k@ta
k@ta: a biannual publication on the study of language and literature is a refereed journal published twice a year in June and December by the English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia. It presents articles on the study of language, literature and culture.
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<![CDATA[The Beauty Standard Issue in Poster of Citra Hand and Body Lotion ]]>
<![CDATA[Agnes Emmilia Eka Rosanti]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.1-6
<![CDATA[Each of the countries of the world has its own beauty standard, including body image. Body image here includes the color and the style of the hair, the eyes shape and color, the shape of the face, and the body shape. Often, the agency hires a model, an actor, or an actress who has a good look and body image to do a photo and video shoot for the commercial, poster, magazine cover, and other media to make the media interesting, to persuade the customers to buy the product, and to show the beauty standard to the readers. Unfortunately, some readers feel so insecure because they do not have the same good body image as the model on the media. In Indonesia, there is a commercial that shows a beauty of woman comes from her white skin and that is Citra hand and Body Lotion. Whereas the beauty of a woman does not only come from her skin tone. Unfortunately, there are still Indonesian people who believe that woman must has white skin to fulfill the beauty standard. This analysis will use the poster of hand and body lotion product branded Citra as one of the media. This paper shows the analysis of the issue of the beauty standard of girl in a poster of Citra Hand and Body Lotion.]]>
<![CDATA[Catcalling as Street Harassment: A Critical Discourse Analysis ]]>
<![CDATA[Asrofin Nur Kholifah]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.7-14
<![CDATA[This study aims to explain the issue of catcalling as a form of harassment against women on the street. This research applies descriptive qualitative method which tries to identify, describe and explain phenomena through linguistic data along with the social and cultural context. The data were collected according to the research goal namely to explain the issue of catcalling depicted in the news text. The data were gathered by retrieving news text on catcalling issue from wollipop.detik.com and analyzed it using Fairclough's CDA framework. The results of the analysis show that in terms of text descriptions, the news writer used a variety of non-standard languages, informal word choices and the involvement of sources to support the issue. In terms of text interpretation, this media concentrates its news presentation on women-related issues by presenting its news which involves several sources to strengthen its reporting objectives. On the explanatory side of the text, the practice of discourse is associated with the socio-cultural context. Wollipop.detik.com alignment with the victim in this report confirms indirectly that the act of catcalling is a form of harassment against women. Readers are led to the understanding that as subtle as catcalling is, it is still a form of violence against women. Readers are also led to raising awareness of their impact. Readers' opinions are directed to provide a positive image as an active media in providing useful information to women as well as to play an active role in voicing injustice and inequality that occurs in society.]]>
<![CDATA[Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020 ]]>
<![CDATA[Dyah Raina Purwaningsih]]>;
<![CDATA[Nadia Gitya Yulianita]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.15-22
<![CDATA[This research aims at analyzing translation techniques used by the translator in translating the booklet "West Java Calendar of Event 2020" from Indonesian into English. This booklet is published by the Department of Tourism and Culture, West Java. Specifically, this research highlights the translation of culturally bound terms in the booklet. The researchers are interested in analyzing this topic because cultural-bound terms are considered challenging to translate; the translators must understand the cultural background of the languages they are translating. Moreover, it is not likely that translators can find one-to-one correspondence for each cultural term in the text. This study applies a descriptive qualitative method since the data are in the form of text and the researchers also play a role as the key instrument in collecting the data, in this case through document examination. In this research, total sampling technique is applied since the researchers take all of the culturally bound terms in the booklet. The research begins with collecting the cultural terms from the booklet, classifying them into cultural terms categories based on Newmark’s theory of cultural category, and determining the translation techniques based on Molina and Albir’s theory. The result shows that the translator mainly employs borrowing, amplification, description, and established equivalent techniques. There is a tendency that the translator prefers those techniques because it is hard for the translator to find one-to-one correspondence of the terms in the target language. Hopefully, this research will be beneficial for translators in deciding the proper translation techniques in translating cultural terms.]]>
<![CDATA[‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic ]]>
<![CDATA[Jandy E. Luik]]>;
<![CDATA[Agusly Irawan Aritonang]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.23-30
<![CDATA[This article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companies’ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times.]]>
<![CDATA[Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students ]]>
<![CDATA[Jonathan Winfredo Wongso Soebakti]]>;
<![CDATA[Bing Bedjo Tanudjaja]]>;
<![CDATA[Daniel Kurniawan Salamoon]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.31-44
<![CDATA[The teaching method used in history subjects usually needs a lot of memorizations, considered less interesting and less important compared to other subjects leading to difficulties to memorize the topic. The other reason the students think that history is not too important is because they are more interested in other countries' cultures. This prototype is made mainly for middle school students so that they are motivated and more interested to learn Indonesian history. This prototype uses qualitative research and uses 5W+1H data analysis. With the creation of the Koloni board game, we hope that the students can be more interested in learning and understanding Indonesian history.]]>
<![CDATA[Text and Practice in Teaching Translation: Documenting the Process ]]>
<![CDATA[Julia Eka Rini]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.45-52
<![CDATA[Documenting the process of translation has several advantages for both teachers and students in a translation class in an English, or any language, department. It is not only useful for preventing the students from using translation applications in doing the assignments, but also useful for teaching them to evaluate and to revise their translation. Besides making students accustomed to expressing their thoughts in writing, process-oriented teaching inspires them to think in detail and inspires lecturers to conduct process-oriented translation research.]]>
<![CDATA[Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities ]]>
<![CDATA[Lady Joanne Tjahyana]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.53-62
<![CDATA[Cryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors.]]>
<![CDATA[Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic ]]>
<![CDATA[Listia Natadjaja]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.63-74
<![CDATA[From the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomie’s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed.]]>
<![CDATA[Anti-Hero Design to Grow the Meaning of Heroes from the Comic Entitled "Second Shot" ]]>
<![CDATA[Louis Arthur Robianto]]>;
<![CDATA[Heru Dwi Waluyanto]]>;
<![CDATA[Asthararianty Asthararianty]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.75-82
<![CDATA[Development of digital era encourages creative industry to continue grow by raising many issues, nowadays many are found in various visual media using anti-hero characters as main character. Anti-hero is hero character who has traits and characters that deviate from depiction of a hero in general (Bagaskara, 2021). They have the same goal of doing good but in a way that may sometimes be wrong or unjustified (Wahyudi, 2020). This character is very appropriate to express human imperfection which in life always has advantages and disadvantages. In contrast to superhero characters who are too perfect to be used as exemplary figures in real life. The media that will be used is comic with theme entitled "The Second Shot" where main character who is half human and alien will be faced with many choices that can determine the future of the world, besides being disappointed or having hidden hatred as well. From past events from both human side who had deceived him and aliens who only took advantage of him. The use of comics media as visual media is based on fact that target audience is younger generation between ages 18-25 years who are more interested in reading picture books than those that contain too many words.]]>
<![CDATA[In Search of Public Support Toward Cultural Pluralism Enacted by Chinese “Potehi” Puppetry Acculturation ]]>
<![CDATA[Ni Wayan Suarmini]]>;
<![CDATA[Kartika Nuswantara]]>;
<![CDATA[Aurelius Ratu]]>;
<![CDATA[Niken Prasetyawati]]>;
<![CDATA[Dyah Satya Yoga Agustin]]>
<![CDATA[ k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024 ]]>
Publisher : <![CDATA[The English Department, Faculty of Humanities & Creative Industries, Petra Christian University ]]>
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DOI: 10.9744/kata.26.00.83-92
<![CDATA[Indonesia is a country built from cultural pluralism and multi ethnicities. “Bhineka Tunggal Ika” is a paradigm propagated to build community’s mindset to build understanding among people from different traits, cultures, and religions. Diversities have potentials to increase social tensions, crises, and extremism that are all threatened the community resilience. At the same time, diversities continue to increase together with the increased number of migrations. As such, cultures embedded to migrated people and acculturate into the local people and cultures. One of the products of acculturation is Chinese Glove Puppetry, or Wayang Potehi. There have been so many studies investigating the acculturation process and the efforts of the enthusiasts to make this culture accepted by the local people. This is a good phenomenon as the understanding multiculturalism leading to strong resilience. However, there is a lack of data of how the commitment of public either from a group of local people and Chinese descendants in Indonesia accepting this acculturation and accepting this as a part of cultural pluralism. The present study surveyed 102 respondents revealing their commitment toward pluralism. The findings revealed driving and inhibiting factors. National ideology, the urge to unite, and external dangers are driving forces, while inadequate appreciation of pluralism, tolerance, and social disparity are inhibiting forces.]]>
