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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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ANALISA KOMPARASI KINERJA KEUANGAN SEBELUM DAN SELAMA PANDEMI COVID-19 PADA BANK PEMBANGUNAN DAERAH SE-INDONESIA Maykel Robi Rantung; Maryam Mangantar; Joy Elly Tulung
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66181

Abstract

The Covid-19 pandemic has had a broad impact not only on human health but also on the global economy, causing various sectors to face significant challenges, including the banking sector. This study aims to analyze the differences in financial performance before and during the Covid-19 pandemic in Regional Development Banks (BPD) throughout Indonesia for the 2018–2023 period, using financial ratios such as Return on Assets (ROA), Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Operating Expenses to Operating Income (BOPO), Loan to Deposit Ratio (LDR), and Net Interest Margin (NIM). This research applies a comparative approach with a quantitative method. The sampling technique used is purposive sampling, and data were analyzed using the Paired Sample T-Test.
PENGARUH INOVASI PRODUK DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS NASABAH DENGAN VARIABEL MEDIASI KEPUASAN NASABAH GEN Z PADA BANK DIGITAL (SEABANK) DI KOTA MANADO Putri Dewi Sartika, Putri Dewi Sartika; Lumanauw, Bode; Soepeno , Djurwati
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66182

Abstract

The development of digital technology is driving the transformation of banking services, making product innovation and customer experience key to creating satisfaction and loyalty, especially for Generation Z who are digitally oriented and easy to switch services. This study aims to analyze the effect of product innovation and customer experience on customer loyalty, with customer satisfaction as a mediating variable, among Generation Z users of SeaBank in Manado City. This study employed a quantitative research approach using a survey method. The population consisted of Generation Z customers who actively use the SeaBank digital banking application in Manado City, with a total sample of 100 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with the assistance of SmartPLS software. The results indicate that product innovation and customer experience have a positive and significant effect on customer satisfaction.
ANALISIS PENGARUH KOMUNIKASI, LINGKUNGAN KERJA, MOTIVASI, DAN ETOS KERJA TERHADAP KINERJA KARYAWAN KLINIK PRATAMA BENING’S MANADO Lumowa, Rollin Prassetyo; Lengkong, Victor P. K; Lumanauw, Bode
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66319

Abstract

This study aims to examine the influence of communication, work environment, motivation, and work ethic on employee performance at the Pratama Bening's Clinic in Manado. This study used a quantitative method with a causal associative approach. Data collection was conducted by distributing questionnaires to the entire population of 29 employees, so the sampling technique used a saturated sampling method (census). The results of the validity and reliability tests showed that all instrument items met the measurement criteria, and the classical assumption tests (normality, multicollinearity, and heteroscedasticity) were met so that the model was feasible to be analyzed using multiple linear regression. The results showed that communication, work environment, motivation, and work ethic simultaneously had a significant effect on employee performance. Partially, communication and work environment were proven to have a positive and significant effect on performance, while motivation and work ethic had a positive but insignificant effect. These findings indicate that increasing communication effectiveness and improving physical conditions are the dominant factors driving performance. Managerial implications suggest the need to strengthen two-way communication, provide adequate work facilities, and re-evaluate the incentive system and work discipline so that motivation and work ethic can contribute more optimally to performance achievement.
iGREEN-RISK MANAGEMENT: INTEGRATED RISK MANAGEMENT MODEL FOR SUSTAINABLE GREEN TOURISM AT SUKOMAKMUR AGROTOURISM MAGELANG Idah Kusuma Dewi; Dyan Triana Putra; Athalya Davina Ramadhani Purwanto; Ryan Fadhila Firdaus; Nina Mistriani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.64491

Abstract

This study aims to develop an integrated risk management model called iGreen-Risk Management to support sustainable green tourism at Sukomakmur Agrotourism in Magelang, Indonesia. Using a Participatory Action Research approach, the research involves key stakeholders through focus group discussions, interviews, field observations, and document analysis over one year. The model is designed to identify, analyze, evaluate, and mitigate environmental, social, and economic risks in green tourism development. The expected outcome is a practical framework that helps agrotourism operators manage risks while promoting environmental conservation, community well-being, and long-term economic sustainability. The study’s novelty lies in creating the first integrated risk management framework specifically tailored for green tourism within an agrotourism context, combining participatory methods with comprehensive risk management principles not yet explored in sustainable tourism research.
PENGARUH PERENCANAAN TENAGA KERJA, PELATIHAN KARYAWAN, DAN SISTEM KOMPENSASI DALAM PENINGKATAN EFISIENSI OPERASIONAL DALAM PERUSAHAAN KUNO STUDIO Ni Kadek Puput Kirani; I Gede Bayu Wijaya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.64693

Abstract

Industri garmen Indonesia menghadapi persaingan yang semakin ketat, menuntut efisiensi operasional dan pengendalian biaya yang lebih besar. Kuno Studio, sebagai salah satu perusahaan manufaktur garmen, mengalami fluktuasi pesanan pelanggan yang signifikan, yang memengaruhi perencanaan tenaga kerja, kebutuhan pelatihan karyawan, dan efektivitas sistem kompensasinya. Data internal menunjukkan penurunan produktivitas dan disiplin kerja selama periode puncak produksi, seiring dengan kenaikan biaya produksi yang menyebabkan kerugian pada periode tertentu. Penelitian ini bertujuan untuk menganalisis hubungan antara perencanaan tenaga kerja, pelatihan karyawan, dan sistem kompensasi dalam meningkatkan efisiensi operasional di Kuno Studio. Penelitian ini menggunakan observasi lapangan, wawancara dengan manajemen, dan analisis dokumen internal perusahaan. Temuan ini diharapkan dapat menunjukkan bahwa perencanaan tenaga kerja yang efektif, pelatihan berkelanjutan, dan sistem kompensasi yang terstruktur dengan baik dapat meningkatkan efisiensi operasional dan menjaga stabilitas produktivitas meskipun permintaan berfluktuasi. Hasil ini diharapkan dapat menjadi referensi bagi pelaku industri garmen lainnya dalam mengelola sumber daya manusia secara strategis untuk mencapai keunggulan operasional.
ANTECEDENTS OF JOB SATISFACTION TO MOONLIGHTING INTENTIONS MEDIATED BY ORGANIZATIONAL COMMITMENT OF PRIVATE COMPANIES IN JAKARTA Irawan Afandi; B. Medina Nilasari; Dita Oki Berliyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65074

Abstract

ABSTRACT This research aims to examine the influence of Moonlighting Intention and Personal Reasons on Job Satisfaction and Organizational Commitment, with a particular focus on the mediating role of Organizational Commitment. The study was conducted among employees working in private companies located in Jakarta, Indonesia. A total of 184 respondents participated, representing diverse educational backgrounds, working experiences, and demographic characteristics. The research applied a quantitative approach with data collected through a structured online questionnaire distributed via Google Forms, utilizing a cross-sectional survey design. Data were analyzed using descriptive statistics and hypothesis testing. The results indicate that Moonlighting Intention has a positive and significant impact on both Job Satisfaction and Organizational Commitment. However, Personal Reasons do not significantly influence Organizational Commitment or Job Satisfaction. Furthermore, Organizational Commitment shows a positive and significant effect on Job Satisfaction, but it does not function as a mediating variable between Moonlighting Intention or Personal Reasons and Job Satisfaction.These findings suggest that employees' intention to engage in additional jobs outside their primary employment does not necessarily reduce their organizational commitment or satisfaction levels. Conversely, personal motivations alone are insufficient to enhance employees’ commitment or satisfaction without organizational support. The study highlights the importance of strengthening organizational policies that foster employee engagement, loyalty, and satisfaction, particularly in the context of balancing external work activities and organizational responsibilities. The results contribute to the growing body of research on employee behavior in the private sector, providing valuable insights for organizational management to develop more effective human resource strategies.
PENGARUH ATTRIBUTE PRODUCT TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PEMAIN GAME PUBG MOBILE DI KOTA BANDUNG Mochamad Haikal Ardiansyah; Hariyadi Triwahyu Putra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65187

Abstract

.   This study aims to understand the influence of product attributes on customer loyalty, with customer satisfaction serving as a mediating variable, specifically among active PUBG Mobile players residing in Bandung. Data were collected from 120 respondents, all of whom belong to Generation Z and actively engage with the game. The research instrument used in this study had previously undergone validity and reliability tests, ensuring its quality. Data analysis was conducted using simple and multiple linear regression techniques with the assistance of SPSS version 27. Additionally, the Sobel test was employed to examine the mediating role of customer satisfaction. The results of the study revealed that product attributes have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to positively influence customer loyalty. Regression analysis also indicated that product attributes have a direct impact on customer loyalty, and this relationship becomes stronger when customer satisfaction acts as a mediating variable
PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENJUALAN PERHIASAN SARI DEWI GOLD & SILVER Pande Putu Yudhist Devananda; Ketut Elly Sutrisni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65227

Abstract

The development of digital technology has transformed traditional marketing paradigms into more interactive and measurable digital-based strategies. This study aims to analyze the effect of digital marketing on purchase intention with brand image as a mediating variable in the jewelry sales of Sari Dewi Gold & Silver in Gianyar, Bali. A quantitative approach was employed using primary data collected through questionnaires distributed to 141 respondents who had purchased or were potential buyers of the jewelry products. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that digital marketing has a positive and significant effect on both brand image and purchase intention, while brand image also has a positive and significant effect on purchase intention and mediates the relationship between digital marketing and purchase intention. These findings emphasize that effective digital marketing strategies not only directly enhance consumers’ purchase intentions but also strengthen brand image as a key factor in building consumer trust, providing both theoretical and practical implications for jewelry businesses to optimize digital marketing strategies in improving competitiveness.
PORTFOLIO SELECTION DOW JONES DAN MARKOWITZ DENGAN PEMILIHAN SAHAM BENJAMIN GRAHAM DAN APLIKASINYA DI BEI PERIODE 2018-2023 Natanael, Haniel; Edison
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65812

Abstract

In this study, the authors compare stock portfolios created using the Dow Jones and Markowitz methodologies, which rely on stock recommendations from Benjamin Graham. The aim is to examine whether portfolios following these methods can outperform Indonesia's main stock market indices, the Jakarta Composite Index (JCI) and IDX30, over the period 2018 to 2023. The stock selection process uses Graham's rule by targeting companies whose earnings-to-price ratio is twice the yield on AAA-rated bonds (in this study using the Bank Indonesia (BI) rate averaged over 5 years from 2018 to 2023) and whose debt is less than its book value. The Dow Jones portfolio consists of 30 equally weighted stocks selected from eligible issuers, and the Markowitz portfolio is constructed following the mean-variance approach and Lagrangian function to obtain 14 stocks. This study examines both portfolios using weekly returns, standard deviations, and Sharpe ratios and examines whether they outperform the Jakarta Composite Index and IDX30. It can be seen that both portfolios outperform the index in terms of risk-adjusted returns, which are 0.32% per week for the Dow Jones portfolio and 0.42% per week for the Markowitz portfolio compared to the IHSG of 0.07% per week and the IDX30 of -0.01% per week.
The PENGARUH E-COMMERCE ADOPTION, DAN INNOVATION TERHADAP BUSINESS PERFORMANCE YANG DIMEDIASI OLEH TRUST (STUDI KASUS: PERUSAHAAN KELUARGA DI INDONESIA) Jocasta, Mizell; Sidharta, Helena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65826

Abstract

The internet has revolutionized how people shop and interact with businesses. This transformation has created significant opportunities for small and medium-sized enterprises (SMEs), including family businesses, to enhance their business performance. Some strategic actions that business owners can take include adopting e-commerce to keep up with technological developments and fostering innovation to stay relevant in a rapidly changing environment. Moreover, innovation has been proven to improve business performance through developing goods and offerings that more effectively address consumer demands, increasing process efficiency, and opening new opportunities for business model development. The urgency of this research lies in the fact that family businesses—one of the most dominant business forms in Indonesia—face major challenges in adapting to these changes. The goal of this investigation is to address this shortfall by analyzing the impact of adopting e-commerce and innovation on improving business performance, as well as assessing the role of trust as a mediating variable. The study employs the Structural Equation Modelling (SEM) method based on Partial Least Squares (PLS) to analyze responses from 62 participants who met the research criteria. The research indicates a beneficial link between e-commerce, innovation, and overall business success. Additionally, the study identifies a positive influence of e-commerce on trust. On the other hand, the outcomes suggest no notable positive link between trust and business performance, and trust doesn't mediate the connection between e-commerce and business performance.

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