019): JMBI UNSRAT Volume 6 Nomor 2 Vol 6, No 2 (2019): JMBI VOL 6 NO 2 Vol 6, No 1 (2019): JMBI UNSRAT Volume 6 Nomor 1 Vol 6, No 1 (2019): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 5, No 3 (2018): JMBI VOL 5 NO 3 HAL 135 Vol 5, No 3 (2018): JMBI VOL 5 NO 3 Vol 5, No 2 (2018): JMBI VOL 5 NO 2 Vol 5, No 1 (2018): JMBI VOL 5 NO 1 Vol 5, No 1 (2018): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 4, No 3 (2017): JMBI VOL 4 NO 3 Vol 4, No 2 (2017): JMBI VOL 4 NO 2 Vol 4, No 1 (2017): JMBI VOL 4 NO 1 Vol 4, No 2 (2017): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan More Issue