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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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INOVASI BERBASISKAN CUSTOMER VALUE PADA VIDEO GAME VALORANT: STUDI KASUS Verrnard Indranata Pontjoharyo
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.46558

Abstract

Video games are becoming more and more popular, especially during the COVID-19 pandemic. Intense competition makes Game Developers think about the best concepts and ways to provide fun video games. Recently there was a Game Developer named Riot who developed a Game called Valorant. Surprisingly, Valorant became a successful and widely played game. As it turned out, Riot did not make major innovations, they only paid attention to the Customer Value and Customer Pain they had so far, and provided solutions for that. This study explores how Riot's process of making innovations that seem small but very impactful.
PENGARUH ACTIVE PARTICIPATION , EXPERIENCE SHARING DAN CONSUMER SATISFACTION TERHADAP CONSUMER HAPPINESS Ega Hilal Fauzi; Aekram Faisal
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Active Participation, Experience Sharing, and Consumer Satisfaction on Customer Satisfaction of Warung Kopi Kopi Kenangan, Kopi Janji Jiwa, Kopi Kulo and Kopi Fore customers. This research is a quantitative research using primary data. The sampling procedure used to collect relevant data is by using a questionnaire and using a purposive sampling method. This research was conducted on 150 respondents who met the criteria determined by the researcher. The data analysis method used in this study is to analyze the effect of the variables owned by using the Structural Equation Model (SEM) and using the SPSS application. The results of this study indicate that Active Participation, Experience Sharing, and Consumer Satisfaction have a positive influence on Consumer Pleasure.
the PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KATERING DIET ‘YELLOWFIT KITCHEN’: THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN 'YELLOWFIT KITCHEN' DIET CATERING Gemintang Chalista Romli; Kristina Sisilia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47416

Abstract

The purpose of this study is to determine how much influence Brand Ambassadors and Brand Image have on purchasing decisions on the YellowFit Kitchen Catering diet. YellowFit Kitchen is still relatively new compared to incumbents in the catering industry but has higher popularity than its competitors and has a sales turnover in the last three years reached IDR 250 billion in 2022. The method used is a quantitative method with a descriptive research type. The population used in this study is consumers who have purchased YellowFit products and know Clarissa Putri as a Yellowfit Brand Ambassador, with a sample size of 100 respondents with the purposive sampling method. The result shows that the Brand Ambassador and Brand Image variables are included in the good category with a significant simultaneous and partial influence on the Purchase Decision of YellowFit Kitchen Catering diet products. The Brand Ambassador variable (X1) has a significant effect on the Purchase Decision (Y), and the Brand Image variable (X2) also has a significant effect on the purchase decision at the Catering Diet YellowFit Kitchen. The coefficient value of the determinant of the influence of Brand Ambassador and Brand Image, on Purchase Decision, is 54.5%. The remaining 45.5% is influenced by other factors not examined in this study
PERAN KONTEN INSTAGRAM DALAM MEMEDIASI PENGARUH CITRA MEREK TERHADAP MINAT BELI PADA BRAND GEOFF MAX Shafira Ferdianti; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47621

Abstract

Content is a crucial factor in marketing communications through social media. Content can shape brand image and ultimately consumer buying interest. This study aims to determine the role of Instagram content in mediating the effect of brand image on purchase intention at the Geoff Max brand. By involving a sample of four hundred Geoff Max Instagram followers, this research examines the role of brand image in mediating the effect of Instagram content on Geoff Max's consumer buying interest. Tests carried out with path analysis show that Instagram content has a significant effect on brand image. Besides that, brand image has a significant effect on Geoff Max's consumer buying interest. The Sobel test shows that brand image significantly mediates the effect of Instagram content on Geoff Max's consumer buying interest.
The PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA SOCIAL BELLA (SOCIOLLA): THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION IN SOCIAL BELLA (SOCIOLLA) Valentia Dian Arsanti; Kristina Sisilia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand the effect of relationship marketing on customer loyalty through customer satisfaction as an intermediary variable in the Social Bella Indonesia business, or known as the Sociolla brand, as e-commerce and has a well-known onsite store in the beauty industry. Consumers choose to always shop loyally at Sociolla because of the various relationship models built and provided by Sociolla to ensure product information can be accessed at competitive prices so that consumers are satisfied in their shopping experience and always purchase various beauty products only at the Sociolla store. This research uses quantitative methods with a purposive sampling technique on 100 consumers who subscribe to shopping at Sociolla stores and applies path analysis. The analysis results show a positive and significant influence between relationship marketing on customer satisfaction of 76,9%, a significant positive effect of relationship marketing on customer loyalty of 8,9% and finally, a positive and significant influence between customer satisfaction on customer loyalty of 32,2%. Sociolla and similar businesses can use the findings in this research to execute only relationship marketing activities that impact customer satisfaction so that consumers will always repeat orders and upsell for purchases in the future.
GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN KINERJA PERAWAT DI INSTALASI GAWAT DARURAT DI RUMAH SAKIT PADA MASA PANDEMI COVID-19 TAHUN 2022 Christina Lombogia; Oksfriani Jufri Sumampouw; Junita Maja Pertiwi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47729

Abstract

Introduction: Health services during the Corona Virus Disease (Covid-19) pandemic will be very different from the situation before Covid-19, because Hospitals must prepare stricter security procedures where PPI protocols are followed according to standards. Patient admission procedures will certainly experience the impact of changes including the universal use of masks, stricter screening procedures, abolishing visiting hours, and restrictions on patient companions and even separation of services for Covid-19 and non-Covid-19 patients. This affects the performance of hospital employees, especially in the Emergency Room (ER). Employee performance is influenced by many factors such as leadership style and work environment. The purpose of this study was to analyze the correlation between leadership style and work environment with the performance of emergency room nurses at the hospital during the Covid-19 pandemic in 2022. Methods: This is an observational study with a cross-sectional approach. This research was conducted in the Emergency Room of Hospital Prof. dr. R.D. Kandou Manado in March-May 2022. The respondents to this study were 118 nurses. The variables in this study are leadership style, work environment and performance. The instrument used is a questionnaire that has been validated by researchers. Data analysis carried out in this study was bivariate analysis using the Chi-Square test. Results: The results showed that the dominant respondents are distributed in female gender (75.4%), aged 36 years and under (59.3%), educated Bachelor/S1 (64.4%) and work 0-10 years (55.9%). Furthermore, it was explained that the respondents were mostly distributed in both categories for performance variables (66.9%), work discipline (73.7%), motivation (61.0%) and leadership style (57.6%) while the respondents' work environment variables distributed 50% each for good and bad categories. The results of statistical analysis showed that there was a correlation between leadership style (p=0.000) and work environment (p=0.002) with the performance of the nurses in the IGD RSUP Prof. dr. R.D. Kandou. Conclusion: it can be concluded that the leadership style and work environment are correlated to the performance of nurses in the Hospital so efforts are needed to improve leadership style and work environment to be excellent so that nurse performance becomes positive or increases.
PENGARUH KUALITAS INFORMASI, KEGIATAN PEMASARAN DAN REPUTASI MEDIA SOSIAL TERHADAP KEPERCAYAAN DAN KETERLIBATAN POLITIK GENERASI Z Timothy Jordan Halomoan; Muhammad Akbar Nugroho; Renny Risqiani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.48084

Abstract

Abstract. This study aims to analyze the relationship between information quality, marketing activities and social media reputation on trust and political involvement of Generation Z. Data collection as a source of research data is primary data. Will be collected based on the information of the respondents with direct observation in the field using a questionnaire according to the research variables. The data collection method will be in the form of an online questionnaire via Google Form. Respondents will receive a link via the Google form which contains a collection of questions that require responses. Respondents in this study were social media users and were in the 2003-2007 birth range with the sample technique used was purposive sampling. By using the Google form as data collection, 408 respondents were collected. The results showed that if the quality of social media information has increased, it will also increase the social media reputation, trust, and political involvement of generation Z. In addition, if the social media reputation has increased, then automatically directly increase trust. On the other hand, it is also known that increasing social media marketing activities will also increase trust, social media reputation, and political engagement. It is also known, if trust increases, it will also increase political involvement
PENGARUH KUALITAS PELAYANAN PUBLIK DAN DISIPLIN KERJA PEGAWAI TERHADAP KEPUASAN MASYARAKAT DI KANTOR KECAMATAN LOLAK KABUPATEN BOLAANG MONGONDOW Erna Manoppo; Agus Supandi Soegoto; Jumie S L. Mokoginta; Sicilya C. Mokoginta; Riskayanti Mappasompe
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.45138

Abstract

The quality of public services is seen as one of the components that need to be realized by the company, because it has the influence to bring in new customers and can reduce the possibility of old customers to switch to other companies. Work discipline is defined when employees always come and go home on time, do all work well, comply with all company regulations and prevailing social norms. Customer satisfaction is a condition in which customer needs, wants, and expectations can be fulfilled through the products consumed. The purpose of this study was to determine the quality of public services and work discipline of employees on community satisfaction at the Lolak district office, Kab. Bolaang Mongondow. This research is a type of associative research with a survey approach. The analysis method used is multiple regression and hypothesis testing. Service quality and employee work discipline together affect community satisfaction at the Lolak sub-district office.
PENGARUH MOTIVASI DAN DISIPLIN TERHADAP PRODUKTIVITAS PEGAWAI PADA BADAN PENANGGULANGAN BENCANA DAERAH KABUPATEN BOLAANG MONGONDOW Jumie S L. Mokoginta; Agus Supandi Soegoto; Erna Manoppo; Sicilya C. Mokoginta; Endah Manoppo
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.45139

Abstract

Motivation is an encouragement made by others so that existing employees want to work and produce something better. Discipline is the behavior that exists in the employee concerned to obey all the rules that exist in the organization. The purpose of this study was to determine the effect of motivation and discipline both simultaneously and partially affecting the work productivity of employees at the Regional Disaster Management Agency of Bolaang Mongondow Regency. The type of research used is associative research with Multiple Linear Regression analysis methods. The number of samples used was 30 respondents. The results showed that simultaneous and partial motivation and discipline affect work productivity. the leader can provide more motivation to the employees so that work productivity is further improved in the future.
PANDANGAN ALTERNATIF PEMBELIAN PRODUK HIJAU MILLENNIAL DI JAKARTA: PERAN ULASAN PRODUK ONLINE DAN KESESUAIAN CITRA DIRI Marshella Sembiring; Kurniawati; Gunara Setiady
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.46033

Abstract

Abstract.   The purpose of this paper is to offer a different perspective on millennials' green consumption habits. To analyse this research, several determining factors must be considered. Among others are self-image congruence, attitude, subjective norms, perceived behavior control, moral norms, online green product review and green product purchase intention. Hypothesis testing was carried out using the structural equation model (SEM) method with the help of AMOS software. Purposive random sampling was used to select 214 respondents for this study. The sample used in this study were customers who had purchased green fashion. Variables that influence in this research are self-image on green product review, attitude on green product review, subjective norms on green product review, subjective norms on moral norms, self-image on green product purchase, attitude on green product purchase, subjective norms on green product purchase, perceived behavior control on green product purchase, green product review on green product purchase and moral norms on green product purchase.   Abstrak.  Tujuan dari makalah ini adalah untuk menawarkan perspektif yang berbeda tentang kebiasaan konsumsi hijau generasi milenial. Untuk menganalisis penelitian ini, beberapa faktor penentu harus dipertimbangkan. Antara lain keselarasan citra diri, sikap, norma subjektif, kontrol perilaku yang dirasakan, norma moral, review produk hijau online dan niat beli produk hijau. Pengujian hipotesis dilakukan dengan menggunakan metode structural equation model (SEM) dengan bantuan software AMOS. Purposive random sampling digunakan untuk memilih 214 responden generasi milenial untuk penelitian ini. Sampel yang digunakan dalam penelitian ini adalah pelanggan yang pernah membeli green fashion. Variabel-variabel yang berpengaruh dalam penelitian ini adalah citra diri pada ulasan produk ramah lingkungan, sikap pada ulasan produk ramah lingkungan, norma subjektif pada ulasan produk ramah lingkungan, norma subjektif pada norma moral, citra diri pada pembelian produk ramah lingkungan, sikap pada pembelian produk ramah lingkungan, norma subjektif pada pembelian produk hijau, kontrol perilaku yang dirasakan pada pembelian produk hijau, ulasan produk hijau pada pembelian produk hijau dan norma moral pada pembelian produk hijau.

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